Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed10 - 49
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FPW Media, a small web design agency, is headquartered in Springfield, Oregon. Their services include Web Design and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Skokie, IL
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Wizspeed is a social media marketing company. The Skokie, Illinois-based company specializes in Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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UndisclosedUndisclosed10 - 49Houston, TX
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Established in 2009, Vidorra Consulting Group is a software development firm. The small team offers Custom Software Development and Robotics Process Automation.
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UndisclosedUndisclosed10 - 49New York, NY
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SoMad Partners is a branding agency. Their small team is based in New York, New York. Their team offers Branding and Fractional CMO Services.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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Founded in 2016, Sheade Marketing is a Digital Strategy company. The firm provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bingham Farms, MI
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Founded in 2007, Carbon Media Group, a small Advertising company, is in Bingham Farms, Michigan. Their services include Advertising and Content Writing Services.
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UndisclosedUndisclosed10 - 49Livonia, MI
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Sunny Media, an Advertising company, was launched in 2008. The small team specializes in Advertising and Direct Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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UndisclosedUndisclosed10 - 49Suffolk, VA
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Launched in 2024, Intelligent Digital Marketing is a Marketing Strategy company. The team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
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Numrex is a social media marketing firm. Their small team is based in Lahore, Pakistan and offers Social Media Marketing and Content Marketing. The firm was founded in 2021.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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UndisclosedUndisclosed10 - 49Columbia, MO
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COMO Marketing is a branding firm launched in 2017. The team specializes in Branding and Social Media Marketing and is located in Columbia, Missouri.
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UndisclosedUndisclosed10 - 49Cherry Hill, NJ
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EveryMerchant.com, an Advertising company, offer Advertising and Public Relations. They were established in 2008.
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UndisclosedUndisclosed10 - 49Montvale, NJ
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Founded in 2014, Aldis Group is a small Advertising company. Their services include Advertising and Web Development.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Packed.House is a Dublin, Ireland-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Baltimore, MD
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Humble & Wallop, a branding firm, was founded in 1986. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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EmoryDay, LLC is a web design agency. Headquartered in Glenelg, Maryland, their team focuses on Web Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Unleaded Digital is a PR agency. Headquartered in Denver, Colorado, the firm was established in 1996. Their team focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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Artificial Creators is a Fractional CMO Services company. The firm is based in Dallas, Texas. Their team focuses on Fractional CMO Services and Branding.
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UndisclosedUndisclosed10 - 49Torino, Italy
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Personal Media Advisoring Srl is an Advertising company headquartered in Torino, Italy. The team offers Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Meriden, CT
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Content Marketing company Homebase Digital is based in Meriden, Connecticut. They specialize in Content Marketing and Video Marketing.
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UndisclosedUndisclosed10 - 49Madrid, Spain
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Convertix is a public relations company. Their small team is headquartered in Madrid, Spain. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Rotterdam, Netherlands
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Sciential is a small Advertising company. They focus on Advertising and Branding and were founded in 2020.
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UndisclosedUndisclosed10 - 49Madrid, Spain
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Launched in 2008, Spiroox Media, a small branding company, is based in Madrid, Spain. Their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Madrid, Spain
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Dinamiq is a Madrid, Spain-based branding agency. They provide Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Oakville, Canada
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Launched in 2008, TechHighway Systems Inc. Is a small Oakville, Canada-based web development firm. Their services include Web Development and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Oakbrook Terrace, IL
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Established in 2017, LifeCycle Digital Marketing is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Established in 2022, Hubbard Chicago is an Advertising company. The team provides Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Miami, FL
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GOA-TECH is a branding firm located in Miami, Florida. Established in 2011, the team provides Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Fairfax, VA
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Branding agency Piper Strategies | Stacey Piper Consulting LLC is based in Fairfax, Virginia. They provide Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Portland, OR
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Oregon Advertising is a branding company. They are based in Portland, Oregon and have small team. They offer Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Movia is an Advertising company founded in 2016. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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CARISMA is a Direct Marketing company in Toronto, Canada. The team offers Direct Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Small Advertising company Reach Marketing Pro, is in Colorado Springs, Colorado. The team focuses on Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Leederville, Australia
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Signifi Media is a Digital Strategy company. Launched in 2016, the team focuses on Digital Strategy and Social Media Marketing. The agency is based in Leederville, Australia.
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UndisclosedUndisclosed10 - 49West Leederville, Australia
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The Marketing Mix, an Advertising company, was founded in 1999. The small team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bordeaux, France
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Branding company Agence THRIVE was launched in 2017. Located in Bordeaux, France, the team specializes in Branding and Market Research.
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UndisclosedUndisclosed10 - 49Saint-Martin-du-Vivier, France
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D-Impulse is a branding firm established in 2015. The team provides Branding and Digital Strategy and is in Saint-Martin-du-Vivier, France.
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UndisclosedUndisclosed10 - 49Busto Arsizio, Italy
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Briefing S.r.l. Is an Event Marketing company. Founded in 1968, the company is located in Busto Arsizio, Italy. Their team provides Event Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Paris, France
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Public Actif is an Advertising company. Established in 2010, the firm offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49
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IMS Marketing is a Market Research company. Based in Ireland, the firm was established in 2006. Their team offers Market Research and Branding.
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UndisclosedUndisclosed10 - 49West Perth, Australia
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Fisher Digital is a branding agency. The West Perth, Australia-based team specializes in Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49North Lakes, Australia
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Branding firm Vividus Marketing was established in 2009. Headquartered in North Lakes, Australia, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Flamingo Consulting LLC is a branding agency. Located in Grand Rapids, Michigan, the company was launched in 2014. Their services include Branding and Market Research.
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UndisclosedUndisclosed10 - 49Surat, India
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Bolstersys is a small Digital Strategy company located in Surat, India. The team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Denver, CO
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DG Marketing Services is a CRM consulting and SI company. Their small team of employees is based in Denver, Colorado. Their team provides CRM consulting and SI and Fractional CMO Services.
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UndisclosedUndisclosed10 - 49Ismailia, Egypt
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TAMIYOUZ is a small Digital Strategy company in Ismailia, Egypt. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Synergize, a small SEO agency, is in Toronto, Canada. The team offers Search Engine Optimization and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49
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Headquartered in , Idasol Online is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Dotline Web Inc, Canada is a social media marketing firm. They are based in Toronto, Canada and have small team. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Land O' Lakes, FL
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SEO company Kill Your Competition was launched in 2015. The agency offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Digify Seo company is a SEO company. The team specializes in Search Engine Optimization and Social Media Marketing and is located in Toronto, Canada.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.