Impressive Digital Agency

BACKGROUND

Please describe your company and position.

I am the DIRECTOR of an automotive parts manufacturing company.

Describe what your company does in a single sentence.

Automotive Parts Manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impressive Digital Agency to accomplish?

• Increase online traffic to website
• optimise website for better conversions
• Paid media marketing

SOLUTION

How did you find Impressive Digital Agency ?

Online Search

Why did you select Impressive Digital Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Impressive Digital Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve worked with Impressive Digital Agency Digital across our SEO, SEM and overall digital marketing strategy, covering everything from technical SEO and on-site optimisation through to paid advertising, reporting and website performance improvements. 

We have been with them since the start of their business and to be honest, there’s a lot of digital agencies out there and we’ve had plenty of companies try pitch for our work over the years, but what stood out with Impressive Digital Agency was their honesty, transparency and the way they approached things. We never felt like we were being “sold to” or pushed into unnecessary directions just to increase spend. A big thing for us has been trust. They’ve actually helped ground us at times from veering into the wrong direction and have been very pragmatic with their advice based on experience, data and long-term thinking rather than just chasing short-term wins or trends. They’ve become more of a partner than just an agency. Easy to deal with, responsive, technically very strong and willing to have proper conversations around strategy, not just marketing buzzwords. Overall, very happy with the relationship and the work they’ve done with us so far.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the biggest things for us was the  growth in leads without sacrificing quality. Before working together, we were probably getting around 20–30 genuine inbound leads a month through digital channels. Since then, that’s grown to well over 1,000+ enquiries a month across different campaigns and platforms.

What I appreciated though was that they never just chased numbers for the sake of making reports look good. A lot of agencies will pump traffic or low quality leads just to show “growth”, but Impressive Digital Agency were very focused on keeping leads relevant to our products, industry and actual customer base. They also did a huge amount of work around technical SEO, site structure and now more recently LLM/AI search optimisation, which has honestly shown positive results way quicker than I expected.

They were pushing us in that direction before most people were even talking about it seriously. We’ve also seen a big improvement in efficiency and CPL compared to industry averages. Ads, targeting and overall strategy feel far more refined now rather than just throwing money at campaigns and hoping something sticks. Probably the biggest thing though is confidence in direction. Digital marketing can become very noisy with everyone claiming to be an expert, but they’ve been very good at keeping us grounded, steering us away from bad decisions and focusing on long term growth rather than short term hype. Overall, it’s been a really positive relationship and they have also worked with our inhouse team really well! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been great. Very thorough, organised and easy to deal with. They follow up properly, keep things moving and communicate well rather than disappearing once campaigns are live. Deliverables have generally been on time and whenever we’ve needed support or changes, they’ve been very responsive. One thing I also respect is that they’re not just “yes people”  if they think we’re heading in the wrong direction, they’ll say it and explain why. Overall, they’ve felt more like an extension of our team than an external agency.

What was your primary form of communication with Impressive Digital Agency ?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most Impressive Digital Agency or unique about this company?

What impressed me most was that they have the setup and capability of a big agency, but still make you feel important as a client. You can actually pick up the phone, have a proper conversation and feel looked after rather than just being another number.

Are there any areas for improvement or something Impressive Digital Agency could have done differently?

Honestly, nothing major comes to mind. Like any growing company there’s always small things that can be refined over time, but overall the experience has been very positive. They’ve been transparent, responsive and willing to adapt whenever needed, which is what matters most to us.

BACKGROUND

Please describe your company and position.

I am the President and CEO of Conducive Consulting

Describe what your company does in a single sentence.

Conducive exists to solve cybersecurity system integration problems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impressive Digital Agency to accomplish?

• Create an SEO plan for our company
• Build an SEO architecture
• Review and optimize our existing website and content

SOLUTION

How did you find Impressive Digital Agency ?

Referral

Why did you select Impressive Digital Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Impressive Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deliverables:

• SEO Plan including Content Planner and Calendar
• Keyword Assessment/Plan
• High level content outline
• Site Architecture and URL's.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Site architecture and Comprehensive SEO content plan.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project managment followed a detailed process. They were on time, as long as we completed our tasks when they were due. They accomidated us when we were late but it did push back the project (our fault). Impressive Digital Agency was very responsive to our requests and needs.

What was your primary form of communication with Impressive Digital Agency ?

• Virtual Meeting
• Email or Messaging App

What did you find most Impressive Digital Agency or unique about this company?

