Top Social Media Marketing Companies in Melbourne
Melbourne’s creative pulse—fueled by its vibrant arts scene, fintech startups in Docklands, and global giants like ANZ and Telstra—makes it a hotbed for standout social media marketing (SMM). The right agency can amplify your brand’s story across Instagram, LinkedIn, TikTok, and emerging channels, turning local engagement into global reach.
Clutch helps you cut through the noise with in-depth client reviews, transparent ratings, and data-driven rankings. Filter firms by budget, platform expertise, or industry focus to zero in on the perfect match.
Ready to explore? Start with these quick links:
- Top Social Media Marketing Companies
- Social Media Agencies in Sydney
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr250 - 999Serves Melbourne, AustraliaServices provided
See all 175 projectsIgnite Visibility is a digital marketing agency specializing in Social Media Management, Social Media Strategy, and Online Branding. The company has received predominantly positive feedback, with approximately 89% of reviews highlighting strong communication, strategic thinking, and timely execution of campaigns. Clients frequently praise their ability to drive engagement and improve brand visibility across social media platforms. However, there was one notable negative review citing issues with project management and communication.
$5,000+$100 - $149 / hr50 - 249Serves Melbourne, AustraliaServices provided
See all 73 projectsSociallyin is a digital marketing agency specializing in social media marketing strategies, including social media management, advertising, and online branding. Across reviews, 100% of clients praised their project management and creative storytelling combined with data-driven optimizations. Approximately 50% noted improved engagement and conversions, highlighting Sociallyin's ability to effectively elevate brand presence and social media campaign efficiency.
$10,000+$200 - $300 / hr10 - 49Serves Melbourne, AustraliaServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr10 - 49Melbourne, Australia
Services provided
Logo Istic is a Melbourne, Australia-based Logo company. They focus on Logo and Social Media Marketing.
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$10,000+$100 - $149 / hr1,000 - 9,999Melbourne, Australia
Services provided
Launched in 2015, Mirum Agency is a large Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves Melbourne, AustraliaServices provided
See all 13 projectsSocial House, Inc. is a social media marketing agency specializing in Social Media Strategy, Social Media Advertising, and Online Branding. Across various reviews, clients praise the company for its impressive content creation, strategic insights, and ability to drive engagement. 100% of the reviewers commend their project management, timely delivery, and responsiveness, highlighting their effective communication and creativity in producing on-brand, engaging content.
$50,000+$150 - $199 / hr10 - 49Serves Melbourne, AustraliaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Marketing, providing services such as social media advertising, digital branding, and campaign management. Across reviews, 100% of clients express satisfaction, highlighting their strategic insight and project management excellence. A notable 60% commend their attention to detail and consultative approach, with multiple reviews praising the team's responsiveness and adaptability to client needs.
$1,000+$100 - $149 / hr10 - 49Serves Melbourne, AustraliaServices provided
See all 18 projectsOnline Optimism is a dynamic digital marketing agency with a focus on social media management, social marketing, and digital branding. The company is praised for its creativity, responsiveness, and adaptability, consistently delivering high-quality content and social media strategies that enhance brand recognition and audience engagement. Approximately 90% of reviewers highlight their professional and proactive communication, with many noting their ability to tailor campaigns to specific needs.
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$1,000+$100 - $149 / hr10 - 49South Melbourne, Australia
Services provided
Founded in 2020, Digital Oasis is a social media marketing firm. Based in South Melbourne, Australia, the team provides Social Media Marketing and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Cremorne, Australia
Services provided
Young Folks, a branding firm, is in Cremorne, Australia. Founded in 2019, the team specializes in Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Melbourne, Australia
Services provided
See all 1 projectsOutsource Genius offers comprehensive SEO services, including website audits, keyword research, on-page optimization, technical SEO, content strategy, and link building. Reviews indicate that the company excels in project management, consistently delivering work on time and demonstrating a strong commitment to fulfilling client needs, showcasing reliability and professionalism. Overall, clients express high satisfaction with Outsource Genius' services and outcomes.
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$5,000+Undisclosed50 - 249South Melbourne, Australia
Services provided
Adcore is a pay per click agency. They were founded in 2006, and their services include Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed2 - 9Cremorne, Australia
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Mooning , a Digital Strategy company, was founded in 2021. In Cremorne, Australia, the team offers Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr50 - 249Serves Melbourne, AustraliaServices provided
See all 10 projectsinBeat Agency specializes in Social Media Marketing and influencer campaigns, excelling in UGC content creation, micro-influencer marketing, and online branding. Their reviews reflect a 100% positive response, highlighting professionalism, timely delivery, and strategic collaboration. Notably, 83% of reviewers praised their ability to generate high-quality leads and effective social media strategies. Their comprehensive digital marketing solutions cater to diverse business needs.
