Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Application development company Cee Web was founded in 2016. The small team provides Mobile App Development and Web Development.
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$5,000+$100 - $149 / hr10 - 49Quezon City, Philippines
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Established in 2008, Marketlink Web Solutions Inc is a small Quezon City, Philippines-based web design agency. Their team focuses on Web Design and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+$100 - $149 / hr10 - 49Pasig, Philippines
Services provided
Halcyon Digital Media Design, Inc. Is a web design company. They are headquartered in Pasig, Philippines and have small team. They specialize in Web Design and E-Commerce Development.
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$5,000+$100 - $149 / hr10 - 49São Leopoldo, Brazil
Services provided
Trinto, a small Digital Strategy company, is based in São Leopoldo, Brazil. The team specializes in Digital Strategy and E-Commerce Development.
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$5,000+$100 - $149 / hr10 - 49New Hamburg, Brazil
Services provided
Advertising company Grupo SPR is in New Hamburg, Brazil. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49São Paulo, Brazil
Services provided
Neotix Digital is a branding agency. Established in 2002, their team focuses on Branding and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Campinas, Brazil
Services provided
CZ Brains is a branding company. Located in Campinas, Brazil, their team provides Branding and Mobile App Development.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 404 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$5,000+$100 - $149 / hr10 - 49Campinas, Brazil
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Established in 2008, Agencia Sawi is a Digital Strategy company. The team provides Digital Strategy and IT managed services.
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$5,000+$100 - $149 / hr10 - 49CAMPINAS, Brazil
Services provided
Founded in 2003, Nacao is a Digital Strategy company. The small team provides Digital Strategy and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$100 - $149 / hr10 - 49Minato City, Japan
Services provided
Goto Brand is a Digital Strategy company. Their small team is in Minato City, Japan and provides Digital Strategy and Marketing Strategy. The firm was established in 2014.
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$5,000+$100 - $149 / hr10 - 49Ras Al-Khaimah, United Arab Emirates
Services provided
Reon Technologies is an application development firm. Their team is in Ras Al-Khaimah, United Arab Emirates and specializes in Mobile App Development and Web Development.
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$5,000+$100 - $149 / hr10 - 49Abu Dhabi, United Arab Emirates
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Netaq E-Solutions is a mobile app development firm launched in 2010. The small team specializes in Mobile App Development and Web Design.
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$5,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
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Established in 2013, Hermosoft is a small Dubai, United Arab Emirates-based mobile application development company. Their team offers Mobile App Development and Web Design.
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$5,000+$100 - $149 / hr10 - 49Jardim São Luiz, Brazil
Services provided
Inova House, a small Marketing Strategy company, is headquartered in Jardim São Luiz, Brazil. The team focuses on Marketing Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Feira de Santana, Brazil
Services provided
Agencia WF is an IT managed services company. Their small team of employees is in Feira de Santana, Brazil. Their team focuses on IT managed services and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
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Infobahn Consultancy is a Dubai, United Arab Emirates-based web development company. They provide Web Development and Custom Software Development and were launched in 2007.
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UndisclosedUndisclosed10 - 49Porto Alegre, Brazil
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Adtail is a small Advertising company based in Porto Alegre, Brazil. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Quezon City, Philippines
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Get Hooked 360, Inc. Is a small Advertising company founded in 2007. Their team specializes in Advertising and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
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Up Arrow Consulting is a Content Marketing company headquartered in Dhaka, Bangladesh. They provide Content Marketing and Graphic Design and were launched in 2010.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Phantom is a branding company. The Dubai, United Arab Emirates-based firm focuses on Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Sprint Middle East is a call center service launched in 2012. Their services include Call Center Services and Content Marketing.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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Based in Cape Town, South Africa and Sandton, South Africa, B Online is a graphic design agency. Launched in 2012, the team specializes in Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Amman, Jordan
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Istizada is an Advertising company. They are based in Amman, Jordan and have small team. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Established in 2016, Fortius Technologies is a Content Marketing company. In Dubai, United Arab Emirates, the team focuses on Content Marketing and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Fortius Technologies is a Dubai, United Arab Emirates-based web design agency. Founded in 2016, the team focuses on Web Design and Branding.
