Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital advertising agency specializing in PPC and paid search services, including Google Ads and Meta Ads. Feedback from clients indicates a 90% satisfaction rate, highlighting their attentive project management and strategic expertise. They excel in driving lead generation and optimizing Cost Per Click (CPC), despite occasional client concerns about service consistency for larger budgets.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA, a digital advertising agency specializing in Pay-Per-Click (PPC) and search engine marketing, consistently receives positive feedback from clients, with over 90% expressing satisfaction. Clients commend ATRA for significantly increasing leads and conversions while maintaining cost efficiency, with reports of a 49% increase in leads at only a 5% rise in cost per lead. Notable strengths include excellent client communication and strategic adaptability.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
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UndisclosedUndisclosed2 - 9Ankara, Türkiye
Services provided
Ankara Web Design is a small SEO agency based in Ankara, Türkiye. The team specializes in Search Engine Optimization and Branding.
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UndisclosedUndisclosed2 - 9Ankara, Türkiye
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Based in Ankara, Türkiye, MajorWorx Digital Solutions is a mobile application development company. They specialize in Mobile App Development and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 6 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
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UndisclosedUndisclosed2 - 9Bratislava, Slovakia
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QS GO Solutions s.r.o., a mobile application development firm, was launched in 2020. Headquartered in Bratislava, Slovakia, the team focuses on Mobile App Development and Event Marketing.
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UndisclosedUndisclosed2 - 9Pompano Beach, FL
Services provided
324 Marketing is a social media marketing company. Founded in 2016, the team offers Social Media Marketing and Search Engine Optimization. The company is located in Pompano Beach, Florida.
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UndisclosedUndisclosed2 - 9Morganton, NC
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Social media marketing agency Intercoastal Marketing was established in 2023. The firm focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Balapitiya, Sri Lanka
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Smart eMarketing is an Email Marketing company. Their small team is in Balapitiya, Sri Lanka and specializes in Email Marketing and Graphic Design. The firm was established in 2009.
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UndisclosedUndisclosed2 - 9
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Established in 2017, Cubical Growth Marketing is an Email Marketing company. The team focuses on Email Marketing and SMS Marketing and is in Colombo, Sri Lanka.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Sacramento, CAServices provided
See all 6 projectsTwo Trees PPC is a digital advertising agency specializing in Pay-Per-Click advertising, particularly through platforms such as Google Ads and social media. Reviews highlight their effectiveness in increasing business leads and optimizing cost-per-click rates. Remarkable for their communication and responsiveness, they maintain a 100% positive feedback rate, with 75% of reviewers noting their strong project management and strategic insights in online ad campaigns.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 14 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising, with a strong focus on Google Ads and multi-channel online ad campaigns. Feedback highlights their exceptional project management, culture fit, and comprehensive service offerings. They are consistently praised for their strategic approach and effectiveness, achieving significant outcomes like a 985% ROAS increase. Review sentiment is 100% positive, with 70% of clients noting their expertise in PPC and paid media.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9Colombo, Sri Lanka
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Lanka E-Marketing is an Email Marketing company. Launched in 2009, their team provides Email Marketing and SMS Marketing.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Barge Marketing is a branding company. Founded in 2020, the agency offers Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 394 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing, with a focus on optimizing Google Ads and LinkedIn campaigns. The company is highly praised for its responsive communication, data-driven strategies, and ability to deliver measurable results, such as increased conversion rates and improved cost-per-click metrics. While most reviews are positive, highlighting their strategic insight and collaborative spirit, there is one notable critique regarding contract transparency and service quality decline.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 24 projectsGatorworks is a digital advertising company specializing in PPC, SEO, and SEM services. Across reviews, 100% of clients praise their on-time delivery and responsive communication, highlighting their client-first approach and exceptional project management. Clients also commend Gatorworks for effectively enhancing online ad campaigns and delivering substantial improvements in impressions, SEO rankings, and lead quality.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Shanghai, China
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Small SMS Marketing company Roonzone Information Technology, is based in Shanghai, China. The team provides SMS Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Busca Empresas is a SMS Marketing company established in 2017. The small team provides SMS Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+Undisclosed50 - 249New Delhi, IndiaServices provided
See all 49 projectsRankFast is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, search engine marketing, and online ad campaigns. With a strong emphasis on local SEO and tailored digital strategies, they have received 100% positive feedback, highlighting their ability to increase organic traffic and conversion rates. Clients commend their project management and responsive communication.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
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Established in 2020, Digital Transformerz is a small Lahore, Pakistan-based Email Marketing company. Their services include Email Marketing and SMS Marketing.
