Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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UndisclosedUndisclosed2 - 9Belmont, Australia
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Blake Digital is a website development firm launched in 2002. The small team focuses on Web Development and Email Marketing.
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UndisclosedUndisclosed2 - 9West Perth, Australia
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Undergrnd Marketing Pty Ltd, a Digital Strategy company, was established in 2015. The team focuses on Digital Strategy and Social Media Marketing and is located in West Perth, Australia.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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UndisclosedUndisclosed2 - 9Subiaco, Australia
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Bouncing Orange Digital Agency is a small social media marketing company founded in 2004. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hobart, Australia
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BROKENIMAGE Creative is a social media marketing company. Their team is based in Hobart, Australia and focuses on Social Media Marketing and Corporate Photography.
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UndisclosedUndisclosed2 - 9Trevallyn, Australia
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Your Marketing Nerd is a small Trevallyn, Australia-based social media marketing company. The team focuses on Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
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Appreciate Media Inc., a small Content Marketing company, is based in New York, New York. The team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Radar Group 360 is a Business Consulting company launched in 2003. The agency provides Business Consulting and Content Marketing, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 404 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosed2 - 9Hollywood, FL
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Ww Web Design Studios is a graphic design agency. Founded in 2003, their team specializes in Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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SEO company Webyourself was founded in 2009. The team offers Search Engine Optimization and Pay Per Click and is in Kraków, Poland.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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RORE MEDIA Digital Marketing Agency is a small Cybersecurity company launched in 2017. Their team provides Cybersecurity and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chicago, IL
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C.W. Harris Chicago, LLC is a Chicago, Illinois-based Advertising company. They offer Advertising and Branding and were launched in 2015.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Marketing Gurus LLC is a social media marketing company. The team is in Philadelphia, Pennsylvania, and their services include Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9London, England
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Stand Out Digital, a Translation company, was established in 2014. They focuses on Translation and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9
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Business Relauncher is a small SEO company located in London, England and Zürich, Switzerland. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9London, England
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Cavalier Communications is a small Digital Strategy company. They offer Digital Strategy and Search Engine Optimization and were founded in 2017.
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UndisclosedUndisclosed2 - 9
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Thrive Business Marketing, a web design agency, is located in. They provide Web Design and Web Development and were established in 2013.
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UndisclosedUndisclosed2 - 9
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Small social media marketing company AUUX, Inc., is headquartered in Glendale, California. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Omaha, NE
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McLeod Marketing is a small web design company based in Omaha, Nebraska. Their services include Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Omaha SEO & Marketing is a website development firm. They are based in Omaha, Nebraska and have small team. Their team provides Web Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tuart Hill, Australia
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Digital Wurfel is a social media marketing agency. They provide Social Media Marketing and Conversion Optimization and were launched in 2015. The company is based in Tuart Hill, Australia.
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UndisclosedUndisclosed2 - 9Singapore
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Small SEO company ArchInteractive, is headquartered in Singapore. Their services include Search Engine Optimization and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9
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Traffic Lions is a social media marketing firm. They are in Kyiv, Ukraine and have small team. They offer Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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Based in Auckland, New Zealand, EcommerceMarketing.co.nz is a small Ecommerce Marketing company. Their services include Ecommerce Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bishopthorpe, England
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MM:Growth is a Digital Strategy company. They were founded in 2015, and their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Petah Tikva, Israel
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Branding company dawndigital was founded in 2020. Headquartered in Petah Tikva, Israel, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Brentwood, TN
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In Brentwood, Tennessee, Etch Marketing is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Providence, RI
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Launched in 2020, LevelUP Digital Solutions is a small Advertising company. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Greenville, SC
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1x1 Impression is a social media marketing firm. They offer Social Media Marketing and Content Marketing and are located in Greenville, South Carolina.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Rivers DX is a small Marketing Strategy company launched in 2021. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Orlando, FL
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Peak 9 Agency is an Advertising company. Launched in 2018, the team offers Advertising and Social Media Marketing. The company is in Orlando, Florida.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Craft SEO is a website development company located in Little Rock, Arkansas. They provide Web Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ogden, UT
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XYZ Marketing is a small Marketing Strategy company established in 2021. Their services include Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Aachen, Germany
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Ad freak is a SEO agency. The agency is headquartered in Aachen, Germany. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Search Interactive Media, a social media marketing company, focuses on Social Media Marketing and Search Engine Optimization. The agency is headquartered in Dallas, Texas.
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UndisclosedUndisclosed2 - 9
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Established in 2011, JASPER Websites is a small social media marketing company based in Madisonville, Kentucky. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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OmniLyft is an Advertising company. They are located in Sioux Falls, South Dakota and have small team. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Small social media marketing firm AYD Internet Marketing, is headquartered in Kelowna, Canada. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Northwood, OH
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ABC Ad Agency is an Advertising company located in Northwood, Ohio. They focus on Advertising and Social Media Marketing and were founded in 2013.
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UndisclosedUndisclosed2 - 9Kingston, Jamaica
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Founded in 2016, Appfinity Technologies is a small web development company headquartered in Kingston, Jamaica. Their team provides Web Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Advertising company Chief Digital Marketers was launched in 2019. The company provides Advertising and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Digital Kairoi is an Advertising company. Located in Grand Rapids, Michigan, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Metasafe is a software development firm. The team is in Paris, France, and their services include Custom Software Development and Blockchain Marketing.
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UndisclosedUndisclosed2 - 9
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Attendant Marketing, an Advertising company, is in Milton, Canada and Lebanon, Tennessee. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Established in 2017, Ctrl+Launch is a branding firm. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Florence, AZ
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Relyon, a web design company, is in Florence, Arizona. The team offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9
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Ascendance Website Solutions is a social media marketing agency. The Chula Vista, California-based firm focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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My Nerdy Web Guy is an Email Marketing company. Their small team is in Peoria, Arizona. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Content Marketing Bees is a Content Writing Services company launched in 2020. Their services include Content Writing Services and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Milton, DE
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Chebem Digital Agency is a small Milton, Delaware-based Content Marketing company. Their services include Content Marketing and Content Writing Services.
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UndisclosedUndisclosed2 - 9
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Located in Sheridan, Wyoming, Adverr Media LLC is a small SEO agency. The team specializes in Search Engine Optimization and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.6/40.019.8/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.