Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Specialisti.al is a small Tirane, Albania-based social media marketing agency. Their services include Social Media Marketing and Video Production.
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$5,000+$150 - $199 / hr10 - 49Vaughan, Canada
Services provided
In Social Incorporated is an Advertising company. They specialize in Advertising and Social Media Marketing and are based in Vaughan, Canada.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+Undisclosed2 - 9
Services provided
Webptdesign is a web design company. Their small team of employees is in Faro, Portugal. Their team specializes in Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
Services provided
Established in 2019, Web Graphica, a small web design company, is located in Sofia, Bulgaria. Their team offers Web Design and Web Development.
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$1,000+< $25 / hr10 - 49Jessore, Bangladesh
Services provided
LeadGen Finder is a small Email Marketing company launched in 2020. Their services include Email Marketing and Content Writing Services.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Ecomm Design Lab is a website development firm. The team focuses on Web Development and Advertising, and the agency is headquartered in Amman, Jordan and Amman, Jordan.
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Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Services provided
Saint Loupe, an Advertising company, was launched in 2014. The agency specializes in Advertising and UX/UI Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$10,000+$50 - $99 / hr2 - 9Lagos, Nigeria
Services provided
DOINGSOON - Experiential Marketing, a small Event Marketing company, is located in Lagos, Nigeria and Accra, Ghana. The team offers Event Marketing and Advertising.
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UndisclosedUndisclosedFreelancer
Services provided
ADIV, a PPC agency, was founded in 2023. In delhi, India, the team focuses on Pay Per Click and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed10 - 49
Services provided
See all 1 projectsclinica multimedia is a leading branding and marketing agency. We partner with healthcare and science companies to elevate brands, launch products, drive sales, and connect with audiences.
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$5,000+Undisclosed10 - 49Halifax, Canada
Services provided
See all 1 projectsSocial Signals Marketing is a full-service online marketing agency based in Halifax, Nova Scotia, serving businesses across Atlantic Canada and beyond. We help Halifax brands grow their online
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$1,000+$25 - $49 / hr10 - 49Islamabad, Pakistan
Services provided
See all 1 projectsJantrah Tech is dynamic one place solution marketing firm with clients across Pakistan and abroad. We work with businesses from a variety of industries but we yieldasimilar approach to every
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UndisclosedUndisclosed10 - 49عمّان, Jordan
Services provided
Direct Marketing company FOCUS Marketing & Advertising is in عمّان, Jordan. They specialize in Direct Marketing and Social Media Marketing and were founded in 1998.
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UndisclosedUndisclosed10 - 49AGT, Argentina
Services provided
Champe is a small AGT, Argentina-based graphic design agency. Their services include Graphic Design and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Jeddah, Saudi Arabia
Services provided
Creative Arrow Productions is a Jeddah, Saudi Arabia-based video production agency. Founded in 2015, the team provides Video Production and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
In Chennai, India, Sv International Technologies is a branding agency. The team focuses on Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Parañaque, Philippines
Services provided
Founded in 2019, CULT: Marketing and Communications is a small Parañaque, Philippines-based Advertising company. Their team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Hyderabad, India
Services provided
Cangrowit is an Advertising company headquartered in Hyderabad, India and Hyderabad, India. Launched in 2020, the team provides Advertising and Digital Strategy.
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Undisclosed$25 - $49 / hr10 - 49Reading, England
Services provided
Instaconnect Digital Services is a Reading, England-based social media marketing company. They provide Social Media Marketing and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Headquartered in Pristina, Kosovo, Digipow is a branding agency. They specialize in Branding and Social Media Marketing and were founded in 2018.
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UndisclosedUndisclosed10 - 49Muscat, Oman
Services provided
Sira International LLC is an Advertising company. Their team is based in Muscat, Oman. The firm focuses on Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Shanghai, China
Services provided
ISens is a branding agency established in 2009. The team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Based in Ahmedabad, India, Publicity point is a small Advertising company. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
ORIENTIAL LTD is a small branding firm based in London, England. The team offers Branding and Web Design.
