Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+< $25 / hr250 - 999Dubai, United Arab Emirates
Services provided
Content Marketing company Appyance Technology is based in Dubai, United Arab Emirates. They offer Content Marketing and Email Marketing.
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$5,000+$200 - $300 / hr250 - 999Ephraim, UT
Services provided
Social media marketing firm Marketing Stealth was launched in 2019. The team specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$200 - $300 / hr250 - 999
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Custom software development firm Infiflex Technologies was launched in 2007. The team offers Custom Software Development and Web Development and is in Chakpachuria, India.
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$1,000+$100 - $149 / hr250 - 999
Services provided
Web and Seo Flix , a branding firm, is in Prosper, Texas. Their services include Branding and Marketing Strategy.
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$1,000+< $25 / hr250 - 999
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Pixstreet is a web development company. They are headquartered in Dubai, United Arab Emirates and have midsize team. They specialize in Web Development and Market Research.
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$5,000+$25 - $49 / hr250 - 999
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Founded in 2024, More Cursor is a web design company. Located in , the team offers Web Design and UX/UI Design.
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$1,000+$50 - $99 / hr250 - 999
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Advertising company Ranked On 1 focuses on Advertising and Branding. They are headquartered in Kansas City, Missouri.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr250 - 999
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Midsize SEO company Remote Hive Ltd, is headquartered in Lahore, Pakistan. Their services include Search Engine Optimization and Digital Strategy.
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$10,000+$50 - $99 / hr2 - 9Abuja, Nigeria
Services provided
See all 1 projectsKM Consulting Nigeria offers services in web portal design, development, and digital marketing. Overall feedback highlights their professionalism, effective workflow, and strong project execution, resulting in a significant online presence and awareness for their clients. The company is noted for its top-notch graphic content, time management, and excellent project delivery.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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Undisclosed$25 - $49 / hr2 - 9
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See all 1 projectsSC Happy Web SRL provides custom development solutions, notably utilizing Laravel, and is recognized for its excellent marketing and development skills. Feedback highlights their timely delivery of high-quality work and effective communication, resulting in impressive project outcomes. The company is praised for both their technical and project management capabilities, with no noted areas for improvement.
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$1,000+< $25 / hr50 - 249New Delhi, India
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JoomDev is a web development company headquartered in New Delhi, India. Their services include Web Development and Search Engine Optimization.
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$5,000+$25 - $49 / hr50 - 249
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Orgânica Digital is a branding firm. Their midsize team is located in Rio grade do sul, Brazil and offers Branding and Digital Strategy. The firm was launched in 2007.
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UndisclosedUndisclosed50 - 249Boston, MA
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Launched in 1995, Neoscape is a branding agency. The midsize team specializes in Branding and Graphic Design.
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$5,000+Undisclosed50 - 249Santa Barbara, CA
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Refuel Agency is an Advertising company. Established in 1987, the firm is headquartered in Santa Barbara, California and New York, New York. Their team offers Advertising and Email Marketing.
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$1,000+< $25 / hr50 - 249New Delhi, India
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DataSlexIndia is a midsize New Delhi, India-based application development firm. The team focuses on Mobile App Development and Web Development.
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$1,000+$100 - $149 / hr50 - 249Karachi, Pakistan
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Established in 2018, Laraib Rabbani is a social media marketing company. The company provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249Chennai, India
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Located in Chennai, India and Gurugram, India, Social Beat is a Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Pune, India
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Founded in 2011, A2 Digital - Digital Marketing Agency is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Founded in 2020, ADL Services is a small social media marketing agency located in Ariara, Bangladesh. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hrFreelancer
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RACIO LAB is a branding firm. They are headquartered in Matara, Sri Lanka and have small team of experts. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerAlexandria, KY
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Altra, a social media marketing agency, is in Alexandria, Kentucky. They provide Social Media Marketing and Content Marketing.
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$5,000+$150 - $199 / hr50 - 249
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Launched in 2008, Crafted is a web development firm. Their services include Web Development and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9Houston, TX
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Launched in 2022, Lucius King | Digital Marketing & Business Consulting is a SEO services firm. The small team provides Search Engine Optimization and Branding.
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UndisclosedUndisclosed2 - 9
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Digital Paltan , a social media marketing firm, is headquartered in Vadodara, India. They provide Social Media Marketing and Email Marketing and were launched in 2023.
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$1,000+< $25 / hr2 - 9Karachi, Pakistan
Services provided
Pragmatic Reach | IT Services & Digital Marketing Agency is a branding company launched in 2019. The firm offers Branding and Digital Strategy, and is small.
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$10,000+$150 - $199 / hr2 - 9Fort Myers, FL
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Cohen Creative Designs is a branding agency. Established in 2013, the firm is in Fort Myers, Florida. Their team specializes in Branding and Public Relations.
