Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosedFreelancerSão Paulo, Brazil
Services provided
Advertising company Torino Comunicação is in São Paulo, Brazil. The team specializes in Advertising and Web Development.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Established in 2015, POPART DİGİTAL is a small Advertising company. Their services include Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+< $25 / hrFreelancerKarachi, Pakistan
Services provided
Launched in 2014, Kaldigital is an Advertising company. The agency offers Advertising and cloud consulting & SI, and is small.
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$1,000+$50 - $99 / hrFreelancer
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Reimer Digital is an Other Marketing company launched in 2016. Their services include Other Marketing and Web Design.
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$5,000+$150 - $199 / hrFreelancerDubai, United Arab Emirates
Services provided
Morning Coffee Advertising is an Advertising company in Dubai, United Arab Emirates. They provide Advertising and Branding.
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Undisclosed$50 - $99 / hrFreelancer
Services provided
Founded in 2023, Digital Angela | Digital Marketing Freelancer in Surat is an Advertising company. The small team focuses on Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hrFreelancerFargo, ND
Services provided
Advertising company Meckler Marketing Consulting is headquartered in Fargo, North Dakota. Established in 2019, the team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosedFreelancer
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Founded in 2022, The Nosh Digital is a small Remote, Pakistan-based SEO company. Their services include Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hrFreelancerBengaluru, India
Services provided
Headquartered in Bengaluru, India, Thedotmax is a small Advertising company. The team specializes in Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Veteran Vibes Web Design is an Advertising company. They were established in 2024, and their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
Services provided
Paul Martin Marketing is a Marketing Strategy company. The company is headquartered in Sydney, Australia. Their team specializes in Marketing Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosedFreelancer
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Zachary Hoppaugh LLC is a SEO company headquartered in Bethlehem, Pennsylvania. The team focuses on Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hrFreelancer
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O'Brien Studio, a web design company, was founded in 2011. The company offers Web Design and Advertising, and is small.
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$1,000+$25 - $49 / hrFreelancerGurugram, India
Services provided
Digital Anki is an Advertising company. Established in 2019, their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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501creative, inc. Is a graphic design company. The small St. Louis, Missouri-based team focuses on Graphic Design and Branding. The agency was launched in 1995.
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UndisclosedUndisclosed2 - 9Lewes, DE
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Located in Lewes, Delaware, Techno Goober is a Digital Strategy company. They specialize in Digital Strategy and Web Design.
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$1,000+$50 - $99 / hr2 - 9Southend-on-Sea, England
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Author Studios is an Advertising company. The team provides Advertising and UX/UI Design, and the firm is based in Southend-on-Sea, England.
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$1,000+Undisclosed2 - 9
Services provided
Nsa, a Sports Marketing company, was established in 2025. The firm offers Sports Marketing and Advertising.
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$5,000+$100 - $149 / hrFreelancerWest Hollywood, CA
Services provided
Dean Russell Productions LLC, a small video production company, is headquartered in West Hollywood, California. Their services include Video Production and Advertising.
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$25,000+$100 - $149 / hr10 - 49Milano, Italy
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Boraso, an UX agency, was launched in 1995. The team offers UX/UI Design and E-Commerce Development.
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$250,000+$300+ / hrFreelancerQuébec, Canada
Services provided
Founded in 2013, David Fournier Laforest | Courtier immobilier à Québec is a Digital Strategy company. Their team provides Digital Strategy and Search Engine Optimization.
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$10,000+Undisclosed2 - 9Raleigh, NC
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In Raleigh, North Carolina, Ravie.co is a small Video Marketing company. The team specializes in Video Marketing and Advertising.
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$1,000+$25 - $49 / hrFreelancerLagos, Nigeria
Services provided
See all 1 projectsRhinox Media offers website design and development, branding, graphic design, and video content creation. The reviews highlight their professionalism, responsiveness, and creative capabilities, with clients expressing satisfaction with their timely delivery and ability to align with client visions. Rhinox Media consistently receives positive feedback for their adaptability and high-quality outputs.
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UndisclosedUndisclosed2 - 9Knoxville, TN
Services provided
See all 1 projectsConway Marketing is a web development company that appears to have challenges in delivering on their commitments, as reflected in the reviews. The feedback indicates dissatisfaction with their communication and project execution, with 100% of reviewers expressing disappointment and noting a lack of adherence to agreements and poor internal coordination.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
See all 1 projectsClutch Studios provides comprehensive IT system solutions, including full system rebuilds, server capacity enhancements, software integration, and UI improvements. The reviews highlight their exceptional knowledge, effective workflow, and significant impact on client capacity and capabilities, demonstrating their expertise and professionalism. Clients have consistently praised their deep understanding and impressive project execution.
