Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed10 - 49Houston, TX
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Ttweak LLC is an Advertising company headquartered in Houston, Texas. They focus on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Clive, IA
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Farmboy Inc., a web design agency, was launched in 1998. The agency focuses on Web Design and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed10 - 49Dubuque, IA
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Headquartered in Dubuque, Iowa, McCullough Creative is an Advertising company. Their services include Advertising and Web Design.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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VehicleSF is a small Advertising company launched in 1988. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Arkansas Graphics Inc is a Direct Marketing company. They were established in 1974, and their services include Direct Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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United Dsn, a small branding firm, is headquartered in San Francisco, California. Their services include Branding and Logo.
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UndisclosedUndisclosed10 - 49Torrance, CA
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Launched in 1980, SooHoo Designers is an Advertising company. The company provides Advertising and Branding, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49Emeryville, CA
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LOLA Creative Agency is a graphic design agency. They were launched in 2013 and offer Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed10 - 49New Haven, CT
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Located in New Haven, Connecticut, Odonnell Company is an Advertising company. They provide Advertising and Digital Strategy and were established in 1996.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed10 - 49West Columbia, SC
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Advertising company Riggs Partners was founded in 1987. The team offers Advertising and Branding and is located in West Columbia, South Carolina.
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UndisclosedUndisclosed10 - 49Columbia, SC
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Carter Todd Associates, an Advertising company, was founded in 1998. The company offers Advertising and Public Relations, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed10 - 49Jacksonville Beach, FL
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Headquartered in Jacksonville Beach, Florida, Adjective & Co. Is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Springfield, MO
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Established in 2012, Campaignium is a graphic design company. The small team offers Graphic Design and Advertising.
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UndisclosedUndisclosed10 - 49Forest, VA
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Prototype Advertising is a graphic design company. Launched in 2001, the team offers Graphic Design and Advertising. The agency is headquartered in Forest, Virginia and Flower Mound, Texas.
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UndisclosedUndisclosed10 - 49Providence, RI
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Founded in 2011, PSE Agency is an Advertising company. The company offers Advertising and Event Marketing, and is small.
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UndisclosedUndisclosed10 - 49Jacksonville, FL
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Advertising company The Logica is located in Jacksonville, Florida. Launched in 2008, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Rockway Exhibits + Events, an Advertising company, was established in 2011. Based in Orlando, Florida, the team offers Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Mobile, AL
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PunchDrunk Digital is a small Mobile, Alabama-based Advertising company. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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BRICK, Inc. - Minnesota is an Advertising company in Minneapolis, Minnesota. Established in 2015, the team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Lancaster, PA
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Based in Lancaster, Pennsylvania, Fig Industries is a branding company. They offer Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Penbrook, PA
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Latino Connection is a Marketing Strategy company. Their team is headquartered in Penbrook, Pennsylvania and focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Green Bay, WI
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KHROME, a branding company, provides Branding and Media Planning & Buying. The company is headquartered in Green Bay, Wisconsin.
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UndisclosedUndisclosed10 - 49Milford, MA
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Glasshouse Media Inc is an Advertising company based in Milford, Massachusetts. Established in 2011, the team offers Advertising and Corporate Photography.
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UndisclosedUndisclosed10 - 49Allentown, PA
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Digital Feast, Inc is a video production agency. Their team is headquartered in Allentown, Pennsylvania and specializes in Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Spokane, WA
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Klündt | Hosmer is an Advertising company founded in 1987. The small team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Spokane, WA
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Small Advertising company Triple-Nine Digital, is located in Spokane, Washington. The team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Lammi Sports Management is an Event Marketing company. The Milwaukee, Wisconsin-based team specializes in Event Marketing and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Spokane, WA
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Seven2 is a Spokane, Washington-based social media marketing firm. Established in 2004, the team offers Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Sacramento, CA
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California Cannabis Industry Association is a Business Consulting company launched in 2013. The agency provides Business Consulting and Advertising.
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UndisclosedUndisclosed10 - 49Wake Forest, NC
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Mark Thomas Media, an Advertising company, was launched in 2017. The team offers Advertising and Video Production and is in Wake Forest, North Carolina.
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UndisclosedUndisclosed10 - 49Richardson, TX
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Visualogistix is an Advertising company. In Richardson, Texas, the firm focuses on Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Amarillo, TX
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Clift Land Brokers is a Commercial Brokerage Services company. Launched in 1997, the firm focuses on Commercial Brokerage Services and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Richmond, VA
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BIZPORT Design + Print is an Advertising company established in 1983. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Green Bay, WI
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Colortech Signs and Graphics is an Advertising company. They were founded in 1954, and their services include Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Sacramento, CA
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Metro Print and Mail Solutions, an Advertising company, was established in 1987. The small team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Alpharetta, GA
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Advertising company Appen Media Group specializes in Advertising and Event Marketing. They are located in Alpharetta, Georgia.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Candid Leap is an Advertising company. Located in Los Angeles, California, their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Fayetteville, TN
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Exchange Media Group is an Advertising company. In Fayetteville, Tennessee, the firm was established in 1979. Their team focuses on Advertising and Web Design.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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Located in San Antonio, Texas, Parallel is an Advertising company. They offer Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Denver, CO
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Launched in 2018, Techint Labs is an Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bethlehem, PA
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Awestruck is an Advertising company. The agency is headquartered in Bethlehem, Pennsylvania. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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See all 1 projectsBTYcreative specializes in enhancing sales and visibility for businesses through social media management, website development, and lead generation. Clients commend their creativity and effective follow-through, reflected in increased website traffic and successful lead generation. Communication with BTYcreative is efficient, utilizing virtual meetings, phone calls, and messaging.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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In Los Angeles, California, AvatarLabs is an Advertising company. Founded in 2001, the team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49La Quinta, CA
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JNS Next is a small video production company. Founded in 2006, the team focuses on Video Production and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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Established in 2022, Horizon Sports & Experiences is a small branding agency. Their team offers Branding and Sports Marketing.
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UndisclosedUndisclosed10 - 49Westport, CT
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WSAA is an Advertising company established in 1989. The firm focuses on Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49La Motte, IA
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Founded in 2013, The Buzz Creative Group is an Advertising company. The team offers Advertising and Branding and is in La Motte, Iowa.
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UndisclosedUndisclosed10 - 49Annapolis, MD
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Launched in 2006, Liquified Agency is an Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Yakima, WA
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Field Group, a small Advertising company, is in Yakima, Washington. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Fargo, ND
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Founded in 1998, In-House Advertising and Consulting is a social media marketing firm. The team focuses on Social Media Marketing and Graphic Design.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.