Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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UndisclosedUndisclosed50 - 249Greenville, SC
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Located in Greenville, South Carolina, Jackson Marketing, Motorsports & Events is an Event Marketing company. The team specializes in Event Marketing and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Dartmouth, MA
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Plum Direct Marketing is a Direct Marketing company located in Dartmouth, Massachusetts and Fall River, Massachusetts. They specialize in Direct Marketing and Branding and were launched in 2007.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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UndisclosedUndisclosedFreelancerNaperville, IL
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Naperville SEO is a Naperville, Illinois-based Email Marketing company. Their services include Email Marketing and Market Research.
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UndisclosedUndisclosed50 - 249Newtown, PA
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Founded in 1993, PrintMail Solutions is a Finance & Accounting Outsourcing (FAO) company. The midsize team specializes in Finance & Accounting Outsourcing (FAO) and Direct Marketing.
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$1,000+$50 - $99 / hrFreelancer
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Digital Strategy company White Whale Web Design was established in 2018. Headquartered in North Augusta, South Carolina, the team specializes in Digital Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancerLexington, SC
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In Lexington, South Carolina, Mass Digital Marketing is a small Content Marketing company. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerTulsa, OK
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Small Business Consulting company Web Champs, is headquartered in Tulsa, Oklahoma. The team specializes in Business Consulting and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 404 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosedFreelancerPittsburgh, PA
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Founded in 2006, Chris Jezowicz, LLC / Digital Marketing & Development is a Digital Strategy company. The agency offers Digital Strategy and Email Marketing, and is small.
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UndisclosedUndisclosedFreelancerTucson, AZ
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Sean Alan is a Tucson, Arizona-based Email Marketing company. Their services include Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosedFreelancerVirginia Beach, VA
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Launched in 2002, Hampton Roads Online.com is an Email Marketing company. The team specializes in Email Marketing and Mobile & App Marketing and is headquartered in Virginia Beach, Virginia.
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UndisclosedUndisclosed50 - 249Denver, CO
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Blue Moon Digital, Inc. Is a midsize branding agency launched in 2014. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosedFreelancerHutchinson, MN
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Headquartered in Hutchinson, Minnesota, Studio 544 Web Design is a Logo company. The team focuses on Logo and Web Design.
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UndisclosedUndisclosed50 - 249Roanoke, VA
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Midsize SEO services firm Visual Creative Marketing, LLC, is based in Roanoke, Virginia. The team provides Search Engine Optimization and UX/UI Design.
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UndisclosedUndisclosedFreelancerDennis, MA
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Community Web Development is an Email Marketing company. They are headquartered in Dennis, Massachusetts and have small team. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerVentura, CA
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Launched in 2003, Global Web FX Inc. Is a small Ventura, California-based social media marketing firm. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerMelbourne, FL
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Florida Marketing is a pay per click company. Based in Melbourne, Florida, the firm focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerMaisach, Germany
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MOOS is a small Maisach, Germany-based web design agency. The team offers Web Design and E-Commerce Development.
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UndisclosedUndisclosed50 - 249Woodbridge, CA
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Splash Factory LLC is a Woodbridge, California-based custom software development company. They offer Custom Software Development and UX/UI Design and were founded in 2015.
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UndisclosedUndisclosedFreelancerBelfast, Northern Ireland
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Small graphic design agency Erudite Digital Solutions, is in Belfast, Northern Ireland. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed50 - 249München, Germany
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Launched in 1987, PRCO Group is a branding company. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed50 - 249München, Germany
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Fortuneglobe is a CRM consulting and SI company established in 2000. The team offers CRM consulting and SI and Branding and is based in München, Germany.
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UndisclosedUndisclosedFreelancerBrno, Czech Republic
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Reklamka Brno - Eva Číhalová, a Content Marketing company, was launched in 1999. They focuses on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Ruddington, England
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Wida Group is a web design company. They were launched in 1998, and their services include Web Design and Web Development.
