Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$5,000+$100 - $149 / hr10 - 49Wien, Austria
Services provided
RDB Agency is an Advertising company. The team provides Advertising and Branding, and the firm is in Wien, Austria.
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$1,000+$25 - $49 / hr10 - 49Wien, Austria
Services provided
SlopeLift is a SEO services firm. The firm is headquartered in Wien, Austria. Their team offers Search Engine Optimization and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$100 - $149 / hr10 - 49Collingwood, Australia
Services provided
Ellis Jones is a small public relations agency founded in 2009. Their team provides Public Relations and Advertising.
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$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
STEAM is a branding agency. They are headquartered in Amsterdam, Netherlands and have small team. They provide Branding and Advertising.
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$10,000+$100 - $149 / hr10 - 49Torino, Italy
Services provided
Ottosunove, a small branding firm, is headquartered in Torino, Italy and Milan, Italy. The team offers Branding and Advertising.
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$5,000+$100 - $149 / hr10 - 49Tel Aviv-Yafo, Israel
Services provided
Clickwise, an Advertising company, specializes in Advertising and Social Media Marketing. The agency is in Tel Aviv-Yafo, Israel.
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UndisclosedUndisclosed10 - 49CBT, Argentina
Services provided
Coupé Buenos Aires is a branding firm established in 2011. The company focuses on Branding and Advertising, and is small.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
TBWA\Benchmark is a Dhaka, Bangladesh-based Advertising company. The team focuses on Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Panamá, Panama
Services provided
Insight Publicidad is a small social media marketing company launched in 1998. Their services include Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Allied Experiential is an Advertising company. Based in New York, New York and Los Angeles, California, the firm was established in 1999. Their services include Advertising and Social Media
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UndisclosedUndisclosed10 - 49Riyadh, Saudi Arabia
Services provided
Ability is an Advertising company. They are located in Riyadh, Saudi Arabia and have small team. Their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
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UndisclosedUndisclosed10 - 49Kyiv, Ukraine
Services provided
Studio PIAR is a public relations firm founded in 2008. The small team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Gangnam-gu, South Korea
Services provided
Humming IMC is a social media marketing agency founded in 2008. In Gangnam-gu, South Korea, the team provides Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Cairo, Egypt
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Advertising company BeBrand advertising agency is based in Cairo, Egypt. They specialize in Advertising and Branding and were launched in 2000.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
Services provided
Advertising company Trifecta Communications is headquartered in Oklahoma City, Oklahoma. They focus on Advertising and Branding and were founded in 2004.
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UndisclosedUndisclosed10 - 49Porto, Portugal
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Alquimia da Cor is an Advertising company. Located in Porto, Portugal, the team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Newark, NJ
Services provided
In Newark, New Jersey, Brick City Greenhouse is a branding firm. They specialize in Branding and Advertising and were established in 2015.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
Services provided
Based in Dublin, Ireland, Starcom is a media planning & buying company. They offer Media Planning & Buying and Advertising and were established in 2002.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
Services provided
Bold Studios is a branding company founded in 1988. The agency provides Branding and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Montréal, Canada
Services provided
PR company VPR Canada was founded in 2016. Headquartered in Montréal, Canada, the team offers Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Bloom Ads Inc. Is a small media planning & buying agency. They provide Media Planning & Buying and Advertising and were launched in 2008.
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UndisclosedUndisclosed10 - 49El Segundo, CA
Services provided
Reynolds+associates is a public relations company. They are based in El Segundo, California and have small team. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Smith Miller Moore is a branding firm based in Los Angeles, California. They offer Branding and Public Relations and were launched in 1978.
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UndisclosedUndisclosed10 - 49Denver, CO
Services provided
SE2 is a Marketing Strategy company. They specialize in Marketing Strategy and Public Relations and were launched in 1997. The company is located in Denver, Colorado.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
MK Communications is an Advertising company. Established in 1984, the company specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Ionic Media, an Advertising company, was established in 2002. The team focuses on Advertising and Search Engine Optimization and is headquartered in Los Angeles, California.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Revolution Media is a media planning & buying company launched in 2001. The agency specializes in Media Planning & Buying and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Launched in 1991, Tower Media is a media planning and buying agency. Headquartered in Chicago, Illinois, the team specializes in Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
Services provided
Angell Marketing, a Marketing Strategy company, focus on Marketing Strategy and Advertising. They were established in 2004.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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AMA Phoenix Chapter is a Marketing Strategy company. They provide Marketing Strategy and Advertising and were established in 1959. The company is in Phoenix, Arizona.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Marketing Strategy company Yellow Bike Media is in San Diego, California. They offer Marketing Strategy and Advertising and were founded in 2005.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Chalk Digital is a Marketing Strategy company. Their team is based in San Diego, California. The agency provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Irvine, CA
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Eight Horses is a Marketing Strategy company. Founded in 2006, their team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
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Public relations agency Ori Media is located in Salt Lake City, Utah. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Brattleboro, VT
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Mondo Mediaworks is an Advertising company. Located in Brattleboro, Vermont, their small team specializes in Advertising and Search Engine Optimization. The firm was launched in 2010.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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The RAM Group is an Advertising company. They are based in West Palm Beach, Florida, and their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49
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Located in Granby, Connecticut, Wings Media Group, Inc. Is a small Direct Marketing company. The team focuses on Direct Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Chariton, IA
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Headquartered in Chariton, Iowa, McKinley Advertising Company is an Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Waterloo, IA
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Terry L Butz Creative is a Marketing Strategy company. The Waterloo, Iowa-based team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Scarborough, ME
Services provided
Creative Imaging Group is an Advertising company established in 2001. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Upper Saddle River, NJ
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Sigma Group is a small Upper Saddle River, New Jersey-based Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Wethersfield, CT
Services provided
DAI Agency is a small Marketing Strategy company. They provide Marketing Strategy and Advertising and were established in 1997.
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UndisclosedUndisclosed10 - 49Houston, TX
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Established in 1971, The Media Audit, a small Market Research company, is in Houston, Texas. Their services include Market Research and Advertising.
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UndisclosedUndisclosed10 - 49Arlington Heights, IL
Services provided
Direct Marketing company Tweyen Inc is based in Arlington Heights, Illinois. They provide Direct Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Westport, CT
Services provided
The CauseWay Agency is a branding firm. The team is headquartered in Westport, Connecticut, and their services include Branding and Advertising.
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UndisclosedUndisclosed10 - 49Sandpoint, ID
Services provided
Keokee is an Advertising company. Headquartered in Sandpoint, Idaho, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Services provided
ERAS Online is a social media marketing company. The Santo Domingo, Dominican Republic-based team specializes in Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Vitacura, Chile
Services provided
Promoplan Chile is a branding company. Their small team is headquartered in Vitacura, Chile. Their team offers Branding and Advertising.
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UndisclosedUndisclosed10 - 49Las Condes, Chile
Services provided
Founded in 1997, McCann Santiago is a small branding company located in Las Condes, Chile. Their team specializes in Branding and Advertising.
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UndisclosedUndisclosed10 - 49Huechuraba, Chile
Services provided
BBDO CHILE is a branding company located in Huechuraba, Chile. They offer Branding and Advertising and were launched in 1980.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.