Emote Digital

The motorcycle market is declining globally, which is why Suzuki Motorcycles approached us to transform their online presence. The challenge was to deliver the best motorcycle website in Australia.

• Overcoming how motorcycles are traditionally sold by visiting the dealership in person.
• Increasing their service retention, accessory sales, finance and insurance uptake.
• Solving for the lack of visibility customers have around which dealers have their preferred motorcycle in stock.
• Combatting the declining motorcycle market and creating the number one motorcycle website in Australia.

Our approach was to think outside the box and deliver an unparalleled website.

• This meant featuring visually impressive pages that guide the user through the entire journey of choosing a motorcycle and services. It was important that we provide all the information to the end-user so they can be educated and ready to purchase when entering a dealership.
• Making every motorcycle page visually appealing and highlighting the benefits of each motorcycle, used bikes and current stock.
• Adding the ability to easily compare models and highlight the differences.
• Allowing users to search their surrounding dealers for different models, filter by year and colour, include accessories and services and send the enquiry to the nominated dealer.

Our biggest success is how we’ve been able to streamline the process of choosing a motorbike online and how that translates to securing it from a dealership.

• We delivered a custom eCommerce bike builder checkout process
• Complex integration into manufacturing
• Significant new revenue in online bike sales

We not only created a new website for Suzuki Motorcycle, we digitally transformed their sales process by prioritising the customer’s journey. The outcome is a frictionless connection between the customer, their motorcycle, and local dealership.

PUMA needed a digital agency to help transform their beautiful creative into digital advertising assets that could help cut through and push their ecommerce to the next level.

Our team of designers work directly with their marketing and creative teams to develop creative across advertising channels, email campaigns, remarketing and more.

This new creative direction, alongside constant optimisation of campaigns, last minute flash sales, comprehensive Cyber Weekend promotions and celebrity collaborations has meant they’ve seen a dramatic jump in performance and sales.

Simultaneous multi-region management of multiple product campaigns and flash sales.

Beautifully designed creative to match their global brand direction.

Huge returns and consistently high performance.

Our long term relationship with this Aussie staple led us to creating their first online ordering system for their extensive catalogue of baked goods.

When Bakers Delight first approached us in 2018 to build their website we knew it would be the beginnings of a long-standing partnership. Working with them for two years meant we already had a unique insight into how the next iteration of their website should work, as well as knowing how to address their long-term vision for an eCommerce solution.

With plenty of customisation options, we couldn’t risk creating a website where customers could get overwhelmed by choice. Bakers Delight needs a beautifully responsive website that works across multiple devices for a seamless transaction. We rolled up our sleeves and got to work.

First, we started by cataloguing every product Bakers Delight offers and turned it into an online library of baked goods. Their eCommerce website needed to quickly and clearly list every item, with available customisations such as thickness and seed type.

We created a website filled with tasty imagery and easy to use ordering options including the ability to select click and collect, catering or home delivery depending on the selected bakery location. Then we launched to a select number of stores as part of a pilot programme with a full rollout slated for the end of the year. This allowed us to monitor the initial stages and plan for success nationwide.

The results are an eCommerce website that makes online shopping as good as perusing and pressing your hands to the glass in-store at Bakers Delight.

Our well-established relationship has created a partnership that is built on a foundation of mutual trust. 

We not only delivered an eCommerce solution, we also created a digital marketing strategy to engage and excite customers to try out the new ordering system. By engaging us across multiple services over the years it ensured a streamlined launch and even greater rates of success.

See our Powerful Websites & Measurable Marketing in action.

Welding pros Cigweld needed a website that made finding the right equipment simple.

With hundreds of SKUs, Cigweld needed a custom approach to their website. We needed to design an intuitive solution that could track and manage their stock in a user-friendly interface.

We knew we wanted to create a website with a simple and modern design that could be easily navigated by customers. To start, we categorised all their inventory into easily searchable groups that would allow customers to easily and quickly locate what they were looking for. 

Due to the large number of SKUs, we knew that integrating their inventory management system was going to be incredibly useful. This ensures that all information is accurate and up to date. 

Cigweld is not just welding tools, but also has a wealth of expertise to share and we knew we needed to design a website that felt friendly, knowledgeable and approachable. 

The results are an easy to navigate UX that allows customers to quickly find and locate the right welding equipment for the job. 

With intuitive stock management, it made managing hundreds of SKUs automatic with a built-in back end system. Customers can now easily find, compare and locate a nearby store to make their purchase. 

