Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
Services provided
Small AR/VR development and social media marketing company Mindravel Interactive, is in Lahore, Pakistan. The team focuses on AR/VR development and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Budapest, Hungary
Services provided
Chiro Marketing is a social media marketing company launched in 2013. The agency offers Social Media Marketing and Public Relations.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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UndisclosedUndisclosed10 - 49Houston, TX
Services provided
Located in Houston, Texas, Lead Clickz is a small Digital Strategy and social media marketing firm. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Elk Grove, CA
Services provided
Social media marketing company and Other Digital Marketing company Brandequity.Ai is in Elk Grove, California. Their services include Social Media Marketing and Other Digital Marketing.
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$1,000+$25 - $49 / hr10 - 49Wheeling, IL
Services provided
Digital Web IT Solutions PVT. Ltd., a social media marketing company and web development company, was established in 2019. The small team provides Social Media Marketing and Web Development.
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$5,000+$200 - $300 / hr10 - 49London, England
Services provided
Located in London, England, OUTloud is a social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Digital Almighty is a social media marketing firm and SEO agency in دبي, United Arab Emirates. They offer Social Media Marketing and Search Engine Optimization and were established in 2018.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$10,000+$200 - $300 / hr10 - 49Vancouver, Canada
Services provided
CSuite Content is a public relations firm and social media marketing company headquartered in Vancouver, Canada. Established in 2012, the team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Austin, TX
Services provided
Resplendent is an Austin, Texas-based social media marketing agency. They focus on Social Media Marketing and Public Relations.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+Undisclosed10 - 49
Services provided
Infludesk is a social media marketing agency headquartered in Warszawa, Poland. The team specializes in Social Media Marketing and Affiliate Marketing.
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$1,000+$100 - $149 / hr10 - 49Richmond, Canada
Services provided
Founded in 2012, PLAYHEADS is a social media marketing company. In Richmond, Canada, the team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Wisconsin Rapids, WI
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Social media marketing firm 240 Group, Inc. Is headquartered in Wisconsin Rapids, Wisconsin. They offer Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Indore, India
Services provided
I-engage, a social media marketing agency, was established in 2016. The agency provides Social Media Marketing and Email Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsEzca Agency is a digital marketing company specializing in Social Media Marketing and Social Media Advertising. According to reviews, their service is marked by timely delivery, excellent communication, and proactive account management. Impressively, 100% of reviewers highlight their alignment with client values and budget-friendly pricing, contributing to successful outcomes in online branding and campaign optimization.
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$5,000+$150 - $199 / hr2 - 9Denver, CO
Services provided
Ten26 Media is a social media marketing company and pay per click agency launched in 2012. The team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
EParivartan, a social media marketing firm, was established in 2002. The small team specializes in Social Media Marketing and Web Design.
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$1,000+Undisclosed10 - 49Dubai, United Arab Emirates
Services provided
Reva Media is a social media marketing agency. They were founded in 2022 and focus on Social Media Marketing and Video Production.
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$1,000+$25 - $49 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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Brandacy is a small social media marketing firm. Founded in 2014, the team focuses on Social Media Marketing and Ecommerce Marketing.
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$50,000+$150 - $199 / hr250 - 999Toronto, Canada
Services provided
SJC, a print design agency, is located in Toronto, Canada. Their services include Print Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Columbia, MD
Services provided
Located in Columbia, Maryland, Bonnie Heneson Communications (BHC) is a social media marketing company. They focus on Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Petaling Jaya, Malaysia
Services provided
Bike Bear is a web design company. Launched in 2013, the team offers Web Design and Web Development. The firm is located in Petaling Jaya, Malaysia and Singapore, Singapore.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
Epha Tech is a small SEO company and social media marketing company founded in 2018. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr250 - 999New Delhi, India
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Launched in 2007, PRS International Group India is a midsize New Delhi, India-based Digital Strategy company. Their team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
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Headquartered in Miami Beach, Florida, Creative Doorway is a social media marketing firm and web design company. Founded in 2014, the team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosed50 - 249
Services provided
See all 1 projectsWishpond is a digital marketing company specializing in services such as Social Media Marketing and lead generation. However, based on the review provided, they have received overwhelmingly negative feedback, with 100% of the reviewers highlighting issues such as unmet promises, integration failures, and ineffective advertising campaigns that tarnished their brand image. Despite some positive remarks about their staff's demeanor, the consensus is that Wishpond overpromises and underdelivers, leading to customer dissatisfaction.
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$100,000+$25 - $49 / hr50 - 249Mong Kok, Hong Kong
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Happy & Polly Pet Supplies, a midsize Content Marketing company, is headquartered in Mong Kok, Hong Kong. Their services include Content Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Pittsburgh, PA
Services provided
Apple Box Studios is a video production company. The small Pittsburgh, Pennsylvania-based team offers Video Production and Advertising. The agency was founded in 2002.