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$1,000+$150 - $199 / hr10 - 49Jaipur, India
Services provided
Performance Marketing company Adsgrip Consultancy was established in 2017. The small team focuses on Performance Marketing and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Advertising company iSwadesh was launched in 2015. The company provides Advertising and Digital Strategy, and is small.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2017, Digicides Marketing Services is a small Product Marketing company. Their services include Product Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Cliffside Park, NJ
Services provided
Brandleap USA is a SEO company established in 2020. The team provides Search Engine Optimization and Web Development and is located in Cliffside Park, New Jersey.
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$5,000+$100 - $149 / hr10 - 49Quito, Ecuador
Services provided
HotBrands is a branding company. Their small team is headquartered in Quito, Ecuador and Fort Myers, Florida. Their services include Branding and AI Agents.
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$10,000+$100 - $149 / hr10 - 49Kissimmee, FL
Services provided
Advertising company Wys Agency was established in 2026. The company specializes in Advertising and Branding, and is small.
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Undisclosed< $25 / hr10 - 49
Services provided
Social Theory Media Inc is a graphic design company located in Calgary, Canada. The team focuses on Graphic Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
Seo Geniuss is a Delhi, India-based Advertising company. They specialize in Advertising and Pay Per Click and were established in 2024.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Kalk Solutions is an Advertising company. The team focuses on Advertising and Search Engine Optimization, and the company is based in Pune, India.
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$5,000+$50 - $99 / hr10 - 49Mumbai, India
Services provided
Hyphen Brands is a branding company. They were founded in 2011, and their services include Branding and Advertising.
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$10,000+$100 - $149 / hr2 - 9Helsinki, Finland
Services provided
Digiteam Oy is an Advertising company. The team offers Advertising and Media Planning & Buying, and the company is based in Helsinki, Finland.
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$5,000+Undisclosed2 - 9Darlinghurst, Australia
Services provided
Established in 2019, Agenda C is a public relations agency. The team offers Public Relations and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Mobile app development firm Madis was founded in 2025. The small team specializes in Mobile App Development and Mobile & App Marketing.
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$1,000+$50 - $99 / hr2 - 9Mississauga, Canada
Services provided
Founded in 2023, Maverick Marketing inc is an Advertising company. The team provides Advertising and Content Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Bizu Agency is a small Advertising company established in 2022. Their team focuses on Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9
Services provided
YEG WEB SOLUTIONS is a small web development company located in Edmonton, Canada. The team offers Web Development and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Humacao, Puerto Rico
Services provided
AutoPilotPR, an AI Agents company, is headquartered in Humacao, Puerto Rico. Their services include AI Agents and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Slacks Creek, Australia
Services provided
Vance Graphix & Print is a small web design agency established in 2000. Their services include Web Design and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
Services provided
Owen Jones, a branding firm, was established in 2002. The team specializes in Branding and Digital Strategy and is located in Portland, Oregon.
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$1,000+Undisclosed10 - 49Huntington, WV
Services provided
Based in Huntington, West Virginia, Bulldog Creative Services is an Advertising company. The team provides Advertising and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Kelowna, Canada
Services provided
Quick Signs Canada, an Advertising company, is based in Kelowna, Canada. The team provides Advertising and Other Marketing.
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$1,000+< $25 / hr2 - 9Yerevan, Armenia
Services provided
Launched in 2023, Balance Marketing Studio is a small Yerevan, Armenia-based social media marketing company. Their team offers Social Media Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Advertising company GENIUS AGENCY is headquartered in Meknès, Morocco and Lille, France. They specialize in Advertising and Digital Strategy and were launched in 2023.
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$1,000+$25 - $49 / hr2 - 9Sarasota, FL
Services provided
Established in 2019, RevSurge Digital is an Advertising company. Located in Sarasota, Florida, the team focuses on Advertising and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Langley, Canada
Services provided
YWD Agency is a Marketing Strategy company founded in 2025. The firm offers Marketing Strategy and Video Production.
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UndisclosedUndisclosed2 - 9
Services provided
Shwasthik technologies, an Advertising company, is located in Madurai, India. They offer Advertising and Branding and were established in 2019.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.