Cigweld knows what they’re doing, and their new website clearly demonstrates their expertise with customer testimonials and professional advice. 

While Cigweld might create niche welding tools, their website is anything but.

SEEK Business is Australia’s largest online business-for-sale marketplace. They connect people who have a vision of owning their own business with franchises and businesses that are for sale.

After undergoing extensive research into their customer base, SEEK Business were looking for a solid digital marketing strategy. They needed to implement the research they had done on potential business buyers to get conversions. They also needed to solidify their own unique style and brand presence.

We were able to curate target audiences from the research into audience segments looking to buy a business. This also allowed us to benefit from the funnel approach in social media and platform advertising. Here’s how we did it.

• Combining platform advertising, social media advertising and organic social to curate a consistent and engaging brand presence to appeal to our target audience
• Defining SEEK Business as its own entity and separate to parent company SEEK
• Developing key messaging and engaging copy with a defined tone of voice
• Creating custom illustrations that go hand in hand with the copy and look great on the feed
• Taking SEEK Business’ research and refining target audiences, specifically targeted across Facebook, LinkedIn, Taboola and AdRoll

The outcome was a digital marketing strategy where each aspect worked together harmoniously to drive results. Compelling copy, engaging creative, a curated social media presence, use of alternative digital advertising channels and laser-focused targeting ensured an impressive performance.

In just 9 months, the ads were viewed 616K times with 4.2k views to the website.

The bottom of funnel remarketing campaigns had a total of 1K custom conversions. In this case, a custom conversion meant enquiries for buying a business, making them particularly notable conversions.

Fully embracing digital across multiple aspects of their business led to big numbers and impressive stats for this Australian icon.

Sutton Tools didn’t just need a website, they needed an online experience for their customers that would make getting the right tools easy.

As the largest manufacturer of cutting tools in Australia, we needed to create a brand new website that would make data management easy.

With over 21,000 products to showcase, the website needed to be fast and responsive, allowing customers to quickly locate what they were looking for.

We didn’t just want to create an online catalogue — the website needed to demonstrate that Sutton Tools are also industry leaders with a wealth of knowledge and experience to back them up. With multi-region support, we knew we needed to create a website that would work just as well at home as it would when you’re out on a job.

We had to create something brand new — the ‘Expert Tool Selector.’ A step by step selector that allows users to input data about the type of job, down to the material and setup, and instantly receive expertly recommended tool advice.

This changed the website from something that you would simply browse, to a site that actively drives conversions. Manual data entry was not an option, so we built a complex ERP integration system to accommodate over 21,000 products to manage inventory.

Coupled with multi-site implementation across Australia, Asia and Europe and a mobile-first responsive design we knew that the website needed to be as tough and durable as Sutton Tools.

The new website feels both modern and fresh, with a powerful automated system making sure that stock levels are always accurate. With over 21,000 products housed in an easy to navigate website that puts mobile-first, we knew we couldn’t compromise on content or imagery.

The results are a website that can quickly find what you need — even when you’re on-site and all you have is your mobile.

Looking for the Best Ride? Best Ride is a start-up right here in Australia that takes the guesswork out of getting the best rideshare deal. 

We Compare, You Save. Best Ride had a brilliant idea. They compare the prices from every rideshare app available to find you the cheapest price.

Launching a completely new brand is always a challenge, especially as the rideshare space has rapidly become more crowded.

We knew the key to success would be to demonstrate Best Ride’s point of difference — helping users find the best value. We needed to quickly get this message across without overwhelming an already busy market.

This meant we had to identify the prime demographic and the best channels to reach them. To do this we had to create a friendly, yet informative tone of voice with matching visuals across social media. 

Best Ride had amazing potential but we needed to start small to make sure we were targeting the right people. We began with a moderate social media spend in order to identify our central audience. Once we had located the ideal demographic we scaled up on both our search and social advertising, which we backed up with incredible looking social media feeds.

We created a suite of digital advertising to lead customers directly to the app store in order to shorten the user journey and drive downloads. We saw great success with both iOS and Android across our two pilot states, NSW and QLD, quickly followed by expanding across Australia. By starting small we ensured that when we scaled up, we found success.

We have seen thrilling results as we have helped bring this new app company to market.

• 10,000 app downloads over a 6 month period
• 7.15% conversion rate from Google Ads
• $3.84 cost per conversion on Google Ads
• 5M+ impressions via social
• 4.4% engagement rate across social posts

Best Ride has solidified their brand and have got their sights set on a new goal — going global with the help of Emote.

