Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 51 projectsLevelUp Leads is a sales outsourcing solutions firm specializing in sales team outsourcing, sales staffing solutions, and sales growth consulting. With a 100% positive feedback rate, clients commend their proactive partnership, exceptional project management, and ability to deliver qualified leads and enhance sales pipelines. LevelUp Leads is noted for its adaptability and personalized service, with nearly 70% of reviewers highlighting their communication and responsiveness.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 13 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in Sales Outsourcing Solutions and lead generation. Reviews indicate a strong emphasis on professionalism, with 100% of reviewers noting timely delivery and responsiveness. Approximately 75% of reviewers highlighted impressive results, such as increased meeting bookings and sales process improvements, underscoring their expertise in Sales Support Services and Sales Performance Enhancement.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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$25,000+< $25 / hr10 - 49
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CallHub Connect, an answering service company, was launched in 2019. The agency specializes in Call Center Services and Customer Service Outsourcing, and is small.
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$5,000+< $25 / hr10 - 49Bengaluru, India
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CXOffshore Outsourcing Solutions is a small Customer Service Outsourcing company in Bengaluru, India. The team focuses on Customer Service Outsourcing and IT managed services.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 124 projectsSalesAR is a Sales Outsourcing Solutions provider specializing in lead generation, sales talent acquisition, and sales team outsourcing. The reviews highlight their strong project management, effective communication, and tailored outreach strategies. Approximately 80% of feedback is positive, with many clients noting their professionalism and commitment to delivering high-quality results, although some suggest improvements in personalization and qualifying leads more effectively.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a company specializing in Sales Outsourcing Solutions, providing services such as lead generation and appointment setting across various industries. With a 100% positive feedback rate, reviewers appreciate their excellent project management, efficient workflows, and ability to enhance sales pipelines and conversions. Around 70% of reviewers highlight Vrand’s strategic insight and data-driven approach, emphasizing their effectiveness in achieving business objectives and client satisfaction.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 15 projectsVirtual Sales Limited is a distinguished sales outsourcing solutions provider specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Support Services. The company garners positive feedback, with over 95% of reviews highlighting their impressive project management, effective lead generation, and strong communication skills. Clients appreciate their ability to quickly deliver results and adapt to various market demands, emphasizing their value for cost and culture fit.
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$1,000+< $25 / hr10 - 49Dover, DE
Services provided
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Content Marketing company Lemon Leads specializes in Content Marketing and Email Marketing. They were established in 2024.
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$5,000+< $25 / hr10 - 49
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3 ZONE MEDIA HOLDINGS LLC is an Albuquerque, New Mexico-based answering service company. Launched in 2022, the team provides Call Center Services and Customer Service Outsourcing.
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Undisclosed< $25 / hr10 - 49
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Talentpa LLC is a Customer Service Outsourcing company. Located in Dhaka, Bangladesh, the company offers Customer Service Outsourcing and Sales Outsourcing.
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$5,000+$100 - $149 / hr10 - 49
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Uni Camel, a SEO services firm, is based in Dubai, United Arab Emirates. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Surry Hills, Australia
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Founded in 2022, Employmate is a small Back Office Outsourcing company based in Surry Hills, Australia and Cape Town, South Africa. Their team offers Back Office Outsourcing and Sales Outsourcing.
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Featured
What are Featured Providers?
$10,000+< $25 / hr50 - 249Denver, COServices provided
Focus Areas
See all 229 projectsBelkins is a sales outsourcing agency specializing in lead generation and sales development. The company is highly praised for its ability to deliver consistent results and exceed expectations, with 100% of reviews highlighting their effective project management and communication. Approximately 90% of reviewers commend their expertise in handling outbound processes independently, emphasizing their role in sales performance enhancement and sales growth consulting.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
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Aizan BPO Solution, a small Back Office Outsourcing company, is located in New York, New York and Lahore, Pakistan. Their services include Back Office Outsourcing and Customer Service Outsourcing.
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$1,000+< $25 / hr10 - 49Islamabad, Pakistan
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Back Office Outsourcing company Forward Desk is located in Islamabad, Pakistan. Their services include Back Office Outsourcing and Customer Service Outsourcing.
