Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Darien, CT
Services provided
AMZG AGENCY, an Advertising company, was founded in 2020. In Darien, Connecticut, the team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9
Services provided
CEMPR Digital is an Advertising company. Founded in 2015, the agency is in Mexico City, Mexico. Their services include Advertising and Public Relations.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed2 - 9Muscat, Oman
Services provided
Established in 2007, Creative Communications Advertising and Marketing LLC is a public relations agency. The firm provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Reston, VA
Services provided
Denteo Marketing Group is a Reston, Virginia-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Steinbach, Canada
Services provided
Elevado Growth is an Advertising company launched in 2019. The agency offers Advertising and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9London, England
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Dimartec, an Advertising company, is located in London, England and Vilnius, Lithuania. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
Services provided
Established in 2022, GUS Pte Ltd, a small Advertising company, is located in Singapore, Singapore. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
Services provided
My BFF Social is an Advertising company. Founded in 2017, the team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
Launched in 2010, Luminate Marketing is a small Advertising company. Their services include Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9
Services provided
Red Zia Digital is an Advertising company. They focus on Advertising and Social Media Marketing and are headquartered in Santa Fe, New Mexico.
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UndisclosedUndisclosed2 - 9Kuala Lumpur, Malaysia
Services provided
Rhombus Consulting is a small Kuala Lumpur, Malaysia-based Advertising company. The team focuses on Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed2 - 9Sao Paulo, Brazil
Services provided
Established in 2016, Tantã das Ideias is a branding agency. The team offers Branding and Advertising and is in Sao Paulo, Brazil.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
Junction59, an Advertising company, is located in Toronto, Canada. They offer Advertising and Direct Marketing.
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Undisclosed$50 - $99 / hr10 - 49Mumbai, India
Services provided
FishTalent Technologies is a Mumbai, India-based Advertising company. Established in 2016, the team offers Advertising and Blockchain.
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$1,000+< $25 / hr10 - 49
Services provided
Headquartered in Greater Manchester, England, Infographics Designers is a small graphic design agency. The team focuses on Graphic Design and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Synclarity Digital, an Advertising company, was established in 2017. The small team offers Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49Missoula, MT
Services provided
Advertising company Windfall Studio offers Advertising and Branding. They are based in Missoula, Montana.
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$5,000+$50 - $99 / hr10 - 49München, Germany
Services provided
Founded in 2015, AMZ Controlling is a small Business Consulting company. Their services include Business Consulting and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Appleton, WI
Services provided
Based in Appleton, Wisconsin, LORE is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Malappuram, India
Services provided
EVOKA COMMUNICATIONS, an Advertising company, was established in 2015. The firm offers Advertising and Branding, and is small.
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$5,000+$25 - $49 / hr10 - 49IEG, Argentina
Services provided
Advertising company Macher IT offers Advertising and Marketing Strategy. They were established in 2015.
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$5,000+$200 - $300 / hr10 - 49
Services provided
Estudio Montenegro is an Advertising company. Their small team of employees is in Miami, Florida and Ciudad de Guatemala, Guatemala. Their team specializes in Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49
Services provided
Founded in 2022, Frosted is an Email Marketing company. The small team offers Email Marketing and SMS Marketing.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Established in 2012, Globelectra is a social media marketing company. The team focuses on Social Media Marketing and Performance Marketing.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
ClicX Technologies, an Advertising company, is in Gurugram, India. They offer Advertising and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Advertising company Exponentialy – #1 Performance Marketing Agency in Gurgaon offers Advertising and Search Engine Optimization. They are headquartered in Gurugram, India.
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$1,000+$300+ / hr10 - 49
Services provided
Webmores Digital Marketing Sdn Bhd is a web design agency. The BUKIT JALIL, Malaysia-based team provides Web Design and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Vancouver, Canada
Services provided
See all 1 projectsAt Wasserman + Partners, we are about pushing your business, your marketing, your strategy, your media and your brand to the next level. We are about integration, teamwork, ideas, and people. We are
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$1,000+$150 - $199 / hr10 - 49Singapore, Singapore
Services provided
Established in 2014, Digitrio Pte Ltd is a SEO agency. Their services include Search Engine Optimization and Web Development.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Social media marketing agency BPM Marketing LLC specializes in Social Media Marketing and Video Production. They were established in 2015.
