Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr2 - 9Nagpur, India
Services provided
The Media Troop is a custom software development company. Their small team is based in Nagpur, India. Their services include Custom Software Development and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Burgess Hill, England
Services provided
Launched in 2020, Addicted 2 PPC is a pay per click agency. The firm specializes in Pay Per Click and Search Engine Optimization, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
Compuvate, a PPC agency, was launched in 2013. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Nashville, TN
Services provided
Branding firm Element 47, LLC was established in 2019. The small team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Surat, India
Services provided
Launched in 2018, DIGITAL MARKETING AGENCY & INSTITUTE is a SEO agency. Headquartered in Surat, India, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9West Perth, Australia
Services provided
3am Ideas is a Digital Strategy company. The team is based in West Perth, Australia, and their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Culpeper, VA
Services provided
Big Bamboo Marketing is a Content Marketing company. The small Culpeper, Virginia-based team focuses on Content Marketing and Search Engine Optimization. The agency was founded in 2012.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$50 - $99 / hr2 - 9Cedar Hill, TX
Services provided
Rhino Web Group is a small web design company founded in 2007. Their team specializes in Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
Dialogue Marketing Agency is a Content Marketing company in Atlanta, Georgia. The team provides Content Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Belo Horizonte, Brazil
Services provided
Agência Divulgar Meu Negócio, an Advertising company, focuses on Advertising and Digital Strategy. The company is headquartered in Belo Horizonte, Brazil.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
LabWorkz LLC is a graphic design agency. The team specializes in Graphic Design and IT managed services, and the agency is located in Houston, Texas.
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UndisclosedUndisclosed2 - 9Milton, GA
Services provided
Visual Vybz Studios is a video production company established in 2018. Their services include Video Production and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Canton, GA
Services provided
Email Marketing company GOT To Media was founded in 2017. The team specializes in Email Marketing and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
Services provided
Digital Strategy company Social Fox is located in Melbourne, Australia. Launched in 2019, the team specializes in Digital Strategy and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Stuttgart, Germany
Services provided
MISSION OM GmbH is a PPC company. The small Stuttgart, Germany-based team provides Pay Per Click and Search Engine Optimization. The agency was launched in 2019.
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UndisclosedUndisclosed2 - 9Smithfield, Australia
Services provided
Wizard Creative Labs is a small social media marketing agency located in Smithfield, Australia. Their services include Social Media Marketing and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9North Coogee, Australia
Services provided
In North Coogee, Australia, Scott Shorter PTY LTD is a social media marketing company. They specialize in Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Orlando, FL
Services provided
Fela Media is a small Conversion Optimization company. Established in 2018, the team focuses on Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
Rosepapa Creative LLC, a small web design agency, is based in Gilbert, Arizona. Their services include Web Design and Email Marketing.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
The Datacube Softech Pvt Ltd is a mobile application development firm. The Jaipur, India-based team focuses on Mobile App Development and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Strzelin, Poland
Services provided
ISP Media is an Advertising company. Based in Strzelin, Poland, the agency was established in 2015. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Parma, OH
Services provided
Zangardi Studio is a Digital Strategy company. They are located in Parma, Ohio and have small team. They focus on Digital Strategy and Marketing Strategy.
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$10,000+$200 - $300 / hr2 - 9Vancouver, Canada
Services provided
Founded in 2012, Junction Consulting is a small Vancouver, Canada-based Corporate Training & Coaching company. Their services include Corporate Training & Coaching and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Shoutify Me is a SEO agency. The Liverpool, England-based team offers Search Engine Optimization and Social Media Marketing.
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$5,000+Undisclosed2 - 9Shinjuku City, Japan
Services provided
Plus Alpha Digital is a small Digital Strategy company founded in 2017. Their services include Digital Strategy and Media Planning & Buying.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Digital Habitus is a Digital Strategy company established in 2018. The team focuses on Digital Strategy and Email Marketing.
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$5,000+$50 - $99 / hr2 - 9Melbourne, Australia
Services provided
SEO company SEO Expert Melbourne is headquartered in Melbourne, Australia. The team offers Search Engine Optimization and Advertising.
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$1,000+$150 - $199 / hr2 - 9Clacton on sea, England
Services provided
Saint Financial Group is a small web design agency based in Clacton on sea, England. The team provides Web Design and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Woodstock, GA
Services provided
LHM Strategic is a Digital Strategy company. The Woodstock, Georgia-based agency was launched in 2012. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Becker Digital is a Marketing Strategy company. The small Buena Vista, Virginia-based team focuses on Marketing Strategy and Digital Strategy. The firm was launched in 2015.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
Inmantech DGi is a pay per click company. Based in Hyderabad, India, the team provides Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
TheSmartWare is a Digital Strategy company. Headquartered in New Delhi, India, their team offers Digital Strategy and Mobile & App Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Small graphic design company Bag A Logo, is based in Omaha, Nebraska. Their services include Graphic Design and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Pune, India
Services provided
Jaguar Solutions Pvt. Ltd, a SEO company, specializes in Search Engine Optimization and Digital Strategy. The agency is located in Pune, India.
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$1,000+$25 - $49 / hr2 - 9Istanbul, Türkiye
Services provided
Bigcrunch is an UX company founded in 2017. Their services include UX/UI Design and Graphic Design.
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$10,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
Corporate Photography company Enne Bi Communications is located in San Diego, California. The team specializes in Corporate Photography and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Rathmines, Australia
Services provided
Launched in 2017, Kaptol Media is a Digital Strategy company. The small team provides Digital Strategy and Search Engine Optimization.
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$50,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Seventh Scout is a branding agency located in Austin, Texas. They specialize in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Braunton, England
Services provided
Kollectify is a Content Marketing company. They are located in Braunton, England and have small team of experts. Their services include Content Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Colorado Springs, CO
Services provided
Growth Local, a PPC agency, is headquartered in Colorado Springs, Colorado. The team provides Pay Per Click and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Jaipur, India
Services provided
SeekACE Solutions Pvt Ltd is a small SEO services firm. Established in 2019, the team focuses on Search Engine Optimization and Web Development.
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$1,000+< $25 / hr2 - 9Avadi, India
Services provided
Digital Strategy company Gilead Digital was founded in 2017. The firm focuses on Digital Strategy and Content Marketing, and is small.
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$1,000+Undisclosed2 - 9Haldwani, India
Services provided
UKDIGITAL DBDA is a SEO agency. They provide Search Engine Optimization and Social Media Marketing and were founded in 2020. The agency is in Haldwani, India.
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$1,000+$50 - $99 / hr2 - 9Charleston, SC
Services provided
Atlantic Marketing Company is a SEO agency. The Charleston, South Carolina-based agency offers Search Engine Optimization and Pay Per Click.
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$5,000+Undisclosed2 - 9Sauk Centre, MN
Services provided
Online Growth Systems is a custom software development firm. The company is located in Sauk Centre, Minnesota. Their team focuses on Custom Software Development and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Chennai, India
Services provided
Located in Chennai, India, Digitally Vibed is a Content Marketing company. Their services include Content Marketing and Digital Strategy.
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$5,000+Undisclosed2 - 9Vancouver, Canada
Services provided
Sparklabs Marketing is a Vancouver, Canada-based branding firm. They specialize in Branding and Other Digital Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Launched in 2017, Wellmarkit - Healthcare Marketing & Mentoring is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Pune, India
Services provided
Founded in 2016, TTDigitals is a small SEO company. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Santa Ana, CA
Services provided
SEO agency SEO Experts is headquartered in Santa Ana, California. Their services include Search Engine Optimization and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.