Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed2 - 9
Services provided
Web design company IT Digitates was founded in 2025. The team offers Web Design and IT strategy consulting and is based in Portsmouth, California.
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$5,000+$100 - $149 / hr2 - 9Sheridan, WY
Services provided
CodeSoft Lab L.L.C., a custom software development company, focuses on Custom Software Development and Web Development. The firm is in Sheridan, Wyoming.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$250,000+Undisclosed2 - 9Brooklyn, NY
Services provided
APT-122 is a branding agency. The team focuses on Branding and Event Marketing, and the firm is located in Brooklyn, New York.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Webioo is a web design agency. They provide Web Design and Advertising and were launched in 2025.
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Undisclosed$25 - $49 / hr2 - 9
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Blueprint Web, a web design company, is in Ipswich, England. Established in 2026, the team offers Web Design and Web Development.
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$1,000+< $25 / hr2 - 9Agadir, Morocco
Services provided
TECHSTRIDE SOLUTIONS is a software development firm. The Agadir, Morocco-based firm was launched in 2024. Their team focuses on Custom Software Development and Web Development.
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$10,000+Undisclosed2 - 9
Services provided
GrowthMarketer is a Boulder, Colorado-based media planning & buying company. Launched in 2020, the team specializes in Media Planning & Buying and Fractional CMO Services.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$1,000+$50 - $99 / hr2 - 9
Services provided
CodeQy, a web design agency, is in Mulgrave, Australia. Their services include Web Design and Web Development.
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$1,000+$200 - $300 / hr2 - 9Medford, NJ
Services provided
Automate XYZ is a web design company. They were established in 2021 and provide Web Design and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Established in 2025, Be UNLIMITED Chiropractic is a Staffing company. The company specializes in Staffing and Business Continuity Management, and is small.
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$10,000+$100 - $149 / hrFreelancerMemphis, TN
Services provided
Perdue Creative is a small web design agency located in Memphis, Tennessee. Their services include Web Design and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
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$1,000+$25 - $49 / hr50 - 249Maple Grove, MN
Services provided
It Outsourcing China is a website development company. The agency is located in Maple Grove, Minnesota and Ahmedabad, India. Their team focuses on Web Development and Mobile App Development.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Rachel Smith Creative is a small -based branding company. Their services include Branding and Graphic Design.
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Undisclosed$50 - $99 / hrFreelancerLexington, KY
Services provided
Janet Roy Graphic Design, LLC is a Lexington, Kentucky-based graphic design company. They focus on Graphic Design and Advertising and were launched in 2009.
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$10,000+$100 - $149 / hrFreelancerHuntington Beach, CA
Services provided
Sonya Lee International is an Advertising company in Huntington Beach, California. The team focuses on Advertising and UX/UI Design.
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UndisclosedUndisclosedFreelancer
Services provided
Advertising company Maven Design & Development was launched in 2019. The company specializes in Advertising and Graphic Design, and is small.
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$1,000+$50 - $99 / hrFreelancerEast Providence, RI
Services provided
Founded in 2018, Infuzion Marketing is an Advertising company. Their team provides Advertising and Broadcast Video.
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UndisclosedUndisclosedFreelancerAhmedabad, India
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Located in Ahmedabad, India, Printing Lab is a small Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosedFreelancerDickson, Australia
Services provided
Sparsh Gambhir - Website Designer & Seo Expert, a web design agency, is located in Dickson, Australia. They focus on Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
Services provided
Established in 2015, Adlare Media is a small Advertising company. Their services include Advertising and Digital Strategy.
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Undisclosed$50 - $99 / hrFreelancer
Services provided
Alexander Thomas is an Advertising company. Launched in 2023, the team offers Advertising and Social Media Marketing.
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$25,000+$25 - $49 / hr50 - 249
Services provided
OCIMUM Electronics is a graphic design company. They are headquartered in mumbai, India. Their team offers Graphic Design and Advertising.
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$1,000+$100 - $149 / hrFreelancerToronto, Canada
Services provided
KLDS is an Advertising company. They are in Toronto, Canada, and their services include Advertising and Branding.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Montrealenligne.ca is an Advertising company. The agency is located in Longueuil, Canada. Their services include Advertising and Conversion Optimization.
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UndisclosedUndisclosedFreelancer
Services provided
NesliHunFoto is a San Diego, California-based Product Marketing company. Their services include Product Marketing and Advertising.
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$5,000+$25 - $49 / hrFreelancer
Services provided
Marketo edge, an Ecommerce Marketing company, was established in 2022. The company offers Ecommerce Marketing and Advertising.
