Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an advertising agency specializing in paid marketing, branding, and social media management. They have received a mix of feedback, with around 67% positive reviews highlighting improved lead quality, efficient ad spend, and strong project management. However, 33% of the reviews indicate issues with campaign execution and communication. Ninja Promo is noted for aligning closely with client goals and delivering comprehensive advertising solutions.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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UndisclosedUndisclosedFreelancerMedford, MA
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Andrew Penziner Productions LLC, a video production company, is in Medford, Massachusetts. They offer Video Production and Advertising and were launched in 2006.
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UndisclosedUndisclosedFreelancerWaukesha, WI
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Designs by Kaylan, an Advertising company, was launched in 2017. The team provides Advertising and Social Media Marketing and is based in Waukesha, Wisconsin.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosedFreelancerSpanish Fork, UT
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Mr. Media, a small Advertising company, is in Spanish Fork, Utah. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerNorth Andover, MA
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Coastline Advertising is an Advertising company. The North Andover, Massachusetts-based firm was launched in 2005. Their team focuses on Advertising and Corporate Training & Coaching.
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UndisclosedUndisclosedFreelancerNew York, NY
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Message Theory is a small New York, New York-based UX design agency. The team focuses on UX/UI Design and Advertising.
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$1,000+$25 - $49 / hrFreelancerGermantown, MD
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Kevin Kemp Design is a graphic design agency. The small Germantown, Maryland-based team specializes in Graphic Design and Advertising. The company was founded in 2014.
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UndisclosedUndisclosedFreelancerRochester, NY
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Cook Communications, LLC, an Advertising company, focus on Advertising and Direct Marketing. They were founded in 2005.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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UndisclosedUndisclosedFreelancerJonesboro, AR
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A State Data is a SEO company. They are based in Jonesboro, Arkansas. Their team offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosedFreelancerScottsdale, AZ
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Copywriting Done 4 U is a Content Writing Services company established in 2002. The firm specializes in Content Writing Services and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosedFreelancerColorado Springs, CO
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Constantine Copywriting, LLC is a Content Writing Services company. Based in Colorado Springs, Colorado, their team specializes in Content Writing Services and Advertising.
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UndisclosedUndisclosedFreelancerNorth Liberty, IA
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Homegrown Media Company is a small graphic design agency headquartered in North Liberty, Iowa. Their services include Graphic Design and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency offering services in brand development, online digital marketing, PR, and social media management. The reviews highlight their strong project management skills and results-driven approach, with 100% positive feedback emphasizing their ability to meet KPIs and deliver high-quality work, such as achieving nearly 50 press clips against a KPI of 30.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 448 projectsWebFX is a prominent Advertising Agency specializing in digital marketing, advertising services, and paid media. With an impressive 100% positive feedback rate, clients commend their effective project management, responsiveness, and ability to increase sales and leads. Approximately 70% of reviewers highlight their expertise in SEO and PPC, while others appreciate their collaborative and personalized approach.
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UndisclosedUndisclosedFreelancerForistell, MO
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Johnny Boy Marketing is an Advertising company launched in 2014. The team focuses on Advertising and Branding.
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UndisclosedUndisclosedFreelancerMissoula, MT
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Andrew Kemmis Photography, a Corporate Photography company, is based in Missoula, Montana. Their services include Corporate Photography and Advertising.
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UndisclosedUndisclosedFreelancerManhattan Beach, CA
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Strategic Branding Matters LLC is a Fractional CMO Services company. They are in Manhattan Beach, California and have small team. They specialize in Fractional CMO Services and Advertising.
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UndisclosedUndisclosedFreelancerCarlsbad, CA
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JABR Marketing is a Fractional CMO Services company. Their small team is based in Carlsbad, California. Their services include Fractional CMO Services and Public Relations.
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UndisclosedUndisclosedFreelancerSedalia, MO
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Web design agency Dominion Marketing Web Design is based in Sedalia, Missouri. They focus on Web Design and Content Marketing.
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UndisclosedUndisclosedFreelancerDover, DE
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Sudden Impact Agency is an Advertising company. Their small team is located in Dover, Delaware. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLawrence, KS
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PixNinja is a Lawrence, Kansas-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerBozeman, MT
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SMS Marketing company Big Sky Growth Systems focuses on SMS Marketing and Business Consulting. They were launched in 2026.