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UndisclosedUndisclosed50 - 249Nottingham , England
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It'seeze Web Design Nottingham is a web design company. Their midsize team is located in Nottingham , England and provides Web Design and Search Engine Optimization. The firm was established in
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UndisclosedUndisclosed50 - 249Nottingham, England
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Juno, a web design company, specialize in Web Design and Branding. They were established in 2006.
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UndisclosedUndisclosedFreelancerNottingham, England
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Mad Cat Marketing is a web design agency. They offer Web Design and Pay Per Click and are in Nottingham, England.
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UndisclosedUndisclosedFreelancerRoma, Italy
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Isabella Mancioli Graphic Designer is a small Roma, Italy-based PPC agency. The team offers Pay Per Click and Web Design.
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UndisclosedUndisclosedFreelancer
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Small SEO agency Luca Valente, is in. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerRoma, Italy
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Takeabyte, a small SEO agency, is in Roma, Italy. The team provides Search Engine Optimization and UX/UI Design.
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UndisclosedUndisclosed50 - 249Chapinero, Colombia
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Sainet, an IT managed services company, focus on IT managed services and Web Design. They were founded in 2007.
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UndisclosedUndisclosedFreelancer
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Artitude Inc. Is a small Content Marketing company founded in 1994. Their team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Launched in 1998, Rocket Marketing Inc. Is a small Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Graphic design company Lux Digital Marketing was established in 2017. The small team offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosedFreelancerLeipzig, Germany
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Digital verliebt, an Email Marketing company, was launched in 2019. The firm specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Based in St. Petersburg, Florida, Tampa Bay Marketing Agency is a small Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancerLeipzig, Germany
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Conversion Optimization company Online Marketing Brauer is located in Leipzig, Germany. Established in 2018, the team focuses on Conversion Optimization and Corporate Training & Coaching.
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UndisclosedUndisclosed50 - 249Medford, OR
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Rosebud Media is an Advertising company. The team offers Advertising and Search Engine Optimization, and the company is headquartered in Medford, Oregon.
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UndisclosedUndisclosedFreelancerLake in the Hills, IL
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Solid Gold SEO is a Marketing Strategy company. The Lake in the Hills, Illinois-based agency focuses on Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancerStoke-on-Trent, England
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DT Digital Marketing is a Digital Strategy company. The small Stoke-on-Trent, England-based team provides Digital Strategy and Email Marketing. The firm was established in 2013.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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PauwR Digital Marketing is an Advertising company. Their midsize team of employees is based in Amsterdam, Netherlands. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosedFreelancerCardiff, Wales
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Founded in 2017, The Web Design Studios is a Digital Strategy company. Located in Cardiff, Wales, the team provides Digital Strategy and Graphic Design.
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UndisclosedUndisclosedFreelancerBorehamwood, England
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StartaDesign is a Borehamwood, England-based user experience agency. The team offers UX/UI Design and IT managed services.
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UndisclosedUndisclosed50 - 249Neutral Bay, Australia
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SSW is a software development firm. In Neutral Bay, Australia, their midsize team specializes in Custom Software Development and UX/UI Design. The company was established in 1990.
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UndisclosedUndisclosed50 - 249Allen, TX
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Mehra Innovations is a Back Office Outsourcing company. Established in 2005, the team focuses on Back Office Outsourcing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerCiudad autónoma de Buenos Aires, Argentina
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Berlin Web, a Digital Strategy company, was launched in 2008. The agency focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosedFreelancerABG, Argentina
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Digital Now, an Email Marketing company, was founded in 2016. The small team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerLewisville, NC
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Business Consulting company Group Work Flow Consulting is based in Lewisville, North Carolina. They specialize in Business Consulting and Pay Per Click.
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UndisclosedUndisclosedFreelancerYaxley, England
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Established in 2018, Social Media Time is a small social media marketing firm. Their team specializes in Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249
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Beshared, an Advertising company, is in Sofia, Bulgaria. They provide Advertising and Event Marketing.
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UndisclosedUndisclosed50 - 249Medellín, Colombia
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Absolute Marketing LLC. Is a midsize web design agency. They focus on Web Design and Search Engine Optimization and were founded in 2012.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.6/40.019.8/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.