Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$5,000+$150 - $199 / hr2 - 9
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Flow Creative Agency is an Advertising company. They focus on Advertising and Branding and were founded in 2019. The company is headquartered in Bateau Bay, Australia.
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Undisclosed< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Established in 2019, Deep Freelancer is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+$100 - $149 / hr2 - 9
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H. F. Partlow Web Development is a small Charleston, South Carolina-based web design company. The team offers Web Design and Web Development.
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$1,000+Undisclosed2 - 9Birmingham, AL
Services provided
The Atomic Agency is a Digital Strategy company. The Birmingham, Alabama-based firm provides Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Harrisburg, PA
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Blend IM LLC is a SEO services firm. They are headquartered in Harrisburg, Pennsylvania and have small team. They specialize in Search Engine Optimization and Web Design.
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$1,000+$300+ / hr2 - 9Wood Village, OR
Services provided
Small public relations company Inches Make Miles, is based in Wood Village, Oregon. The team specializes in Public Relations and Social Media Marketing.
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$1,000+$100 - $149 / hrFreelancerWeymouth, MA
Services provided
Roaring Fork Marketing LLC is a small SEO agency launched in 2023. Their services include Search Engine Optimization and Fractional CMO Services.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosed10 - 49Surat, India
Services provided
See all 1 projectsMetaloop Marketing is one of the best digital marketing agency in India. We globally provide complete Digital Marketing, SEO, PPC, SMO and ORM at affordable prices.
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$1,000+$25 - $49 / hr10 - 49Naucalpan de Juárez, Mexico
Services provided
Shai, Agencia Digital is a PPC agency. Established in 2009, the agency focuses on Pay Per Click and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr50 - 249Atlanta, GA
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See all 2 projectsWe are a leading web marketing agency in USA – providing end-to-end web development and digital marketing services that bring your marketing goals to life. Established in 2016, we have been
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$1,000+< $25 / hr50 - 249Ahmedabad, India
Services provided
See all 1 projectsDNG WEB DEVELOPER is Ahmedabad based #1 website developer in India. We are prominent website designing and Web Developing company in Ahmedabad, Gujarat, India having 10+ Years experience in web
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$1,000+< $25 / hr50 - 249Jaipur, India
Services provided
See all 1 projectsMake your website stand out with the best website development services we have at GIT Infosys. Create lasting impressions through exceptional web designing and web development and make your business
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsBook Publishing Xperts helps authors transform their manuscripts into professionally published books. We offer expert editing, book design, self-publishing, and marketing services, providing
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$1,000+$25 - $49 / hr50 - 249
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See all 4 projectsDigienter offers a range of digital marketing services, including SEO, web design, and online reputation management. Clients appreciate their industry expertise, professionalism, and cost-effective solutions. While Pay Per Click services such as Google Ads or CPC are not explicitly mentioned in the reviews, Digienter's strong reputation in digital marketing suggests they could be a reliable partner in the paid search domain.
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$1,000+< $25 / hr50 - 249
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See all 3 projectsLaw Lifters is a premier digital marketing agency dedicated exclusively to law firms and legal professionals. They offer a full range of services, including Administrative Assistant support, brand
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$1,000+< $25 / hr50 - 249Delhi, India
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See all 2 projectsSEO India Higherup specializes in SEO, SMO, and web development services, with a focus on enhancing website rankings and promoting businesses on Google. Clients commend the company for its high-value services, strategic expertise, and effective project management, noting that they consistently meet deadlines and align closely with client needs. Overall, the reviews reflect satisfaction with the tailored strategies and outcomes achieved.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsBeetle Branding studio offers comprehensive digital marketing services, including responsive web design, responsive email template creation, and WordPress development. Client feedback consistently highlights their technical expertise, exceptional attention to detail, and professional project management, resulting in high client satisfaction and successful project outcomes.
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$5,000+Undisclosed50 - 249
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See all 1 projectsAs a results-driven digital marketing agency, we help ambitious brands scale with smart strategies, high-converting funnels, and powerful creatives that cut through the noise.Our Services
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$1,000+< $25 / hr50 - 249Sahibzada Ajit Singh Nagar, India
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See all 1 projectsAdAired Digital Media is pioneered in digital advertising. We have started our journey since 2017 and have become world leader in Email Marketing, SEO, SEM, SMM and IT enabled services. We are
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsYour Digital Success Partner At Online IT Solutions, we’re all about helping your business succeed online. Our team crafts smart, customized strategies to boost your digital presence and drive
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$1,000+$25 - $49 / hrFreelancer
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See all 1 projectsAt Animations Software, we pride ourselves on being a full-service digital marketing agency that has been helping businesses succeed since 2022.
