Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$10,000+$150 - $199 / hr1,000 - 9,999Los Angeles, CA
Services provided
POSSIBLE is a large UX design agency based in Los Angeles, California and Atlanta, Georgia. Their services include UX/UI Design and Content Marketing.
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$10,000+$100 - $149 / hr1,000 - 9,999London , England
Services provided
MediaCom is a large London , England-based Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$5,000+$100 - $149 / hr1,000 - 9,999Paris, France
Services provided
Artefact, an AI firm, is located in Paris, France and London, England. They offer Artificial Intelligence and Social Media Marketing.
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UndisclosedUndisclosed1,000 - 9,999Las Vegas, NV
Services provided
GES Events is a Las Vegas, Nevada-based Advertising company. They focus on Advertising and Branding.
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UndisclosedUndisclosed1,000 - 9,999Agios Athanasios, Cyprus
Services provided
TheSoul Publishing is an Agios Athanasios, Cyprus-based graphic design company. They provide Graphic Design and Video Production.
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$1,000+Undisclosed2 - 9Sunset Park, Brooklyn, NY
Services provided
Social media marketing firm DAVID.MARKET is located in Sunset Park, Brooklyn, New York. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+$50 - $99 / hr10 - 49Petaling Jaya, Malaysia
Services provided
See all 2 projectsDemojo Communication offers services such as creative content development, production, event management, and fulfillment services. The overall feedback from reviews indicates that Demojo Communication is highly professional, adaptable, and dedicated to delivering high-quality output. Clients appreciate their innovative ideas, strong communication, and willingness to go the extra mile to meet project objectives.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$5,000+$25 - $49 / hr10 - 49Aveiro, Portugal
Services provided
Brandtellers Studio, Lda is a small branding agency established in 2014. Their services include Branding and Advertising.
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$1,000+< $25 / hr2 - 9Kharkiv, Ukraine
Services provided
See all 1 projectsMAVR Internet Marketing Agency specializes in SEO and content management services, including re-platforming and website migration. Reviews highlight the team’s expertise, efficiency, and adaptability, resulting in successful project outcomes and revenue growth for clients. The agency is highly recommended for its ability to manage complex and dynamic environments effectively.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$150 - $199 / hr2 - 9Toronto, Canada
Services provided
Pierce Content Marketing is a Content Writing Services company. Their team is based in Toronto, Canada. The company provides Content Writing Services and Content Marketing.
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$10,000+$200 - $300 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
BRANDTHINK Malaysia, a social media marketing company, was founded in 2000. The small team specializes in Social Media Marketing and Public Relations.
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$1,000+$50 - $99 / hr50 - 249Mumbai, India
Services provided
In Mumbai, India, marketing couch is a midsize SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9London, England
Services provided
Nuskka Productions, a small Advertising company, is based in London, England and Vilnius, Lithuania. The team provides Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Leevoke is a branding firm. They are headquartered in Copford, England. Their team focuses on Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Bethel, ME
Services provided
Founded in 2018, SocialManas Digital Marketing Agency is a small Bethel, Maine-based social media marketing firm. Their services include Social Media Marketing and Web Development.
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$5,000+$25 - $49 / hr10 - 49Udaipur, India
Services provided
See all 1 projectsPAPASIDDHI Technologies offers CRM software development and mobile application development services. The overall feedback highlights the company's commitment to delivering tailored solutions, effective project management, and proactive communication. Clients have expressed satisfaction with the user-friendly and scalable systems, noting improved operational efficiency and client engagement, with no significant areas for improvement mentioned.
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$5,000+$100 - $149 / hr10 - 49
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Located in Los Angeles, California, Stop Scrolling is a branding company. They focus on Branding and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49
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Headquartered in Seattle, Washington, Crown Social is a social media marketing firm. Their services include Social Media Marketing and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49
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In lahore, Pakistan, TheNetHawks is a social media marketing firm. They focus on Social Media Marketing and Mobile App Development and were launched in 2012.
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$1,000+< $25 / hr10 - 49
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Besttech Digital Solutions is a small Chennai, India-based Digital Strategy and social media marketing agency. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Paris, France
Services provided
CONCEPTORY is a social media marketing company headquartered in Paris, France. Their services include Social Media Marketing and Advertising.
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$10,000+$100 - $149 / hr1,000 - 9,999Paris, France
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Heaven, an AR/VR development company, is located in Paris, France. Their services include AR/VR development and Branding.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Uberall is a SEO services firm. Launched in 2013, the team provides Search Engine Optimization and Social Media Marketing. The firm is headquartered in Amsterdam, Netherlands.
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$1,000+$50 - $99 / hr10 - 49London, England
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MATRIX DIGITAL LTD. Is a small London, England-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr250 - 999Huntington Beach, CA
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Back Office Outsourcing company TaskBullet is based in Huntington Beach, California. Their services include Back Office Outsourcing and Finance & Accounting Outsourcing (FAO).