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$1,000+< $25 / hr10 - 49Meerut, India
Services provided
Techdost Service Pvt Ltd is a small web design agency based in Meerut, India. The team focuses on Web Design and Product Design.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Headquartered in San Diego, California, Dental Canz is a social media marketing company. The team provides Social Media Marketing and Advertising.
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$1,000+Undisclosed10 - 49Surry Hills, Australia
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Launched in 2016, Sinorbis is a SEO agency. The agency offers Search Engine Optimization and Web Development.
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$1,000+< $25 / hrFreelancerLahore, Pakistan
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The GM Adverts, a SEO agency, is headquartered in Lahore, Pakistan. Launched in 2019, the team focuses on Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hr2 - 9Greenwood, SC
Services provided
IanHarris.co is a web design company established in 2022. In Greenwood, South Carolina, the team specializes in Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Edison, NJ
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See all 1 projectsRed Feather Solutions LLC is an e-commerce management company. Feedback indicates dissatisfaction, with 100% negative reviews highlighting issues such as poor product management, unresponsiveness, and unsuccessful outcomes. Clients report misleading claims and financial losses, emphasizing the need for improved professionalism and transparency.
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$1,000+< $25 / hr10 - 49Mysuru, India
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Launched in 2014, Vlookup Business Solutions Pvt Ltd is an IT managed services company. The team focuses on IT managed services and Accounting.
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$1,000+$100 - $149 / hr10 - 49Lagos, Nigeria
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Small social media marketing company Uptimumplus Technologies, is headquartered in Lagos, Nigeria. The team offers Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hrFreelancer
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Web design company Callsign Alpha Marketing Agency was founded in 2018. The agency specializes in Web Design and Social Media Marketing, and is small.
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$5,000+$50 - $99 / hr50 - 249Minneapolis, MN
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FLY Marketing Agency is a branding agency. The firm is in Minneapolis, Minnesota and Yerevan, Armenia. Their team provides Branding and Market Research.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsUnlock Digital Brilliance with Nuwizo: Transformative Solutions for Your Brand's Success!Step into the world of digital brilliance with Nuwizo! As your trusted digital marketing partner, we redefine
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
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See all 1 projectsBest SEO Services Hyderabad – We Drive Traffic, Sales, and Growth for Your Business Every Day! BeTopSEO is the best SEO service in Hyderabad that you can find! We guarantee your business growth
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UndisclosedUndisclosed10 - 49Mumbai, India
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See all 1 projectsDigital Consulting Pandit is a leading Digital Marketing Agency in Thane established in 2015 and within this period we have served 100+ clients across the Globe. We are committed to
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Undisclosed< $25 / hr10 - 49
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See all 4 projectsDigit Pulp is a Bangladesh-based AI-driven digital marketing company focused on branding, excellence, and digital marketing services. Digit Pulp and our team of brand-building professionals are on a
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Undisclosed$25 - $49 / hr10 - 49Indore, India
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See all 2 projectsThe Digital Soda specializes in paid social media advertising, website development utilizing modern technologies, and SEO services. Client feedback highlights their cooperative nature, effective communication, and in-depth digital marketing expertise. The company is praised for achieving significant improvements in brand awareness and website traffic, demonstrating their capability to deliver measurable results.
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$1,000+< $25 / hr10 - 49Noida, India
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See all 1 projectsMeme Marketing specializes in social media marketing, focusing on audience engagement through Facebook and Instagram. Reviews consistently highlight the team's transparency, sincere commitment to deliverables, and effective workflow. Overall, clients find the company supportive and impressive, particularly for their creative approach to content and audience building.
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Undisclosed< $25 / hr2 - 9
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See all 1 projectsCash Giga offers services in marketing, including Pay Per Click (PPC) and creative design, helping clients achieve significant reach through cost-effective strategies like Google Ads. Reviewers highlight their impressive project management and the substantial increase in inquiries generated for clients, underscoring their proficiency in PPC and paid search.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsTechnovate relies on innovation, knowledge, technology and a dedicated team to provide a complete digital marketing solution. We specialize in providing a customized solution to small, medium and
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$5,000+< $25 / hr10 - 49
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See all 1 projectsInfyapp Development Private Limited is a premier provider of mobile app development, digital marketing, and website design & development services in India. Established with a commitment to
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UndisclosedUndisclosed10 - 49Gandhipuram, India
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Designosoft is a web design agency. Headquartered in Gandhipuram, India, their team provides Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Bengaluru, India
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SEO eXpertz is an UX agency launched in 2010. Headquartered in Bengaluru, India, the team provides UX/UI Design and Conversion Optimization.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
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Emirates Digital Marketing is an Affiliate Marketing company. The Dubai, United Arab Emirates-based team focuses on Affiliate Marketing and Web Development.
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$1,000+Undisclosed10 - 49
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Mastodon Media is a small Seattle, Washington-based web design agency. The team specializes in Web Design and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Erbil, Iraq
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Advertising company Edicoo Advertising, Media Planning, Buying, Digital Marketing Agency was founded in 2008. The firm specializes in Advertising and Media Planning & Buying, and is small.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.