Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$1,000+$50 - $99 / hr2 - 9Centerburg, OH
Services provided
Herd Media, a web design company, is based in Centerburg, Ohio. They provide Web Design and Advertising and were established in 2020.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
PRIMENGINE is a web design company. The company is headquartered in Toronto, Canada. Their team focuses on Web Design and Print Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Diffusion Marketing Solutions, an Advertising company, was launched in 2014. Headquartered in Dehradun, India and Dehradun, India, the team specializes in Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Broadcast Video company POV Motion Media is in Atlanta, Georgia. The team offers Broadcast Video and Generative AI.
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$1,000+$50 - $99 / hr2 - 9Neilston, Scotland
Services provided
Web design agency 3edia Web Design offers Web Design and Advertising. They are headquartered in Neilston, Scotland.
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$1,000+$100 - $149 / hr2 - 9Woodbury, MN
Services provided
Falco Creative Media is a small video production company located in Woodbury, Minnesota. Their services include Video Production and Video Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
ReklamoweFilmy is a video production company. They specialize in Video Production and Advertising and were founded in 2013. The company is located in Warszawa, Poland.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$50,000+Undisclosed2 - 9
Services provided
Astute International is a Business Consulting company. They are in Taipei , Taiwan. Their team focuses on Business Consulting and Advertising.
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$1,000+< $25 / hr2 - 9
Services provided
Established in 2018, EzSignStore, a small Advertising company, is located in Floral Park, New York. Their team provides Advertising and Print Design.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$5,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Launched in 2013, Saleint is a Corporate Travel Management company. Their team specializes in Corporate Travel Management and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Launched in 2023, blocksky Inc. Is an Event Marketing company. The team focuses on Event Marketing and Event Management.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
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UndisclosedUndisclosed2 - 9Vitry-sur-Seine, France
Services provided
TELENIMA is a small Paço de Arcos, Portugal-based Advertising company. The team provides Advertising and Branding.
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$1,000+$200 - $300 / hr2 - 9Brandon, FL
Services provided
ETAIL ADVISORS is a Digital Strategy company. Established in 2024, the team offers Digital Strategy and Ecommerce Marketing. The agency is located in Brandon, Florida.
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UndisclosedUndisclosed2 - 9Liverpool, England
Services provided
Commercial Property Management company Tuna Fish Property was established in 2012. The team specializes in Commercial Property Management and Advertising.
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$5,000+$50 - $99 / hrFreelancer
Services provided
VODAWOTAH is a small Advertising company headquartered in Vienna, Austria. The team provides Advertising and Branding.
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Undisclosed$100 - $149 / hrFreelancer
Services provided
Pixelocity is a web development company. In Manhattan Beach, California, the company focuses on Web Development and Advertising.
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Undisclosed< $25 / hr10 - 49
Services provided
Established in 2013, Folium Infotech is a web design company. The company focuses on Web Design and Web Development.
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Undisclosed< $25 / hrFreelancerDelhi, India
Services provided
Optimal Lists is an Advertising company. The firm is based in Delhi, India. Their services include Advertising and Email Marketing.
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$1,000+< $25 / hr50 - 249San Francisco, CA
Services provided
Premium Web Experts is a web development company. They focus on Web Development and Advertising and are in San Francisco, California.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 5 projectsMediacamp Digital Marketing Agency is a comprehensive advertising agency offering services such as SEO, social media management, paid media, and influencer marketing. Across reviews, 100% of clients commend their professionalism and creative strategies, with notable success in boosting foot traffic and online visibility, although 33% mentioned improvements in communication and alignment on design preferences.
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsHere at Farrell’s Creative Design, we provide many services. I have worked with many talented people for many years, and you can always count on a very professional job well done. We are
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
HDSF is a branding agency. Established in 2003, the team focuses on Branding and Advertising. The agency is headquartered in San Francisco, California.
