Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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UndisclosedUndisclosed10 - 49München, Germany
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Small web design company SKOUZ, is headquartered in München, Germany. The team offers Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Nottingham, England
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Volute Web Design is a web design company. Their team is headquartered in Nottingham, England and focuses on Web Design and Web Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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UndisclosedUndisclosed10 - 49Nottingham , England
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Bear and Beagle, a web design agency, was launched in 2017. The company offers Web Design and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49Roma, Italy
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Solutiontec is a Roma, Italy-based graphic design agency. They offer Graphic Design and Search Engine Optimization and were established in 2010.
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UndisclosedUndisclosed10 - 49Roma, Italy
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SEO King, a small SEO agency, is in Roma, Italy. Their services include Search Engine Optimization and Web Development.
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UndisclosedUndisclosed10 - 49Tijuana, Mexico
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Prestige Call Center is a Back Office Outsourcing company. Headquartered in Tijuana, Mexico, the team offers Back Office Outsourcing and Market Research.
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UndisclosedUndisclosed10 - 49Beeston, England
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Eight Zero is a web design company. Located in Beeston, England, the agency was launched in 2009. Their team provides Web Design and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 404 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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Tronchatoro Agencia Seo & Marketing is a graphic design agency. They offer Graphic Design and Search Engine Optimization and were founded in 2001.
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UndisclosedUndisclosed10 - 49Amarillo, TX
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Content Marketing company UCI Digital is located in Amarillo, Texas. The team focuses on Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed10 - 49München, Germany
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Nayoki GmbH is a Content Marketing company. Located in München, Germany, the firm provides Content Marketing and Affiliate Marketing.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Webtrade Limited, a SEO agency, was launched in 1998. The company provides Search Engine Optimization and Web Design, and is small.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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GoWeb is a small web design agency headquartered in Dublin, Ireland. The team specializes in Web Design and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Nottingham , England
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Jennie Holland PR is a Nottingham , England-based public relations agency. Launched in 2016, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Barnsley, England
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Bigfoot Digital Limited is a SEO company. The Barnsley, England-based company was founded in 2009. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Cunningham Web Solutions is a small web design company located in Dublin, Ireland. Their services include Web Design and E-Commerce Development.
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UndisclosedUndisclosed10 - 49
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Linkbuffer Studios is a SEO agency. They are in Partille, Sweden and have small team of experts. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Hoboken, NJ
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Nevas Digital Marketing is a Digital Strategy company. The Hoboken, New Jersey-based team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49GÖTEBORG, Mölndal, Sweden
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In GÖTEBORG, Mölndal, Sweden, SEO DESIGN is a small SEO services firm. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Kyiv, Ukraine
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Web design agency Vortex InterCom was established in 2008. The small team provides Web Design and Logo.
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UndisclosedUndisclosed10 - 49Marseille, France
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Founded in 2007, Digimood is a SEO agency. The company focuses on Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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AusNep IT Solution is a Sydney, Australia-based web design company. Their services include Web Design and IT strategy consulting.
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UndisclosedUndisclosed10 - 49Gothenburg, Sweden
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Vekst is a Conversion Optimization company. Launched in 2015, the firm offers Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed10 - 49Milton, Australia
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Founded in 2008, Reload Media is a Digital Strategy company. Based in Milton, Australia, the team specializes in Digital Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Perth, Australia
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PerthWeb is a web design agency. Their small team is headquartered in Perth, Australia and focuses on Web Design and Content Marketing. The firm was established in 1998.
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UndisclosedUndisclosed10 - 49Rio de Janeiro, Brazil
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D'GRAFO Comunicação Integrada is a branding firm. Founded in 2006, the company provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Nedlands, Australia
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Established in 2005, Star 3 Media is a web development company. The team provides Web Development and Branding and is located in Nedlands, Australia.
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$1,000+$25 - $49 / hr10 - 49Sacramento, CA
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Adnetix Media is an Advertising company. Launched in 2019, the company is located in Sacramento, California. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Maroochydore, Australia
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BG Technology, a small IT strategy consulting company, is located in Maroochydore, Australia. The team provides IT strategy consulting and Email Marketing.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Weelt, a web design company, was established in 2011. The team provides Web Design and Web Development and is based in Bari, Italy.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Small web design agency Pubblicarb, is in Bari, Italy. The team specializes in Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Whittier, CA
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Xeno Network is a web design agency in Whittier, California. The team specializes in Web Design and Content Marketing.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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IT managed services company Dotline Infotech Pty Ltd. Was founded in 2007. Headquartered in Sydney, Australia, the team provides IT managed services and IT strategy consulting.
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UndisclosedUndisclosed10 - 49Totowa, NJ
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Based in Totowa, New Jersey, Alliance Design, Inc is a small branding company. The team provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Kew, Australia
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Web Choice Online Pty Ltd is a Kew, Australia-based mobile app development firm. Founded in 2005, the team offers Mobile App Development and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Fortitude Valley, Australia
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RAW Marketing - Australia is a Content Marketing company. They were established in 2005, and their services include Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Parma, Italy
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Zenzero Comunicazione is a Conversion Optimization company based in Parma, Italy. Their services include Conversion Optimization and Event Marketing.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Media planning & buying agency adBidtise was launched in 2014. Headquartered in Milwaukee, Wisconsin, the team provides Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dehradun, India
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Headquartered in Dehradun, India, Zaclab Technologies is a social media marketing agency. Established in 2017, the team focuses on Social Media Marketing and Web Design.
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$1,000+Undisclosed10 - 49Trichur, India
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Advertising company Nexxa Corporates was established in 2020. The firm focuses on Advertising and Content Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49T'bilisi, Georgia
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Proffitor is a Market Research company. Established in 2017, the team specializes in Market Research and Branding.
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$1,000+$50 - $99 / hr10 - 49Mauritius, Mauritius
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Radical Cloud Solutions, a small Advertising company, is in Mauritius, Mauritius. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Grand Rapids, MI
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Small branding agency VMD Services, is based in Grand Rapids, Michigan. The team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49
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El Creativo Web is a web design company. Their small team is located in Bucaramanga, Colombia. Their services include Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Halifax, Canada
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Nicom Interactive, a small software development firm, is located in Halifax, Canada. Their services include Custom Software Development and Web Development.
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UndisclosedUndisclosed10 - 49Saroornagar, India
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Social media marketing agency Relyon Technologies was established in 2006. The team offers Social Media Marketing and Content Marketing and is located in Hyderabad, India and Saroornagar, India.
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UndisclosedUndisclosed10 - 49Vilnius, Lithuania
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Cingant is a web development company. Located in Vilnius, Lithuania, their team focuses on Web Development and Mobile App Development.
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UndisclosedUndisclosed10 - 49Sao Paulo, Brazil
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VENONE | Agencia de Design is a small branding firm established in 2009. Their team provides Branding and Web Design.
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UndisclosedUndisclosed10 - 49Łbiska, Poland
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Blue Almond is a social media marketing firm. They were founded in 2018 and focus on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Navazon Consulting is a Marketing Strategy company. Launched in 2014, the company is headquartered in Seattle, Washington. Their services include Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Hyderabad, India
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MK Digitalmare Pvt Ltd is a web design company. The firm is based in Hyderabad, India. Their team specializes in Web Design and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.6/40.019.8/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.