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$5,000+$100 - $149 / hr2 - 9
Services provided
See all 1 projectsKobayashi Online is a web and application development company that specializes in designing and developing digital solutions using technologies like Ruby on Rails. While they are noted for their creativity, feedback indicates a 100% negative response regarding project execution and management, with clients citing poor organization and unmet project requirements.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Based in Los Angeles, California, Design Premiers is a midsize Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2021, Virtual Five Solutions is a social media marketing company. The agency offers Social Media Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
Services provided
Dailey Advertising is a social media marketing company. Their midsize team is in Los Angeles, California. Their services include Social Media Marketing and Advertising.
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$5,000+$25 - $49 / hr50 - 249Ciudad de México, Mexico
Services provided
Located in Ciudad de México, Mexico and Naucalpan de Juárez Area, Mexico, BNN is a social media marketing agency. Established in 2007, the team offers Social Media Marketing and Branding.
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$10,000+$50 - $99 / hr50 - 249
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Mediababy is a midsize social media marketing agency established in 2020. Their services include Social Media Marketing and Advertising.
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$5,000+$200 - $300 / hr50 - 249London, England
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Battenhall is a Digital Strategy company. Founded in 2013, their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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See all 3 projectsThe Social Stripe offers Social Media Management, Social Marketing, and Digital Marketing services, focusing on branding, content creation, and strategy development. Client feedback highlights their effective project management, creative content, and budget-friendly services, with notable improvements in brand awareness and sales. Some suggestions for improvement include increased availability on weekends and more varied content.
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$1,000+$50 - $99 / hr2 - 9București, Romania
Services provided
Nomade Communication, a PR company, was launched in 2016. The agency focuses on Public Relations and Social Media Marketing.
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$1,000+Undisclosed250 - 999Santa Monica, CA
Services provided
Social media marketing agency Entravision Digital specializes in Social Media Marketing and Pay Per Click. They were launched in 1996.
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$10,000+$150 - $199 / hr10 - 49
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Vnzo AEC is a SEO company. The Minneapolis, Minnesota-based agency was established in 2018. Their services include Search Engine Optimization and Video Production.
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$5,000+$100 - $149 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Maroon Studio Sdn Bhd is a social media marketing company. Headquartered in Kuala Lumpur, Malaysia, the firm was founded in 2015. Their team specializes in Social Media Marketing and UX/UI Design.
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UndisclosedUndisclosed50 - 249Medellín, Colombia
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See all 1 projectsPublicize is a PR agency specializing in digital presence and content strategies. However, feedback indicates dissatisfaction, with significant negative experiences, including ineffective campaigns and poor content quality. Only 10% of reviewers mentioned any positive aspect, such as lower costs compared to traditional agencies, while 90% highlighted issues like lack of results, poor communication, and substandard writing quality.
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$1,000+$50 - $99 / hr2 - 9
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Yes We Can Agency is a social media marketing firm. The London, England-based company focuses on Social Media Marketing and Performance Marketing.
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$1,000+$25 - $49 / hr50 - 249Morden, England
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See all 1 projectsSEOSyrup | SEO Agency in London offers SEO services aimed at increasing revenue and traffic for clients, with expertise spanning sectors such as finance, construction, IT, education, and healthcare. Feedback consistently highlights their outstanding communication, quick results, and strong project management. Clients appreciate the agency's value for cost and highly recommend them for enhancing online presence.
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UndisclosedUndisclosed10 - 49Sanford, FL
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Next Horizon is a Digital Strategy company. Their small team of employees is located in Sanford, Florida. Their team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Metairie, LA
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See all 1 projectsLeadsster is a company that offers LinkedIn lead generation services. However, the reviews indicate overwhelmingly negative feedback, with 100% of the reviewers expressing dissatisfaction. Common complaints highlight a failure to deliver promised services and poor communication, suggesting a need for improvement in all areas of their operations.
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$5,000+$50 - $99 / hr50 - 249Subang Jaya, Malaysia
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VoxEureka, a PR agency, was founded in 2017. The team focuses on Public Relations and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Leeds, England
Services provided
Pyrolane Social is a social media marketing firm. The small Leeds, England-based team focuses on Social Media Marketing and Content Marketing. The company was established in 2019.
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$1,000+< $25 / hr2 - 9Nairobi, Kenya
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Small social media marketing company Freedom Digital, is headquartered in Nairobi, Kenya. The team offers Social Media Marketing and Content Marketing.
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$1,000+Undisclosed10 - 49Noida, India
Services provided
See all 1 projectsGarage Media offers digital marketing services including Google Ads, PPC, SEO, and SMM. Reviews highlight their excellent execution and effective workflow, particularly in managing Google Ads campaigns. Overall feedback indicates strong performance and satisfaction, with no noted areas for improvement.
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$5,000+$50 - $99 / hr10 - 49Harare, Zimbabwe
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Bergast House, a social media marketing agency, is based in Harare, Zimbabwe. They offer Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Chandler, AZ
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Asylum Public Relations is a small PR agency and social media marketing firm headquartered in Chandler, Arizona. Their services include Public Relations and Social Media Marketing.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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What Meta's Andromeda Update Means for Businesses in 2026
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.