Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+Undisclosed2 - 9Athina, Greece
Services provided
Advisable Agency, a web design company, is headquartered in Athina, Greece. They offer Web Design and E-Commerce Development.
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$10,000+$150 - $199 / hr2 - 9Auckland, New Zealand
Services provided
Goose Limited is a Marketing Strategy company. Their small team of employees is based in Auckland, New Zealand. Their team focuses on Marketing Strategy and Web Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+$50 - $99 / hr2 - 9Dortmund, Germany
Services provided
Established in 2017, bits & likes GmbH, a small social media marketing company, is headquartered in Dortmund, Germany. Their team focuses on Social Media Marketing and Mobile App Development.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
Located in Albuquerque, New Mexico, OneCreative is a graphic design company. They focus on Graphic Design and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Edmonton, Canada
Services provided
Advertising company The Business Clinic was founded in 2017. The team specializes in Advertising and Digital Strategy and is in Edmonton, Canada.
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$1,000+$100 - $149 / hr2 - 9Glen Burnie, MD
Services provided
Advertising company FatCat Studios is in Glen Burnie, Maryland. Established in 2000, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Frederick, MD
Services provided
Founded in 2010, All Saints Media is a small Frederick, Maryland-based Advertising company. Their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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Undisclosed< $25 / hr2 - 9Omaha, NE
Services provided
LingoDocs Marketing, a small Advertising company, is in Omaha, Nebraska. The team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Somerville, MA
Services provided
ForwardJump Marketing is an Advertising company based in Somerville, Massachusetts. Their services include Advertising and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Effingham, IL
Services provided
Small Advertising company Imagine This! Marketing Group, is headquartered in Effingham, Illinois. Their services include Advertising and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9Hamburg, Germany
Services provided
ADVERITAS GmbH is an Advertising company launched in 1999. Their team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed2 - 9Torquay, England
Services provided
Frankman, an Advertising company, is based in Torquay, England. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Antioch, IL
Services provided
Cedarock is an Advertising company. In Antioch, Illinois, their small team focuses on Advertising and Graphic Design. The agency was launched in 1996.
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UndisclosedUndisclosed2 - 9Rochester, NY
Services provided
Established in 2012, TGW Studio is a branding company. The firm specializes in Branding and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Murfreesboro, TN
Services provided
Avengr, an Advertising company, is located in Murfreesboro, Tennessee. The team focuses on Advertising and Branding.
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$1,000+Undisclosed2 - 9Cape Town, South Africa
Services provided
Established in 2016, YLO Productions is an Advertising company. The small team provides Advertising and Branding.
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$5,000+$200 - $300 / hr2 - 9Dumont, NJ
Services provided
Beard & Bowler Productions is a video production agency launched in 2017. The firm offers Video Production and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
Services provided
Launched in 2010, Nu Digital Marketing Agency is a small Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Naucalpan de Juárez, Mexico
Services provided
PWebCast is an Advertising company. Launched in 2009, their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Grain Valley, MO
Services provided
Metro Wide Movers is a Trucking company. In Grain Valley, Missouri, the company was launched in 2009. Their team provides Trucking and Advertising.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
Advertising company Hangar 18 Design Continuum specializes in Advertising and Branding. They were founded in 1996.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Winfo.SK s.r.o. Is an Advertising company launched in 2024. The small team specializes in Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Cinematix Media is a video production agency. The Vancouver, Canada-based team specializes in Video Production and Video Marketing.
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Undisclosed$50 - $99 / hr2 - 9Witney, England
Services provided
One Hat Design, an Advertising company, is based in Witney, England. Launched in 1990, the team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Berlin, Germany
Services provided
Agentur Emilian is a graphic design company established in 2018. Their services include Graphic Design and Advertising.
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$10,000+$100 - $149 / hr10 - 49Hamburg, Germany
Services provided
Small user experience design agency Goodmates GmbH, is in Hamburg, Germany. The team offers UX/UI Design and Web Design.
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UndisclosedUndisclosed10 - 49Gilroy, CA
Services provided
Articulate Solutions is a graphic design agency. The Gilroy, California-based team specializes in Graphic Design and Print Design.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Shivah Web Tech is an Advertising company. In Sahibzada Ajit Singh Nagar, India, their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
Marketingvideo360 is a video production agency. Their small team is headquartered in New York, New York. Their services include Video Production and Advertising.