$1,000+$25 - $49 / hr250 - 999Serves Melbourne, AustraliaServices provided
See all 14 projectsSUBE Digital Agency is a digital marketing firm specializing in social media management, online branding, and social media strategy. Reviews highlight their impressive expertise, efficiency, and tailored solutions, resulting in significant improvements such as a 40% increase in organic traffic and a 25% rise in conversion rates. Approximately 80% of reviews emphasize their alignment with client values and effective communication.
$5,000+$50 - $99 / hr10 - 49Serves Melbourne, AustraliaServices provided
See all 53 projectsMONSOON is a dynamic digital marketing agency specializing in Social Media Marketing, Online Branding, and Digital Marketing strategies. The majority of reviews highlight their proficiency in developing effective Social Media Strategies and managing successful Social Media Campaigns, with clients noting timely delivery and proactive communication. Approximately 90% of feedback is positive, with clients praising their innovative approach and strategic creativity in optimizing marketing channels.
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$1,000+$100 - $149 / hr2 - 9Melbourne, Australia
Services provided
See all 1 projectsMesmerise - Digital Marketing Agency is a digital marketing firm specializing in Social Media Marketing, Online Branding, and Social Media Strategy. The agency's exceptional performance is highlighted by the achievement of increasing a client's followers from 8k to 45k over two years. Reviews emphasize their professionalism, creativity, and effective project management, with 100% positive feedback regarding their services and outcomes.
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$1,000+$50 - $99 / hr2 - 9Southbank, Australia
Services provided
Advertising company Social Connection - Social Media Agency was launched in 2014. The small team specializes in Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Serves Melbourne, AustraliaServices provided
See all 24 projectsVolterra is a renowned digital marketing agency specializing in Social Media Marketing, Social Media Strategy, and Online Branding. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and client responsiveness. Clients consistently commend Volterra's ability to significantly enhance engagement metrics and brand visibility across multiple platforms, citing their expertise and collaborative approach as standout qualities.
$5,000+$150 - $199 / hr50 - 249Serves Melbourne, AustraliaServices provided
See all 374 projectsDisruptive Advertising is a digital marketing company specializing in social media marketing, paid advertising, and online branding. Reviews indicate a high level of client satisfaction, with 100% of reviewers praising their responsiveness and effective communication. The company is noted for its ability to increase lead volume and improve digital strategy execution, though some mention room for improvement in creative strategy.
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$1,000+$25 - $49 / hr2 - 9St Kilda, Australia
Services provided
JIADESIGN is a web design company. Established in 2018, the team offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Clayton, Australia
Services provided
Next Gen Digital Agency is a web design company launched in 2015. The firm specializes in Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Mooroolbark, Australia
Services provided
Sky High Digital is a branding firm established in 2018. The team specializes in Branding and Digital Strategy and is in Mooroolbark, Australia.
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$5,000+$100 - $149 / hr10 - 49Ivanhoe East, Australia
Services provided
See all 2 projectsSwift Starts is an AI and technology solutions company specializing in developing remote care systems, including fall detection and health monitoring for aging adults. Their reviews indicate a 100% positive feedback rate, highlighting their impressive project management, proactive communication, and ability to exceed expectations. Clients appreciate their vast knowledge and seamless integration into project teams.
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UndisclosedUndisclosed50 - 249Cremorne, Australia
Services provided
Zib Digital is a SEO company launched in 2010. The team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Chadstone, Australia
Services provided
Sharp Instincts is a Mobile & App Marketing company founded in 2016. Headquartered in Chadstone, Australia, the team provides Mobile & App Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Altona North, Australia
Services provided
Aussie Marketing is a social media marketing firm established in 2017. The team specializes in Social Media Marketing and Search Engine Optimization and is headquartered in Altona North, Australia.
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$1,000+$25 - $49 / hr10 - 49Truganina, Australia
Services provided
Hype It On is a Digital Strategy company based in Truganina, Australia. They focus on Digital Strategy and Social Media Marketing and were launched in 2022.
