Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosedFreelancerMedford, NJ
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SEO services firm Esquire Digital provides Search Engine Optimization and Web Design. They were established in 2024.
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$1,000+< $25 / hrFreelancer
Services provided
Established in 2024, 24 x7 Techelp is a SEO agency. The team focuses on Search Engine Optimization and Web Development.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosedFreelancerNapoli, Italy
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Nocerino carmine HubComunicazione, a small Advertising company, is based in Napoli, Italy. Their services include Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Pune, India
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Rabbito Media , a social media marketing agency, was launched in 2022. The firm provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hrFreelancerChowara, India
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TGNathan is a Digital Strategy company. Launched in 2003, the team provides Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsIT Adroits specializes in website development, including complex integrations and custom functionalities for e-commerce stores. Clients appreciate their clear communication, expertise, and adherence to timelines, though some note a preference for Bitbucket over Github. The company is praised for its skillset and fair pricing, making them a reliable choice for intricate web development projects.
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$1,000+$50 - $99 / hr2 - 9Crawley , England
Services provided
Based in Crawley , England, XA Digital is a web design agency. Their services include Web Design and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$25 - $49 / hr2 - 9Nairobi, Kenya
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Digital Strategy company Quantum Pixels Media was launched in 2014. The team focuses on Digital Strategy and Content Marketing.
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$1,000+< $25 / hr2 - 9Noida, India
Services provided
SEO Expert Delhi is a SEO services firm. The team specializes in Search Engine Optimization and Content Marketing, and the company is located in Noida, India.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+< $25 / hr2 - 9Jamshedpur, India
Services provided
Social media marketing firm Legit Marketon is headquartered in Jamshedpur, India. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Abuja, Nigeria
Services provided
Based in Abuja, Nigeria, Webastry Designs is a web development firm. Launched in 2019, the team specializes in Web Development and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Ammon, ID
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Strategic Angel Idaho Falls Direct Mail & Digital Marketing is an Advertising company. Headquartered in Ammon, Idaho, the team focuses on Advertising and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Benin City, Nigeria
Services provided
First Guide LLC is an e-commerce development firm. Their small team is based in Benin City, Nigeria. Their services include E-Commerce Development and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9Nagoya, Japan
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Digital Strategy company Mondo Marketing LLC (合同会社問答マーケティング) is headquartered in Nagoya, Japan and Shibuya City, Japan. They offer Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Umuahia, Nigeria
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Social media marketing firm Metrix Digital Agency is based in Umuahia, Nigeria. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Bloemfontein, South Africa
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SpaceCake SEO is a SEO company. They were founded in 2020 and specialize in Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr2 - 9Тошкент, Uzbekistan
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Video production agency 99group is based in Тошкент, Uzbekistan. The team provides Video Production and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Blooming Digitals is a branding agency. They were launched in 2021 and provide Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Islamabad, Pakistan
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Amflx is a small Islamabad, Pakistan-based branding agency. Their services include Branding and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Karachi, Pakistan
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Advertisingera is a Karachi, Pakistan-based social media marketing firm. The team focuses on Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr2 - 9
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Techyflare Digital Solutions is a web development company. Located in Akure, Nigeria and Mississauga, Canada, the firm was established in 2021. Their team provides Web Development and Branding.
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$1,000+< $25 / hr2 - 9
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The One Branding is a social media marketing agency launched in 2021. The agency provides Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr2 - 9Bangkok, Thailand
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Founded in 2026, Zip AI Agency is a small SEO agency. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+$50 - $99 / hrFreelancerDillenburg, Germany
Services provided
See all 1 projectsSparkm4n - Webdesign offers web design services, demonstrating extensive knowledge of different programming languages. According to client reviews, the company delivers projects timely and effectively, with strong communication skills and the ability to generate more leads through their work. However, clients suggested the addition of a dedicated illustrator to the team.
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$1,000+$25 - $49 / hrFreelancer
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WMFC AGENCY, a SEO services firm, is based in California, California. Their services include Search Engine Optimization and Branding.