Their friendliness, professionalism and the quality of their work. I've worked with several SEO companies. Impressive Digital Agency has been the best team we've worked with.

Are there any areas for improvement or something Impressive Digital Agency could have done differently?

We work in a complex product space. We had to educate their SEO team about the nuance of keywords in our space to make sure the meaning aligned with our customers understanding.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Amplify Credit Union

Describe what your company does in a single sentence.

Amplify Credit Union is the home of Fee-free banking and award-winning lending from the heart of Texas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impressive Digital Agency to accomplish?

• Manage our search engine marketing (SEM) channels
• Optimize our SEM channels

SOLUTION

How did you find Impressive Digital Agency ?

Meet Russ at a networking event.

Why did you select Impressive Digital Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Impressive Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impressive Digital Agency was to take over our paid deposit campaigns through Google Ads and Meta. Their goal was to achieve 800 applications started per month through those channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our goal was to achieve 800 apps started per month and after a 3 month month ramp up, they've been consistently meeting or exceeding that goal while staying within budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have bi-weekly meetings and communicate other requests via email. Their team is very responsive and I know they are working hard on our accounts.

What was your primary form of communication with Impressive Digital Agency ?

• Virtual Meeting
• Email or Messaging App

What did you find most Impressive Digital Agency or unique about this company?

That we have a dedicated team when we need them, they are very detailed and have great communication skills. They've also shown great strides in our SEM efforts.

Are there any areas for improvement or something Impressive Digital Agency could have done differently?

None that I can think of at the moment.

BACKGROUND

Please describe your company and position.

I am the Director, Digital Marketing of Fuzzy's Taco Shop

Describe what your company does in a single sentence.

Quick service restaurant brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impressive Digital Agency to accomplish?

• Increase keywords on website
• Provide technical fixes to website for better SEO

SOLUTION

How did you find Impressive Digital Agency ?

Masterclassing Event

Why did you select Impressive Digital Agency over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Impressive Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide content development strategy, SEO keyword strategy and technical SEO fixes in dev to our website to better optimize for search.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Keyword exposure growth
• content development
• Backlink disavows
• New IA
• New content

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. The Impressive Digital Agency team is very agile and works well under tight timelines as well as shifting priorities. The only delays we've experienced have been based on our brand internal team not having the correct answers/guidance within the project. However, even with a brand slowdown Impressive Digital Agency takes that time to offer new suggestions, strategies and optimizations to keep us moving forward.

What was your primary form of communication with Impressive Digital Agency ?

• Virtual Meeting
• Email or Messaging App

What did you find most Impressive Digital Agency or unique about this company?

The culture fit is really important to us as we see our vendors/partners as extensions of our internal team. Not only does Impressive Digital Agency bring "badass" work to the table, they are also a lot of fun to work with.

Are there any areas for improvement or something Impressive Digital Agency could have done differently?

Not that I can think of

BACKGROUND

Please describe your company and position.

I am an eCommerce executive at a consumer products company

Describe what your company does in a single sentence.

We create health and wellness products rooted in nature and science to support families in taking care of their little ones' well-being.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impressive Digital Agency to accomplish?

• Grow organic traffic
• Increase Page 1 keyword rankings
• Build quality backlinks to increase domain authority

SOLUTION

How did you find Impressive Digital Agency ?

• Facebook Group

Why did you select Impressive Digital Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Impressive Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought on Impressive Digital Agency as an agency partner to build our domain authority via a backlink strategy, to audit and identify areas of improvement for our site's technical SEO, and to scale organic traffic via an on-page content strategy that targeted specific lines of the business we wanted to focus on. Deliverables included a link building plan, a set quantity of external links per month, a technical audit, a buildout of keyword strategy and content planner, and content briefs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Without utilizing any paid ads spend, we've seen a 21% increase in Users, 23% increase in Sessions, and 19% increase in Conversions, as well as 79% growth in page 1 ranking terms. Organic traffic alone has grown 87% and our domain authority doubled.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We met with the team biweekly and maintained regular communication over email. They were always easy to get in touch with and we'd hear back around any questions within a few business days. An outline for the initial 90-day period was provided to us and they worked against that plan to give us all deliverables timely.

What was your primary form of communication with Impressive Digital Agency ?

• Virtual Meeting
• Email or Messaging App

What did you find most Impressive Digital Agency or unique about this company?

