Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+$100 - $149 / hr2 - 9
Services provided
GLG Studio is a branding firm. The team is headquartered in Los Angeles, California and Oakland, California, and their services include Branding and Web Design.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Growth Pulse Media is a Digital Strategy company. The Johannesburg, South Africa-based firm was founded in 2025. Their services include Digital Strategy and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed2 - 9
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Small Advertising company Northern Contractor Marketing, is located in Toronto, Canada. The team provides Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Zürich, Switzerland
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Small Advertising company Werbeschmiede AG, is located in Zürich, Switzerland. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
In London, England, Those Digital Strategists is a small Ecommerce Marketing company. Their services include Ecommerce Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Airdrie, Canada
Services provided
Headquartered in Airdrie, Canada, Digiknock Marketing Inc is a small SEO services firm. The team specializes in Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Ansbach, Germany
Services provided
Adept Today is a Marketing Strategy company founded in 2025. Their team provides Marketing Strategy and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+< $25 / hr2 - 9Riyadh, Saudi Arabia
Services provided
LED screen rental Riyadh | AV solutions in Saudi Arabia | Whitewall Production is an Advertising company headquartered in Riyadh, Saudi Arabia. They specialize in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9
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Launched in 2021, Those Digital Strategists is an Ecommerce Marketing company. The company specializes in Ecommerce Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Soluvers is a website development company established in 2025. The firm specializes in Web Development and Branding, and is small.
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$1,000+Undisclosed2 - 9Perkasie, PA
Services provided
ReFOCUS Marketing is a Marketing Strategy company launched in 2024. The small team specializes in Marketing Strategy and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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Undisclosed$200 - $300 / hr2 - 9Broughton, England
Services provided
Mr. Beige is a public relations agency launched in 2025. Based in Broughton, England, the team focuses on Public Relations and Sports Marketing.
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UndisclosedUndisclosed2 - 9Mumbai, India
Services provided
Small Advertising company Rebelxp, is headquartered in Mumbai, India. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Delson, Canada
Services provided
UPS PLUS BATTERY is an Advertising company. The team specializes in Advertising and Digital Strategy, and the company is located in Delson, Canada.
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$10,000+$150 - $199 / hr2 - 9Frankfurt am Main, Germany
Services provided
Elbe am Rhein, an Advertising company, is headquartered in Frankfurt am Main, Germany. The team focuses on Advertising and Video Production.
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Undisclosed$50 - $99 / hr2 - 9
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Creative Sweet is a web design agency. Established in 2020, their team provides Web Design and Advertising.
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Undisclosed$50 - $99 / hr2 - 9Roeselare, Belgium
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Marcom.wisdom is an Advertising company. They were launched in 2025, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Islamabad, Pakistan
Services provided
JBMS Solar is a Business Consulting company. Founded in 2016, the firm focuses on Business Consulting and Corporate Training & Coaching.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Established in 2022, Lead Generation Expert - Asad Ali is a small Advertising company. Their team offers Advertising and Branding.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Sofverse is a Karachu, Pakistan-based Email Marketing company. The team offers Email Marketing and Fractional CMO Services.
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$5,000+$150 - $199 / hr2 - 9
Services provided
The Air Creative is a SEO services firm established in 2025. The small team specializes in Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9Alba Iulia, Romania
Services provided
Headquartered in Alba Iulia, Romania, Quantink Technologies SRL is an Advertising company. They specialize in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
PixelAgency is an Advertising company. They are headquartered in Katowice, Poland and have small team. They specialize in Advertising and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Vila Nova Mazzei, Brazil
Services provided
Ogiva Advertising is a Content Marketing company. The Vila Nova Mazzei, Brazil-based team provides Content Marketing and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Graphic design agency ButterCo is located in Austin, Texas. Their services include Graphic Design and Advertising.
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Undisclosed$50 - $99 / hr10 - 49Parsippany-Troy Hills, NJ
Services provided
Design advisors is an Advertising company founded in 2022. The small team offers Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Coimbatore, India
Services provided
Founded in 2026, XLevelsUp is a social media marketing agency. The agency focuses on Social Media Marketing and Custom Software Development, and is small.
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UndisclosedUndisclosed2 - 9Appleton, WI
Services provided
Established in 2004, Coalesce Marketing & Design is a small Marketing Strategy company. Their services include Marketing Strategy and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Pixel Productions China is an Advertising company. They provide Advertising and Branding and were launched in 2015.