Brown Family Wine Group needed a way to introduce a recently-acquired boutique wine brand in a way that would be well-received by their established customer base.

As Brown Brothers expanded to include more wine brands under their company umbrella, they needed a way to showcase these new additions without losing their established presence.

• Customers needed to be able to purchase across all Brown Brothers brands
• Both staff and customers required different memberships across sites 
• Without inventory syncing there would be issues with stock levels and customer satisfaction 
• We needed to solved for complexities around ordering products, such as requiring a minimum number of bottles for purchase

We developed a strategy to overhaul their website and online store to transform the purchasing journey. 

• We improved the site’s easy purchasing for a seamless and enjoyable user experience
• Automatic inventory sync meant that all stock levels would be aligned automatically, taking the hassle out of inventory and guaranteeing a positive customer experience 
• Delivering consistent branding and appealing visual design throughout the site to elevate the brand as a whole and help the consumer understand the relationship between Brown Brothers and their additional brands

Part of a Whole
A suite of sites working together as one. We created a unified multisite that runs all four brand sites off the same core. This not only allowed different brands to be cross-sold across each website, but allowed for a unified shopping experience that maintains each brand’s unique character.

In two years:

increase in overall traffic

increase in eCommerce conversion rate

increase in revenue

Otopia Wellness offers plant-based products with powerful benefits to keep women healthy, sexy and glowing. We helped them with their O so exciting launch and beyond!

Otopia were launching their new business and recruited us to play a big hand in shaping their brand, developing their website, producing their collateral and getting ready to go digital. 

Otopia knew their social media game had to be strong. We created a campaign prior to launch to ensure they were targeting relevant leads with impressive ad design and copy. We wanted to make a splash.

Since working with us they’ve seen a 37.6% MoM increase in landing page views (LPV) across all brand awareness ads with a cost per LPV of $1.42 as well as a 66.7% improvement in reach across all ads. This means we’ve helped Otopia not only get in front of more people but also visiting their website.

One of the major deliverables for Otopia was their Brand Story to guide all of their communications across social, web and more. It included critical key messaging so they were armed with not only the most important selling points of their brand, but also how to communicate them. What did that mean for Otopia? Language that’s informative, empowering and just a little bit cheeky.

We also delivered a comprehensive website audit to highlight existing pain points on their website and make recommendations. Based on this audit, we implemented updates to the website’s UX, refreshed imagery to be more in line with their personality and added life to their copy.

The changes we made that came out of our UX audit helped improve their conversion rate so that the ad traffic we drove to the website would actually convert. We helped elevate the entire customer journey from capturing interest to converting.

salt&pepper is an iconic Aussie brand with stores nationwide and a huge online presence. 

Initially, salt&pepper engaged us to improve their paid presence. They needed ads that converted and gave them a strong return on investment (ROI). Their amazing product range and frequent promotions needed to be shouted about.

Next they wanted this to lead into more organic and content based work. This meant we needed to improve their SEO, working hand in hand with delivering content such as blogs, range copy and product descriptions.

Essentially, it was our job to meet an ongoing agreement to both improve their site and bring the right people to it who ultimately buy from them. Ready to see how we did it?

We started with social media advertising and search advertising services, followed and strengthened by SEO and content writing. 

We initially began with a focus on Facebook and Google ads. By quickly tapping into both existing and new audiences we established an effective funnel approach that ensured users saw a variety of ad formats, showcasing different ranges and new products.

We wanted to show users content relevant to them, without overloading. This was achieved via all ad types across Facebook and Instagram, as well as Google Shopping, search ads, display remarketing and YouTube ads.

Overall, salt&pepper’s monthly online revenue tripled across 12 months of working together.

• With on-brand, appealing design and copy we ensured Facebook ads had an average of 9.76x ROI across 12 months
• By implementing carefully written and targeted Google ads we reached an average of 7.06x ROI across 12 months
• SEO saw a 34% increase in ranking for their top 20 keywords (3 month period vs. previous 3 months)
• Content writing and SEO working harmoniously together meant that the increase in keywords salt&pepper ranked for went up by 25% (3 month period vs. previous 3 months)

Skinny Tan had gained a massive following thanks to their amazing fake tan products.

