Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 54 projectsLevelUp Leads is a distinguished sales outsourcing solutions provider excelling in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Development Agency services. With an impressive 100% positive feedback rate, clients highlighted their expertise in generating leads, improving sales processes, and enhancing communication. Notably, 75% of reviews emphasized their responsiveness and project management excellence, while 60% praised their ability to tailor strategies to specific business needs.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 13 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in Sales Outsourcing Solutions and lead generation. Reviews indicate a strong emphasis on professionalism, with 100% of reviewers noting timely delivery and responsiveness. Approximately 75% of reviewers highlighted impressive results, such as increased meeting bookings and sales process improvements, underscoring their expertise in Sales Support Services and Sales Performance Enhancement.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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$10,000+$150 - $199 / hr2 - 9Wagga Wagga, Australia
Services provided
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Regional Web Developer is a Business Consulting company. They were established in 2019, and their services include Business Consulting and Sales Outsourcing.
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$1,000+Undisclosed2 - 9Causeway Bay, Hong Kong
Services provided
Focus Areas
Founded in 2023, Leadsourcing is a Digital Strategy company. Headquartered in Causeway Bay, Hong Kong, the team focuses on Digital Strategy and Email Marketing.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 125 projectsSalesAR is a Sales Outsourcing Solutions provider specializing in lead generation, sales talent acquisition, and sales team outsourcing. The reviews highlight their strong project management, effective communication, and tailored outreach strategies. Approximately 80% of feedback is positive, with many clients noting their professionalism and commitment to delivering high-quality results, although some suggest improvements in personalization and qualifying leads more effectively.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a company specializing in Sales Outsourcing Solutions, providing services such as lead generation and appointment setting across various industries. With a 100% positive feedback rate, reviewers appreciate their excellent project management, efficient workflows, and ability to enhance sales pipelines and conversions. Around 70% of reviewers highlight Vrand’s strategic insight and data-driven approach, emphasizing their effectiveness in achieving business objectives and client satisfaction.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 15 projectsVirtual Sales Limited is a distinguished sales outsourcing solutions provider specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Support Services. The company garners positive feedback, with over 95% of reviews highlighting their impressive project management, effective lead generation, and strong communication skills. Clients appreciate their ability to quickly deliver results and adapt to various market demands, emphasizing their value for cost and culture fit.
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Undisclosed$50 - $99 / hr2 - 9Johannesburg, South Africa
Services provided
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Zukhanye Creative Consulting pty Ltd is a social media marketing agency. Established in 2020, the company provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Chennai, India
Services provided
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Appglide is a Chennai, India-based Application Management & Support company. They focus on Application Management & Support and Finance & Accounting Outsourcing (FAO).
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$5,000+$200 - $300 / hr50 - 249
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See all 18 projectsSalesCaptain is a dedicated Sales Outsourcing Solutions agency, specializing in lead generation, outbound campaigns, and sales performance enhancement. Across diverse reviews, 100% of clients appreciate their efficiency, responsiveness, and tailored approach, with 70% highlighting their quick delivery and proactive communication. The agency consistently demonstrates expertise in Sales Process Automation and Sales Team Augmentation, delivering impressive results shortly after project initiation.
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$1,000+< $25 / hr50 - 249Toronto, Canada
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Telestar Communications, a midsize answering service, is in Toronto, Canada and Las Vegas, Nevada. The team provides Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Berkeley, CA
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Focus Areas
Direct Line is a call center company. They are located in Berkeley, California and have midsize team. They specialize in Call Center Services and Customer Service Outsourcing.
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Featured
What are Featured Providers?
$10,000+< $25 / hr50 - 249Denver, COServices provided
Focus Areas
See all 230 projectsBelkins is a sales outsourcing agency specializing in lead generation and sales development. The company is highly praised for its ability to deliver consistent results and exceed expectations, with 100% of reviews highlighting their effective project management and communication. Approximately 90% of reviewers commend their expertise in handling outbound processes independently, emphasizing their role in sales performance enhancement and sales growth consulting.
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$1,000+< $25 / hr50 - 249Palatine, IL
Services provided
Focus Areas
Call center Windy City Call Center is located in Palatine, Illinois. Established in 2009, the team focuses on Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr50 - 249Los Angeles, CA
Services provided
Focus Areas
CallCentersNow, a call center, was established in 2015. They focuses on Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr50 - 249Makati, Philippines
Services provided
Focus Areas
Quinn Data Facilities, Inc is an Accounting company. The Makati, Philippines-based firm was launched in 2007. Their team provides Accounting and Web Development.
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$1,000+< $25 / hr50 - 249Helsinki, Finland
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Suoramarkkinointi Mega Oy is a midsize telephone answering service. They provide Call Center Services and Sales Outsourcing and were launched in 1986.
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UndisclosedUndisclosed50 - 249Denver, CO
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Elevation Connect is an answering service company. They are located in Denver, Colorado and have midsize team. They offer Call Center Services and Customer Service Outsourcing.
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$1,000+Undisclosed50 - 249Boca Raton, FL
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BOULOU BLUE is an answering service company. They are headquartered in Boca Raton, Florida and Kingston, Jamaica, and their services include Call Center Services and Back Office Outsourcing.
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$1,000+$25 - $49 / hr50 - 249London, England
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Brandix Pro is a London, England-based Back Office Outsourcing company. Established in 2022, the team focuses on Back Office Outsourcing and Customer Service Outsourcing.
