Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+Undisclosed2 - 9Swampscott, MA
Services provided
BonBonica Digital Marketing Agency LLC Boston is an Advertising company. Established in 2023, the team focuses on Advertising and Media Planning & Buying.
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$1,000+$100 - $149 / hr2 - 9Dollard-des-Ormeaux, Canada
Services provided
Social media marketing firm Goodboy Creative Co. Was launched in 2013. The agency offers Social Media Marketing and Web Design, and is small.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+< $25 / hr2 - 9
Services provided
Headquartered in Hathod, India and Hathod, India, Big Digital Brand is a Video Marketing company. They offer Video Marketing and Advertising.
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$1,000+Undisclosed2 - 9
Services provided
Digitally Organic, a SEO company, is located in London, England. Launched in 2020, the team offers Search Engine Optimization and Conversion Optimization.
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$5,000+$100 - $149 / hr2 - 9Amsterdam, Netherlands
Services provided
Wrkt Digital, an Advertising company, was established in 2017. The team provides Advertising and Marketing Strategy and is located in Amsterdam, Netherlands.
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UndisclosedUndisclosed2 - 9
Services provided
Headquartered in Tampa, Florida, SodaRocket is a small SEO agency. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Evolution Media is a Marketing Strategy company. The Exeter, England-based team provides Marketing Strategy and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$100 - $149 / hr2 - 9Winston-Salem, NC
Services provided
Marketing Executions LLC is a social media marketing company. Their small team of employees is located in Winston-Salem, North Carolina. Their team provides Social Media Marketing and Email
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$1,000+$100 - $149 / hr2 - 9
Services provided
Bee Brands - Digital Marketing Agency is an Advertising company. Their team is located in Agios Nikolaos, Greece and offers Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+$100 - $149 / hr2 - 9München, Germany
Services provided
Humanizit is a Marketing Strategy company. Their small team is headquartered in München, Germany. Their services include Marketing Strategy and Branding.
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$1,000+< $25 / hr2 - 9
Services provided
DFY Sites is a web design agency. They are based in Kolkata, India. Their team offers Web Design and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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Undisclosed$50 - $99 / hr2 - 9Niamey, Niger
Services provided
Agence ADAX is a branding agency. They specialize in Branding and Social Media Marketing and were founded in 2023.
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Undisclosed$50 - $99 / hr2 - 9Dubai, United Arab Emirates
Services provided
Boldin is a SEO agency. Their small team of employees is headquartered in Dubai, United Arab Emirates. Their team offers Search Engine Optimization and Advertising.
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$1,000+< $25 / hr2 - 9
Services provided
Launched in 2026, Drupalusa is a Digital Strategy company. The small team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9București, Romania
Services provided
LeadNBFI is an Advertising company. Founded in 2023, the firm is based in București, Romania. Their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9Montevideo, Uruguay
Services provided
Launched in 2025, iGaming.bet is an Advertising company. The team provides Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Ahmedabad, India
Services provided
PPCDM, an Advertising company, is in Ahmedabad, India. Their services include Advertising and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Noida, India
Services provided
Small website development firm Orbit Craft Digital, is headquartered in Noida, India. The team offers Web Development and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Camp Hill, PA
Services provided
Amplify Digital Marketing is an Advertising company. Founded in 2024, the agency is in Camp Hill, Pennsylvania. Their team offers Advertising and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
DigitalAISEO is a SEO services firm founded in 2026. The small team offers Search Engine Optimization and Advertising.
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$10,000+Undisclosed2 - 9
Services provided
Launched in 2018, The Park Ave Company is a Marketing Strategy company. The firm focuses on Marketing Strategy and Advertising, and is small.
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$10,000+$150 - $199 / hr10 - 49Lees, England
Services provided
Located in Lees, England, Cornerstone DM is an Advertising company. The team provides Advertising and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Bayan Lepas, Malaysia
Services provided
See all 1 projectsArcadia Bytes specializes in e-commerce development, website design, and digital marketing collateral. The reviews highlight their innovative designs, professional approach, and the significant impact of their services on clients' online sales and customer acquisition. Clients appreciate their reasonable pricing, extensive knowledge, and effective communication throughout the project.
