Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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Located in Chattanooga, Tennessee, Chatta Media is a small Advertising company. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Mount Pleasant, SC
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Panda Digital Agency is an Advertising company. Their small team of employees is based in Mount Pleasant, South Carolina. Their team provides Advertising and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9Billings, MT
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Advertising company Camera Shy Studios was launched in 2002. The small team offers Advertising and Broadcast Video.
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UndisclosedUndisclosed2 - 9Walterboro, SC
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Launched in 2019, CRANK Digital Marketing Authority is a small Advertising company. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Quincy, MA
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PowerFlite Communications, LLC is a Quincy, Massachusetts-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Newport, RI
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Outlier Marketing Group LLC, an Advertising company, offers Advertising and Corporate Photography. The firm is in Newport, Rhode Island.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Kinetek Media is a small Corporate Photography company launched in 2011. Their team provides Corporate Photography and Event Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed2 - 9Provo, UT
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Creative Stream is a Provo, Utah-based Advertising company. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Boom (Spokane) is an Advertising company established in 2006. The small team provides Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Located in Winston-Salem, North Carolina, One Hero Creative is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Clinton, MT
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Launched in 2013, Savard Hospitality Consulting, Inc, a small Advertising company, is headquartered in Clinton, Montana. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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UndisclosedUndisclosed2 - 9Cornelius, NC
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Ginger Griffin Marketing & Design is a small Advertising company launched in 1997. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Evansville, IN
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Founded in 2014, Thrive Marketing Strategies is an Advertising company. The team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Durham, NC
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Engine Brandmakers, an Advertising company, was established in 2002. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Elmhurst, IL
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Castco Communications is an Elmhurst, Illinois-based Advertising company. They focus on Advertising and Email Marketing and were launched in 2002.
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UndisclosedUndisclosed2 - 9Walnut Creek, CA
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Anthony Group Marketing is an Advertising company. The team is in Walnut Creek, California, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Wilmington, NC
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Inspire Creative Studios is an Advertising company. Headquartered in Wilmington, North Carolina, their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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Founded in 2018, Evolutions Media, a small branding firm, is headquartered in West Palm Beach, Florida. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Bothell, WA
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Advertising company Allshouse Designs was launched in 2012. The team provides Advertising and Logo and is located in Bothell, Washington.
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UndisclosedUndisclosed2 - 9Woodinville, WA
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Ontra Marketing Group is an Advertising company. They are in Woodinville, Washington and have small team. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Buffalo Grove, IL
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Gap Solutions is an Advertising company headquartered in Buffalo Grove, Illinois. They provide Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Conversion Chasers Digital Marketing is an Advertising company. They are based in St. Petersburg, Florida and have small team. They offer Advertising and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Wildwood, MO
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Scene Digital, an Advertising company, was established in 2013. The team focuses on Advertising and Digital Strategy and is based in Wildwood, Missouri.
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UndisclosedUndisclosed2 - 9Hawthorne, NJ
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Riverside Partners Advertising is an Advertising company. Their small team is based in Hawthorne, New Jersey. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Launched in 1995, Lent Enterprises Digital is an Advertising company. Their team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Chico, CA
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Headquartered in Chico, California, Half a Bubble Out Advertising is an Advertising company. They specialize in Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Park Ridge, IL
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Graphic Shop Inc is an Advertising company. Their team is located in Park Ridge, Illinois. The firm specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Pinehurst, NC
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Tangram Media is an Advertising company. The company is located in Pinehurst, North Carolina. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lorain, OH
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GGraphics.Marketing is an Advertising company. Located in Lorain, Ohio, their small team provides Advertising and Branding. The firm was established in 2007.
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UndisclosedUndisclosed2 - 9Allen, TX
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CoLAB Creative Group is a small branding firm. Launched in 2016, the team focuses on Branding and Advertising.
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UndisclosedUndisclosed2 - 9Rutherfordton, NC
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McConnell Group Public Relations, Inc., a small Digital Strategy company, is in Rutherfordton, North Carolina. The team provides Digital Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Amarillo, TX
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Based in Amarillo, Texas, ThreeLeaf Creative is a small branding firm. The team provides Branding and Advertising.
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UndisclosedUndisclosed2 - 9St. Charles, IL
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Shaw Media Marketing is an Advertising company. The St. Charles, Illinois-based team provides Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Dallas, TX
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DuoS Global Marketing is a Business Consulting company established in 2018. In Dallas, Texas and Amarillo, Texas, the team specializes in Business Consulting and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Columbia, MO
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Zimmer Communications is an Advertising company. They are located in Columbia, Missouri and Jefferson City, Missouri. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Ruther Glen, VA
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Bryant Zamberlan Group, an Advertising company, is in Ruther Glen, Virginia. They offer Advertising and Branding and were established in 2010.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Four Deep Multimedia is a small Advertising company headquartered in Richmond, Virginia. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Asheville, NC
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Sound Mind Creative is an Advertising company founded in 2006. Located in Asheville, North Carolina, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Clearwater, FL
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Small Digital Strategy company SurgeUp Digital Marketing, is located in Clearwater, Florida. The team focuses on Digital Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Palm Springs, CA
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Jones Agency - Marketing, Advertising, PR is an Event Management company launched in 1958. The agency specializes in Event Management and Advertising.
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UndisclosedUndisclosed2 - 9Rochester, MN
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Tulip Tree Studios is an Advertising company. Launched in 2013, the agency is in Rochester, Minnesota. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Janesville, WI
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Fetch Graphics, LLC is a graphic design agency. They are located in Janesville, Wisconsin and have small team. They provide Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9New City, NY
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Greystack Digital Marketing is an Advertising company. Based in New City, New York, their small team focuses on Advertising and Search Engine Optimization. The agency was established in 2007.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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Advertising company Elite Marketing Studios was founded in 2017. The small team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Alpharetta, GA
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Founded in 2001, VIVO360, Inc. Is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Altoona, PA
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DiAndrea Media, Inc is an Advertising company. In Altoona, Pennsylvania, the company was founded in 1989. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9York, PA
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Rohr+Design is a York, Pennsylvania-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lebanon, PA
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The Blue Cardinal Group is an Advertising company. The Lebanon, Pennsylvania-based agency was established in 2006. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Kernersville, NC
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The Marketeers, a small Advertising company, is located in Kernersville, North Carolina. The team provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Boulder, CO
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Advertising company Klein New Media is headquartered in Boulder, Colorado. Established in 2009, the team specializes in Advertising and Graphic Design.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.