Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$100 - $149 / hr50 - 249Houston, TX
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Kubis USA is a Houston, Texas-based Advertising company. They offer Advertising and Branding and were founded in 2008.
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$10,000+$150 - $199 / hr2 - 9Los Angeles, CA
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The Metrick System is an Advertising company established in 1991. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$5,000+$100 - $149 / hr10 - 49Palo Alto, CA
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In Athens, Greece and Palo Alto, California, Another Circus is an Advertising company. Their services include Advertising and UX/UI Design.
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UndisclosedUndisclosedFreelancerBozeman, MT
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OoLite Media is a video production agency located in Bozeman, Montana. Their services include Video Production and Advertising.
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UndisclosedUndisclosedFreelancerGrants Pass, OR
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Flying Toad Graphics, an Advertising company, is in Grants Pass, Oregon. They provide Advertising and Graphic Design.
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UndisclosedUndisclosedFreelancerOakland, CA
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SOME DAYS is a small Oakland, California-based Advertising company. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosedFreelancerColumbia, SC
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Tim McKeever is a Packaging Design company established in 1981. The team specializes in Packaging Design and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosedFreelancerColumbia, MO
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Guilford Creative is a branding agency. The company is based in Columbia, Missouri. Their team specializes in Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerPhiladelphia, PA
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Steve DeCusatis Design, LLC is an Advertising company headquartered in Philadelphia, Pennsylvania. Launched in 2011, the team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosedFreelancerSaint Paul, MN
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Content Writing Services company Conk Creative LLC was founded in 2008. Headquartered in Saint Paul, Minnesota, the team specializes in Content Writing Services and Advertising.
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UndisclosedUndisclosed1,000 - 9,999Evesham, NJ
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SEBPO, a large Back Office Outsourcing company, is based in Evesham, New Jersey and Dhaka, Bangladesh. The team specializes in Back Office Outsourcing and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$5,000+$100 - $149 / hr2 - 9Canton, GA
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Launched in 1984, Egeland Wood & Zuber Inc, a small web design company, is located in Canton, Georgia. Their services include Web Design and Print Design.
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$5,000+$100 - $149 / hr2 - 9Tacoma, WA
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Mam Web Design is a small Tacoma, Washington-based web design company. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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A Visual Voice, LLC is a graphic design agency founded in 2001. The small team specializes in Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Austin, TX
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Zoticus, a small graphic design agency, is headquartered in Austin, Texas. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
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Evolution Design - Idaho is a Packaging Design company. They are based in Idaho Falls, Idaho and have small team of experts. Their services include Packaging Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Design Asylum, Inc. Is a small graphic design company. They focus on Graphic Design and Logo and were established in 1996.
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UndisclosedUndisclosed2 - 9Austin, TX
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Elevation Firm is a Business Consulting company located in Austin, Texas. Launched in 2014, the team focuses on Business Consulting and Advertising.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Albano Design is a graphic design company. Launched in 2012, the agency is in Charlottesville, Virginia. Their services include Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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TriFecta Creative is a graphic design agency. The St. Louis, Missouri-based agency was launched in 2001. Their team specializes in Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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Dakota Video is a small video production company. Launched in 1995, the team offers Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Boston, MA
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Thrīv Creative, a small Event Marketing company, is in Boston, Massachusetts. Their services include Event Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Grand Forks, ND
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I4Design is an Interior Design company. They were launched in 2006, and their services include Interior Design and Advertising.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Headquartered in Chicago, Illinois, Sea Hawks Solution is a call center service. Founded in 2018, the team provides Call Center Services and Advertising.
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UndisclosedUndisclosed2 - 9Cottonwood Heights, UT
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LT3 Strategy, a Business Consulting company, is headquartered in Cottonwood Heights, Utah. They specialize in Business Consulting and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Bellflower, CA
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Complete Printing Solutions is a graphic design company. The team is based in Bellflower, California, and their services include Graphic Design and Commercial Printing.
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UndisclosedUndisclosed2 - 9Redondo Beach, CA
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Headquartered in Redondo Beach, California, Spohn Design is a small video production company. Their services include Video Production and Corporate Photography.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
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Jam3 is a SEO agency. The Toronto, Canada-based company was established in 2003. Their team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hrFreelancerTulsa, OK
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More Branding is a web design company. Launched in 2005, the team offers Web Design and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Boston, MA
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SapientNitro is an Advertising company. Their large team of employees is based in Boston, Massachusetts and Bengaluru, India. Their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Equator is a SEO company. They were launched in 1999, and their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Brooklyn, NY
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Established in 2009, Manifest London is an Advertising company. The team provides Advertising and Content Marketing.
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$5,000+$100 - $149 / hrFreelancerBellevue, WA
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Web development company Icon Imagery, Inc. Focuses on Web Development and Advertising. They were founded in 1989.
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UndisclosedUndisclosedFreelancerBoise, ID
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Magnuson Design is a Digital Strategy company. Their team is located in Boise, Idaho and provides Digital Strategy and Graphic Design.
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UndisclosedUndisclosedFreelancerHopkins, MN
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Waryan Design is a small graphic design company based in Hopkins, Minnesota. The team provides Graphic Design and Print Design.
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UndisclosedUndisclosedFreelancerBoulder, CO
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John Boa Media is a Fractional CMO Services company. They specialize in Fractional CMO Services and Advertising and are located in Boulder, Colorado.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Launched in 1985, Cogapp is a small Brighton , England-based web design company. Their services include Web Design and Web Development.
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$1,000+< $25 / hr50 - 249Miami, FL
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Infinity Connections BPO is an Advertising company. The team is located in Miami, Florida and Barranquilla, Colombia, and their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Redmond, WA
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Launched in 2015, MOBILISE is an Advertising company. Their team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Brainwork is a website development firm founded in 2007. Their services include Web Development and Web Design.
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$5,000+Undisclosed10 - 49New York, NY
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IN FOCUS Inc. Is a New York, New York-based video production company. They offer Video Production and Corporate Photography and were founded in 2012.
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$5,000+Undisclosed250 - 999New York, NY
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Adsmurai, an Advertising company, is based in Barcelona, Spain and Madrid, Spain. They specialize in Advertising and Marketing Strategy.
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$5,000+$150 - $199 / hr250 - 999New York, NY
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Advertising company London Consultancy Group was launched in 2016. The team focuses on Advertising and Pay Per Click.
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$10,000+$150 - $199 / hr50 - 249Brooklyn, NY
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Forever Beta is an Advertising company. Their midsize team is headquartered in London, England and Brooklyn, New York. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr250 - 999New York, NY
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OMD , an Advertising company, was established in 1986. The agency specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Seattle, WA
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Resultrix is a SEO services firm located in Seattle, Washington and Mumbai, India. They focus on Search Engine Optimization and Web Design.
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$100,000+$200 - $300 / hr250 - 999New York, NY
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Thjnk AG is an Advertising company located in Hamburg, Germany and Berlin, Germany. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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Equativ (formerly Smart), a midsize Advertising company, is based in Paris, France and New York, New York. Their services include Advertising and Social Media Marketing.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.