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UndisclosedUndisclosed10 - 49Sharjah, United Arab Emirates
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Founded in 2012, Optimoz IT is a Content Marketing company. Their team focuses on Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Gqeberha, South Africa
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Synapsis Software is a custom software development company. Their small team is in Gqeberha, South Africa and offers Custom Software Development and Web Design. The agency was launched in 1993.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Digital Marketing Dubai is a SEO agency. Their team is based in Dubai, United Arab Emirates and provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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PushMyWeb.com is a graphic design company launched in 2010. Their team offers Graphic Design and Web Design.
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UndisclosedUndisclosed10 - 49Naucalpan de Juárez, Mexico
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Launched in 1997, Telaio Networks, a small graphic design company, is in Naucalpan de Juárez, Mexico. Their services include Graphic Design and Video Production.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Branding agency Advance Creations was established in 2012. The team specializes in Branding and Web Design.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Established in 2017, Bee On Track is a small Dubai, United Arab Emirates-based SEO company. Their team offers Search Engine Optimization and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Sekari is a Content Marketing company. They provide Content Marketing and Search Engine Optimization and were founded in 2009. The company is located in Dubai, United Arab Emirates.
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UndisclosedUndisclosed10 - 49Pretoria, South Africa
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Digital Strategy company TrafficFundi is located in Pretoria, South Africa. The team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Dubai Marketing Experts is a Dubai, United Arab Emirates-based SEO company. The team specializes in Search Engine Optimization and Email Marketing.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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GMN Web Solutions is a Digital Strategy company. Their team is in Singapore, Singapore. The company specializes in Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Cape Elizabeth, ME
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NL Partners, a Marketing Strategy company, specializes in Marketing Strategy and Digital Strategy. The firm is headquartered in Cape Elizabeth, Maine.
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UndisclosedUndisclosed10 - 49Sandton, South Africa
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G&G Digital is a small e-commerce development firm launched in 2008. Their team provides E-Commerce Development and Public Relations.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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Saatchi & Saatchi Synergize is a Cape Town, South Africa-based Content Marketing company. They offer Content Marketing and Digital Strategy and were founded in 2013.
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UndisclosedUndisclosed10 - 49Johannesburg, South Africa
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Go Fish Client Catchers, a web design company, was launched in 2005. In Johannesburg, South Africa, the team provides Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Johannesburg, South Africa
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NP Digital South Africa is a Content Marketing company. They are based in Johannesburg, South Africa and have small team of experts. Their services include Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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Fuzion Digital is a small SEO agency. They offer Search Engine Optimization and Social Media Marketing and were established in 2015.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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Launched in 2011, Lumen Digital Marketing, a small SEO services firm, is headquartered in Cape Town, South Africa. Their team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Pleasant Valley, MO
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HJ Design, an Advertising company, was launched in 1996. The company focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Located in Dubai, United Arab Emirates, Nenen is a small branding agency. Their services include Branding and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Silx, a Content Marketing company, was launched in 2015. The team focuses on Content Marketing and Search Engine Optimization and is in Dubai, United Arab Emirates.
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UndisclosedUndisclosed10 - 49Sioux Falls, SD
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Sterling eMarketing is an Advertising company. Based in Sioux Falls, South Dakota, their small team offers Advertising and Graphic Design. The firm was launched in 2011.
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UndisclosedUndisclosed10 - 49Birmingham, England
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Carousel Marketing is a Marketing Strategy company founded in 1996. The small team focuses on Marketing Strategy and Market Research.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Katch International is a PR firm established in 2010. The small team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
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Xite Live is a Content Marketing company. Their team is located in دبي, United Arab Emirates. The agency specializes in Content Marketing and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.6/40.019.8/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.