Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads and Search Engine Marketing. Overall, the company received 88% positive feedback for their proactive project management and ability to achieve measurable outcomes, such as increased lead quality and reduced Cost Per Lead (CPL). However, 12% of reviews indicated dissatisfaction with their performance and financial practices, particularly for larger budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Boon Xpress is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and were founded in 2019.
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UndisclosedUndisclosed2 - 9
Services provided
GHM Digital Marketing is a social media marketing firm. Established in 2025, their team provides Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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$1,000+Undisclosed2 - 9
Services provided
Conductive Web is a small SEO agency. Launched in 2022, the team provides Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Navees Infotech is a social media marketing firm. Founded in 2015, the company is headquartered in New York, New York. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Opus & Co. Marketing, a branding firm, was launched in 2024. The team focuses on Branding and Marketing Strategy and is located in Sacramento, California.
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UndisclosedUndisclosed2 - 9Panipat, India
Services provided
Headquartered in Panipat, India, DiziGo Digital Marketing & E-commerce Solutions Agency is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Birmingham, England
Services provided
Founded in 2022, WebFabricant is a small SEO services firm. Their team provides Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 108 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, offering services such as Google Ads and Paid Media management. The company consistently receives positive feedback, with about 83% of reviewers praising their professionalism, effective project management, and ability to generate significant ROAS. While there are suggestions for improved content alignment, clients appreciate Mavlers' strategic expertise and responsiveness.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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$1,000+< $25 / hr2 - 9
Services provided
Alifyahussain is a Karachi, Pakistan-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Digitally Dive, a social media marketing firm, was founded in 2018. Headquartered in Ahmedabad, India, the team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, including managing Google Ads and other online ad campaigns. The firm is highly regarded for its professionalism, timely delivery, and strategic approach, with 89% of reviewers praising its impressive results in generating quality leads and optimizing advertising strategies. However, 11% of feedback notes concerns about contract transparency and service consistency over time.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9
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Truleeinnovate, a social media marketing firm, is located in banglore, India. Established in 2023, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Gorakhpur, India
Services provided
Located in Gorakhpur, India, Digital Bull is a small social media marketing firm. The team specializes in Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9London, England
Services provided
Branding agency No Name Digital was founded in 2015. The team offers Branding and Social Media Marketing and is located in London, England.
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$1,000+$150 - $199 / hr2 - 9
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Herjoo Online Solutions is a Conversion Optimization company. The company is based in Alberton, South Africa. Their team focuses on Conversion Optimization and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Headquartered in Budapest, Hungary, DreamCatapult is a Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
500 Marketing is a small social media marketing firm. Launched in 2024, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
AJ Digital Lead is a social media marketing firm. The Wollongong, Australia-based team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Johannesburg, South Africa
Services provided
SEO services firm Founders Box Digital Solutions is based in Johannesburg, South Africa. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ottawa, Canada
Services provided
Knowledge Based Consulting Incorporated is a branding firm. The team provides Branding and Social Media Marketing and is in Ottawa, Canada.
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UndisclosedUndisclosed2 - 9
Services provided
Conversion Optimization company Focus Ads is headquartered in Viña del Mar, Chile. Launched in 2024, the team offers Conversion Optimization and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Semroi SRL is a CLUJ NAPOCA, Romania-based SEO company. They provide Search Engine Optimization and Pay Per Click and were launched in 2020.
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Undisclosed$50 - $99 / hr2 - 9
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Positive Digital Footprint, a Conversion Optimization company, was founded in 2025. They provides Conversion Optimization and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
Services provided
The Rogers Marketing Group is a Digital Strategy company located in Austin, Texas and New York, New York. Launched in 2023, the team provides Digital Strategy and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
Services provided
Brand Egos Digital is a social media marketing firm. They were launched in 2022 and focus on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
In Hyderabad, India, MNirvana Consulting Services LLP is a small social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Rio de Janeiro, Brazil
Services provided
Branding company Great Sales Digital Marketing was launched in 2018. The team offers Branding and Marketing Strategy.
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$1,000+< $25 / hr2 - 9
Services provided
Pixel Web SEO is a Digital Strategy company. They were established in 2024 and focus on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Divit Softlabs Private Limited, a Digital Strategy company, is headquartered in Kochi, India. They focus on Digital Strategy and Social Media Marketing and were established in 2020.
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Undisclosed$100 - $149 / hr2 - 9Saskatoon, Canada
Services provided
Launched in 2020, Mango Madness Digital Agency Ltd. Is a social media marketing agency. Based in Saskatoon, Canada, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
New Vision Group, a social media marketing firm, provides Social Media Marketing and Search Engine Optimization. The agency is based in Lake City, Florida.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Cr8tive Digital is a Bolton, England-based web development firm. They provide Web Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Plumbing Marketers is a social media marketing agency. They provide Social Media Marketing and Conversion Optimization and are headquartered in hasilpur, Pakistan.
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UndisclosedUndisclosed2 - 9
Services provided
Social media marketing company NextGenTechnologies LLC FZ is located in Dubai, United Arab Emirates. They offer Social Media Marketing and Pay Per Click and were launched in 2024.
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$1,000+$25 - $49 / hr2 - 9İstanbul, Türkiye
Services provided
Granobra is a social media marketing company. Their team is based in İstanbul, Türkiye. The company offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Agência de Marketing Digital, a small Content Marketing company, is located in Vila da Penha, Brazil. Their services include Content Marketing and Conversion Optimization.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Senwired, a Digital Strategy company, specializes in Digital Strategy and Social Media Marketing. The agency is located in London, England.
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UndisclosedUndisclosed2 - 9
Services provided
Social media marketing agency Evans Above is based in Sandbach, England. They offer Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2014, Bits and Bytes IT Solution - Seo Company in Noida is a social media marketing firm. The agency provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Northampton, England
Services provided
Eduportalz is a Market Research company established in 2023. Their services include Market Research and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
DigiTrixy is a social media marketing agency. Located in Kanpur, India, the firm provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Vaughaun Toronto, Canada
Services provided
RadialNorth is a social media marketing company founded in 2025. The company offers Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Launched in 2020, femfusion infotech is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
The Quick SEO is a SEO services firm founded in 2023. The company offers Search Engine Optimization and Pay Per Click, and is small.
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$1,000+Undisclosed2 - 9Queens, NY
Services provided
Alvonso Marketing Agency is a social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and were founded in 2023.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Neteasy Technologies Pvt. Ltd. Is a social media marketing agency. The Delhi, India-based company focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Florence, AL
Services provided
Red Canary Marketing is a social media marketing company. Founded in 2016, the firm is located in Florence, Alabama. Their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Aadi Digital Office, an Advertising company, was launched in 2020. The team focuses on Advertising and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Sumxmedia Pvt Ltd is a branding company. The firm is in Delhi, India. Their team specializes in Branding and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
SEO Munch, a small social media marketing firm, is headquartered in Sahibzada Ajit Singh Nagar, India. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Peristeri, Greece
Services provided
Internet Lab Digital Agency is an Email Marketing company. The Peristeri, Greece-based company offers Email Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Conversion Storm is an Edinburgh, Scotland-based Conversion Optimization company. The team offers Conversion Optimization and Search Engine Optimization.
Read more
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
36/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.