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$1,000+Undisclosed50 - 249Minato City, Japan
Services provided
See all 20 projectsURALA International is an integrated advertising agency specializing in advertising services, marketing, promotions, and media buying, with a strong focus on the Japanese market. The overall feedback is overwhelmingly positive, with 100% of reviewers impressed by their commitment, project management, and communication. Frequent mentions include their expertise in SEO, content creation, and successful campaign execution, consistently exceeding expectations across diverse industries.
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$10,000+$150 - $199 / hr50 - 249London , England
Services provided
See all 1 projectsDBOX provides branding and web design services, evidenced by their comprehensive delivery from logo creation to full website design. Reviews highlight their professionalism, timely project completion, and strong alignment with client values, suggesting a reliable and client-focused approach. Overall, clients appreciate DBOX’s high-quality service and effective project management.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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See all 1 projectsAvian BPO offers comprehensive outsourcing services, focusing on community involvement and effective teamwork. Their partnership with clients is marked by a commitment to achieving organizational goals efficiently. Reviews highlight Avian BPO's impressive teamwork and high ratings, reflecting a positive reputation that makes them a suitable fit for companies seeking dedicated and collaborative outsourcing solutions.
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$5,000+$100 - $149 / hr50 - 249Scottsdale, AZ
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See all 1 projectsRetailer Web Services specializes in website design and hosting solutions for retail businesses. Feedback indicates significant dissatisfaction, with clients reporting a lack of delivered services, poor communication, and unmet promises, leading to a perception that the company is primarily focused on billing rather than project completion and client satisfaction.
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$1,000+$50 - $99 / hr50 - 249Culver City, CA
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Kovel/Fuller is a media planning and buying agency. The Culver City, California-based company was founded in 1999. Their team focuses on Media Planning & Buying and Social Media Marketing.
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$5,000+$50 - $99 / hr50 - 249Culver City, CA
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Zambezi, a social media marketing company, is headquartered in Culver City, California. Established in 2006, the team offers Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Heat, an Advertising company, was launched in 2004. The team specializes in Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Chapter SF is an Advertising company. They focus on Advertising and Branding and were launched in 2015.
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$10,000+$100 - $149 / hr50 - 249Oakland, CA
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Carol H Williams Advertising is an Advertising company. The midsize Oakland, California-based team specializes in Advertising and Branding. The agency was founded in 1986.
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$10,000+$150 - $199 / hr50 - 249Boston, MA
Services provided
PGR Media is a social media marketing firm. In Boston, Massachusetts and , their team focuses on Social Media Marketing and Out of Home Design.
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$10,000+$150 - $199 / hr50 - 249Schaumburg, IL
Services provided
Aronson Advertising, a print design company, focus on Print Design and Video Production. They were launched in 2000.
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$5,000+$150 - $199 / hr50 - 249Manhattan Beach, CA
Services provided
David&Goliath is a midsize Content Marketing company based in Manhattan Beach, California. Their services include Content Marketing and Digital Strategy.
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$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
Services provided
Social media marketing firm Fanscape was launched in 1998. The team offers Social Media Marketing and Content Marketing and is located in Los Angeles, California and Dallas, Texas.
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$5,000+$25 - $49 / hr50 - 249Düsseldorf, Germany
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Kontrast Communication Services is a midsize Düsseldorf, Germany-based Advertising company. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Darmstadt, Germany
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CAMAO is a Darmstadt, Germany-based Advertising company. Founded in 2000, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Memphis, TN
Services provided
Sullivan Branding is an Advertising company. Located in Memphis, Tennessee, the agency specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Arlington, VA
Services provided
LMO is a public relations company launched in 1995. Their services include Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
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Founded in 1985, Allen & Gerritsen is a PR company. The firm provides Public Relations and Product Design, and is midsize.
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$10,000+$150 - $199 / hr50 - 249Seattle, WA
Services provided
Founded in 2003, Wexley School for Girls is an Advertising company. The team provides Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Seattle, WA
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Hornall Anderson is an Advertising company. Their team is located in Seattle, Washington. The firm specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Montgomeryville, PA
Services provided
Based in Montgomeryville, Pennsylvania, PulseCX is a Content Marketing company. Established in 1981, the team offers Content Marketing and Search Engine Optimization.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.