Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, with a strong focus on optimizing Google Ads and improving cost per click metrics. Reviews indicate a high level of client satisfaction, with approximately 100% positive feedback highlighting ATRA's expertise in PPC strategy, effective communication, and timely project delivery. Clients frequently commend their ability to enhance campaign performance and lead quality.
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UndisclosedUndisclosed2 - 9Edmonton, Canada
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KTS Advertising Group is a Digital Strategy company. They offer Digital Strategy and Print Design and were founded in 2000. The company is based in Edmonton, Canada.
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UndisclosedUndisclosed2 - 9
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DeMartino Outdoor Media is an Advertising company. Their small team of employees is headquartered in Wallingford, Connecticut. Their team focuses on Advertising and Print Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9
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Established in 2017, Kastle Media Solutions Inc, a small web design agency, is headquartered in Edmonton, Canada. Their services include Web Design and Logo.
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UndisclosedUndisclosed2 - 9Salt Lake City, UT
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Advertising company Indie SEM is located in Salt Lake City, Utah. They focus on Advertising and Social Media Marketing and were founded in 2016.
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UndisclosedUndisclosed2 - 9Northfield, IL
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Remnant Media Exchange, a small Advertising company, is based in Northfield, Illinois. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Greenwood, IN
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Advertising company Target Continuum was launched in 2018. The small team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9
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Tiger Marketing is an Advertising company. The Billings, Montana-based agency was launched in 1988. Their team focuses on Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 111 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Management, offering services like Google Ads and online ad campaigns. Their reviews highlight impressive results, such as a ROAS of 1,297.99% and professional project management. Approximately 80% of reviewers commend their responsiveness and value for cost, while around 20% suggest minor improvements in content alignment.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9
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Social media marketing agency Badfish Marketing is based in Albuquerque, New Mexico. They provide Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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OTTplusMedia is a small Las Vegas, Nevada-based Advertising company. The team provides Advertising and Public Relations.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 398 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Riverside, CA
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Advertising company NV Media specializes in Advertising and Web Design. They were founded in 2016.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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RedChimp Creative Media is an Advertising company. They are headquartered in Las Vegas, Nevada and have small team. Their services include Advertising and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Mediascape Advertising, a small Advertising company, is in San Diego, California. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Headquartered in Woodstock, Georgia, LūME Sales & Marketing Agency is an Advertising company. Launched in 2000, the team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Edmonton, Canada
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Digital Strategy company Mister Social was launched in 2016. The agency provides Digital Strategy and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Lyon, France
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Founded in 2014, Alesia Communications is an Advertising company. The team focuses on Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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The Drug Rehab Agency is a small Kansas City, Missouri-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Jones Marketing Group is an Advertising company. Their small team of employees is based in Springfield, Missouri. Their team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9South Brisbane, Australia
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Advertising company Thinkroom is in South Brisbane, Australia. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9St Kilda, Australia
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Branding company Dynamite Digital Australia was launched in 2014. The small team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Middletown Township, NJ
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Smart Marketing is an Advertising company. The team focuses on Advertising and Social Media Marketing, and the agency is located in Middletown Township, New Jersey.
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UndisclosedUndisclosed2 - 9Paris, France
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HERTIUM is a Blockchain Marketing company. They are headquartered in Paris, France and have small team. Their team provides Blockchain Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Las Cruces, NM
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Zia Digital Marketing LLC is an IT managed services company. Based in Las Cruces, New Mexico, their team focuses on IT managed services and Advertising.
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UndisclosedUndisclosed2 - 9
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Coinbound Gaming is a Blockchain company established in 2021. Based in Wilmington, Delaware, the team focuses on Blockchain and Blockchain Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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Established in 2016, Business Growth Managers is a branding company. The small team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9Miami, FL
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Black Sphere Solutions is a PR company. Their team is based in Miami, Florida. The company provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Online Situation Academy, a social media marketing company, is in Brooklyn, New York. They specialize in Social Media Marketing and Blockchain Marketing.
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UndisclosedUndisclosed2 - 9Warszawa, Poland
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Broker Media is a Marketing Strategy company. They are in Warszawa, Poland and have small team. Their team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Chappell Digital is a Marketing Strategy company based in Fort Worth, Texas. Founded in 2019, the team offers Marketing Strategy and Other Marketing.
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UndisclosedUndisclosed2 - 9
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Billy Reiner is a small graphic design agency in Ravensburg, Germany. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9
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Modern Catalyst Marketing is a web design company. They are located in San Diego, California. Their team provides Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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The Poppyfield Agency is a web design company. They are located in Vista, California and have small team. They provide Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Glendora, CA
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Founded in 2020, DLL Studios is a small SEO services firm based in Glendora, California. Their team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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Founded in 2017, Courtney Jerome Media LLC is a small social media marketing firm. Their team specializes in Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Plano, TX
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Oncraft Technologies is a small Digital Strategy company. Founded in 2020, the team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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Founded in 2012, Savory PR is a small Content Writing Services company in New York, New York. Their team focuses on Content Writing Services and Branding.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Hat Trick Associates is a Marketing Strategy company. Established in 2008, the team offers Marketing Strategy and Social Media Marketing. The company is headquartered in St. Louis, Missouri.
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UndisclosedUndisclosed2 - 9
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LADS Media is a Digital Strategy company. Based in Dijon, France, the agency was established in 2021. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Nocera Inferiore, Italy
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Social media marketing agency Web-Arte.it was established in 2001. The small team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Dover, DE
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Aims IT Solution is a Rawalpindi, Pakistan-based graphic design company. They offer Graphic Design and Web Development and were launched in 2021.
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UndisclosedUndisclosed2 - 9
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Content Marketing company Funnel Fox | Strategic Planning & Digital Marketing is located in Saint George, Utah. They focus on Content Marketing and Content Writing Services and were launched in
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UndisclosedUndisclosed2 - 9Bluffton, SC
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The WebRite Group is a Content Writing Services company established in 2018. The team provides Content Writing Services and Social Media Marketing and is located in Bluffton, South Carolina.
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UndisclosedUndisclosed2 - 9Mississauga, Canada
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Digital Strategy company Woolance was founded in 2014. The agency provides Digital Strategy and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9
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TheDigiCrow is a small web design agency founded in 2021. Their team specializes in Web Design and Web Development.
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UndisclosedUndisclosed2 - 9
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Established in 2003, Solocube Creative is a small Vancouver, Canada-based Marketing Strategy company. Their services include Marketing Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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SEO company Devoir Copy Co specializes in Search Engine Optimization and Web Design. They were established in 2021.
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UndisclosedUndisclosed2 - 9Abbotsford, Canada
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TS Techwave is a small cloud consulting & SI company in Abbotsford, Canada. Their services include cloud consulting & SI and Cybersecurity.
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UndisclosedUndisclosed2 - 9Spokane Valley, WA
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Destiny King Productions is a branding agency in Spokane Valley, Washington. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Picasso Marketing is a small social media marketing company headquartered in Nashville, Tennessee. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Fort Mill, SC
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Admunicate Digital is a branding agency. Launched in 2012, the firm focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Evesham, England
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Quick By Design Ltd, a web design agency, was established in 2010. The team specializes in Web Design and Graphic Design.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.9/40.018/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.