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$10,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Saeshe is a web design company. The team specializes in Web Design and Digital Strategy and is in Los Angeles, California.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
Established in 1987, Visual Asylum is an Advertising company. The firm focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Spring, TX
Services provided
Small Advertising company Found Me Online, is in Spring, Texas. The team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Munhall, PA
Services provided
THIS IS RED, an Advertising company, is based in Munhall, Pennsylvania. They offer Advertising and Branding and were launched in 2010.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Pro PPC Ltd is a small pay per click agency based in Bristol, England. Their services include Pay Per Click and Conversion Optimization.
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$10,000+$150 - $199 / hr2 - 9Nottingham, England
Services provided
Dakota Digital is a small web design agency based in Nottingham, England and. The team provides Web Design and Mobile App Development.
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$10,000+$150 - $199 / hr2 - 9Fareham, England
Services provided
Bamboo Creative, an Advertising company, focus on Advertising and Branding. They were launched in 2012.
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$10,000+$150 - $199 / hr2 - 9Colerne, England
Services provided
Peters-Fox Ltd is a branding agency. The company is headquartered in Colerne, England. Their services include Branding and Web Design.
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$10,000+$150 - $199 / hr2 - 9Taunton, England
Services provided
HigherSites Group is a branding agency. In Taunton, England and London, England, their small team focuses on Branding and Mobile App Development. The company was established in 2005.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Kitarra is a Marketing Strategy company. Founded in 2005, the team focuses on Marketing Strategy and Accounting.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Rebellion Design is an Advertising company. The team is located in London, England, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Oklahoma City, OK
Services provided
Established in 2009, Finch Creative Group is an Advertising company. The small team provides Advertising and Web Design.
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$5,000+$100 - $149 / hr2 - 9Apex, NC
Services provided
Headquartered in Apex, North Carolina, Creativisibility is a small Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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$10,000+$150 - $199 / hr2 - 9Edinburgh , Scotland
Services provided
Tanami is a social media marketing agency. The agency is in Edinburgh , Scotland. Their services include Social Media Marketing and Video Production.
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$10,000+$150 - $199 / hr2 - 9Mobberley, England
Services provided
Founded in 1998, Evolve Design Consultants is a branding company. The agency provides Branding and Advertising, and is small.
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$5,000+$100 - $149 / hr2 - 9Wyandotte, MI
Services provided
Social media marketing firm 3V Business Solutions was founded in 2012. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
Services provided
The Creative Edge is an Email Marketing company launched in 1995. The firm focuses on Email Marketing and Graphic Design, and is small.
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$10,000+$100 - $149 / hr2 - 9Roma, Italy
Services provided
Founded in 2016, Branding Addicted is a branding company. The company specializes in Branding and Advertising, and is small.
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$5,000+$100 - $149 / hr2 - 9Stuttgart, Germany
Services provided
Wohlgemuth U. Company, a small Advertising company, is in Stuttgart, Germany. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Asunción, Paraguay
Services provided
Social PY - Marketing Digital is a small branding firm in Asunción, Paraguay. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Headquartered in Ciudad de México, Mexico, Hunt Publicidad is an Advertising company. Their services include Advertising and Mobile App Development.
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UndisclosedUndisclosed2 - 9Hermanus, South Africa
Services provided
SEO agency South Africa SEO provides Search Engine Optimization and Web Development. They are in Hermanus, South Africa.
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UndisclosedUndisclosed2 - 9Bozeman, MT
Services provided
Mammoth Marketing, an Advertising company, was established in 2013. The agency provides Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
Services provided
Team AMC is a small Advertising company headquartered in Las Vegas, Nevada. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Elgin, IL
Services provided
Gilmore Marketing Concepts, Inc. Is an Advertising company. Their team is headquartered in Elgin, Illinois. The agency focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Wake Forest, NC
Services provided
Dutchess Marketing, an Email Marketing company, was launched in 2009. The team focuses on Email Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
Services provided
THINK Webstore is a SEO services firm. Located in Ridgeland, Mississippi, the agency was established in 2007. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Mobile, AL
Services provided
Small Advertising company SPIRE, LLC. (AL), is based in Mobile, Alabama. The team provides Advertising and Graphic Design.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.