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UndisclosedUndisclosed10 - 49San Antonio, TX
Services provided
See all 1 projectsBTYcreative specializes in enhancing sales and visibility for businesses through social media management, website development, and lead generation. Clients commend their creativity and effective follow-through, reflected in increased website traffic and successful lead generation. Communication with BTYcreative is efficient, utilizing virtual meetings, phone calls, and messaging.
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$1,000+$50 - $99 / hr10 - 49West Hollywood, CA
Services provided
Founded in 1999,...and company is an Advertising company. The team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Established in 2006, Love and War, a small Advertising company, is headquartered in New York, New York. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Atlanta, GA
Services provided
The SuperGroup Creative Omnimedia, Inc. Is a Digital Strategy company. They were founded in 2002, and their services include Digital Strategy and Advertising.
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$10,000+$100 - $149 / hr10 - 49Nashville, TN
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Visualink Creative is a print design agency. The team is headquartered in Nashville, Tennessee, and their services include Print Design and Branding.
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$5,000+$50 - $99 / hr10 - 49Ann Arbor, MI
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Ingenex Digital Marketing is an Advertising company. The team focuses on Advertising and Digital Strategy and is headquartered in Ann Arbor, Michigan.
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$5,000+$100 - $149 / hr10 - 49Tucson, AZ
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Communicus, Inc., an Advertising company, was established in 1987. The agency specializes in Advertising and Business Consulting, and is small.
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$5,000+$100 - $149 / hr10 - 49Scottsdale, AZ
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WebMO is an Advertising company. The Scottsdale, Arizona-based firm was founded in 2011. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
Green Dot is a Digital Strategy company. Headquartered in Miami, Florida, the firm was launched in 1995. Their team specializes in Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Founded in 2010, VMG Creative is a Market Research company. The team specializes in Market Research and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Located in London, England, WePlay is a Digital Strategy company. They focus on Digital Strategy and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Based in Washington, District of Columbia, Washington Media Group is a small Advertising company. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Glendale, CA
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Advertising company Pin Agency was founded in 2011. The agency specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49West Bridgford, England
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Video production agency The Media Group UK is based in West Bridgford, England. They focus on Video Production and Web Design.
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$10,000+$150 - $199 / hr10 - 49Gloucestershire , England
Services provided
Factor 3 Communications Ltd is a web design agency. The team specializes in Web Design and Advertising, and the agency is based in Gloucestershire , England.
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$10,000+$150 - $199 / hr10 - 49Modena, Italy
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Intersezione srl is a web design agency launched in 2006. Located in Modena, Italy, the team provides Web Design and Advertising.
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$10,000+$150 - $199 / hr10 - 49East Sussex , England
Services provided
Sans Frontiere Marketing is a video production company. The agency is headquartered in East Sussex , England. Their services include Video Production and Web Design.
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$10,000+$150 - $199 / hr10 - 49Bletchley, England
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Walters Snowdon Advertising Ltd. Is a small Bletchley, England-based Advertising company. The team provides Advertising and Web Design.
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$10,000+$150 - $199 / hr10 - 49Lymm, England
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Advertising company Bugler Smith is headquartered in Lymm, England. Their services include Advertising and Business Consulting.
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$10,000+$150 - $199 / hr10 - 49Ribchester, England
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Advertising company Workhouse Marketing was launched in 1992. In Ribchester, England and Blackburn, England, the team focuses on Advertising and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Blackburn, England
Services provided
Brickweb, an e-commerce development company, is based in Blackburn, England. They focus on E-Commerce Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Indianapolis, IN
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Willow Marketing is an Indianapolis, Indiana-based Digital Strategy company. They focus on Digital Strategy and Web Design.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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Small social media marketing agency Sociality Squared, is located in New York, New York. The team provides Social Media Marketing and Advertising.
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$10,000+$150 - $199 / hr10 - 49
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Altaire is an Advertising company. They are based in Eastleigh, England and have small team. They provide Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
Internet LAVA LLC is an Advertising company. In Houston, Texas, their team provides Advertising and Branding.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.