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$1,000+$50 - $99 / hr50 - 249
Services provided
See all 2 projectsAt UK Publishing House, we are dedicated to bringing powerful stories and insightful knowledge to readers across the globe. We publish a diverse range of fiction and non-fiction, championing fresh
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
See all 1 projectsThe Times Publishers specializes in all writing and publishing-related services—from captivating ghostwriting and meticulous editing to compelling book design and global distribution. We are
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$5,000+$25 - $49 / hr50 - 249
Services provided
Disko is a web design company. The Barcelona, Spain-based team offers Web Design and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
Semmiami is a small Advertising company based in. The team focuses on Advertising and Digital Strategy.
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$10,000+$100 - $149 / hrFreelancerBrooklyn, NY
Services provided
Launched in 2014, Deniz Olmez is an e-commerce development firm. The small team specializes in E-Commerce Development and Business Consulting.
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Undisclosed$50 - $99 / hrFreelancer
Services provided
Matias, VoiceOver Talent (Locutor Comercial) is an Advertising company. The Mexico-based agency was established in 1999. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hrFreelancer
Services provided
BRASS Advertising is an Advertising company. They are in Nashville, Tennessee and have small team. Their services include Advertising and Digital Strategy.
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$1,000+$50 - $99 / hrFreelancerCooper City, FL
Services provided
Headquartered in Cooper City, Florida, Nick Tuma: Branding, Website Design & SEO is an Advertising company. Their services include Advertising and Branding.
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$5,000+UndisclosedFreelancer
Services provided
Westbrook Advertising is a Digital Strategy company. Their team is headquartered in Anchorage, Alaska and provides Digital Strategy and Advertising.
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$1,000+$25 - $49 / hr50 - 249Kissimmee, FL
Services provided
Create Personal Website is a web design company. They are located in Kissimmee, Florida, and their services include Web Design and Advertising.
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UndisclosedUndisclosedFreelancerRawalpindi, Pakistan
Services provided
Launched in 2019, 99 Marketing Studio is a social media marketing agency. The company offers Social Media Marketing and Video Production, and is small.
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Undisclosed< $25 / hrFreelancer
Services provided
Web Design Lion, an Advertising company, is located in. They focus on Advertising and Branding.
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$5,000+$100 - $149 / hrFreelancerDüsseldorf, Germany
Services provided
Jan Philipps - Webdesign Düsseldorf | SEA & SEO Freelancer is an Advertising company. The team specializes in Advertising and Market Research and is headquartered in Düsseldorf, Germany.
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$1,000+< $25 / hrFreelancer
Services provided
Branding company Eschmedia is based in Radolfzell am Bodensee, Germany. The team provides Branding and Search Engine Optimization.
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Undisclosed$25 - $49 / hrFreelancer
Services provided
Datalab360 is an Advertising company. Headquartered in Nagpur, India, their team specializes in Advertising and Direct Marketing.
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$5,000+$100 - $149 / hr10 - 49Farmington, CT
Services provided
Co-Communications is an Advertising company. Their team is in Farmington, Connecticut and New York, New York. The firm focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsWe at Fairmont Publishers service specialize in turning your manuscripts into professionally written, commercially viable e-books for all of the major e-book platforms, such as Kobo, Apple Books,
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$1,000+$25 - $49 / hr10 - 49Warszawa, Poland
Services provided
See all 1 projectsAxion is a digital design agency founded in Ukraine in 2024. We were created with a simple idea: blend strategic thinking, clean aesthetics, and product-focused design into one seamless workflow.
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Undisclosed$25 - $49 / hr10 - 49Corona, CA
Services provided
See all 4 projectsEcom Hike specializes in account recovery and automation services for e-commerce platforms like Amazon, Walmart, and Shopify. The reviews highlight excellent project management, timely delivery, and impressive communication skills. Clients express high satisfaction with their services, noting their professionalism, responsiveness, and the successful outcomes achieved through their expertise.
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$5,000+$50 - $99 / hr10 - 49
Services provided
See all 2 projectsAlchemist Productions offers comprehensive film production services, including TV programs, reality shows, documentaries, music videos, and brand content, with expertise in managing logistics, location scouting, and on-site support. Reviews highlight the company's professionalism, effective project management, and ability to complete projects successfully within budget and on time, with clients particularly impressed by their seamless handling of complex logistical challenges.
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Undisclosed< $25 / hr10 - 49
Services provided
See all 1 projectsFlareArt Web provides design services for Amazon self-publishing and social media management. The overall feedback highlights their effective communication, ease of process, and timely project delivery. Clients appreciate their honesty and commendable working skills, though expanding services to include app development is suggested. FlareArt Web successfully supported the release of over 10 books, with initial social media issues resolved promptly.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.