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UndisclosedUndisclosed10 - 49CAMPINAS, Brazil
Services provided
Avanti Technology & Marketing is an Advertising company. Their team is headquartered in CAMPINAS, Brazil. The company specializes in Advertising and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49Madrid, Spain
Services provided
Top Position - Digital Marketing Agency is a Digital Strategy company. They are in Madrid, Spain. Their team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Ataşehir Istanbul / Turkey, Türkiye
Services provided
Mochatouch is a Landsberg am Lech, Germany-based social media marketing firm. They focus on Social Media Marketing and Logo and were founded in 2015.
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$1,000+$150 - $199 / hr2 - 9Panama City, Panama
Services provided
Voltage Productions, an Advertising company, was established in 2003. The team focuses on Advertising and Video Production and is in Panama City, Panama.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Juggernaut Infotech is an Advertising company. The team offers Advertising and Graphic Design, and the agency is located in Ahmedabad, India.
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$1,000+$25 - $49 / hr2 - 9Warszawa, Poland
Services provided
Web design agency Prime Digital was launched in 2017. The team provides Web Design and Advertising and is located in Warszawa, Poland.
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$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Services provided
See all 1 projectsTwo Trees Studio - Webdesign Calgary offers website development and branding services. Reviews highlight the agency's high ratings, effective project management, and attention to detail, with clients noting their websites rank well on Google organically. The team is praised for their timeliness and communication.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Wood Bull's Capital Inc is an Advertising company. The team is based in Wilmington, Delaware, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Underwood, Australia
Services provided
See all 1 projectsStart Creative offers website design, development, and ongoing maintenance services. Their reviews highlight their professionalism, reliability, and excellent communication, with clients particularly praising George for his helpful and supportive approach. Overall, clients have received positive feedback about their projects and appreciate the company's innovative ideas and continuous support.
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UndisclosedUndisclosed2 - 9Delhi, India
Services provided
Unisights Research and Analytics is a Market Research company. The team specializes in Market Research and Business Consulting, and the company is based in Toronto, Canada and Delhi, India.
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$5,000+Undisclosed2 - 9Paris, France
Services provided
Branding agency MR STRATEGIES is in Paris, France. Their services include Branding and Advertising.
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$1,000+$100 - $149 / hr2 - 9Lockport, NY
Services provided
W Marketing Group is an Advertising company. They are located in Lockport, New York, and their services include Advertising and Web Design.
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Undisclosed< $25 / hr2 - 9
Services provided
Vidhyam media is a small Pune, India-based Advertising company. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Addis Ababa, Ethiopia
Services provided
See all 1 projectsJohn Tech Solution provides website development, SEO optimization, and social media management services. Their reviews highlight their exceptional expertise in creating visually appealing and functional websites, effective marketing strategies, and engaging social media management. Clients commend their professionalism, attention to detail, and responsiveness, noting their significant contribution to brand visibility and customer engagement.
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$1,000+$25 - $49 / hr2 - 9Huntsville, AL
Services provided
See all 1 projectsOffering digital marketing services to small, medium, and large companies.
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$5,000+$25 - $49 / hr2 - 9Montevideo, Uruguay
Services provided
Cincomedios is a small web design company. They provide Web Design and Advertising and were established in 2013.
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$10,000+$150 - $199 / hr2 - 9Evanston, IL
Services provided
Neiger Design is an Advertising company. In Evanston, Illinois, the team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
301 Madison Consulting, LLC is an Advertising company established in 2015. The small team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
Services provided
Barking Tuna Web Design is an Advertising company. They are located in Phoenix, Arizona and have small team. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Magnify Digital Inc., an Advertising company, was founded in 2006. The team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Maple Ridge, Canada
Services provided
Based in Maple Ridge, Canada, Honeycomb Creative Solutions is an Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Headquartered in Houston, Texas, Click and Create is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Founded in 2005, SevenCube is an Advertising company. Their team provides Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Long Beach, CA
Services provided
Iffel International Inc., an Advertising company, was launched in 2006. In Long Beach, California and Anaheim, California, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Riverside, CA
Services provided
Arkside Marketing, Inc. Is an Advertising company. Their small team of employees is located in Riverside, California. Their team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Tampa, FL
Services provided
Launched in 2015, Presh Marketing Solutions is a Digital Strategy company. The agency focuses on Digital Strategy and Web Design.
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$5,000+$100 - $149 / hr2 - 9Long Beach, CA
Services provided
Headquartered in Long Beach, California, Proactive SEO Solutions is an Advertising company. They offer Advertising and Branding.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.