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Undisclosed$25 - $49 / hr50 - 249Wrocław, Poland
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CCIG Med is a telephone answering service. The team is based in Wrocław, Poland, and their services include Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed50 - 249Dover, DE
Services provided
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ValueLinked, Corp. Is a social media marketing agency. They were established in 2012, and their services include Social Media Marketing and Business Consulting.
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UndisclosedUndisclosed50 - 249North Miami, FL
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Content Marketing company Web Marketing For Dentists was established in 2003. The midsize team specializes in Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr50 - 249
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Pulsestrat is a Marketing Strategy company launched in 2023. Their services include Marketing Strategy and Digital Strategy.
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Undisclosed< $25 / hr50 - 249San Ramon, CA
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Ezyteams is a Back Office Outsourcing company. They are headquartered in San Ramon, California and have midsize team. They focus on Back Office Outsourcing and Finance & Accounting Outsourcing
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$250,000+< $25 / hr50 - 249
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Safe Link Solutions is a Fair Oaks, California-based telephone answering service. The team focuses on Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Lemon Tree Passage, Australia
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Global OfficeWorks is an Email Marketing company. They offer Email Marketing and Search Engine Optimization and are in Lemon Tree Passage, Australia and Dumaguete, Philippines.
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$5,000+< $25 / hr50 - 249Karachi, Pakistan
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Customer Service Outsourcing company Innovation Global Synergy was established in 2024. The team offers Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed50 - 249
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Voodesk is a Peradeniya, Sri Lanka-based social media marketing company. Their services include Social Media Marketing and Call Center Services.
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UndisclosedUndisclosed10 - 49
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KRAUSS Neukundengewinnung, a Demand Generation Marketing company, is located in Landsberg am Lech, Germany. The team focuses on Demand Generation Marketing and Performance Marketing.
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$1,000+< $25 / hr2 - 9
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Virtual BDC Automotive USA is an answering service headquartered in Sugar Land, Texas. Their services include Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed2 - 9Jelenia Góra, Poland
Services provided
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Poland Consulting Services is a Business Consulting company. They were established in 2004 and specialize in Business Consulting and Market Research.
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UndisclosedUndisclosed2 - 9Portland, ME
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Keep It Simple Marketing is a social media marketing agency. They are headquartered in Portland, Maine, and their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9San José, Costa Rica
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NomadUX is a call center. They specialize in Call Center Services and Accounting and were founded in 2013. The agency is based in San José, Costa Rica.
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UndisclosedUndisclosed2 - 9Secunderabad, India
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Exigo Consulting is a Financial Advising & Planning company. They offer Financial Advising & Planning and Commercial Financing and are located in Secunderabad, India.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Need SEO is a SEO company launched in 2010. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Tampa, FL
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IFame Media is a Tampa, Florida-based SEO services firm. Established in 2010, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Sky Strategic Marketing, an Advertising company, was founded in 2011. They specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Azul SEO Solutions LLC is a social media marketing firm launched in 2016. The agency provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Excelsior, MN
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Vantage Impact is a Financial Consulting company located in Tampa, Florida and Excelsior, Minnesota. They focus on Financial Consulting and Call Center Services.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Social media marketing firm Shop On Fire is located in Sarasota, Florida. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hartland, WI
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Established in 2011, ClearVision Strategic Marketing is a small Sarasota, Florida-based Direct Marketing company. Their services include Direct Marketing and Market Research.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Davidson Designs is a small social media marketing company founded in 2017. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Addiction-Rep is an Advertising company. The firm is based in Sarasota, Florida. Their team specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Sarasota Web Marketing is a small Sarasota, Florida-based PPC agency. The team specializes in Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Avenue Media, a small branding agency, is based in Sarasota, Florida. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Edmonton, Canada
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Vstudiozzz is a social media marketing firm. Established in 2010, the agency offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Edmonton, Canada
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Headquartered in Edmonton, Canada, Linked Digital Services is a social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2020.
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UndisclosedUndisclosed2 - 9
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Honeycomb Studio Digital Marketing Agency is a Sales Outsourcing company launched in 2020. The company provides Sales Outsourcing and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Singapore
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Reed Tan Digital - Web Design, Lead Generation, Search Engine Optimisation is a Singapore-based social media marketing agency. They provide Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Branding company LeonXonline was launched in 2021. Based in Lekki, Nigeria, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Petah Tikva, Israel
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Branding company dawndigital was founded in 2020. Headquartered in Petah Tikva, Israel, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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IMID Group, a social media marketing firm, is based in Sao Paulo, Brazil. They offer Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Liinea is a Business Consulting company established in 2019. The small team offers Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Zagreb, Croatia
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Based in Zagreb, Croatia, Virtual Office is a Back Office Outsourcing company. The team focuses on Back Office Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Miami, FL
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Strategic Vantage Marketing & Public Relations is a PR firm. Their team is based in Miami, Florida and specializes in Public Relations and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$10,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Dover, DE
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.8/40.019/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49Calgary, Canada
Ability to deliver
34.9/40.016.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.3/40.016.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Canton, OH
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+Undisclosed1,000 - 9,999London, England
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
80% Sales Outsourcing20% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.6/40.017.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.3/40.015.2/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.8/40.016.8/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.7/40.016/20 Reviews9.9/10 Clients & Experience8.8/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
36.9/40.018/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.