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$1,000+$150 - $199 / hr10 - 49Madison, WI
Services provided
Launched in 2013, Audentio is an Event Marketing company. The small team focuses on Event Marketing and Digital Strategy.
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$10,000+$200 - $300 / hr10 - 49
Services provided
See all 1 projectsLenzVive is a creative agency in Montreal built for brands that need scroll stopping visuals. As a creative partner for established brands, restaurants, real estate groups, and product-led
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$25,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Hammer + Nail Studio is a video production company. Founded in 2014, their team provides Video Production and Web Design.
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UndisclosedUndisclosed10 - 49Fairfield, CT
Services provided
Founded in 2017, Shavrick & Partners is a small Fairfield, Connecticut-based user experience agency. Their team focuses on UX/UI Design and Product Design.
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UndisclosedUndisclosed10 - 49
Services provided
Call Center in Canada (C&C), a small call center company, is based in New Delhi, India. The team focuses on Call Center Services and Advertising.
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UndisclosedUndisclosed10 - 49Mumbai, India
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Headquartered in Mumbai, India, Diginerd is a Performance Marketing company. The team specializes in Performance Marketing and Advertising.
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Undisclosed< $25 / hr10 - 49Kanpur, India
Services provided
Weavers Infotech is a small custom software development company. Launched in 2017, the team offers Custom Software Development and Web Development.
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$1,000+$150 - $199 / hr2 - 9Lewiston, ID
Services provided
Launched in 2018, Movement Media, a small video production company, is located in Lewiston, Idaho. Their services include Video Production and Advertising.
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$1,000+$100 - $149 / hr2 - 9Knoxville, TN
Services provided
Laymance Technologies is a web design agency. They specialize in Web Design and Advertising and are in Knoxville, Tennessee and Nashville, Tennessee.
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$1,000+Undisclosed2 - 9McDonough, GA
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Web design company DPC LLC was established in 2006. The team provides Web Design and Advertising and is in McDonough, Georgia.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsFlexil Studio offers comprehensive 2D animated video production services, encompassing pre-production, production, and post-production phases, while focusing on aligning with clients' branding needs. Reviews highlight their professionalism, timely delivery, and effective communication, underscoring their ability to manage projects efficiently and responsively, making them a reliable partner for promotional and branding efforts in the advertising domain.
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$25,000+$50 - $99 / hr10 - 49New York, NY
Services provided
Digital Pulp is a web design agency. Established in 1996, the team specializes in Web Design and Mobile App Development.
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$10,000+$200 - $300 / hr10 - 49Caerphilly, Wales
Services provided
Launched in 2014, Bomper Studio is a small Broadcast Video company. Their services include Broadcast Video and Video Production.
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$10,000+$150 - $199 / hr10 - 49Inverness, IL
Services provided
Goda Advertising is a small Digital Strategy company. They focus on Digital Strategy and Media Planning & Buying and were established in 1984.
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$5,000+$50 - $99 / hr10 - 49Paris, France
Services provided
Lieu Commun is an Advertising company. In Paris, France, their small team focuses on Advertising and Web Development. The agency was launched in 2009.
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$5,000+$50 - $99 / hr10 - 49Troy, MI
Services provided
Media Genesis is an Advertising company. Their team is in Troy, Michigan and focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Nether Providence Township, PA
Services provided
Gillespie Group Marketing & Advertising is a print design agency. Located in Nether Providence Township, Pennsylvania, their team provides Print Design and Broadcast Video.
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$5,000+$100 - $149 / hr10 - 49Birmingham, AL
Services provided
Telegraph Creative is an Advertising company. The team is based in Birmingham, Alabama, and their services include Advertising and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Pittsburgh, PA
Services provided
Launched in 1990, Ideahaus is a Business Consulting company. The small team specializes in Business Consulting and Advertising.
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$5,000+$100 - $149 / hr10 - 49Fresno, CA
Services provided
MJR Creative Group is a small Fresno, California-based SEO company. Their services include Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
Services provided
Shoot the Moon is a web design company. They focus on Web Design and Advertising and were launched in 1997. The firm is based in Manchester, England.
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$10,000+$150 - $199 / hr10 - 49Mumbai, India
Services provided
Founded in 2012, White Rivers Media, a small web design company, is located in Mumbai, India. Their services include Web Design and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
The San Jose Group is a video production agency. They are in Chicago, Illinois and have small team. They offer Video Production and Web Design.
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$10,000+$150 - $199 / hr10 - 49
Services provided
Founded in 1988, Create with Impact is an Advertising company. The small team focuses on Advertising and Branding.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.