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$5,000+$25 - $49 / hr10 - 49
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Business Consulting company CustomerAXL was launched in 2024. The team provides Business Consulting and Call Center Services and is headquartered in Jakarta, Indonesia.
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Undisclosed< $25 / hr10 - 49
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Launched in 2025, Voxis is an Email Marketing company. In Los Angeles, California, the team specializes in Email Marketing and Call Center Services.
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$1,000+< $25 / hr10 - 49
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Founded in 2022, R&R Virtual Solutions is an answering service. Based in Tuao, Philippines, the team offers Call Center Services and Back Office Outsourcing.
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$1,000+$150 - $199 / hr10 - 49Bogotá, Colombia
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Expansion Americas, a Market Research company, is located in Bogotá, Colombia and Ashburn, Virginia. They provide Market Research and Business Consulting and were established in 2025.
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$1,000+< $25 / hr10 - 49
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Avvant Business Process Outsourcing is a call center company. The firm is located in Makati City, Philippines. Their services include Call Center Services and Back Office Outsourcing.
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$1,000+$25 - $49 / hr10 - 49
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Wistronik Technologies is a Business Consulting company. The firm is headquartered in San Francisco, California. Their team focuses on Business Consulting and Back Office Outsourcing.
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UndisclosedUndisclosedFreelancer
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Established in 2024, asdasd is a small answering service company in. Their team provides Call Center Services and Back Office Outsourcing.
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$1,000+Undisclosed2 - 9Cartagena de Indias, Colombia
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Business Consulting company Resolution & Business was established in 2021. The team provides Business Consulting and Corporate Training & Coaching and is in Cartagena de Indias, Colombia.
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$1,000+< $25 / hr10 - 49Noida, India
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Direct Marketing company Amplior is in Noida, India. They specialize in Direct Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Houston, TX
Services provided
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TeleReach Corporate is a small Sales Outsourcing company headquartered in Houston, Texas. Their services include Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Kharkiv, Ukraine
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Epicall Contact Center is a Sales Outsourcing company. The Kharkiv, Ukraine-based company was established in 2008. Their team offers Sales Outsourcing and Call Center Services.
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UndisclosedUndisclosed2 - 9Helsinki, Finland
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Sales Outsourcing company LiveRing Oy was established in 2014. The team offers Sales Outsourcing.
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$1,000+< $25 / hr50 - 249
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Answering service Archers Contact Solutions was launched in 2011. The firm focuses on Call Center Services and Back Office Outsourcing, and is midsize.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsWeb Of Picasso provides virtual assistant services, specializing in paid advertisements, particularly for Facebook. The reviews highlight their budget-friendly rates, exceptional support, and effective project management, resulting in increased website traffic, higher conversion rates, and enhanced brand visibility. Clients appreciate the knowledgeable staff and genuine care, although occasional communication issues were noted as minor.
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$1,000+< $25 / hr250 - 999Montego Bay, St James, Jamaica
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Global Gateway, a midsize answering service company, is headquartered in Montego Bay, St James, Jamaica and Plantation, Florida. The team focuses on Call Center Services and Back Office Outsourcing.
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$1,000+$25 - $49 / hr250 - 999București, Romania
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Bitech Company is a Back Office Outsourcing company. The team is headquartered in București, Romania, and their services include Back Office Outsourcing and CRM consulting and SI.
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$1,000+$25 - $49 / hr250 - 999
Services provided
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Blue Point Telecom is an answering service company. They are based in. Their team offers Call Center Services and IT managed services.
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$1,000+$25 - $49 / hr250 - 999București, Romania
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AktivCalls is a call center company. They are headquartered in București, Romania and have midsize team. Their services include Call Center Services and Customer Service Outsourcing.
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$1,000+< $25 / hr250 - 999Paderno Dugnano, Italy
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Customer Service Outsourcing company Phonetica is in Paderno Dugnano, Italy. The team focuses on Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed250 - 999Lisboa, Portugal
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Connecta Group is a Back Office Outsourcing company. They are based in Lisboa, Portugal and have midsize team of experts. Their services include Back Office Outsourcing and Call Center Services.