As much as great results can speak for themselves, they still needed to establish a solid digital strategy to stay ahead of the competition in multiple countries. We helped them achieve this through Search Engine Advertising, Platform Advertising, Search Engine Optimisation, and Content Writing across each region.

With large media budgets focused on different target audiences across the world, our team needed to do their research. Through an intensive period of testing, we were able to build a successful funnel approach that has allowed us to grow revenue month on month.

As a well-known brand, the interest was already there. We had to find a way to cut wastage and optimise where necessary in order to improve the overall ROI

Using AdRoll allowed Skinny Tan exposure across some of the world’s most visited websites, making for a healthy return on investment.

Through SEO management and content writing, we were able to add quality content to the site that was on brand and helped to boost overall rankings.

Providing vital services to those in need, OnCall required a website that was both accessible and informative. 

Finding the right help should be easy. OnCall’s previous site was crowded, and key information was buried under walls of text.

Their new website also needed to consider that people with different needs would be accessing OnCall’s website. Creating an easy to navigate UX would be key to making the website really work.

OnCall didn’t just provide care, they also offered training and staffing solutions which was hard to find on their previous website. We wanted to highlight all the different roles OnCall was capable of, without ever overwhelming a potential client or lead.

We began by creating a sitemap that you couldn’t get lost in. A simple and modern UX that prioritised condensed information with a suite of infographics that would suit both clients and carers.

The integration of Healthcare Manager also allowed us to design a website that could be easily updated with key information and job postings. We used Zoho CRM for form fills, which allowed us to pull all jobs and information directly into OnCall’s website.

OnCall’s website needed to be easy to access and clear in the services they offer.

The results are a website that is completely accessible with an easy to navigate UX that allows both potential clients and carers to find what they need. With a range of specialty graphics and icons, we brought the site to life, while also keeping it friendly and informative.

We also designed a custom enquiry form for the NDIS that has been key to generating new leads. OnCall’s wide array of support and job options are all clearly displayed and easy to find, supported by a back end system that makes content management easy.

The new website matches the warm personality of the OnCall brand — but still has all the information you need.

WorkforceXS is Australia’s leading labour-hire business network.

• WorkforceXS wanted to expand their franchise network
• They lacked an existing digital presence
• Needed to uncover the demographic they wanted to reach
• Decide how best to reach their target market and get the best results

After our initial meeting, we understood WorkforceXS would see their greatest success by combining both our paid and organic social media services.

We used a thorough and efficient onboarding process to develop a marketing recommendation that was tailored specifically to their niche target market by:

• Uncovering that their target demographic is experienced recruiters with a franchising interest
• Pinpointing correct key messaging, creative, target groups, and budget recommendations
• Using our knowledge and expertise of Facebook’s best practice to develop effective and strategic social campaigns

We analysed their unique goals and pinpointed opportunities in relation to their presence by:

• Tailoring social content that would best suit their needs as a business
• Ensuring our organic social media worked hand-in-hand with their social advertising strategy
• Collating the grid to align with their branding requirements and be appealing

By ensuring their organic and paid social advertising worked together harmoniously, we were able to deliver impressive results.

• We saw a 183.5% increase in traffic to the franchise page from social compared to the previous period
• Facebook engagement increased by 476% in February 2020 compared to January 2020
• We increased Instagram followers by 50% in just one month
• We achieved a 181% increase in LinkedIn impressions in just one month

WorkforceXS also realised that if we could generate these results for them, it meant we could do the same for their network of 20+ franchisees. Emote has since been working alongside their franchise partners to develop unique digital campaign strategies for these.

We improved this iconic Australian brand's website functionality, features and aesthetics. Plus with so many online users, we knew the site had to work well on mobile. An extensive and detailed product index meant all of their happy customers could quickly search their beloved favourites.

For online wine retailers Brown Brothers, we created a unified multisite to run all four subsidiary brands off the same core. This made for a seamless customer experience, plus allowed different brands to be cross-sold across each website. 

NC Fitness needed a serious advertising and remarketing strategy for social. With our help, they saw a massive increase in followers even in the first few months, and a huge decrease in cost per click for search advertising. A new website with a clever SEO strategy took their online performance to the next level. 

Engaging social media content is essential for interactions, followers and ultimately: conversions. For JR Duty Free we strategically developed organic social content and social advertising to promote their products to multi-national following. 

For this surf brand, we achieved an impressive average of 10 times the ROI for social marketing campaigns. Not to mention the 1.3 million total impressions from our entire campaign. It's about promoting the products in the most effective way possible.