Content is King
The WOW Factor was founded in 1991 when our CEO, Don Blanton, realized that digital spectacular signs were the future of outdoor advertising.
Knowing that it would be a mistake to treat these spectacular signs as "giant televisions", The WOW Factor team developed a process called "Content Engineering™." We successfully proved, through award-winning original content and re-purposed television and print ads, that "Content is King." We are known for superb production quality and value, and we are recognized as experts in developing and/or executing "the big idea" and delivering the 3-5 second message. The WOW Factor is the recipient of the most prestigious awards in the industry and is recognized as the global leader in creating and delivering Out-of-Home digital content and interactive for LED signs, digital networks, live events, social media, and viral marketing. Our diverse team of designers, producers, and technical experts are specialists in applying the latest technology to execute creative ideas across multiple digital platforms. Our agency partners are the biggest and brightest in the industry and our roster of clients is comprised of some of the most successful brands in the world.