Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed10 - 49Albany, NY
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Brawn Media is an Albany, New York-based Advertising company. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49Yorktown Heights, NY
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Berlin Productions is an Advertising company. They were launched in 1982 and focus on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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UndisclosedUndisclosed10 - 49Greenwood Village, CO
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Epic Web Results is a social media marketing agency. Headquartered in Greenwood Village, Colorado, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bethesda, MD
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Formicidae, an answering service company, was founded in 2015. The team specializes in Call Center Services and Branding and is headquartered in Bethesda, Maryland.
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UndisclosedUndisclosed10 - 49Clarksville, MD
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PW Media Inc. Is a Clarksville, Maryland-based branding firm. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Brewster, MA
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Launched in 2013, Ailie Inc is a branding agency. The company specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Grand Rapids, MI
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PMAX Dental is a branding firm. The Grand Rapids, Michigan-based agency was launched in 2008. Their team offers Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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UndisclosedUndisclosed10 - 49Muskegon, MI
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Launched in 2020, Kindred Marketing is a branding company. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Arlington, TX
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Wheeler Advertising, an Advertising company, was established in 1991. The team provides Advertising and Direct Marketing and is located in Arlington, Texas.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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UndisclosedUndisclosed10 - 49Fishers, IN
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Crimson Media Group, a social media marketing company, specialize in Social Media Marketing and Content Marketing. They were founded in 2016.
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UndisclosedUndisclosed10 - 49North Las Vegas, NV
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Dre5 Productions, a small video production company, is in North Las Vegas, Nevada. Their services include Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Manchester, England
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Ultimedia is an Advertising company. Their team is in Manchester, England. The firm focuses on Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Reno, NV
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Advertising company Reno Media Group specializes in Advertising and Social Media Marketing. They are located in Reno, Nevada.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
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Sprawny Marketing is a Business Consulting company founded in 2008. The company offers Business Consulting and Branding, and is small.
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UndisclosedUndisclosed10 - 49Chicago, IL
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RAI Media Inc. Is an Advertising company. The Chicago, Illinois-based team offers Advertising and Web Development.
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UndisclosedUndisclosed10 - 49Poznań, Poland
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Founded in 2012, Chapter1 is a small Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Newtown, CT
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Park Group Solutions is a small Advertising company founded in 2005. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Newington, CT
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New Wave Industries, Inc. Is a Newington, Connecticut-based social media marketing firm. Launched in 1999, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Granada, Spain
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Wola! is an Advertising company. Their team is located in Granada, Spain. The company focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Overland Park, KS
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Digital Lagoon is a branding firm founded in 1995. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Monroeville, PA
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ConvertSource is a small Advertising company. Established in 2009, the team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
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Ryze Agency is a branding agency. The team is headquartered in Fort Lauderdale, Florida, and their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Macromiles Technalogy is an Orlando, Florida-based social media marketing firm. They focus on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Cape Coral, FL
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SWFL Media Consultants is a social media marketing agency. The Cape Coral, Florida-based firm was founded in 2021. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Fort Myers, FL
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Digital Marketing Concepts is a small social media marketing firm. They specialize in Social Media Marketing and Content Marketing and were established in 2015.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Small branding firm Brandtastic LLC, is located in Tampa, Florida. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed10 - 49London, England
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Full Comms is a small London, England-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Barking, England
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Located in Barking, England, Amphin is a small Marketing Strategy company. The team offers Marketing Strategy and Graphic Design.
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UndisclosedUndisclosed10 - 49Houston, TX
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Pool Marketing Site is a Houston, Texas-based social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Vancouver, Canada
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DataCore Mail Management Ltd. Is a Direct Marketing company. They offer Direct Marketing and Document Digitization & Management and were founded in 1985. The firm is in Vancouver, Canada.
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UndisclosedUndisclosed10 - 49Bicester, England
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Webmart is a Direct Marketing company launched in 1996. Their team focuses on Direct Marketing and Print Design.
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UndisclosedUndisclosed10 - 49Pinedale, WY
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Soft Talents LLC is a small branding firm based in Pinedale, Wyoming. The team specializes in Branding and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49Carseldine, Australia
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Teamworks is a Marketing Strategy company. The team provides Marketing Strategy and Event Marketing and is in Carseldine, Australia.
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UndisclosedUndisclosed10 - 49
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Kompas Kommunikation is a branding firm. Their small team is located in Copenhagen, Denmark and provides Branding and Public Relations. The firm was established in 2004.
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UndisclosedUndisclosed10 - 49London, England
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Aesthetic Web is a social media marketing company. Their small team is located in London, England and specializes in Social Media Marketing and Email Marketing. The firm was established in 2014.
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UndisclosedUndisclosed10 - 49London, England
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Casa Collina is a branding agency. They were established in 2015, and their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Zeusinfinity is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Based in Vancouver, Canada, Digii Ninja is a small social media marketing agency. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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DUO Marketing + Communications is an Advertising company. They are located in Cape Town, South Africa, and their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49London, England
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EminEmpire, a graphic design agency, was launched in 2024. The agency focuses on Graphic Design and Video Production.
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UndisclosedUndisclosed10 - 49Málaga, Spain
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Launched in 2015, Windup Business is an AI company. The small team focuses on Artificial Intelligence and AI Agents.
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UndisclosedUndisclosed10 - 49Eivissa, Spain
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Gecko Studio is a social media marketing agency. Established in 2017, the team focuses on Social Media Marketing and Content Marketing. The agency is based in Eivissa, Spain.
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UndisclosedUndisclosed10 - 49
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Liesljeanette.com is a small Gauteng , South Africa-based branding agency. The team offers Branding and Market Research.
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UndisclosedUndisclosed10 - 49Richardson, TX
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Marion Relationship Marketing is a website development firm. The Richardson, Texas-based firm was founded in 2019. Their team provides Web Development and Branding.
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UndisclosedUndisclosed10 - 49London, England
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NY-LON Marketing Ltd is a branding firm. They offer Branding and Public Relations and were founded in 2010.
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UndisclosedUndisclosed10 - 49Northampton, England
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Otelli is a Northampton, England-based branding company. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Lucknow, India
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Polishsys Technologies is a branding firm established in 2014. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Essex Junction, VT
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Pinnacle Media, a small branding company, is headquartered in Essex Junction, Vermont. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Graphic design company Point & Click is headquartered in Phoenix, Arizona. They provide Graphic Design and Social Media Marketing and were founded in 2010.
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UndisclosedUndisclosed10 - 49Farmingdale, NY
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Pristine Advisers is a public relations company. They focus on Public Relations and Marketing Strategy and are located in Farmingdale, New York.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.