Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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$1,000+$150 - $199 / hr10 - 49
Services provided
Established in 2023, Multiplier Services is an Advertising company. In Delhi, India, the team specializes in Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2025, Myklare is a small Advertising company. Their team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Headquartered in Bengaluru, India, Realtica is a Performance Marketing company. Founded in 2026, the team offers Performance Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Traffic Light Productions is a Marketing Strategy company. Launched in 2021, the team specializes in Marketing Strategy and Video Production.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Keya Marketing, a web design company, was launched in 2009. Based in Hong Kong, Hong Kong, the team focuses on Web Design and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Linkexis is a small Account-Based Marketing company. Established in 2026, the team focuses on Account-Based Marketing and Marketing Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
WebRoot Limited is an Advertising company. They are based in Luton, England, and their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Based in Hyderabad, India, Revisible is a web design company. They specialize in Web Design and Direct Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Hyperledger IT Pvt Ltd, a small Ecommerce Marketing company, is based in Gurugram, India. Their services include Ecommerce Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+< $25 / hr10 - 49
Services provided
The Revenue Theory is a Salem, India-based Advertising company. Launched in 2018, the team offers Advertising and Branding.
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$250,000+$50 - $99 / hr10 - 49Edmonton, Canada
Services provided
Iron Force Labour is an Advertising company. Located in Edmonton, Canada, the company was launched in 2026. Their team specializes in Advertising and Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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UndisclosedUndisclosed10 - 49Jaipur, India
Services provided
Novacraft Technology, a web design company, is headquartered in Jaipur, India. Established in 2019, the team specializes in Web Design and Search Engine Optimization.
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Undisclosed< $25 / hr50 - 249
Services provided
See all 1 projectsWriting a book is a deeply personal journey, and The Prime Publisher exists to support authors through every step of that path. Based in USA, the team brings over years of expertise to projects
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$1,000+Undisclosed50 - 249
Services provided
See all 1 projectstkp.agency is a full-cycle digital agency focused on performance, creative and measurable business growth. We help businesses build and scale digital marketing systems - from strategy and content to
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$1,000+$50 - $99 / hr50 - 249Portland, OR
Services provided
Based in Portland, Oregon and Milwaukee, Wisconsin, Nonbox is an Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Newton, MA
Services provided
Buyer Advertising is a Digital Strategy company launched in 1966. The team specializes in Digital Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Chicago, IL
Services provided
FÁS is a midsize Chicago, Illinois-based Digital Strategy company. The team provides Digital Strategy and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249La Grange, IL
Services provided
SPM Marketing & Communications is a branding company. Headquartered in La Grange, Illinois, the agency was established in 1983. Their services include Branding and Media Planning & Buying.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Launched in 1996, DiMassimo Goldstein, a midsize branding company, is located in New York, New York and. Their team focuses on Branding and Media Planning & Buying.
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$10,000+$150 - $199 / hr50 - 249New York, NY
Services provided
Story Worldwide is a branding firm. They are located in New York, New York and Seattle, Washington and have midsize team of experts. Their services include Branding and Content Marketing.
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$10,000+$150 - $199 / hr50 - 249New York, NY
Services provided
Devito Verdi is a branding agency. They specialize in Branding and Digital Strategy and were established in 1991.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
Branding firm 23red was launched in 2000. The firm provides Branding and Digital Strategy, and is midsize.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
Launched in 1968, Feref is a branding agency. The team focuses on Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Clerkenwell, England
Services provided
FKC, a branding agency, is located in Clerkenwell, England and Kings Cross, England. Founded in 1995, the team specializes in Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Hampton in Arden, England
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RBH is a branding agency. Located in Hampton in Arden, England and Coventry, England, the agency was launched in 1996. Their team offers Branding and Public Relations.
