Impressive Digital Agency

BACKGROUND

Please describe your company and position.

I am the DIRECTOR of an automotive parts manufacturing company.

Describe what your company does in a single sentence.

Automotive Parts Manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impressive Digital Agency to accomplish?

• Increase online traffic to website
• optimise website for better conversions
• Paid media marketing

SOLUTION

How did you find Impressive Digital Agency ?

Online Search

Why did you select Impressive Digital Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Impressive Digital Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve worked with Impressive Digital Agency Digital across our SEO, SEM and overall digital marketing strategy, covering everything from technical SEO and on-site optimisation through to paid advertising, reporting and website performance improvements. 

We have been with them since the start of their business and to be honest, there’s a lot of digital agencies out there and we’ve had plenty of companies try pitch for our work over the years, but what stood out with Impressive Digital Agency was their honesty, transparency and the way they approached things. We never felt like we were being “sold to” or pushed into unnecessary directions just to increase spend. A big thing for us has been trust. They’ve actually helped ground us at times from veering into the wrong direction and have been very pragmatic with their advice based on experience, data and long-term thinking rather than just chasing short-term wins or trends. They’ve become more of a partner than just an agency. Easy to deal with, responsive, technically very strong and willing to have proper conversations around strategy, not just marketing buzzwords. Overall, very happy with the relationship and the work they’ve done with us so far.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the biggest things for us was the  growth in leads without sacrificing quality. Before working together, we were probably getting around 20–30 genuine inbound leads a month through digital channels. Since then, that’s grown to well over 1,000+ enquiries a month across different campaigns and platforms.

What I appreciated though was that they never just chased numbers for the sake of making reports look good. A lot of agencies will pump traffic or low quality leads just to show “growth”, but Impressive Digital Agency were very focused on keeping leads relevant to our products, industry and actual customer base. They also did a huge amount of work around technical SEO, site structure and now more recently LLM/AI search optimisation, which has honestly shown positive results way quicker than I expected.

They were pushing us in that direction before most people were even talking about it seriously. We’ve also seen a big improvement in efficiency and CPL compared to industry averages. Ads, targeting and overall strategy feel far more refined now rather than just throwing money at campaigns and hoping something sticks. Probably the biggest thing though is confidence in direction. Digital marketing can become very noisy with everyone claiming to be an expert, but they’ve been very good at keeping us grounded, steering us away from bad decisions and focusing on long term growth rather than short term hype. Overall, it’s been a really positive relationship and they have also worked with our inhouse team really well! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been great. Very thorough, organised and easy to deal with. They follow up properly, keep things moving and communicate well rather than disappearing once campaigns are live. Deliverables have generally been on time and whenever we’ve needed support or changes, they’ve been very responsive. One thing I also respect is that they’re not just “yes people”  if they think we’re heading in the wrong direction, they’ll say it and explain why. Overall, they’ve felt more like an extension of our team than an external agency.

What was your primary form of communication with Impressive Digital Agency ?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most Impressive Digital Agency or unique about this company?

What impressed me most was that they have the setup and capability of a big agency, but still make you feel important as a client. You can actually pick up the phone, have a proper conversation and feel looked after rather than just being another number.

Are there any areas for improvement or something Impressive Digital Agency could have done differently?

Honestly, nothing major comes to mind. Like any growing company there’s always small things that can be refined over time, but overall the experience has been very positive. They’ve been transparent, responsive and willing to adapt whenever needed, which is what matters most to us.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of The Feelter Furniture and Homewares

Describe what your company does in a single sentence.

Designer Furniture Store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impressive Digital Agency to accomplish?

• Digital Advertising through Google & Meta
• SEO Building for our store website
• Marketing partner

SOLUTION

How did you find Impressive Digital Agency ?

Online Search

Why did you select Impressive Digital Agency over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Impressive Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impressive Digital Agency help manage our online advertising on the Google and Meta platforms. They provide strategical marketing assistance and planning to help achieve our companies growth goals year on year.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Consistent 20% sales growth year on year
• Advertising budget efficiency

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Constant communication with project updates. Always delivering on time with their results and initiatives.

They are always looking to help us grow as a company through their marketing expertise.

What was your primary form of communication with Impressive Digital Agency ?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most Impressive Digital Agency or unique about this company?

The workplace culture prioritises people. They realise that a team that enjoys their work is the best representatives to help clients with marketing and growth through building client/partner synergy.

Are there any areas for improvement or something Impressive Digital Agency could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the general manager and group marketing manager of Retailors. We’re the direct-to-consumer retail partner in Australia and New Zealand for Nike, Samsung, and Mattel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impressive Digital Agency ?

We needed help with strategic advice and execution of our marketing strategy, particularly for performance marketing and SEO.

SOLUTION

What was the scope of their involvement?

Impressive Digital Agency has assisted us in launching two websites. The first one was shop.mattel.com.au, which we launched in July 2023. The second one was au.creations.mattel.com, which we launched in July 2024. Impressive Digital Agency has provided support to execute a collaborative marketing strategy for both websites. The focus of the marketing strategy is on performance, SEO, and GEO. Impressive Digital Agency has also added significant value with their competencies in AI with a product called Skailed.In terms of deliverables, Impressive Digital Agency provides performance marketing on Google, Meta, and TikTok, as well as SEO, GEO, and implementation of the AI platform Skailed.

What is the team composition?

We work with 2–5 teammates from Impressive Digital Agency .

How did you come to work with Impressive Digital Agency ?

Impressive Digital Agency was referred to me. I chose them because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

Confidential

What is the status of this engagement?

We started working with Impressive Digital Agency in July 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We consistently achieve our targeted KPIs, including our ROAS targets, which are above industry benchmarks. Our ROAS is well above 7 on average over time. Our database and membership have more than doubled in less than 12 months on au.creations.mattel.com.

How did Impressive Digital Agency perform from a project management standpoint?

Impressive Digital Agency has very good project management. They have a clear roadmap, notes, and actions after every monthly meeting. They also provide quarterly slides regarding performance and progress. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most Impressive Digital Agency about them?

Impressive Digital Agency 's forward-thinking approach and use of AI and technology are definitely attributes we value highly. Equally the highly talented team who are very customer focused ensures we always feel we are provided a consistent and excellent level of service.

Are there any areas they could improve?

Overall, we’re very happy with Impressive Digital Agency ’s contribution and performance toward our goals.