Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Development Agency specializing in Sales Outsourcing Solutions and Sales Support Services. They have received overwhelmingly positive feedback for their ability to enhance sales performance and provide tailored lead generation services, with 100% of reviews noting their responsiveness and adaptability. Clients consistently praise their project management and the quality of leads, highlighting their commitment to delivering results and integrating seamlessly with in-house teams.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 67 projectsA-SALES AB is a Sales Outsourcing Solutions company that offers services such as lead generation, cold calling, and appointment setting. While 75% of reviews highlight successful lead generation and efficient sales processes, 25% report poor communication and unmet expectations. Positive feedback often mentions their effective project management and ability to tailor outreach, whereas negative feedback points to unprofessional conduct and a lack of transparency.
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation and outreach campaigns across multiple channels. The majority of reviewers commend their prompt communication, structured project management, and ability to deliver high-quality leads, with over 90% praising their professionalism and adaptability. While there was one report of underperformance, most reviews emphasize SalesAR's effectiveness in Sales Team Augmentation and Sales Performance Enhancement.
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$1,000+$25 - $49 / hr250 - 999
Services provided
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Blue Point Telecom is an answering service company. They are based in. Their team offers Call Center Services and IT managed services.
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$1,000+< $25 / hr250 - 999Paderno Dugnano, Italy
Services provided
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Customer Service Outsourcing company Phonetica is in Paderno Dugnano, Italy. The team focuses on Customer Service Outsourcing and Call Center Services.
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Featured
What are Featured Providers?
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 20 projectsVirtual Sales Limited is a sales outsourcing solutions company specializing in sales team augmentation, sales performance enhancement, and lead generation. Their reviews indicate a high level of customer satisfaction, with 100% of reviewers praising their communication, project management, and results. Clients consistently highlight their ability to integrate seamlessly with in-house teams and deliver impressive outcomes, such as significant lead generation and meeting bookings.
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UndisclosedUndisclosed250 - 999Lisboa, Portugal
Services provided
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Connecta Group is a Back Office Outsourcing company. They are based in Lisboa, Portugal and have midsize team of experts. Their services include Back Office Outsourcing and Call Center Services.
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UndisclosedUndisclosed250 - 999Lisboa, Portugal
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YOURVOICE, an answering service, focuses on Call Center Services and Sales Outsourcing. The agency is located in Lisboa, Portugal.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
Services provided
Focus Areas
KoalifiedLeads is an answering service. The team offers Call Center Services and Social Media Marketing, and the agency is headquartered in Los Angeles, California.
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UndisclosedUndisclosed250 - 999Istanbul, Türkiye
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Bluecom is a social media marketing company. The Istanbul, Türkiye-based team specializes in Social Media Marketing and Call Center Services.
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UndisclosedUndisclosed250 - 999Basel, Switzerland
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Call center service Callpoint AG was established in 2007. The midsize team focuses on Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed250 - 999Izmir, Türkiye
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DCS Communication Center is a midsize Izmir, Türkiye-based telephone answering service. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Istanbul, Türkiye
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Procat is a Market Research company. They are in Istanbul, Türkiye and have midsize team. They provide Market Research and Digital Strategy.
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UndisclosedUndisclosed250 - 999Izmir, Türkiye
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Simple Call Center is an answering service. Based in Izmir, Türkiye, the company was launched in 2015. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Toronto, Canada
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Focus Areas
In Toronto, Canada and Doha, Qatar, SDImktg is a midsize branding firm. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Westford, MA
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Carnegie, a branding firm, was launched in 1985. In Westford, Massachusetts, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Seattle, WA
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Focus Areas
Launched in 2002, Wimmer Solutions is a software development company. The firm offers Custom Software Development and IT strategy consulting.
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$1,000+< $25 / hr2 - 9
Services provided
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Based in Miami, Florida, Grow Virtual is a small Back Office Outsourcing company. The team focuses on Back Office Outsourcing and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Wagga Wagga, Australia
Services provided
Focus Areas
Regional Web Developer is a Business Consulting company. They were established in 2019, and their services include Business Consulting and Sales Outsourcing.
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$1,000+Undisclosed2 - 9Causeway Bay, Hong Kong
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Founded in 2023, Leadsourcing is a Digital Strategy company. Headquartered in Causeway Bay, Hong Kong, the team focuses on Digital Strategy and Email Marketing.
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Undisclosed$50 - $99 / hr2 - 9Johannesburg, South Africa
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Zukhanye Creative Consulting pty Ltd is a social media marketing agency. Established in 2020, the company provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Chennai, India
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Appglide is a Chennai, India-based Application Management & Support company. They focus on Application Management & Support and Finance & Accounting Outsourcing (FAO).
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$5,000+$200 - $300 / hr50 - 249
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See all 20 projectsSalesCaptain is a Sales Outsourcing Solutions company offering services such as Sales Team Outsourcing and Sales Performance Enhancement. Reviews indicate a 95% satisfaction rate, highlighting their proactive communication, project management efficiency, and ability to generate meaningful leads. Clients commend their enthusiasm and commitment, although some suggest improvements in team consistency and communication.
