Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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$1,000+UndisclosedFreelancer
Services provided
Established in 2025, MoReview is a branding company. Their team provides Branding and Direct Marketing.
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$25,000+$50 - $99 / hrFreelancerizmir, Türkiye
Services provided
Social media marketing agency portzen is located in izmir, Türkiye. The team provides Social Media Marketing and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$1,000+$25 - $49 / hr50 - 249Las Vegas, NV
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Launched in 2022, VidCarry, a midsize Advertising company, is in Las Vegas, Nevada. Their services include Advertising and Video Production.
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$1,000+< $25 / hrFreelancer
Services provided
Ad2convert is an Advertising company. Located in Hyderabad, India, the firm was established in 2026. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosedFreelancerMutxamel, Spain
Services provided
Nonprofit Top, an Advertising and PPC company, offers Advertising and Pay Per Click. The company is based in Mutxamel, Spain.
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UndisclosedUndisclosedFreelancerGirdharpur Sunarasi, India
Services provided
Launched in 2025, Ads Suspension Recovery is a Marketing Strategy company. The small team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosedFreelancer
Services provided
Headquartered in Jerusalem, Israel, Brightside GEO is an Advertising company. The team focuses on Advertising and Direct Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Founded in 2014, Aeon Project 360 is an Advertising company. The agency provides Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Launched in 2025, Rizing Metrics is a SEO agency. Their team focuses on Search Engine Optimization and Custom Software Development.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosedFreelancer
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SambookStudio is an Advertising company. Located in pune, India, the firm was established in 2020. Their team offers Advertising and Content Marketing.
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Undisclosed$50 - $99 / hrFreelancerChillicothe, MO
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660 Creative Co LLC is an Advertising company. The Chillicothe, Missouri-based company was launched in 2025. Their team offers Advertising and Direct Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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UndisclosedUndisclosed50 - 249
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ZAFAGO DIGITAL JOINT STOCK COMPANY is a midsize Advertising company founded in 2019. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosedFreelancerChowk Azam, Pakistan
Services provided
Launched in 2020, Digital Allies is an Advertising company. The team specializes in Advertising and Branding and is in Chowk Azam, Pakistan.
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$1,000+$25 - $49 / hrFreelancerLondon, England
Services provided
Freelancer Ruhit Agency is an Advertising and Marketing Strategy company located in London, England. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosedFreelancer
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SEO agency eemz digital is based in Góra, Poland. They provide Search Engine Optimization and Social Media Marketing and were founded in 2024.
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UndisclosedUndisclosedFreelancer
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Email Marketing company Tract was established in 2025. The team offers Email Marketing and Advertising.
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$5,000+$25 - $49 / hr50 - 249New Delhi, India
Services provided
Midsize Advertising company Adverlabs, is in New Delhi, India and New Delhi, India. The team focuses on Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hrFreelancerBerlaar, Belgium
Services provided
Fuseo is a Berlaar, Belgium-based SEO company. Launched in 2010, the team specializes in Search Engine Optimization and Content Marketing.
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$25,000+Undisclosed50 - 249San Francisco, CA
Services provided
Ready Set is a Performance Marketing company. The San Francisco, California-based agency was founded in 2019. Their services include Performance Marketing and Advertising.
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$5,000+$50 - $99 / hr50 - 249Bangkok, Thailand
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Headquartered in Bangkok, Thailand, YDM Thailand is a midsize AI Agents company. Their services include AI Agents and AI Consulting.
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$10,000+$150 - $199 / hr10 - 49Singapore, Singapore
Services provided
Launched in 2011, Invisible Artists is a small Singapore, Singapore-based video production agency. Their team focuses on Video Production and Advertising.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Clickworkzz is an Advertising company. Established in 2017, the agency offers Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Oisterwijk, Netherlands
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Cordital is a small Advertising company located in Oisterwijk, Netherlands. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsCoinmismatic offers comprehensive services including website design and development, branding, marketing strategies, and product photography assistance. The reviews highlight exceptional client dedication, exceeding expectations through proactive support and effective project management, particularly in branding and marketing. Clients appreciate their commitment to success and high-quality deliverables, with a strong emphasis on creating impactful marketing materials and social media strategies.