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$1,000+$100 - $149 / hr50 - 249Melbourne, Australia
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WME is a midsize PPC agency located in Melbourne, Australia. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Tarneit, Australia
Services provided
Digital Strategy company MARKETINOR specializes in Digital Strategy and Social Media Marketing. They were founded in 2024.
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$1,000+$300+ / hr2 - 9Glen Waverley, Australia
Services provided
Digital Street AU is an Ecommerce Marketing company founded in 2019. The team offers Ecommerce Marketing and Social Media Marketing and is based in Glen Waverley, Australia.
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$5,000+$100 - $149 / hr2 - 9Yarraville, Australia
Services provided
Social Motive is a Content Marketing company established in 2015. The small team specializes in Content Marketing and Social Media Marketing.
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$10,000+$200 - $300 / hr50 - 249Richmond, Australia
Services provided
Havas Red, a public relations agency, is headquartered in The Rocks, Australia and Richmond, Australia. The team specializes in Public Relations and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Richmond, Australia
Services provided
Located in Richmond, Australia, nimbl Digital is a small SEO agency. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Melbourne, Australia
Services provided
Based in Melbourne, Australia, Foresight Digital is an Ecommerce Marketing company. The team focuses on Ecommerce Marketing and Social Media Marketing.
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Undisclosed$200 - $300 / hr50 - 249Melbourne, Australia
Services provided
Based in Surry Hills, Australia and Melbourne, Australia, Edge is a Content Marketing company. They offer Content Marketing and Direct Marketing and were founded in 2003.
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$5,000+$100 - $149 / hr10 - 49Cremorne, Australia
Services provided
Mustard Creative, an Advertising company, was established in 2002. They provides Advertising and Branding.
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$1,000+Undisclosed10 - 49Prahran, Australia
Services provided
See all 2 projectsCitric Digital SEO specializes in SEO consultation, competitor research, PPC advertising, and digital marketing strategies, including keyword research, content creation, and link building. Reviews highlight their ability to deliver quick results, excellent communication, and significant improvements in organic traffic and ROI. Clients commend their reliability and effective project management.
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$1,000+$100 - $149 / hr10 - 49Melbourne, Australia
Services provided
Light Forest is a SEO services firm. They are located in Melbourne, Australia, and their services include Search Engine Optimization and Social Media Marketing.
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$5,000+Undisclosed10 - 49Cremorne, Australia
Services provided
Digital Strategy company The Pistol is located in Cremorne, Australia and Peregian Beach, Australia. The team provides Digital Strategy and Social Media Marketing.
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$250,000+Undisclosed50 - 249Williamstown, Australia
Services provided
SEODC is a social media marketing firm launched in 2015. Headquartered in Williamstown, Australia, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Clayton, Australia
Services provided
Launched in 2020, P9 Digital is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization and is based in Clayton, Australia.
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$5,000+$150 - $199 / hr10 - 49St Kilda, Australia
Services provided
Launched in 2018, TWENTY TWENTY is a small St Kilda, Australia-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$25,000+$200 - $300 / hr10 - 49Cremorne, Australia
Services provided
Launched in 2020, Creative Converters is a social media marketing agency. Their team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Collingwood, Australia
Services provided
Reale. Is a public relations company. Launched in 2021, the agency offers Public Relations and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Southbank, Australia
Services provided
Contevo Digital Marketing is a pay per click company. They were launched in 2014 and offer Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed2 - 9South Melbourne, Australia
Services provided
Watts Design is a branding company. Their small team is located in South Melbourne, Australia. Their services include Branding and Packaging Design.
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$1,000+< $25 / hr10 - 49Somerton, Australia
Services provided
PeopleSync is a Somerton, Australia-based social media marketing firm. Established in 2023, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Docklands, Australia
Services provided
Symphony3 is a small social media marketing firm launched in 2010. Their team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Prahran, Australia
Services provided
Admosis Media Group is a Marketing Strategy company. They were founded in 2023, and their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Parkville, Australia
Services provided
PPC company The Visible Rank is in Parkville, Australia. They provide Pay Per Click and Search Engine Optimization and were established in 2010.
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UndisclosedUndisclosed10 - 49South Yarra, Australia
Services provided
See all 1 projectsKing Kong is a digital marketing agency specializing in running Google Ads and creating marketing funnels. Despite their impressive marketing know-how, 100% of the reviews highlight a failure to deliver qualified leads and ineffective communication over time, indicating areas needing improvement, especially in project management and client responsiveness.
