Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$5,000+$150 - $199 / hr50 - 249
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See all 1 projects"At Actovis Technologies, we specialize in delivering innovative software solutions tailored to meet your unique business needs. With expertise in custom SaaS-based software, mobile app development,
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Undisclosed< $25 / hrFreelancerBengaluru, India
Services provided
See all 1 projectsKanishk Infotech is a leading IT and Marketing Solutions provider specializing in website development, digital marketing, automation, QA testing, and more. We empower businesses
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$100 - $149 / hr50 - 249
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See all 1 projectsiWebins, introduced a work-from-home model and collaborated with developers from around the world to provide IT support. Today, the iWebins team has grown to include 253 freelancers.
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$1,000+$25 - $49 / hr50 - 249Lexington, KY
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See all 1 projectsDazzle Tech is a full-service digital agency dedicated to empowering businesses with innovative, high-performance, and scalable digital solutions. From idea to execution, we deliver everything under
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$1,000+< $25 / hrFreelancer
Services provided
ELITE SEO is a SEO company established in 2011. Headquartered in Madurai, India and India, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerLeeds, England
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Fraser Malyk is a small SEO agency. They provide Search Engine Optimization and Pay Per Click and were founded in 2012.
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$1,000+$25 - $49 / hr50 - 249
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Dicxs7, a midsize Digital Strategy company, is in India. The team provides Digital Strategy and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$50 - $99 / hrFreelancer
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Launched in 2019, SEO Geek Sydney is a SEO agency. The firm focuses on Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hrFreelancerLahore, Pakistan
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AlphaSole Tech, a small Digital Strategy company, is based in Lahore, Pakistan. Their services include Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hrFreelancerAmman, Jordan
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Convertsio is a small Amman, Jordan-based Digital Strategy company. Their services include Digital Strategy and Other Digital Marketing.
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$1,000+$50 - $99 / hr50 - 249
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Kragsol is a web design company. Their team is in Greater Noida, India and Greater Noida, India. The agency specializes in Web Design and Digital Strategy.
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$1,000+< $25 / hrFreelancerRawalpindi, Pakistan
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Extract SEO is a Rawalpindi, Pakistan-based Other Digital Marketing company. Their services include Other Digital Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancerSan Francisco, CA
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David Wabel is a Content Marketing company. They are headquartered in San Francisco, California and have small team of experts. Their services include Content Marketing and Digital Strategy.
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$1,000+$50 - $99 / hrFreelancerIndianapolis, IN
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Headquartered in Indianapolis, Indiana, Sam VanMeter Marketing is an Email Marketing company. Founded in 2020, the team focuses on Email Marketing and Other Digital Marketing.
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$1,000+$50 - $99 / hrFreelancerColorado Springs, CO
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Consulting With Dawson is an Advertising company. The small Colorado Springs, Colorado-based team focuses on Advertising and Pay Per Click. The agency was founded in 2020.
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UndisclosedUndisclosedFreelancerEvans, GA
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Social media marketing firm Jackie Rogers Co. Provides Social Media Marketing and Content Marketing. They were established in 2020.
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$1,000+$100 - $149 / hrFreelancerChesterfield, MO
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Austin Ambrozi is a small Digital Strategy company headquartered in Chesterfield, Missouri. The team offers Digital Strategy and Email Marketing.
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$1,000+$50 - $99 / hrFreelancerNew Farm, Australia
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Racing Line Digital is a SEO agency. Their team is in New Farm, Australia and specializes in Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosedFreelancerKolkata, India
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Social media marketing firm Abhishek - Freelance SEO Expert Consultant Kolkata | SEO Service Provider focuses on Social Media Marketing and Search Engine Optimization. They were founded in 2021.
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$1,000+< $25 / hrFreelancerHyderabad, India
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Digital marketing freelancers is a pay per click agency. The agency is in Hyderabad, India. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Lahore, Pakistan
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Digital Strategy company 7th Web Studio is located in Lahore, Pakistan. They offer Digital Strategy and Social Media Marketing and were established in 2018.
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$1,000+< $25 / hrFreelancerDubai, United Arab Emirates
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Tamer Mamdouh| Digital Marketer, a social media marketing agency, was founded in 2011. The team specializes in Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr50 - 249Madurai, India
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Digital Strategy company SpookyWebs is headquartered in Madurai, India. They provide Digital Strategy and Social Media Marketing.
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$10,000+$50 - $99 / hrFreelancerDoncaster, Australia
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Headquartered in Doncaster, Australia, Joe Penman is a small Advertising company. The team specializes in Advertising and Direct Marketing.