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$1,000+$25 - $49 / hrFreelancer
Services provided
VarunKumarriat Seo Agency India is a Marketing Strategy company. Their small team of employees is in Panchkula, India. Their team specializes in Marketing Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Duluth, GA
Services provided
Located in Duluth, Georgia, Market Edge Communications, Inc. Is a branding firm. Established in 1993, the team focuses on Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Erbil, Iraq
Services provided
Delona is an Advertising company. Established in 2010, the team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Cercado de Lima, Peru
Services provided
Agencia de Publicidad - Dots Interactive is an Advertising company established in 2009. Their services include Advertising and Web Design.
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UndisclosedUndisclosed2 - 9Shah Alam, Malaysia
Services provided
Advertising company Brand Geeks Inc is based in Shah Alam, Malaysia. They specialize in Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Panama City Beach, FL
Services provided
Launched in 1991, Mica Specialties is an Advertising company. Their team provides Advertising and Branding.
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$1,000+< $25 / hr2 - 9Panamá, Panama
Services provided
Impulso Marketing Studio is a Digital Strategy company. They were founded in 2015 and specialize in Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
Services provided
Launched in 2008, Meid Taller is a branding firm. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Greenville, SC
Services provided
Comet Agency is an Advertising company. The small Greenville, South Carolina-based team offers Advertising and Branding. The company was established in 2016.
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UndisclosedUndisclosed2 - 9Poulsbo, WA
Services provided
Apex Media & Marketing, a Digital Strategy company, was founded in 1992. The team specializes in Digital Strategy and Advertising and is headquartered in Poulsbo, Washington.
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$5,000+$50 - $99 / hr2 - 9Perris, CA
Services provided
The ARRC is an Advertising company. Founded in 2000, the company is located in Perris, California. Their team focuses on Advertising and Content Marketing.
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$5,000+$150 - $199 / hr2 - 9Glendale, AZ
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Located in Glendale, Arizona, Wandering Creative is a small branding agency. Their services include Branding and Web Design.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Hashtasy Digital is a branding company. Launched in 2017, the agency is headquartered in Mumbai, India. Their team focuses on Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9New Delhi, India
Services provided
Notes & Codes is a Digital Strategy company. They are located in New Delhi, India and have small team of experts. Their services include Digital Strategy and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9Oxnard, CA
Services provided
Launched in 2012, Revv Marketing Inc. Is an Advertising company. In Oxnard, California, the team offers Advertising and Email Marketing.
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$1,000+Undisclosed2 - 9Zagreb, Croatia
Services provided
CTA komunikacije , an Advertising company, was launched in 2018. Based in Zagreb, Croatia, the team provides Advertising and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Warszawa, Poland
Services provided
BlackMewa is a social media marketing firm. Their team is headquartered in Warszawa, Poland and provides Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Digital Strategy company Regards To Marketing is based in jaipur, India and jaipur, India. They focus on Digital Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9Kraków, Poland
Services provided
Brand Useful is a Marketing Strategy company. The Kraków, Poland-based agency offers Marketing Strategy and Advertising.
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$1,000+$150 - $199 / hr2 - 9Elk River, MN
Services provided
Founded in 2004, Simply Pintastic is an Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Bratislava, Slovakia
Services provided
Imagons is a Bratislava, Slovakia-based Advertising company. The team provides Advertising and Graphic Design.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
Webouns is a social media marketing firm. Based in Jaipur, India and Jaipur, India, their team offers Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Nilo Agency is an Advertising company headquartered in Novi Sad, Serbia. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Savclicks is a Vaudreuil-Dorion, Canada-based Advertising company. They focus on Advertising and Web Design.
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Undisclosed$50 - $99 / hr2 - 9Dubai, United Arab Emirates
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Boldin is a SEO agency. Their small team of employees is headquartered in Dubai, United Arab Emirates. Their team offers Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Web design company Full Prac was established in 2026. The team focuses on Web Design and Advertising and is headquartered in Scottsdale, Arizona.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$25,000+$100 - $149 / hr10 - 49
Ability to deliver
36.2/40.016.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
40% Advertising60% Marketing -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
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Testimonial Advertising: How to Turn Customer Stories Into Sales
Testimonial advertising uses real customer stories and reviews to promote your brand. Discover popular types and how to put this content to work.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.