Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$100 - $149 / hr10 - 49București, Romania
Services provided
Minio Studio is an Advertising company. Founded in 2016, their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Rīga, Latvia
Services provided
Advertising company Grizzly Riga was established in 2011. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$10,000+$100 - $149 / hr10 - 49Rīga, Latvia
Services provided
Ad Astra Riga is a branding agency. They offer Branding and Advertising and were founded in 2004.
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$1,000+$25 - $49 / hr10 - 49Bucharest, Romania
Services provided
Thinkdigital is a social media marketing company founded in 2008. The team specializes in Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49Pärnu, Estonia
Services provided
Established in 2016, Savii Digital is an Advertising company. The company offers Advertising and Blockchain.
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$5,000+$25 - $49 / hr10 - 49
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Founded in 2013, Vizzz Agency is a Content Marketing company. The team specializes in Content Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49Roma, Italy
Services provided
In Roma, Italy, Mamadigital is a small SEO agency. The team focuses on Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$5,000+$100 - $149 / hr10 - 49Milano, Italy
Services provided
Spada Media Group is a Milano, Italy-based Advertising company. The team focuses on Advertising and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49Bernareggio, Italy
Services provided
NAXA, a small PPC company, is located in Bernareggio, Italy and Milano, Italy. The team provides Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+$25 - $49 / hr10 - 49Milano, Italy
Services provided
Endivia Srl, an Advertising company, is based in Milano, Italy. They specialize in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Milano, Italy
Services provided
Advertising company The Van Group is located in Milano, Italy. They focus on Advertising and Branding and were founded in 2012.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$5,000+$100 - $149 / hr10 - 49Vilvoorde, Belgium
Services provided
Advertising company Pivott was launched in 2013. The agency offers Advertising and Content Marketing, and is small.
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$5,000+$25 - $49 / hr10 - 49Barcelona, Spain
Services provided
BMO is a branding company. Their small team is based in Barcelona, Spain. Their team focuses on Branding and Advertising.
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$1,000+$25 - $49 / hr10 - 49Wien, Austria
Services provided
In Wien, Austria, Bacon & Bold is a small social media marketing firm. The team offers Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49Stockholm, Sweden
Services provided
Small Advertising company Garbergs, is in Stockholm, Sweden. Their services include Advertising and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Lyon, France
Services provided
Camden is an Advertising company. Established in 1991, the team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Frankfurt am Main, Germany
Services provided
Adel & link Public Relations is a PR company launched in 2011. The team focuses on Public Relations and Advertising.
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$5,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
Launched in 2009, Aperto is a SEO services firm. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Torino, Italy
Services provided
Advertising company Principi Adv was founded in 1994. The small team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Torino, Italy
Services provided
Headquartered in Torino, Italy, Across is an Advertising company. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Torino, Italy
Services provided
Based in Torino, Italy, So Simple is an Advertising company. They offer Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
Internetwarriors GmbH is an Advertising company. Headquartered in Berlin, Germany, the agency was established in 2006. Their services include Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49München, Germany
Services provided
Based in München, Germany, mds. Agenturgruppe GmbH is an Advertising company. They specialize in Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Stuttgart, Germany
Services provided
Founded in 2000, Beaufort 8 is an Advertising company. Their team provides Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
Services provided
Headquartered in San Antonio, Texas, FPO Marketing & Advertising is a small Advertising company. The team provides Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Alta | Brand, a small branding company, is based in Santiago, Chile. Their services include Branding and Direct Marketing.
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$10,000+$200 - $300 / hr10 - 49San Antonio, TX
Services provided
Established in 2005, Boss Creative Agency is a branding company. The team specializes in Branding and Advertising.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Headquartered in Buenos Aires, Argentina, Muchink is a small branding company. The team offers Branding and Advertising.
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$5,000+$100 - $149 / hr10 - 49
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Bassmat is a Marketing Strategy company. They are located in Jeddah, Saudi Arabia and have small team of experts. Their services include Marketing Strategy and Advertising.
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$5,000+$100 - $149 / hr10 - 49Nova Lima, Brazil
Services provided
Loggia Comunicacao, an Advertising company, was founded in 1997. Located in Nova Lima, Brazil, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Pinheiros, Brazil
Services provided
Brancozulu is an Advertising company established in 2007. The company offers Advertising and Branding, and is small.
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$5,000+$100 - $149 / hr10 - 49Minato City, Japan
Services provided
Wasabi Communications is a small Minato City, Japan-based Advertising company. The team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Shinagawa City, Japan
Services provided
TYO Group is an Advertising company. The firm is headquartered in Shinagawa City, Japan. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Makati, Philippines
Services provided
Ardent Communications is a public relations firm. Their small team of employees is in Makati, Philippines. Their team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
BrandVent Limited, a small Advertising company, is located in Dhaka, Bangladesh. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Quezon City, Philippines
Services provided
Get Hooked 360, Inc. Is a small Advertising company founded in 2007. Their team specializes in Advertising and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Montevideo, Uruguay
Services provided
Established in 2014, Alva Creative House is an Advertising company. Based in Montevideo, Uruguay, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Chiyoda City, Japan
Services provided
PR agency OZMA PR was launched in 1963. The agency offers Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Auckland, New Zealand
Services provided
Based in Auckland, New Zealand, Brand Spanking is a small Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Trax Marketing Consultancy is an Advertising company. They are in Dubai, United Arab Emirates and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49León, Mexico
Services provided
BrandCenter is an Advertising company. They are headquartered in León, Mexico and have small team. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Abu Dhabi, United Arab Emirates
Services provided
BrandMoxie is an Advertising company. They are headquartered in Abu Dhabi, United Arab Emirates. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
O2 is an Advertising company in Dubai, United Arab Emirates. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Prodesign Advertising is an Advertising company. The Dubai, United Arab Emirates-based agency was established in 2000. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Annex Experience is an Advertising company. Located in Chicago, Illinois, their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
PR agency Forethought PR was established in 2009. The firm offers Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Auckland, New Zealand
Services provided
COO'EE is an Auckland, New Zealand-based Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
Fahrenheit Marketing Communications Ltd. Is an Advertising company. They focus on Advertising and Branding and were founded in 2012.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
Pink Creative Ltd. Is an Advertising company. They offer Advertising and Branding and are in Dhaka, Bangladesh.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Advertising company Shells Advertising is headquartered in Dubai, United Arab Emirates. Established in 1987, the team offers Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
7 Podcast Advertising Mistakes To Avoid When Looking for a Podcast Sponsorship
Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.