Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Advertising company Kaleidoscopio Agency was founded in 2011. The company focuses on Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Pinehurst, NC
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Tangram Media is an Advertising company. The company is located in Pinehurst, North Carolina. Their services include Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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UndisclosedUndisclosed2 - 9Lorain, OH
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GGraphics.Marketing is an Advertising company. Located in Lorain, Ohio, their small team provides Advertising and Branding. The firm was established in 2007.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Impact Marketing Partners is a small Advertising company located in Charlotte, North Carolina. Their services include Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Cali, Colombia
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Advertising company Doga Marketing S.A.S was founded in 2015. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Enterprise Co Mexico is a small Advertising company in Ciudad de México, Mexico. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9San Pedro Garza García, Mexico
Services provided
Percepción Creativa S.A. De C.V. Is a small Advertising company located in San Pedro Garza García, Mexico. The team focuses on Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Social Panthera is a small Advertising company. Established in 2013, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Thousand Oaks, CA
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Small Advertising company Fuji 9, is located in Thousand Oaks, California. The team specializes in Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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UndisclosedUndisclosed2 - 9
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Revel Communications is an Advertising company. In Charlotte, North Carolina, their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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FlemingAD is an Advertising company. They are located in Tampa, Florida and have small team. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 5 projectsPremier Marketing is an advertising agency specializing in setting up and managing paid media campaigns on platforms like Facebook and TikTok. Reviewers highlight their excellent project management skills and effective guidance on data tracking, with 100% positive feedback emphasizing timely delivery and impactful results.
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UndisclosedUndisclosed2 - 9
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Advertising company Arctic Digital Marketing was founded in 2013. The team offers Advertising and Digital Strategy and is based in Cali , Colombia.
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UndisclosedUndisclosed2 - 9Cali, Colombia
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ABBA MULTISOLUTIONS is an Advertising company. They are in Cali, Colombia and have small team. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Cali, Colombia
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Anexionar, a small Advertising company, is based in Cali, Colombia. Their services include Advertising and AR/VR development.
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UndisclosedUndisclosed2 - 9Westford, MA
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Denison Design Group is an Advertising company. The Westford, Massachusetts-based company specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Cali, Colombia
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Coldisidium Agencia Digital, an Advertising company, focuses on Advertising and Digital Strategy. The company is located in Cali, Colombia.
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UndisclosedUndisclosed2 - 9Cali, Colombia
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Táctica Digital is a small Cali, Colombia-based Advertising company. The team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Escazú, Costa Rica
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FastBreak Media, a social media marketing agency, is located in Escazú, Costa Rica. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Chico, CA
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PunchStick, an Advertising company, was established in 2009. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Santa Rosa, CA
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Established in 1987, Vinson Advertising Ads is an Advertising company. The team provides Advertising and Other Marketing and is located in Santa Rosa, California.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Bocanada Studio, a video production company, was founded in 2015. The company focuses on Video Production and Advertising.
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UndisclosedUndisclosed2 - 9
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Small Advertising company Flyer Works, is based in California. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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LK PLANET CALIFORNIA is a small Los Angeles, California-based Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Rosenheim, Germany
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Gravus24, a small Advertising company, is based in Rosenheim, Germany. The team provides Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Aros Publicidad is an Advertising company. They are headquartered in Guadalajara, Mexico. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Miraflores, Peru
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Mixed Reality is a small Miraflores, Peru-based video production agency. The team specializes in Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Gainesville, GA
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Creative Inc is a Gainesville, Georgia-based Advertising company. Launched in 1997, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Barranco, Peru
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Corporación Audiovisual is a video production company. Headquartered in Barranco, Peru, the company was launched in 1998. Their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Amarillo, TX
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Based in Amarillo, Texas, ThreeLeaf Creative is a small branding firm. The team provides Branding and Advertising.
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UndisclosedUndisclosed2 - 9Cali, Colombia
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Advertising company Martin Alba & Asociados is located in Cali, Colombia. They focus on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Cali, Colombia
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Giro Design SAS is an Advertising company headquartered in Cali, Colombia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Cali, Colombia
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Small Advertising company Cano Agencia Creativa, is located in Cali, Colombia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9St. Charles, IL
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Shaw Media Marketing is an Advertising company. The St. Charles, Illinois-based team provides Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Webs by Cheryl is a web design company. Their small team is based in Livonia, Michigan. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Detroit, MI
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Located in Detroit, Michigan, OMG Marketing Agency is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Dallas, TX
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DuoS Global Marketing is a Business Consulting company established in 2018. In Dallas, Texas and Amarillo, Texas, the team specializes in Business Consulting and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9
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Located in Barcelona, Spain, Agencia de Publicidad Telling is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Flandecoco Lab is a small Advertising company launched in 2000. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Roanoke, VA
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The JPG Agency is a small Advertising company. They specialize in Advertising and Corporate Photography and were founded in 2018.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Círculo de la Creatividad S.A.S is an Advertising company based in Bogotá, Colombia. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Beverly, MA
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Yvolve Agency is an Advertising company. Founded in 2016, their team provides Advertising and Logo.
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UndisclosedUndisclosed2 - 9Columbia, MO
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Zimmer Communications is an Advertising company. They are located in Columbia, Missouri and Jefferson City, Missouri. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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SEK Publicidad is an Advertising company. Headquartered in Bogotá, Colombia, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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ADWG Colombia is an Advertising company. The team specializes in Advertising and Content Marketing and is based in Bogotá, Colombia.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Yuju! Publicidad & Entretenimiento, an Advertising company, is based in Bogotá, Colombia. They specialize in Advertising and Branding and were founded in 2008.
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UndisclosedUndisclosed2 - 9
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Established in 2000, Arteria Publicidad is an Advertising company. The team offers Advertising and Graphic Design and is located in.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Dinámika BTL is an Advertising company. Headquartered in Bogotá, Colombia, their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Advertising company Estación 1558 was launched in 2018. Located in , the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Interactive Shore is an Advertising company. They offer Advertising and Social Media Marketing and were launched in 2012.
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UndisclosedUndisclosed2 - 9
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In , Advanced Visual Communications Design is an Advertising company. Established in 2016, the team provides Advertising and Logo.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
38.2/40.019/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing
Latest Advertising Articles
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How to Measure Advertising Effectiveness
Learn how to measure advertising effectiveness using recall, brand lift, purchase intent, and engagement, and choose the metric that best supports your goals.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.