Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$100 - $149 / hr10 - 49Doha, Qatar
Services provided
Empire Advertising is an Advertising company. Launched in 1999, the agency specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Panama City, Panama
Services provided
IDEO Panamá, an Advertising company, was established in 2013. The small team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
TheAdkitchen, an Advertising company, was founded in 2009. The agency focuses on Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
ExtraCake is an Advertising company launched in 2004. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Provoking is an Advertising company. The Ciudad de México, Mexico-based company was established in 1984. Their team offers Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Barranquilla, Colombia
Services provided
Dávila Publicidad y Mercadeo is an Advertising company. Established in 1989, the agency is located in Barranquilla, Colombia. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Tauranga, New Zealand
Services provided
Founded in 2005, Fuel Agency is an Advertising company. The team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
On Brand Experience is a small Advertising company headquartered in Bogotá, Colombia. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
Launched in 2007, SCD - Agency Colombia is a small branding company. Their services include Branding and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
Services provided
Interlex Communications, Inc is an Advertising company located in San Antonio, Texas. Launched in 1995, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Auckland, New Zealand
Services provided
Hypermedia NZ is an Advertising company. Their small team of employees is in Auckland, New Zealand. Their team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Gaudelli MCW is a Ciudad de México, Mexico-based Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
Small Advertising company Entwined Media Ltd, is located in Nairobi, Kenya. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
Launched in 2011, Qube Ltd is an Advertising company. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
Spread Marketing is a small Advertising company based in Nairobi, Kenya. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Small Advertising company Sakshi Advertising & PR, is headquartered in Dubai, United Arab Emirates. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
Launched in 2008, Mindtree Advertising is an Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
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Advertising company Roebuck Communications was established in 2016. Based in Dhaka, Bangladesh, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Aaaza is a small Los Angeles, California-based Advertising company. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Campinas, Brazil
Services provided
Agência Bee Creative is an Advertising company in Campinas, Brazil. They specialize in Advertising and Branding.
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UndisclosedUndisclosed10 - 49São Paulo, Brazil
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Cadaris Agency is an Advertising company. The team provides Advertising and Digital Strategy and is headquartered in São Paulo, Brazil.
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UndisclosedUndisclosed10 - 49Birmingham, AL
Services provided
Blr | further is an Advertising company. They were established in 1986 and provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Birmingham, AL
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Headquartered in Birmingham, Alabama, Cayenne Creative is an Advertising company. Established in 2004, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
IMG Kenya, a small public relations firm, is headquartered in Nairobi, Kenya. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
Advertising company Brett Communications Ltd. Was founded in 2006. The team offers Advertising and Branding and is based in Nairobi, Kenya.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
Advertising company Impact Africa Limited is headquartered in Nairobi, Kenya. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Johannesburg, South Africa
Services provided
Located in Johannesburg, South Africa, Havas Johannesburg is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Boise, ID
Services provided
Located in Boise, Idaho, CLM Marketing & Advertising is an Advertising company. Launched in 1980, the team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Charleston, SC
Services provided
Touchpoint Communications is a Charleston, South Carolina-based Advertising company. They focus on Advertising and Media Planning & Buying and were founded in 2005.
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UndisclosedUndisclosed10 - 49Great Falls, MT
Services provided
The Wendt Agency is an Advertising company. Launched in 1929, the agency is in Great Falls, Montana. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Charleston, WV
Services provided
The Manahan Group is an Advertising company. Headquartered in Charleston, West Virginia, their team provides Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
Jamo Designs LTD is an Advertising company launched in 2003. The agency focuses on Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Kansas City, MO
Services provided
Crossroads - Real Communication is an Advertising company. They are based in Kansas City, Missouri and have small team. They specialize in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Atlanta, GA
Services provided
GRM Works is an Advertising company. Based in Atlanta, Georgia, the agency was launched in 2006. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
Launched in 2008, Procharon Communication Ltd. Is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
Services provided
Nelson Schmidt, Inc. Is an Advertising company launched in 1971. The company specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Newark, NJ
Services provided
Based in Newark, New Jersey, Missing Piece Group is a small PR firm. The team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49New Orleans, LA
Services provided
Beuerman Miller Fitzgerald is a small Advertising company in New Orleans, Louisiana. The team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
Launched in 1996, Strauss Media Strategies is a PR company. Located in Washington, District of Columbia, the team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Glasgow, Scotland
Services provided
Founded in 1980, Levy McCallum is an Advertising company. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
The Advertising Company is a media planning and buying agency. The team focuses on Media Planning & Buying and Public Relations and is located in Nairobi, Kenya.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Mr.h is a branding agency. Located in Dubai, United Arab Emirates, their team provides Branding and Advertising.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
Services provided
The Waite Company is a PR company. They are in Albuquerque, New Mexico. Their team provides Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Aberdeen, Scotland
Services provided
Lemon Marketing is a small Advertising company in Aberdeen, Scotland. Their services include Advertising and Print Design.
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UndisclosedUndisclosed10 - 49Winnipeg, Canada
Services provided
Established in 2007, 6P Marketing is an Advertising company. The agency specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dundee, Scotland
Services provided
Purple Imp is an Advertising company. The Dundee, Scotland-based company was founded in 2009. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Saint John, Canada
Services provided
Revolution Strategy is a small Saint John, Canada-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49St. John's, Canada
Services provided
Advertising company Idea Factory is in St. John's, Canada. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49St. John's, Canada
Services provided
Established in 2009, Dc Design House Inc. Is a small Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Listen Up Music Promotions is a London, England-based Advertising company. Launched in 2010, the team specializes in Advertising and Media Planning & Buying.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
7 Podcast Advertising Mistakes To Avoid When Looking for a Podcast Sponsorship
Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.