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$10,000+$25 - $49 / hr50 - 249
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See all 1 projectsCoTask is the right strategic digital marketing agency to provide you with a solution that brings the desired digital presence to your business. We empower your business to get desired engagement,
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UndisclosedUndisclosed50 - 249Sahibzada Ajit Singh Nagar, India
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Headquartered in Sahibzada Ajit Singh Nagar, India and Palmetto Bay, Florida, City Innovates is a SEO agency. They focus on Search Engine Optimization and Web Design.
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$50,000+Undisclosed50 - 249Sahibzada Ajit Singh Nagar, India
Services provided
Launched in 2007, iCode Breakers is a website development company. The team specializes in Web Development and E-Commerce Development and is in Sahibzada Ajit Singh Nagar, India.
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$5,000+$25 - $49 / hr50 - 249C, India
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The Himalayan ROI is a midsize C, India-based Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hrFreelancerRajkot, India
Services provided
Founded in 2018, Enkrishiv is a SEO agency. The team specializes in Search Engine Optimization and Pay Per Click and is in Rajkot, India.
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Undisclosed$100 - $149 / hr50 - 249München, Germany
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Launched in 2013, SLASH.DIGITAL is a social media marketing company. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr50 - 249Oakbrook Terrace, IL
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AMBC Technologies, a midsize social media marketing firm, is in Oakbrook Terrace, Illinois and Madurai, India. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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Tomsher Technologies, a web design agency, provide Web Design and Web Development. They were established in 2012.
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UndisclosedUndisclosed50 - 249Santa Clara, CA
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WebCaptive Inc is a Santa Clara, California-based SEO company. The team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Bhubaneswar, India
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SEO agency Qtonix Software Pvt Ltd was founded in 2012. Based in Bhubaneswar, India, the team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerWindsor, Canada
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Christopher Pressey Design Inc. Is a graphic design agency headquartered in Windsor, Canada. They focus on Graphic Design and Pay Per Click and were founded in 2000.
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$1,000+< $25 / hrFreelancerDelhi, India
Services provided
Founded in 2018, Thewebcliq is a PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed50 - 249Udaipur, India
Services provided
Orionators is an Advertising company. Established in 2019, their team specializes in Advertising and Branding.
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$1,000+< $25 / hr50 - 249Dubai, United Arab Emirates
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Niwasti, an Advertising company, is located in Dubai, United Arab Emirates. They specialize in Advertising and Branding.
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$250,000+$300+ / hrFreelancerTuscaloosa, AL
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Paris Vega Media is a Tuscaloosa, Alabama-based Digital Strategy company. Launched in 2006, the team focuses on Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr50 - 249New Delhi, India
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Codifica Design Studio is a Content Marketing company. They are located in New Delhi, India and have midsize team. Their services include Content Marketing and Mobile App Development.
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$1,000+$25 - $49 / hrFreelancerAlberobello, Italy
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Spylanditalia is a small Content Marketing company. They specialize in Content Marketing and Digital Strategy and were founded in 2019.
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$1,000+$50 - $99 / hr50 - 249Peeramcheru, India
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Theta Monitor is a midsize Content Marketing company established in 2016. Their team specializes in Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed50 - 249Kolkata, India
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Based in Kolkata, India, Webvio Technologies Private Limited is an UX design company. The team focuses on UX/UI Design and Content Marketing.
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$1,000+Undisclosed50 - 249Hyderabad, India
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SEO agency Accuprosys Global Pvt Ltd is located in Hyderabad, India. They offer Search Engine Optimization and Pay Per Click and were founded in 2008.
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$1,000+< $25 / hr50 - 249Mumbai, India
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Mediaqart Technologies is a Digital Strategy company. They are headquartered in Mumbai, India. Their team specializes in Digital Strategy and Marketing Strategy.
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$1,000+$50 - $99 / hr50 - 249Ghaziabad, India
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Branding Rise is a midsize Digital Strategy company based in Ghaziabad, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Surat, India
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Infizius is a social media marketing agency founded in 2019. The team provides Social Media Marketing and Content Marketing and is based in Surat, India.
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$1,000+< $25 / hr50 - 249Paris, France
Services provided
C2 CORNER is a Digital Strategy company launched in 2014. Their team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Digital Strategy company Nexo Designs is in New York, New York. They focus on Digital Strategy and Social Media Marketing and were founded in 2016.
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$1,000+$25 - $49 / hr50 - 249Indore, India
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Mactosys is an Indore, India-based Market Research company. They focus on Market Research and Digital Strategy.
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$1,000+Undisclosed50 - 249Delhi, India
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Delicious Web Pvt Ltd is a SEO services firm established in 2014. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Singapore
Services provided
PCL Technologies Pvt Ltd is a midsize SEO agency. Founded in 2000, the team offers Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed50 - 249San Jose, CA
Services provided
Hashtag Biz Solutions is a Content Marketing company. The team specializes in Content Marketing and Other Digital Marketing, and the agency is located in San Jose, California.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.