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UndisclosedUndisclosed10 - 49
Services provided
Call crush is an Advertising company. The agency is in bareta, India. Their services include Advertising and Product Marketing.
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$1,000+$50 - $99 / hr10 - 49Waiblingen, Germany
Services provided
Established in 2018, Neuzeitwerber - Online-Marketing | SEO & Webdesign Agentur is an Advertising company. The team specializes in Advertising and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Moulvibazar, Bangladesh
Services provided
Nexgen Reach, an Ecommerce Marketing company, was established in 2022. The firm specializes in Ecommerce Marketing and Advertising, and is small.
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$1,000+< $25 / hr2 - 9Sacramento, CA
Services provided
See all 1 projectsIGNITE Marketing Solutions offers services in advertising, marketing, and brand development, including website creation, market research, and media buying. The reviews highlight a significant increase in website traffic, brand awareness, and sales, alongside a smooth workflow and impressive commitment and organization, although noting the desire for reduced retention fees.
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$1,000+Undisclosed2 - 9
Services provided
Story Agency, a branding firm, was established in 2022. The small team provides Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9Tallmadge, OH
Services provided
Lake Spur Marketing is an Advertising company. Founded in 2023, their team provides Advertising and Branding.
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$10,000+$25 - $49 / hr10 - 49
Services provided
Small web design company icon holistic, is located in Berlin, Germany and Berlin, Germany. The team provides Web Design and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9Pretoria, South Africa
Services provided
Regewall Technology is a SEO company. In Pretoria, South Africa, the firm was established in 2010. Their team provides Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9Třinec, Czech Republic
Services provided
Launched in 2019, FLEW is a web design company. The team specializes in Web Design and Advertising.
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$1,000+$150 - $199 / hr2 - 9Glendale, CA
Services provided
Data Hunters is a branding agency. The Glendale, California-based company was established in 2016. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Ibadan, Nigeria
Services provided
Founded in 2009, Jetheights Services is a small web design agency. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Bengaluru, India
Services provided
WMAD PVT., LTD., a Direct Marketing company, is located in Chandler, Arizona and Bengaluru, India. They provide Direct Marketing and Advertising and were founded in 2022.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
TetraLab is a website development firm. Their team is based in Kyiv, Ukraine and provides Web Development and Advertising.
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$10,000+< $25 / hr10 - 49Johannesburg, South Africa
Services provided
PowerWeb, an Advertising company, is located in Johannesburg, South Africa. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Farmingdale, NY
Services provided
See all 1 projectsMinuteman Press is a printing company that offers services like flyer printing and design adjustments. Feedback indicates areas for improvement, particularly in project management and communication, as 100% of reviewers mention delays and lack of distinctive service. The engagement lacked impressive elements, highlighting the need for better adherence to timelines and clearer client communication.
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$25,000+$25 - $49 / hr50 - 249Ghaziabad, India
Services provided
TECHHAUS INNOVATIVE is an application development company. Founded in 2020, the team specializes in Mobile App Development and Advertising.
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$1,000+$150 - $199 / hr50 - 249
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TechMash Worldwide ( Digital Marketing Agency ) is a Digital Strategy company. Founded in 2002, the firm is in Pune, India. Their team specializes in Digital Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Innisfil, Canada
Services provided
See all 1 projectsArkwell Agency specializes in web development, SEO optimization, and lead conversion. Client reviews highlight their high level of professionalism, effective communication, and attention to detail. The agency's pragmatic approach and timely delivery have resulted in measurable outcomes, including increased lead generation and revenue growth.
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$1,000+$100 - $149 / hr10 - 49München, Germany
Services provided
Picter GmbH is a video production agency founded in 2017. The team provides Video Production and Advertising and is based in München, Germany.
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$1,000+Undisclosed10 - 49Atlanta, GA
Services provided
Founded in 2021, Getting Attention is an Advertising company. Their services include Advertising and Conversion Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.