I like their casual and candid approach to getting things done, and Russ goes above and beyond to share industry insights and bring any relevant news or SEO updates to the table.

Are there any areas for improvement or something Impressive Digital Agency could have done differently?

Continued improvement in giving weekly updates as we progress through our outlined plan, even on weeks when we don't meet - otherwise no complaints!

BACKGROUND

Please describe your company and position.

I am the Head of Sales and Operations of Semaphore Mobile

Describe what your company does in a single sentence.

Software development with a focus in mobile and backend systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impressive Digital Agency to accomplish?

• Increase google leads
• Inform us on PPC space

SOLUTION

How did you find Impressive Digital Agency ?

Online Search

Why did you select Impressive Digital Agency over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Impressive Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impressive Digital Agency Digital assisted us with developing a PPC strategy that could maximize $$ spent while being pointed at high-quality buyers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Weekly / Monthly Leads 
• Dollars per lead 
• Geographical reach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Meeting weekly as we started developing a strategy and constant email communication. I never felt out of the loop.

What was your primary form of communication with Impressive Digital Agency ?

• Virtual Meeting
• Email or Messaging App

What did you find most Impressive Digital Agency or unique about this company?

They really understand the space and stick to a core group of strategies instead of having a wide net over many different marketing options. We have found that companies that offer too much can often lean on the crutch of "well, let's try this... and this... and this". Impressive Digital Agency allowed us to fixate on a couple of different strategies and held their team accountable for our success.

Are there any areas for improvement or something Impressive Digital Agency could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the General Manager of 24/7 Golf

Describe what your company does in a single sentence.

We sell build your own golf simulators for peoples homes and offices

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impressive Digital Agency to accomplish?

• Rank higher on google
• Gain more website traffic
• Convert more leads through marketing on social media

SOLUTION

How did you find Impressive Digital Agency ?

Referral

Why did you select Impressive Digital Agency over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Impressive Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impressive Digital Agency Digital provides a comprehensive range of digital marketing services to help 24/7 Golf achieve its business objectives. This includes developing and implementing effective marketing strategies that are tailored to the unique needs of the business. Their team works closely with 24/7 Golf to identify target audiences, create engaging content, and leverage various digital channels to increase brand awareness and drive sales. 

Specifically, Impressive Digital Agency Digital's scope of work includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, email marketing, and website design and development. They also provide regular reporting and analysis to track performance and identify areas for improvement. 

Key deliverables include an optimized website that is designed to attract and convert potential customers, targeted PPC campaigns that drive qualified traffic to the site, engaging social media content that builds brand awareness and fosters customer engagement, and effective email marketing campaigns that nurture leads and drive sales. Overall, Impressive Digital Agency Digital plays a critical role in helping 24/7 Golf achieve its business goals through effective and results-driven digital marketing strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Impressive Digital Agency Digital has greatly improved the company's online presence and revenue through effective digital marketing campaigns across multiple channels. There has been an increase in online sales directly related to Impressive Digital Agency 's ads and targeting strategy. Another key indication has been the increased traffic to the website and improved sales conversion rates from Facebook and Instagram ads could also be potential indicators of progress or success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They ask thorough questions about your business to get the best possible understanding of how it works before creating their campaign brief and 3-month accelerator program. Initially, meetings are weekly to ensure all accounts are connected and tracking well. After each meeting, a summary is provided of all the KPIs for team members to hit before the next meeting. To date, I couldn't fault the Impressive Digital Agency team and I look forward to seeing more great results as Google Analytics and targeting continue to take shape. We all know this takes time to slip into the algorithm slipstream.

What was your primary form of communication with Impressive Digital Agency ?

Virtual Meeting

What did you find most Impressive Digital Agency or unique about this company?

Impressive Digital Agency Digital's thorough approach to understanding their clients' businesses, providing ongoing support, and delivering effective digital marketing campaigns across multiple channels is what sets them apart from other marketing agencies. Their focus on measurable outcomes and providing regular updates to their clients also demonstrates their commitment to transparency and accountability.

Are there any areas for improvement or something Impressive Digital Agency could have done differently?

No, I've been really impressed with how they've performed to date.

BACKGROUND

Please describe your company and your position there.

Marketing manager of a digital consulting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impressive Digital Agency , and what were your goals?