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$10,000+$150 - $199 / hr50 - 249Edinburgh , Scotland
Services provided
Leith is an Advertising company. The Edinburgh , Scotland-based firm was launched in 1984. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hrFreelancerLondon , England
Services provided
Luxury Branding is a branding agency. The London , England-based agency was launched in 1800. Their team focuses on Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
Services provided
LevLane Advertising, a Marketing Strategy company, is headquartered in Philadelphia, Pennsylvania. They focus on Marketing Strategy and Media Planning & Buying.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
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Public relations firm Tierney is in Philadelphia, Pennsylvania and New York, New York. Launched in 1942, the team focuses on Public Relations and Media Planning & Buying.
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$10,000+$150 - $199 / hr50 - 249Austin, TX
Services provided
PREACHER is a branding company. Their midsize team is located in Austin, Texas and and provides Branding and Marketing Strategy. The firm was founded in 2014.
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$5,000+$100 - $149 / hr50 - 249Bloomington, MN
Services provided
Relationship One, a Marketing Strategy company, provides Marketing Strategy and Advertising. The company is located in Bloomington, Minnesota and Austin, Texas.
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$5,000+$100 - $149 / hr50 - 249Miami, FL
Services provided
AB&A Advertising is an Advertising company located in Miami, Florida. The team provides Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249New Orleans, LA
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Peter Mayer, an Advertising company, was established in 1967. The company focuses on Advertising and Branding, and is midsize.
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$1,000+$25 - $49 / hr50 - 249Toronto, Canada
Services provided
John st. Is a Digital Strategy company. Established in 2001, the firm is based in Toronto, Canada and Montréal, Canada. Their team offers Digital Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249
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DentsuBos is an Advertising company. Headquartered in Toronto, Canada and Montréal, Canada, the team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Walton Isaacson, an Advertising company, was founded in 2005. Located in Chicago, Illinois and New York, New York, the team offers Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249Lake Zurich, IL
Services provided
Dealer Product Services, an Advertising company, is based in Lake Zurich, Illinois and Chicago, Illinois. They specialize in Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Cleveland, OH
Services provided
Brokaw is an Advertising company launched in 1992. The midsize team specializes in Advertising and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249Tampa, FL
Services provided
Socius Marketing is a SEO company. Located in Tampa, Florida, the agency was founded in 2006. Their team specializes in Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr50 - 249Tel Aviv-Yafo, Israel
Services provided
Tha Big M is a midsize Advertising company. They specialize in Advertising and Digital Strategy and were founded in 2016.
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$5,000+$100 - $149 / hr50 - 249Guayaquil, Ecuador
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Midsize Advertising company Geeks Marketing y publicidad, is based in Guayaquil, Ecuador. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249São Paulo , Brazil
Services provided
Midsize SEO services firm RINO COM, is headquartered in São Paulo , Brazil. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Paço de Arcos, Portugal
Services provided
Fullsix is a Paço de Arcos, Portugal-based Advertising company. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Bengaluru, India
Services provided
Maa Communications Ltd., an Advertising company, was launched in 1959. The team focuses on Advertising and Graphic Design and is located in Bengaluru, India.
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UndisclosedUndisclosed50 - 249Bengaluru, India
Services provided
Located in Bengaluru, India, Origami Creative is an Advertising company. They focus on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Baton Rouge, LA
Services provided
Launched in 1968, Guaranty Media is an Advertising company. The team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Elburn, IL
Services provided
Professional Graphics Inc. Is a branding company established in 1987. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed50 - 249Pawtucket, RI
Services provided
Adlife Marketing & Communications Co., Inc. Is an Advertising company. Located in Pawtucket, Rhode Island, the agency focuses on Advertising and Graphic Design.
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$1,000+$200 - $300 / hrFreelancer
Services provided
Brand Disposition, Inc. (BDI) is a branding firm. In Westport, Connecticut, the firm was launched in 2018. Their team provides Branding and Advertising.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Direct Marketing company Francis Pires is based in. They specialize in Direct Marketing and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Testimonial Advertising: How to Turn Customer Stories Into Sales
Testimonial advertising uses real customer stories and reviews to promote your brand. Discover popular types and how to put this content to work.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.