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UndisclosedUndisclosed250 - 999Lisboa, Portugal
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YOURVOICE, an answering service, focuses on Call Center Services and Sales Outsourcing. The agency is located in Lisboa, Portugal.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
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KoalifiedLeads is an answering service. The team offers Call Center Services and Social Media Marketing, and the agency is headquartered in Los Angeles, California.
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UndisclosedUndisclosed250 - 999Istanbul, Türkiye
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Bluecom is a social media marketing company. The Istanbul, Türkiye-based team specializes in Social Media Marketing and Call Center Services.
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UndisclosedUndisclosed250 - 999Basel, Switzerland
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Call center service Callpoint AG was established in 2007. The midsize team focuses on Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed250 - 999Izmir, Türkiye
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DCS Communication Center is a midsize Izmir, Türkiye-based telephone answering service. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Istanbul, Türkiye
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Procat is a Market Research company. They are in Istanbul, Türkiye and have midsize team. They provide Market Research and Digital Strategy.
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UndisclosedUndisclosed250 - 999Izmir, Türkiye
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Simple Call Center is an answering service. Based in Izmir, Türkiye, the company was launched in 2015. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Toronto, Canada
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In Toronto, Canada and Doha, Qatar, SDImktg is a midsize branding firm. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Westford, MA
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Carnegie, a branding firm, was launched in 1985. In Westford, Massachusetts, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Seattle, WA
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Launched in 2002, Wimmer Solutions is a software development company. The firm offers Custom Software Development and IT strategy consulting.
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$1,000+< $25 / hr2 - 9
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Based in Miami, Florida, Grow Virtual is a small Back Office Outsourcing company. The team focuses on Back Office Outsourcing and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Wagga Wagga, Australia
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Regional Web Developer is a Business Consulting company. They were established in 2019, and their services include Business Consulting and Sales Outsourcing.
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$1,000+Undisclosed2 - 9Causeway Bay, Hong Kong
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Founded in 2023, Leadsourcing is a Digital Strategy company. Headquartered in Causeway Bay, Hong Kong, the team focuses on Digital Strategy and Email Marketing.
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Undisclosed$50 - $99 / hr2 - 9Johannesburg, South Africa
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Zukhanye Creative Consulting pty Ltd is a social media marketing agency. Established in 2020, the company provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Chennai, India
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Appglide is a Chennai, India-based Application Management & Support company. They focus on Application Management & Support and Finance & Accounting Outsourcing (FAO).
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$5,000+$200 - $300 / hr50 - 249
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See all 18 projectsSalesCaptain is a dedicated Sales Outsourcing Solutions agency, specializing in lead generation, outbound campaigns, and sales performance enhancement. Across diverse reviews, 100% of clients appreciate their efficiency, responsiveness, and tailored approach, with 70% highlighting their quick delivery and proactive communication. The agency consistently demonstrates expertise in Sales Process Automation and Sales Team Augmentation, delivering impressive results shortly after project initiation.
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$1,000+< $25 / hr50 - 249Toronto, Canada
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Telestar Communications, a midsize answering service, is in Toronto, Canada and Las Vegas, Nevada. The team provides Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Berkeley, CA
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Direct Line is a call center company. They are located in Berkeley, California and have midsize team. They specialize in Call Center Services and Customer Service Outsourcing.
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$1,000+< $25 / hr50 - 249Palatine, IL
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Call center Windy City Call Center is located in Palatine, Illinois. Established in 2009, the team focuses on Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Los Angeles, CA
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CallCentersNow, a call center, was established in 2015. They focuses on Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249Makati, Philippines
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Quinn Data Facilities, Inc is an Accounting company. The Makati, Philippines-based firm was launched in 2007. Their team provides Accounting and Web Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Sales Outsourcing50% B2B Lead Generation25% Other -
$10,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
37/40.019.2/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
35.3/40.017.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.1/40.015.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
35.2/40.017.2/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35/40.016.4/20 Reviews9.9/10 Clients & Experience8.8/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.6/40.017.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.3/40.015.2/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+Undisclosed1,000 - 9,999
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
60% Sales Outsourcing20% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.1/40.018.2/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
35/40.018.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.6/40.015.6/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.