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$10,000+$100 - $149 / hr10 - 49Mount Waverley, Australia
Services provided
Established in 2018, BLANK THEORY is a small Mount Waverley, Australia-based web design company. Their services include Web Design and Pay Per Click.
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$5,000+Undisclosed2 - 9Southbank, Australia
Services provided
Milke Company , a social media marketing firm, is in Southbank, Australia. Founded in 2021, the team offers Social Media Marketing and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
Services provided
FML Media is a Melbourne, Australia-based social media marketing company. Established in 2019, the team provides Social Media Marketing and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Mount Waverley, Australia
Services provided
Headquartered in Mount Waverley, Australia, Temerity Digital is a small social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Melbourne, Australia
Services provided
XGrowth is a small Digital Strategy company based in Melbourne, Australia. The team provides Digital Strategy and Mobile & App Marketing.
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$5,000+$150 - $199 / hr2 - 9Melbourne, Australia
Services provided
Business Wilderness is a Content Marketing company. The Melbourne, Australia-based firm specializes in Content Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Richmond, Australia
Services provided
Blufire is a social media marketing company. Established in 2023, the team provides Social Media Marketing and Conversion Optimization. The agency is in Richmond, Australia.
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$1,000+$25 - $49 / hr10 - 49Essendon, Australia
Services provided
PRO IT MELBOURNE, a Digital Strategy company, was founded in 2015. The firm offers Digital Strategy and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49South Melbourne, Australia
Services provided
Web Marketing Guru is a SEO company. The team focuses on Search Engine Optimization and Pay Per Click, and the company is based in South Melbourne, Australia and Sydney, Australia.
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List of the Top 15 Melbourne Social Media Marketing Agencies
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$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
29.1/40.016.6/20 Reviews9/10 Clients & Experience3.4/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$150 - $199 / hr2 - 9East Melbourne, Australia
Ability to deliver
27.3/40.015.2/20 Reviews7.9/10 Clients & Experience4.2/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+< $25 / hr50 - 249Oakleigh South, Australia
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$5,000+$150 - $199 / hr10 - 49Fitzroy, Australia
Ability to deliver
30.6/40.015.8/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$100 - $149 / hr50 - 249Cremorne, Australia
Ability to deliver
32.6/40.016.8/20 Reviews9.3/10 Clients & Experience6.5/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$50,000+$100 - $149 / hr10 - 49Melbourne, Australia
Ability to deliver
24.3/40.016.2/20 Reviews3.6/10 Clients & Experience4.5/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$100 - $149 / hr10 - 49Richmond, Australia
Ability to deliver
33.1/40.018.2/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
15% Social Media Marketing85% Other -
$5,000+$150 - $199 / hr10 - 49Mont Albert North, Australia
Ability to deliver
29.5/40.015.2/20 Reviews9.7/10 Clients & Experience4.6/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$1,000+$100 - $149 / hr10 - 49Melbourne, Australia
Ability to deliver
31.7/40.016.4/20 Reviews9.2/10 Clients & Experience6/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$1,000+$150 - $199 / hr50 - 249Cremorne, Australia
Ability to deliver
29.1/40.017.8/20 Reviews6.1/10 Clients & Experience5.2/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$100 - $149 / hr50 - 249Moorabbin, Australia
Ability to deliver
32.2/40.017.6/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+$50 - $99 / hr2 - 9Coburg, Australia
Ability to deliver
31.3/40.017.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
15% Social Media Marketing85% Other -
$1,000+$150 - $199 / hr2 - 9Melbourne, Australia
Ability to deliver
27.5/40.016.2/20 Reviews7.2/10 Clients & Experience4/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$5,000+$150 - $199 / hr10 - 49Hawthorn, Australia
Ability to deliver
30.3/40.016.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+$150 - $199 / hr2 - 9Footscray, Australia
Ability to deliver
28.7/40.016.2/20 Reviews8.5/10 Clients & Experience4/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$1,000+$100 - $149 / hr10 - 49South Yarra, Australia
Ability to deliver
29.9/40.018.4/20 Reviews7.4/10 Clients & Experience4.1/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+$100 - $149 / hr10 - 49Southbank, Australia
Ability to deliver
21/40.016.2/20 Reviews1.8/10 Clients & Experience3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$1,000+$100 - $149 / hr10 - 49Melbourne, Australia
