Think HQ

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications officer at a community health organization. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Think HQ?

We wanted to create videos to promote the COVID-19 vaccine.

SOLUTION

What was the scope of their involvement?

Think HQ developed four videos for us, which they used for social media marketing campaigns they’re spearheading for us. They helped me plan the video, including everything from storyboarding to scripting. 

The videos were interviews with vaccinated individuals who talked about their experiences. Each video was about eight minutes long. For each video they produced, Think HQ posted them on social media to boost views. They did this through sponsored ads on Facebook and Instagram. 

What is the team composition?

We worked with about four teammates. 

How did you come to work with Think HQ?

The Australian government recommended their services to us; they put us in contact with Think HQ’s team. 

How much have you invested with them?

We didn’t directly pay for Think HQ’s services; the Australian government did. However, the ad spend was around $100,000 AUD (approximately $66,000 USD). 

What is the status of this engagement?

Our engagement with Think HQ was from September–December 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of work from Think HQ was really excellent. Their team helped us help us reach our audience and boost awareness about our efforts — we increased our engagement by 1,000%. They brought a lot of attention to the vaccination effort. 

How did Think HQ perform from a project management standpoint?

Think HQ was good at managing the project and always had deliverables ready for us on time. However, there were some posting delays because everything needed government approval. Think HQ was really good at communicating with us about project progress. We only communicated through emails and phone calls. 

What did you find most impressive about them?

The fact that Think HQ was a multi-service vendor was really helpful. Not only could they edit and film videos, but they could post them, which meant we didn’t have to hire another organization. 

Are there any areas they could improve?

No, they were pretty good. 

Do you have any advice for potential customers?

Tell Think HQ what you want, and trust them to create something great. They can use all different aspects of their business, including PR and social media marketing, to help. They provide multifaceted help on various projects.