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$5,000+$100 - $149 / hrFreelancerSeattle, WA
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The Bartlett Group is an Event Marketing company. They focus on Event Marketing and Social Media Marketing and were founded in 1992. The agency is located in Seattle, Washington.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Shataki is an Advertising company established in 2018. Their services include Advertising and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249San Francisco, CA
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MOI Global is an Advertising company. The midsize Weybridge, England-based team focuses on Advertising and Branding. The company was founded in 1987.
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UndisclosedUndisclosedFreelancerSaginaw, MI
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ProfitPro, a Fractional CMO Services company, was founded in 2021. The agency focuses on Fractional CMO Services and Advertising, and is small.
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UndisclosedUndisclosed250 - 999New York, NY
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Launched in 2011, Two Circles is a midsize Marketing Strategy company. Their services include Marketing Strategy and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Scottsdale, AZ
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The After Hours Agency, a small web design agency, is headquartered in Scottsdale, Arizona. The team provides Web Design and Custom Software Development.
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$10,000+$100 - $149 / hr2 - 9Solana Beach, CA
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Type G is an Advertising company. Their small team is located in Solana Beach, California. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Tucson, AZ
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Web design company Mansell Graphic Design LLC is in Tucson, Arizona. They offer Web Design and Advertising.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
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TannerMahan is a small Austin, Texas-based Advertising company. Their services include Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Coral Gables, FL
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Web design agency Maas Studio is in Coral Gables, Florida. Their services include Web Design and Advertising.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
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Branding company SimpleFly Creative is located in Miami, Florida. Their services include Branding and Video Production.
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$5,000+$100 - $149 / hr2 - 9Seattle, WA
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Yvonne San Luis Design is a small Seattle, Washington-based branding firm. The team specializes in Branding and Packaging Design.
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$5,000+$100 - $149 / hr2 - 9San Jose, CA
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Ha Design Studio is an Advertising company. They provide Advertising and UX/UI Design and were established in 2007. The company is headquartered in San Jose, California.
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$5,000+$100 - $149 / hr2 - 9Creve Coeur, MO
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Hot Lava Media is a web design agency launched in 2004. The team offers Web Design and Web Development and is located in Creve Coeur, Missouri.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Headquartered in Anchorage, Alaska, The Robbins Agency is an Advertising company. They specialize in Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Alaska Impact Marketing is a small Anchorage, Alaska-based Advertising company. The team specializes in Advertising and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Reveal Consulting is an Indianapolis, Indiana-based Business Consulting company. They provide Business Consulting and Advertising and were launched in 2003.
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UndisclosedUndisclosed2 - 9Austin, TX
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Ashli Design + Studio, a branding company, is in Austin, Texas. They focus on Branding and Logo.
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UndisclosedUndisclosed2 - 9Shreveport, LA
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Advocate Advertising Group is an Advertising company. They were established in 1969, and their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Covington, KY
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Tischbein Design, a graphic design agency, offer Graphic Design and Advertising. They were established in 1984.
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UndisclosedUndisclosed2 - 9Louisville, KY
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I and Eye Designs, a small graphic design agency, is headquartered in Louisville, Kentucky. The team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Colorado Graphic Design is a small graphic design company based in Colorado Springs, Colorado. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
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I.E. Productions is a small Idaho Falls, Idaho-based Event Marketing company. The team specializes in Event Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Coeur d'Alene, ID
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Whitestone Design Werks is a small Coeur d'Alene, Idaho-based Advertising company. The team offers Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Asheville, NC
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828:design is a branding agency. The agency is based in Asheville, North Carolina. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Pine Bluff, AR
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Cates & Co Creative Design Inc is an Advertising company. They are based in Pine Bluff, Arkansas and have small team. They offer Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Asheville, NC
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Lightning Production Studio, an Advertising company, offers Advertising and Video Production. The agency is in Asheville, North Carolina.
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UndisclosedUndisclosed2 - 9Overbrook, WV
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Launched in 2001, Beyond Marketing is an Advertising company. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Makawao, HI
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Yellowbird Graphic Design is a graphic design company founded in 1998. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Garner, NC
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Wood Graphic Design is a branding firm. The small Garner, North Carolina-based team offers Branding and Graphic Design. The firm was established in 2012.
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UndisclosedUndisclosed2 - 9Tysons, VA
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GRAPHEK Design Studio is a small graphic design company. Established in 1997, the team focuses on Graphic Design and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.2/40.017.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
33/40.017.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
65% Advertising35% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+Undisclosed50 - 249Alexandria, VA
Ability to deliver
35.4/40.015.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
25% Advertising45% Marketing30% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.