Ability to deliver
25.3/40.016.2/20 Reviews9.1/10 Clients & Experience0/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$1,000+$50 - $99 / hr2 - 9Brunswick East, Australia
Ability to deliver
26.2/40.016.2/20 Reviews10/10 Clients & Experience0/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$5,000+$150 - $199 / hr2 - 9Malvern East, Australia
Ability to deliver
29.4/40.016.8/20 Reviews8.8/10 Clients & Experience3.9/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$5,000+$100 - $149 / hr50 - 249Melbourne, Australia
Ability to deliver
28.5/40.016.2/20 Reviews8.1/10 Clients & Experience4.2/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$5,000+$150 - $199 / hr10 - 49Southbank, Australia
Ability to deliver
24/40.016.2/20 Reviews4.1/10 Clients & Experience3.7/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$1,000+Undisclosed2 - 9Moonee Ponds, Australia
Ability to deliver
25/40.016.4/20 Reviews5.7/10 Clients & Experience3/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$100 - $149 / hr10 - 49Chadstone, Australia
Ability to deliver
26.3/40.015.8/20 Reviews6.5/10 Clients & Experience4/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+$25 - $49 / hr10 - 49Burwood East, Australia
Ability to deliver
22.9/40.016.2/20 Reviews3.7/10 Clients & Experience3/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$5,000+$150 - $199 / hr10 - 49Balaclava, Australia
Ability to deliver
21.7/40.014.6/20 Reviews3.7/10 Clients & Experience3.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$25 - $49 / hr10 - 49Brunswick West, Australia
Ability to deliver
24.9/40.016.2/20 Reviews5.3/10 Clients & Experience3.4/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+< $25 / hr10 - 49Heidelberg West, Australia
Ability to deliver
19.7/40.015.8/20 Reviews0/10 Clients & Experience3.9/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$1,000+$150 - $199 / hr2 - 9Richmond, Australia
Ability to deliver
20.5/40.016.2/20 Reviews1.3/10 Clients & Experience3/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$5,000+$150 - $199 / hr10 - 49South Melbourne, Australia
Ability to deliver
21.5/40.014.6/20 Reviews2.7/10 Clients & Experience4.2/10 Market PresenceService focus
20% Social Media Marketing80% Other
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Melbourne Social Media Marketing FAQs
Working with a local social media marketing partner means tapping into teams that live and breathe Melbourne culture—from AFL rivalries to Melbourne Fashion Week. They understand local slang, peak shopping seasons, and suburb-specific demographics, making campaigns feel authentic. Their proximity also enables them to efficiently facilitate in-person strategy sessions and on-site content shoots at Federation Square or Hosier Lane, speeding up creative turnaround and approvals.
According to Clutch pricing data, most agencies quote monthly retainers between AUD $3,000– $12,000. Rates vary depending on several key factors such as:
• Scope (organic content only vs. paid ads + influencer management)
• Channel mix (Facebook & Instagram vs. multi-platform)
• Team seniority and reporting depth
Smaller boutique firms may offer project-based packages starting around AUD 5,000 for a three-month campaign, while enterprise-level engagements can exceed AUD 20,000 per month.
Melbourne-based social media marketing agencies are notably strong in thriving sectors in the region, mainly:
• E-commerce and fashion (Collins Street boutiques to emerging D2C brands)
• Food and beverage—from laneway cafés to global wine labels
• Fintech and SaaS, thanks to the city’s growing tech precincts
• Sports and entertainment, leveraging the MCG’s massive event traffic
• Healthcare and education, often requiring compliant, informative content
- Define your project’s requirements and KPIs—i.e., followers, leads, ROAS, or brand sentiment.
- Review each agency’s Clutch profile for verified case studies in your sector.
- Ask about platform certifications (e.g., Meta Business Partner, TikTok Marketing Partner).
- Request a sample content calendar to gauge creativity and workflow.
- Ensure cultural fit by meeting the day-to-day team, not just sales reps.
While it can be intimidating to navigate through the vast market, having a list of priorities and deal breakers can help give structure to your hunt. Feel free to leverage the data-driven resources and filters available on Clutch to streamline your search for the right partner.
• Guarantees of “viral” results or specific follower counts—organic reach is never guaranteed.
• Opaque reporting or refusal to grant you access to ad accounts.
• Overreliance on stock imagery instead of local, custom content.
• One-size-fits-all pricing with no discovery phase.
• Limited knowledge of Australian Advertising Standards or privacy regulations.
Never turn a blind eye to these red flags, or else you might end up with regrets in the future. Be decisive and avoid these warning signs early.