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$1,000+< $25 / hr50 - 249Toronto, Canada
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Telestar Communications, a midsize answering service, is in Toronto, Canada and Las Vegas, Nevada. The team provides Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Berkeley, CA
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Direct Line is a call center company. They are located in Berkeley, California and have midsize team. They specialize in Call Center Services and Customer Service Outsourcing.
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$1,000+< $25 / hr50 - 249Palatine, IL
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Call center Windy City Call Center is located in Palatine, Illinois. Established in 2009, the team focuses on Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Los Angeles, CA
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CallCentersNow, a call center, was established in 2015. They focuses on Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249Makati, Philippines
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Quinn Data Facilities, Inc is an Accounting company. The Makati, Philippines-based firm was launched in 2007. Their team provides Accounting and Web Development.
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$1,000+< $25 / hr50 - 249Helsinki, Finland
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Suoramarkkinointi Mega Oy is a midsize telephone answering service. They provide Call Center Services and Sales Outsourcing and were launched in 1986.
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UndisclosedUndisclosed50 - 249Denver, CO
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Elevation Connect is an answering service company. They are located in Denver, Colorado and have midsize team. They offer Call Center Services and Customer Service Outsourcing.
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$1,000+Undisclosed50 - 249Boca Raton, FL
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BOULOU BLUE is an answering service company. They are headquartered in Boca Raton, Florida and Kingston, Jamaica, and their services include Call Center Services and Back Office Outsourcing.
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$1,000+$25 - $49 / hr50 - 249London, England
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Brandix Pro is a London, England-based Back Office Outsourcing company. Established in 2022, the team focuses on Back Office Outsourcing and Customer Service Outsourcing.
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Undisclosed$25 - $49 / hr50 - 249Wrocław, Poland
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CCIG Med is a telephone answering service. The team is based in Wrocław, Poland, and their services include Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed50 - 249Dover, DE
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ValueLinked, Corp. Is a social media marketing agency. They were established in 2012, and their services include Social Media Marketing and Business Consulting.
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UndisclosedUndisclosed50 - 249North Miami, FL
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Content Marketing company Web Marketing For Dentists was established in 2003. The midsize team specializes in Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr50 - 249
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Focus Areas
Pulsestrat is a Marketing Strategy company launched in 2023. Their services include Marketing Strategy and Digital Strategy.
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Undisclosed< $25 / hr50 - 249San Ramon, CA
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Ezyteams is a Back Office Outsourcing company. They are headquartered in San Ramon, California and have midsize team. They focus on Back Office Outsourcing and Finance & Accounting Outsourcing
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$250,000+< $25 / hr50 - 249
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Safe Link Solutions is a Fair Oaks, California-based telephone answering service. The team focuses on Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Lemon Tree Passage, Australia
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Global OfficeWorks is an Email Marketing company. They offer Email Marketing and Search Engine Optimization and are in Lemon Tree Passage, Australia and Dumaguete, Philippines.
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$5,000+< $25 / hr50 - 249Karachi, Pakistan
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Customer Service Outsourcing company Innovation Global Synergy was established in 2024. The team offers Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed50 - 249
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Voodesk is a Peradeniya, Sri Lanka-based social media marketing company. Their services include Social Media Marketing and Call Center Services.
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UndisclosedUndisclosed10 - 49
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KRAUSS Neukundengewinnung, a Demand Generation Marketing company, is located in Landsberg am Lech, Germany. The team focuses on Demand Generation Marketing and Performance Marketing.
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$1,000+< $25 / hr2 - 9
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Virtual BDC Automotive USA is an answering service headquartered in Sugar Land, Texas. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed2 - 9Portland, ME
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Keep It Simple Marketing is a social media marketing agency. They are headquartered in Portland, Maine, and their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9San José, Costa Rica
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NomadUX is a call center. They specialize in Call Center Services and Accounting and were founded in 2013. The agency is based in San José, Costa Rica.
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UndisclosedUndisclosed2 - 9Secunderabad, India
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Exigo Consulting is a Financial Advising & Planning company. They offer Financial Advising & Planning and Commercial Financing and are located in Secunderabad, India.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Need SEO is a SEO company launched in 2010. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Tampa, FL
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IFame Media is a Tampa, Florida-based SEO services firm. Established in 2010, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Sky Strategic Marketing, an Advertising company, was founded in 2011. They specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Azul SEO Solutions LLC is a social media marketing firm launched in 2016. The agency provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Excelsior, MN
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Vantage Impact is a Financial Consulting company located in Tampa, Florida and Excelsior, Minnesota. They focus on Financial Consulting and Call Center Services.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Social media marketing firm Shop On Fire is located in Sarasota, Florida. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hartland, WI
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Established in 2011, ClearVision Strategic Marketing is a small Sarasota, Florida-based Direct Marketing company. Their services include Direct Marketing and Market Research.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Davidson Designs is a small social media marketing company founded in 2017. Their services include Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.5/40.019.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.3/40.017/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35/40.016.2/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Ability to deliver
32.7/40.017.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
35% Sales Outsourcing80% B2B Lead Generation65% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.