We hired Impressive Digital Agency to support our firm with SEO/SEM efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

Having 1-1 communication and understanding what we do were deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Impressive Digital Agency Digital helped us to set a digital marketing strategy for growth, including SEO/SEM efforts. We had a 3-month period that acted as a set-up process and then refinement of the strategy. They continue to support our efforts as our Digital Marketing partner.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a team leader, a project manager, a SEM specialist and sometimes an SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

While it took us a bit to find the right track because of the complex nature of our services, we are seeing a lot of quality results. The combination of SEO and SEM, with clear focus on a specific product and vertical, together with our content strategy, is driving high-value leads. Impressive Digital Agency has played a key role in our inbound marketing.

How effective was the workflow between your team and theirs?

It is pretty agile and straight-forward.

What did you find most Impressive Digital Agency or unique about this company?

Working with the team is super smooth and straight-forward. They have also guided us when needed. They have been extra supportive when we requested their help.

Are there any areas for improvement or something they could have done differently?

Some members of the team lack a bit of experience. When mistakes have been made, they work extra-hard to correct the issue. With a lot of communication and feedback we have found a good way to work together.

BACKGROUND

Please describe your company and your position there.

I am the Sales and Marketing Director for Trilogiq USA. Trilogiq provides customized material handling solutions and work cells.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impressive Digital Agency , and what were your goals?

Trilogiq required a SEM strategy and setup to properly execute SEO and PPC. I wanted to self-manage but lacked the experience to effectively get immediate results that optimized our budget spend.

SOLUTION

How did you select this vendor and what were the deciding factors?

Impressive Digital Agency were known to me within my network. I had met Russ a few times and we talked about SEO. Russ gave me immediate confidence in Impressive Digital Agency - that they certainly knew their industry well and were genuine in meeting the needs of their customers. I did complete some research into setting up a strategy myself but understood that I would be more successful in hiring Impressive Digital Agency to complete the strategy and setup on my behalf.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The SOW was to understand our unique position as part of a global network with set marketing processes. Once this was discussed I outlined our products and services; together with a review of the industry we operate in. Russ' team then elicited my requirements. Questionnaires, meetings and our business documents were used to elicit information/requirements. Impressive Digital Agency provided a submission to review and approve. Then set up included a one-to-one walk-through.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with the Project Lead, a Project Manager, and Paid-Media Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our journey has just started with PPC - however my team were able to see our ads served immediately and this has provided a terrific response company-wide. I'm definitely equipped with the needed knowledge and moved through the learning-curve quickly which was a key requirement.

How effective was the workflow between your team and theirs?

Terrific!

What did you find most Impressive Digital Agency or unique about this company?

Customer service and industry knowledge. They certainly are specialists.

Are there any areas for improvement or something they could have done differently?

Nothing at all!

BACKGROUND

Please describe your company and your position there.

I worked with Impressive Digital Agency when i was Head of Marketing for a global cosmetics company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impressive Digital Agency ?

As we were setting up our affiliate, we hired Impressive Digital Agency to handle all aspects of Digital marketing, as an extension to our office marketing team. They handled all aspects from Digital strategy, website audit, SEO, SEM, and social advertising. They also consulted in the creation of the website for a new brand launch.

SOLUTION

How did you select this vendor and what were the deciding factors?

Impressive Digital Agency had their offices in our building, so had a chat with them and they put a proposal together which we compared to another agency we had briefed: we chose Impressive Digital Agency based on cost, cultural fit and the appointment of an Account manager who really understood our industry and its requirements.

Describe the project in detail and walk through the stages of the project.

Impressive Digital Agency quickly became an extension of our team, always appointing the best expert in each deliverable. SEO, SEM, Google ads, Social advertising, automation etc... We set up our Digital strategy which we would then review twice a year and adapt our action plan based on findings, results and industry best practices, alongside head office guidelines and recommendations, which they would always adapt to our home market.

How many resources from the vendor's team worked with you, and what were their positions?

We had 5 people on the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not only did we reach all KPIs, we exceeded them on a number of occasions.

How effective was the workflow between your team and theirs?

Very effective workflow, initially we lacked regularity, but that was quickly addressed with regular wips and more specific meetings, eg. for the launch of a specific campaign.

What did you find most Impressive Digital Agency or unique about this company?

The level of flexibility and how nimble they were to put in place new ideas or adapt our plan to meet new objectives.

Are there any areas for improvement or something they could have done differently?

More effective communication at the start of the project. Use of different GANT charts and calendars, would've preferred to set-up one document once and for all from the start and stick to it.