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$1,000+< $25 / hrFreelancerJamnagar, India
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Cosmic Designs is a PPC company. In Jamnagar, India, the firm was established in 2016. Their team specializes in Pay Per Click and Web Development.
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UndisclosedUndisclosedFreelancer
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SEO agency HostPapa was launched in 2016. The team specializes in Search Engine Optimization and Digital Strategy and is in Jodhpur, India.
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UndisclosedUndisclosed50 - 249
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1st Page Rank is a SEO services firm established in 2017. The team offers Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hrFreelancerCanton, OH
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In Canton, Ohio, Social Strategies is a small PPC company. The team offers Pay Per Click and Digital Strategy.
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$1,000+< $25 / hrFreelancer
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EM GROWTH is a SEO services firm. They focus on Search Engine Optimization and Social Media Marketing and were founded in 2022. The company is headquartered in Ben Arous, Tunisia.
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Undisclosed< $25 / hr50 - 249Ahmedabad, India
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Sharp Technolabs, a SEO services firm, is located in Ahmedabad, India. They provide Search Engine Optimization and Web Development.
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Undisclosed$50 - $99 / hr50 - 249Mumbai, India
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Based in Mumbai, India, Marketing Senpai is a midsize SEO company. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Pune, India
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Whitedot Adverts is an Email Marketing company founded in 2017. Their team specializes in Email Marketing and Mobile & App Marketing.
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Undisclosed$25 - $49 / hr50 - 249Fairview, NJ
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American Designers Agency is a SEO services firm. Their midsize team of employees is based in Fairview, New Jersey. Their team provides Search Engine Optimization and Web Development.
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Undisclosed$50 - $99 / hrFreelancerColombo, Sri Lanka
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Rvdperera Data Driven Digital Marketing PVT Limited is a social media marketing company. They were founded in 2016, and their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249
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E-commerce development company Expert Moose was launched in 2010. The agency focuses on E-Commerce Development and Customer Service Outsourcing, and is midsize.
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$1,000+$25 - $49 / hr50 - 249Palo Alto, CA
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Marketing Headquarter, a midsize Digital Strategy company, is located in Palo Alto, California. The team offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Ahmedabad, India
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Jexcore Infotech Private Limited is a midsize SEO agency. Founded in 2017, the team offers Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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Located in Dubai, United Arab Emirates, FSG Media is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$200 - $300 / hr50 - 249Fresno, CA
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Headquartered in Fresno, California, Nova Design Agency is a social media marketing company. They provide Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr50 - 249Karachi, Pakistan
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Advertising company SourceCode was founded in 2016. The midsize team offers Advertising and Branding.
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$1,000+$50 - $99 / hrFreelancerOslo, Norway
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Nystrøm Digital is a Digital Strategy company launched in 2021. The agency specializes in Digital Strategy and Conversion Optimization, and is small.
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$1,000+< $25 / hrFreelancerBlacktown, Australia
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E-Digital Marketing is a branding firm. Their team is based in Blacktown, Australia. The company specializes in Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr50 - 249
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Founded in 2022, Liberty.space is an Advertising company. The team provides Advertising and Social Media Marketing and is headquartered in New York, New York.
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$1,000+$50 - $99 / hr50 - 249Southside, TN
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Outcrowd Agency is a midsize web design company based in Southside, Tennessee. The team provides Web Design and Custom Software Development.
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UndisclosedUndisclosedFreelancerPhiladelphia, PA
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Golden Griffin is a small Philadelphia, Pennsylvania-based pay per click company. The team offers Pay Per Click and Advertising.
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$10,000+$50 - $99 / hr50 - 249Mississauga, Canada
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OrbioSoft Technologies is a social media marketing company launched in 2016. Their services include Social Media Marketing and Advertising.
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$5,000+$50 - $99 / hrFreelancer
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Small Digital Strategy company Scale Marketing, is located in North Tumbulgum, Australia. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Lahore, Pakistan
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Digi Transmo is a Digital Strategy company founded in 2020. The team offers Digital Strategy and Branding and is based in Lahore, Pakistan.
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$1,000+$50 - $99 / hrFreelancerSpruce Grove, Canada
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Dock & Door SEO is a SEO company. Their small team is located in Spruce Grove, Canada and focuses on Search Engine Optimization and Content Marketing. The company was launched in 2021.
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$1,000+$50 - $99 / hr50 - 249
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GenicPixels PTY LTD is a midsize graphic design agency. Launched in 2020, the team specializes in Graphic Design and Web Development.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.