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UndisclosedUndisclosed2 - 9Breda, Netherlands
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Metzz Media is a SMS Marketing company. They are based in Breda, Netherlands, and their services include SMS Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Pretoria, South Africa
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Launched in 2014, We Do Digital is a small social media marketing firm in Pretoria, South Africa. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Incite Digital Marketing is a small San Antonio, Texas-based branding firm. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Ntouch Digital is a social media marketing company. Headquartered in San Antonio, Texas, the company was founded in 1999. Their team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Social media marketing company SFL E-Commerce was launched in 2022. The agency focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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We Crush Marketing is a small Fort Worth, Texas-based branding company. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Burlington, VT
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Established in 2013, Red Barn Media Group is a SEO agency. Their team offers Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9
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615 Creative , a small social media marketing agency, is based in Nashville, Tennessee. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Sebright Marketing Solutions, LLC, a branding company, is headquartered in Strafford, New Hampshire. Their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Prague, Czech Republic
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Tom Atom is a small web development firm founded in 1800. Their team specializes in Web Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9
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Agency PromoScope is a branding agency. Founded in 2021, the team offers Branding and Event Management. The company is based in Sarajevo, Bosnia and Herzegovina.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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VCode Middle East is a SEO company headquartered in Dubai, United Arab Emirates. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Founded in 2015, Web Matics Pro is a print design agency. The firm offers Print Design and Web Development.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Printstore Printing & Publishing Services, a print design company, was founded in 2022. The team provides Print Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Greenacre, Australia
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Freehand Design Print Signs is a print design company in Greenacre, Australia. The team provides Print Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Zenel Media, an Ecommerce Marketing company, is based in Lahore, Pakistan. They offer Ecommerce Marketing and Branding and were launched in 2021.
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UndisclosedUndisclosed2 - 9Coimbatore, India
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Small web design agency a Cosmic Realm., is based in Coimbatore, India. The team provides Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Established in 2021, WebBiz Solution is a social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Quito, Ecuador
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Launched in 2020, Markendy is an Event Management company. The agency offers Event Management and Branding.
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UndisclosedUndisclosed2 - 9Ottawa, Canada
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McGill Buckley | A Branding Company is a branding firm. They were founded in 1996 and provide Branding and Logo.
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UndisclosedUndisclosed2 - 9Aurora, Canada
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The Marketing Garage, a small branding firm, is located in Aurora, Canada and Fernie, Canada. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Frederick, MD
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Founded in 2016, Wellspring Digital is a Market Research company. The team provides Market Research and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Brantford, Canada
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Based in Brantford, Canada, The Design Thinking Agency is a small branding firm. The team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Webnixon Creative Studio, a web design agency, was launched in 2014. They offers Web Design and Branding.
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UndisclosedUndisclosed2 - 9Willoughby, Australia
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The Media Planning Agency, an Advertising company, was established in 2001. Located in Willoughby, Australia, the team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Brighton and Hove, England
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Albion Marketing Agency, a branding company, is located in Brighton and Hove, England. The team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Multan, Pakistan
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In Frame is an Advertising company. Their small team is headquartered in Multan, Pakistan and specializes in Advertising and Social Media Marketing. The firm was established in 2022.
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UndisclosedUndisclosed2 - 9Boise, ID
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Headquartered in Boise, Idaho, Strategic Business Services is a Business Consulting company. Established in 2008, the team provides Business Consulting and Accounting.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Established in 2016, Magnolia & Ivy Consulting, LLC is a small HR Outsourcing company located in Charleston, South Carolina. Their team provides HR Outsourcing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Manama, Bahrain
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In Manama, Bahrain, 424Digital Solutions is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Al Kuwayt, Kuwait
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Moving2Digital is a small branding firm launched in 2018. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kuwait City, Kuwait
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Digirabia is a social media marketing company. Their team is in Kuwait City, Kuwait and specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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SEO company Scottsdale SEO Company is headquartered in Scottsdale, Arizona. They specialize in Search Engine Optimization and Social Media Marketing and were established in 2005.
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UndisclosedUndisclosed2 - 9Kihei, HI
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Big Beach Digital , a small SEO services firm, is based in Kihei, Hawaii. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Raving Fan, a small Advertising company, is located in Phoenix, Arizona. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Salmiya, Kuwait
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DATA (Dar Al Tasmeem Advertising and Publicity Co.) is a Hawally, Kuwait-based Content Marketing company. They specialize in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Launched in 2023, Albilad Digitals is a Marketing Strategy company. The small team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Kallen Media LLC is a SEO services firm. They were launched in 2019 and offer Search Engine Optimization and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.7/40.019.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.6/20 Reviews9.7/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.4/40.017.8/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36.4/40.018.6/20 Reviews9.6/10 Clients & Experience8.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.3/40.017.4/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.