Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$25 - $49 / hr10 - 49Bulimba, Australia
Services provided
Launched in 1998, Shove is a Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click.
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$10,000+$100 - $149 / hr10 - 49Helmond, Netherlands
Services provided
Afdeling Online is an Email Marketing company. The Helmond, Netherlands-based agency was founded in 2012. Their team focuses on Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$100 - $149 / hr10 - 49Aachen, Germany
Services provided
AIXhibit Internet KG, an Advertising company, is in Aachen, Germany. The team provides Advertising and E-Commerce Development.
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$10,000+Undisclosed10 - 49Istanbul, Türkiye
Services provided
AdXclusive is a small Amsterdam, Netherlands-based branding company. Their services include Branding and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49
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RED Performance is a PPC company. They were established in 2011, and their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49São Paulo, Brazil
Services provided
Mobile app development firm CRP Mango was established in 2002. The company offers Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Cardiff, Wales
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Founded in 2013, Traffic Jam Media is a Conversion Optimization company. Based in Cardiff, Wales, the team specializes in Conversion Optimization and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49
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Juhll Agency is a media planning & buying agency. The firm is in Hermosa Beach, California. Their team focuses on Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed10 - 49Baton Rouge, LA
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SilverBack Advertising is an Advertising company in Baton Rouge, Louisiana. Launched in 1993, the team focuses on Advertising and Email Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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UndisclosedUndisclosed10 - 49Portsmouth, NH
Services provided
Kirk Communications, a branding firm, is located in Portsmouth, New Hampshire. They specialize in Branding and Pay Per Click and were founded in 2005.
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UndisclosedUndisclosed10 - 49Portsmouth, NH
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Founded in 2011, CatchFire Creative is a graphic design agency. Their services include Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed10 - 49St Kilda, Australia
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VYBRNT DIGITAL MARKETING, a small Email Marketing company, is located in St Kilda, Australia. The team offers Email Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
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Australian Digital Marketing Solutions is an Email Marketing company. Their small team is based in Melbourne, Australia. Their team offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Norwood, Australia
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Digital Marketing Adelaide is a PPC company. The firm is headquartered in Norwood, Australia. Their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Netley, Australia
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Digitally Up is a pay per click company founded in 2018. The company provides Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49College Station, TX
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Marketing Heroes LLC is a Mobile & App Marketing company founded in 2014. Their services include Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Savannah, GA
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United Webworks, Inc. Is a small pay per click company based in Savannah, Georgia and Bluffton, South Carolina. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Sanford, FL
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JCC Marketing Solutions is a small social media marketing company founded in 2009. Their team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Naples, FL
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RP2 USA is a PPC agency. Their team is in Naples, Florida and Naples, Florida and focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lakeland, FL
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Maximize Digital Media is a pay per click agency located in Lakeland, Florida. They offer Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49New York, NY
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Pace Branding and Marketing is a Digital Strategy company. Founded in 1949, their team specializes in Digital Strategy and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Find Local Company, a small PPC company, is located in Atlanta, Georgia. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Asbury Park, NJ
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Founded in 2007, Fortune Web Marketing is a SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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Viper Consulting Solutions is a web design company. They are headquartered in Des Moines, Iowa, and their services include Web Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Waltham, MA
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Launched in 2008, MD Connect, Inc is a small Waltham, Massachusetts-based Advertising company. Their team specializes in Advertising and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Martinez, GA
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Alpha Creative Solutions is a small Martinez, Georgia-based Logo company. Their services include Logo and Pay Per Click.
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UndisclosedUndisclosed10 - 49Reykjavík, Iceland
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Based in Reykjavík, Iceland, The Engine is an Advertising company. They focus on Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Valletta, Malta
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FairTech SEO is a Digital Strategy company. They are headquartered in Valletta, Malta and have small team. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Monterrey, Mexico
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Bvro.mx is an Advertising company. In Monterrey, Mexico, the firm specializes in Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Monterrey, Mexico
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Founded in 2013, Frequentia is an Advertising company. The company specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Delray Beach, FL
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The Mojo Media, LLC is a Delray Beach, Florida-based Advertising company. The team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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Pay per click company C2 Consulting Group is headquartered in West Palm Beach, Florida. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Spokane, WA
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Firegang Dental Marketing, a PPC agency, was launched in 2010. They focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Tetovo, North Macedonia
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Headquartered in Tetovo, North Macedonia, Duos Digital- Digital Marketing Agency is a small pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Tempe, AZ
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5 Fold Marketing is an Advertising company. Established in 2009, the team focuses on Advertising and Pay Per Click. The firm is located in Tempe, Arizona.
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UndisclosedUndisclosed10 - 49München, Germany
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Ara8 is a pay per click company. Founded in 2018, the team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lake Worth, FL
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Affix Advertising, LLC is an Advertising company. Their small team is headquartered in Lake Worth, Florida. Their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Doral, FL
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Plumbing & HVAC SEO is a PPC agency. Established in 2010, the team provides Pay Per Click and Search Engine Optimization. The firm is based in Doral, Florida.
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UndisclosedUndisclosed10 - 49College Station, TX
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Web Unlimited is a College Station, Texas-based e-commerce development firm. They focus on E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Trzin, Slovenia
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Goclick is an Advertising company. They are in Trzin, Slovenia and have small team. They focus on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Mount Wolf, PA
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Located in Mount Wolf, Pennsylvania, Flash Avenue, LLC. Is a SEO agency. Established in 1994, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Madrid, Spain
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Tu Posicionamiento Web, a small pay per click company, is based in Madrid, Spain. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Chandler, AZ
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Founded in 2013, BIZCOR, a small Email Marketing company, is headquartered in Chandler, Arizona. Their team offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Melbourne, FL
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Acumen Legal Marketing is a small pay per click company. Established in 2015, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Sandy, UT
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SpyderWise Media, a small pay per click agency, is headquartered in Sandy, Utah. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Guadalajara, Mexico
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Rankio is an Advertising company. The team offers Advertising and Digital Strategy, and the company is located in Guadalajara, Mexico.
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UndisclosedUndisclosed10 - 49Brookeville, MD
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DC Web Designers is a branding company. Founded in 2000, the agency is based in Brookeville, Maryland. Their team specializes in Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Dunboyne, Ireland
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Web Media Group is a pay per click agency. Their small team is headquartered in Dunboyne, Ireland. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Roseville, CA
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Spotlight Marketing is a Marketing Strategy company headquartered in Roseville, California. They provide Marketing Strategy and Pay Per Click and were launched in 2009.
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UndisclosedUndisclosed10 - 49Miami Gardens, FL
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Farin Innovations is a small PPC company based in Miami Gardens, Florida. Their services include Pay Per Click and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.