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Undisclosed< $25 / hrFreelancer
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Shamim Ahammed and Associates is a Digital Strategy company. They are located in Dhaka, Bangladesh and have small team. They provide Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancer
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Launched in 2021, YouFirst SEO is a SEO company. Their team provides Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr2 - 9Cleethorpes, England
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Headquartered in Cleethorpes, England, Propel Digital Marketing is a web design agency. Established in 2022, the team focuses on Web Design and Branding.
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$1,000+$25 - $49 / hr2 - 9
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Kurup Digital Marketing is a Dubai, United Arab Emirates-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
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Digital Strategy company ilanzo is in LAHORE, Pakistan. They specialize in Digital Strategy and Search Engine Optimization and were established in 2021.
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$1,000+< $25 / hr2 - 9
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Leadnexx is a SEO agency. They offer Search Engine Optimization and Social Media Marketing and are headquartered in Abuja, Nigeria.
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$10,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
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Tanmay.com.bd is a SEO agency. Their small team is located in Dhaka, Bangladesh. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Advertising company Muse Media specializes in Advertising and Public Relations. They were founded in 2010.
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Undisclosed$25 - $49 / hrFreelancer
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Established in 2016, Pamukk Marketing is a Conversion Optimization company. Their team specializes in Conversion Optimization and Digital Strategy.
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$10,000+$150 - $199 / hrFreelancerNew York, NY
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Web design agency The New York Website Designer is headquartered in New York, New York. They specialize in Web Design and Logo.
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$1,000+$100 - $149 / hrFreelancerMarietta, GA
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Your Marketing Lady is a small social media marketing company located in Marietta, Georgia. The team specializes in Social Media Marketing and Web Design.
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$1,000+$200 - $300 / hrFreelancerShively, KY
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Agent Web Media, a SEO company, was launched in 2017. Headquartered in Shively, Kentucky, the team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hrFreelancerDubai, United Arab Emirates
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Syed Fahar, a SEO services firm, was established in 2021. The team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Nairobi, Kenya
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Eujim Solutions Limited is an Other Digital Marketing company. Located in Nairobi, Kenya and Nairobi, Kenya, the team focuses on Other Digital Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Maraimalai Nagar, India
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Blessing Digital Agency is a SEO agency. The Maraimalai Nagar, India-based team specializes in Search Engine Optimization and Graphic Design.
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$1,000+$100 - $149 / hrFreelancerToronto, Canada
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Emanuel P SEO Consultant, a SEO services firm, is located in Toronto, Canada. Established in 2017, the team provides Search Engine Optimization and Branding.
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$1,000+$25 - $49 / hrFreelancer
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See all 1 projectsSEO Consultant | Generative Engine Optimization (GEO) Specialist | AI Search Visibility I help companies get discovered not only on Google but also across AI search platforms like ChatGPT, Gemini,
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$1,000+< $25 / hrFreelancerDhaka, Bangladesh
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See all 1 projectsI am Md Mehedi Hossain, a certified digital marketing expert and government-certified web developer with over four years of hands-on experience. Since 2022, I have delivered strategic online growth
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$1,000+< $25 / hrFreelancerHyderabad, India
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Social Brand Master is a Digital Strategy company. They focus on Digital Strategy and Social Media Marketing and were founded in 2020.
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$1,000+$25 - $49 / hrFreelancer
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Established in 2014, Cyberfy is a web design company. The team focuses on Web Design and Social Media Marketing.
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Undisclosed$25 - $49 / hrFreelancer
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Klickswork is a Mobile & App Marketing company. They are in Noida, India and have small team. Their services include Mobile & App Marketing and Pay Per Click.
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$1,000+< $25 / hrFreelancerPatna, India
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Click Ace is a social media marketing firm. The company is based in Patna, India. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerFranklin, NC
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Digital Strategy company Pro Sense Seo is in Franklin, North Carolina. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hrFreelancerWilmington, NC
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Seaside Digital Marketing is a Content Marketing company. Their team is based in Wilmington, North Carolina. The firm provides Content Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hrFreelancer
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Arc Website Design is a social media marketing company. The team provides Social Media Marketing and Email Marketing, and the agency is in Chicago, Illinois.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.