Elansio Ltd

Professional Background

With over three decades of diverse experience, I bring a unique blend of corporate expertise and entrepreneurial insight to the table, as well as multiple vocational qualifications.

My journey spans:

10 years as a management consultant in Investment Banking and IT
10 years as a business owner in music and media solutions for retail
Nearly a decade commercialising cutting-edge technologies:
Deep learning computer vision (Cortexica, Imperial College London)
Multi-modal assistant technology (Samsung)
Multi-agent reinforcement learning AI research (InstaDeep)

Current Role and Expertise
As a pluralist, I currently serve in various capacities:

Board Advisor for early-stage and seed companies
Fractional CRO/CMO
Mentor for AI Accelerators and CIM UK
Member of the HBR Advisory Council

How I Can Help You?

Strategic Guidance: Clarity and focus in strategy development, applying methodologies and best practices grounded in first principles.
Marketing Mastery: Market-oriented, emphasising continuous research, precise positioning, and effective targeting and segmentation.
Sales Acceleration: Problem-solving, positioning the startup as a trusted partner and enabler for clients.
Risk Management: Helping startups navigate potential pitfalls and manage risks and assumptions effectively.
Network Leverage: Tapping into my network to identify commercial opportunities and forge valuable connections.
Pivot Support: Helping companies pivot towards effective market communication, enhancing visibility and emotional connection with target audiences.
Innovation Cultivation: Nurturing ideas, fostering collaboration, and building innovation-friendly cultures can help transform vision into reality.
Technology Commercialisation: With my background in bringing nascent technologies to market, I can guide founders in bridging the gap between innovation and commercial success.