Line Studio

BACKGROUND

Please describe your company and position.

I am the CEO of Diamant

Describe what your company does in a single sentence.

Our company offers a curated selection of premium garden products and solutions that help customers create, maintain, and enjoy beautiful outdoor spaces

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Line Studio to accomplish?

• Improve the user experience (UX) across desktop and mobile, making it easier for customers to browse and purchase gardening tools, planters, and outdoor accessories.
• Increase organic traffic through SEO optimization, including keyword-targeted content, faster page load times, and better site structure.
• Streamline the checkout process and reduce cart abandonment by implementing a faster, cleaner, and more intuitive WooCommerce flow.

SOLUTION

How did you find Line Studio?

Online Search

Why did you select Line Studio over others?

• Good value for cost
• Company values aligned

How many teammates from Line Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Line Studio delivered a comprehensive, end-to-end digital overhaul of our e-commerce platform. The scope of work included:

1. UI/UX Design & Website Redesign:

Complete redesign of our website using a modern, mobile-first approach.
Custom Figma prototypes for homepage, product pages, category navigation, and checkout.
Clean, accessible layout that reflects our brand identity and enhances customer trust.
2. WordPress & WooCommerce Development:

Custom theme development tailored to our product categories (garden tools, planters, irrigation systems, etc.).
Integration of advanced product filters (by price, type, material, size).
AJAX-powered product loading and smooth pagination.
Multi-language support (Hebrew and English) using WPML.
3. Checkout Optimization & Conversion Improvements:

Custom checkout flow with conditional logic (e.g., delivery options based on product type).
Redirect-to-cart functionality for bundles and promotional items.
Reduced friction on mobile with streamlined form fields.
4. SEO & Performance Enhancements:

Full on-page SEO implementation: keyword-rich titles, meta descriptions, and schema markup.
Image optimization and lazy-loading for fast load times.
Structured data (JSON-LD) for products, reviews, and breadcrumbs.
Integration with Google Analytics, Google Search Console, and Facebook Pixel.
5. Custom Features & Automation:

Integration with our email marketing system (ActiveTrail), including automation for abandoned carts, new arrivals, and seasonal offers.
Custom-built blog layout for publishing gardening tips and product guides.
Automatic PDF invoice generation for each completed order.
6. Post-Launch Support:

One month of technical support post-launch.
Documentation for product management and blog publishing.
Ongoing maintenance plan offered for future updates and performance tracking.
The result was a fast, conversion-focused website that significantly improved both user engagement and operational efficiency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with Line Studio delivered outstanding measurable results within the first few months of launch:

1. 42% increase in organic traffic
Following the SEO improvements (keyword optimization, page speed, schema markup), we saw a 42% boost in organic traffic compared to the previous quarter. Key pages began ranking on the first page of Google for high-intent keywords like “premium garden tools” and “planters for outdoor spaces.”

2. 28% higher conversion rate
Thanks to the new UX design and optimized checkout flow, our e-commerce conversion rate increased by 28%, particularly on mobile devices, where users now enjoy a faster and more intuitive experience.

3. 35% reduction in cart abandonment
The streamlined cart and checkout process (with fewer steps and conditional logic) resulted in fewer users dropping off before completing purchases.

4. 2x increase in average session duration
Users now spend more time on the site due to the clean layout, engaging visuals, and well-structured product categories.

5. Higher customer satisfaction and retention
We’ve received direct feedback from customers praising the ease of navigation and clarity of product information. Our returning customer rate has grown by 22%.

6. Operational efficiency
Automations introduced by Line Studio (e.g., PDF invoice generation, email marketing flows, real-time stock sync) reduced the time spent on manual admin tasks by approximately 30%.

Overall, the partnership with Line Studio delivered both immediate results and a scalable foundation for future growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Line Studio’s project management was truly exceptional from start to finish.

They followed a clear and structured workflow, beginning with a detailed kickoff meeting and timeline. Every stage—design, development, testing, and launch—was mapped out with defined milestones and deadlines. They used collaborative tools like Trello and Google Docs to keep us updated in real time, and we always knew exactly where things stood.

Delivery was consistently on time, often ahead of schedule. When we had urgent requests—such as implementing a last-minute promotion or adjusting product categories—they responded quickly and with flexibility, always finding a solution that didn’t compromise quality.

What impressed us most was their proactive communication: regular check-ins, prompt replies, and helpful suggestions we hadn’t even considered. Instead of just executing what we asked, they challenged us (in a good way) to think strategically about user experience, SEO, and conversion.

Overall, Line Studio went above and beyond. Their combination of professionalism, responsiveness, and creative thinking made the process not only smooth—but enjoyable.

What was your primary form of communication with Line Studio?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Line Studio was their rare ability to combine deep technical expertise with high-end design sensibility—something we’ve struggled to find in other agencies.

From the very beginning, it was clear they weren’t just building a website—they were building a business tool tailored to our goals. They took time to understand our brand, audience, and operations, and then translated that into a fast, intuitive, and beautiful user experience.

Their attention to detail was remarkable—from micro-interactions and mobile responsiveness to structured data for SEO and automated admin processes. Every decision felt thoughtful and strategic.

We were especially impressed by their ability to anticipate needs before we expressed them. Whether it was suggesting smarter product filters, implementing a more scalable site architecture, or offering proactive SEO tweaks—Line Studio always stayed one step ahead.

Beyond their talent, they were just a pleasure to work with: honest, communicative, and genuinely invested in our success.

Are there any areas for improvement or something Line Studio could have done differently?

Honestly, our experience with Line Studio was overwhelmingly positive. That said, if we had to point out one area for potential improvement, it would be offering more structured onboarding documentation upfront—especially for non-technical teams.

While their team was always available and responsive, having a written guide or video walkthrough from day one (covering things like managing products, blog posts, and automated workflows) would have helped us ramp up even faster internally.

That said, once we requested documentation, they delivered it quickly and clearly, and even scheduled a screen-sharing session to walk us through everything.

In short, it wasn’t a real issue—just a small opportunity to make the already smooth process even more self-service-friendly.