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$1,000+$25 - $49 / hr2 - 9Queensferry, Scotland
Services provided
See all 1 projectsExtra Profit Marketing offers website design and management of Google Ads campaigns. The overall feedback highlights their exceptional project management, responsiveness, and dedication to client satisfaction, with their detailed monthly reports and proactive assistance being particularly commendable. However, there is a suggestion for them to focus more on SEO.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Aurora The Agency is a public relations agency. Their team is in دبي, United Arab Emirates and specializes in Public Relations and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9
Services provided
See all 1 projectsS1 Digital offers a comprehensive suite of services, including branding, website design, content creation, and Social Media Marketing, to enhance online branding and digital marketing efforts. The reviews highlight their innovative design approach, effective project management, and strong communication, which contribute to their success in delivering timely and client-focused solutions. Potential areas for growth include diversifying design styles and expanding digital marketing offerings.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
Above Creative Events Pte. Ltd., an Event Marketing company, was launched in 2007. The small team focuses on Event Marketing and Event Management.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Miller Media Management is a social media marketing agency. They provide Social Media Marketing and Email Marketing and were launched in 2013. The agency is in Kihei, Hawaii.
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$10,000+$150 - $199 / hr10 - 49
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Redwood Creative is an Austin, Texas-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Lahore, Pakistan
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Established in 2017, The Creative Head is a small Lahore, Pakistan-based social media marketing agency. Their team focuses on Social Media Marketing and Graphic Design.
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$5,000+Undisclosed10 - 49London, England
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Fanbytes is a Content Marketing company. In London, England, the agency was founded in 2017. Their services include Content Marketing and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49Beograd, Serbia
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RedWood Digital is a social media marketing agency. They were launched in 2023, and their services include Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr1,000 - 9,999
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Based in Raleigh, North Carolina, Rooftop Talks, LLC is a large social media marketing agency. The team offers Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49دبي, United Arab Emirates
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Sigma Digital is a social media marketing company. The دبي, United Arab Emirates-based team provides Social Media Marketing and Web Design.
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$100,000+$100 - $149 / hr10 - 49
Services provided
Crypto Mind 360, a social media marketing company, provide Social Media Marketing and Content Writing Services. They were founded in 2018.
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$10,000+< $25 / hr10 - 49
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D-WebBox, a branding agency, is in Mumbai, India. They provide Branding and Social Media Marketing.
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$1,000+$300+ / hr2 - 9Niagara Falls, Canada
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Profitable Ads Inc. Is a social media marketing company and PPC agency located in Niagara Falls, Canada and Stratford, Canada. The team offers Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
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See all 1 projectsParalyne Digital provides comprehensive digital marketing solutions, including email and social media marketing, focusing on platforms like Facebook and Instagram. The reviews highlight their effective project management, aligning well with client values, and delivering measurable results in client engagement and online branding. Clients appreciate their professionalism and supportive team culture, noting no communication issues.
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$1,000+$50 - $99 / hr2 - 9Chicago, IL
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Yancu Creative is a social media marketing firm. The team provides Social Media Marketing and Branding, and the agency is based in Chicago, Illinois.
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$1,000+$25 - $49 / hr10 - 49Varna, Bulgaria
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ReacHub Agency is a social media marketing firm launched in 2018. The company provides Social Media Marketing and Pay Per Click, and is small.
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$1,000+$25 - $49 / hr10 - 49Vadodara, India
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Varitas IT PVT LTD is a social media marketing company located in Vadodara, India and Crystal Lake, Illinois. They focus on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249Anaheim, CA
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See all 3 projectsDigital Genics is an email marketing company offering services such as campaign management and database provision. Reviews are mixed, with approximately 50% positive feedback highlighting quick execution and significant results, while the other half express dissatisfaction with unmet expectations. Clients appreciate their responsive communication, though reliability issues are noted.
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UndisclosedUndisclosed1,000 - 9,999Nagpur, India
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SMB Tech Solution is a social media marketing agency. The large Nagpur, India-based team offers Social Media Marketing and Search Engine Optimization. The company was established in 2018.
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$5,000+$150 - $199 / hr10 - 49
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Sinuate Media is a Digital Strategy company. The team provides Digital Strategy and Social Media Marketing, and the firm is located in Mesilla, New Mexico.
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$1,000+$150 - $199 / hr10 - 49Beverly Hills, CA
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Ghost Media Inc. Is a social media marketing agency founded in 2011. The team focuses on Social Media Marketing and Digital Strategy and is based in Beverly Hills, California and New York, New York.
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$25,000+$25 - $49 / hr10 - 49
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Headquartered in Hyderabad, India and India, Mintopps Pvt Ltd is a SEO services firm and social media marketing company. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Jackson, MS
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Established in 1985, Ramey Agency is a branding agency and social media marketing firm. The team offers Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Toronto, Canada
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Canadaweb is a small Toronto, Canada-based SEO services firm and social media marketing firm. The team focuses on Search Engine Optimization and Social Media Marketing.
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List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.