Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsBy understanding the indivisual customer's requirement, our team is designed to provide the best options, through a great market research and the best medhods fit for that business.
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Undisclosed$100 - $149 / hr2 - 9Saskatoon, Canada
Services provided
See all 1 projectsMango Madness Digital Agency is a leading Saskatoon based agency specialising in web design, Google PPC, SEO and Reputation Management just to name a few. We are experts in sales training as our
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+< $25 / hr2 - 9Chandigarh, India
Services provided
See all 1 projectsAt B2B SEO Company, we see SEO as more than rankings, visitors, or even leads — it’s about building a predictable revenue engine. Our process is designed to solve the biggest growth problem B2B
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$1,000+$25 - $49 / hr2 - 9Vallivattom, India
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See all 1 projectsWe are a trusted digital marketing company in India, dedicated to helping businesses grow with innovative strategies and measurable results. As a team of experienced professionals, we bring together
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$10,000+$25 - $49 / hr2 - 9
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See all 1 projectsFiverrMasters is a full-service digital agency committed to helping businesses grow and succeed online. We specialize in custom web development, digital marketing, and design solutions tailored
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Undisclosed< $25 / hr2 - 9
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See all 1 projectsIndia Digitech Innovation is a results-driven website design, web development, and digital marketing agency in Delhi (East of Kailash), New Delhi. We help startups, small businesses, and growing
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsProgix Technologies LLP is a full-service technology solutions provider dedicated to helping businesses navigate the digital landscape. With a strong focus on innovation and delivering
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 89 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$1,000+$25 - $49 / hr2 - 9Dubai, United Arab Emirates
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See all 1 projectsNile Nexus is a specialized agency providing a comprehensive suite of online marketing services to businesses and organizations aiming to fortify their digital presence, enhance brand visibility,
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Undisclosed< $25 / hr2 - 9
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See all 1 projectsМоре Коду — українська агенція з розробки сайтів, дизайну та цифрового маркетингу. Ми сертифіковані
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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Undisclosed$25 - $49 / hr2 - 9Rangpur, Bangladesh
Services provided
See all 1 projectsSpariqo is a professional, full-service digital marketing agency dedicated to helping businesses grow with clarity, strategy, and measurable results. With more than three years of experience,
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UndisclosedUndisclosed2 - 9
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See all 1 projectsSEO Master Agency specializes in advanced digital marketing and search engine optimization (SEO) strategies designed to maximize visibility across traditional search engines and emerging AI-powered
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$10,000+< $25 / hr2 - 9
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See all 2 projectsEstratdigi offers services including keyword research, SEO strategy implementation, competitor analysis, and marketing strategy to enhance brand visibility and generate organic leads. Reviews highlight increased website traffic, improved search engine rankings, and effective collaboration. Clients praise Estratdigi's dedication to quality work and outcomes, with no noted areas for improvement.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsAt branddesigner.ca, we are a professional branding and digital marketing agency focused on helping businesses generate leads and sales online. Our team is dedicated to building trust-based
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
See all 1 projectsDigital With Ai specializes in managing pay-per-click (PPC) advertising campaigns, including keyword selection, ad copywriting, and campaign optimization. Clients have praised their consistent delivery of high-quality results, innovative strategies, and focus on maximizing return on investment (ROI) through effective paid search methods like Google Ads, while noting no significant areas for improvement.
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Undisclosed< $25 / hr2 - 9
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See all 1 projectsFirstflyn Software Pvt Ltd specializes in website creation, social media marketing, and business tool integration. Reviews highlight their strong dedication to understanding client needs, providing customized solutions, and impressive project management. Clients appreciate their attention to detail and effective communication, although quicker updates during critical stages could improve efficiency. Overall, they deliver strong organizational skills and a commitment to project success.
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UndisclosedUndisclosed2 - 9Missoula, MT
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See all 1 projectsDigital Marketing Agency specializing in social media marketing, social media management, search engine optimization and digital marketing services in Missoula & beyond.Our team crafts
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$1,000+$100 - $149 / hr2 - 9Denver, CO
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See all 1 projectsYour law firm needs more than a website and some keywords—it needs a strategy designed to drive measurable growth. At Webmasons Marketing, we specialize in helping law firms rank higher on Google,
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Undisclosed$25 - $49 / hr2 - 9
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See all 1 projectsAt Bhardwaj Solutions, we are a leading digital marketing company specializing in performance marketing, website development, and search engine optimization (SEO). As
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Undisclosed$25 - $49 / hr2 - 9
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See all 1 projects<p class="ds-markdown-paragraph">Founded by <strong>Preet Kalirona</strong>, Preet Web Vision is a full-service digital agency specializing in high-converting websites,
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Undisclosed$25 - $49 / hr2 - 9
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See all 1 projectsStand-Up.Marketing is a Dallas-based digital marketing agency helping small businesses grow with clarity and confidence. We specialize in custom strategies for SEO, paid advertising (PPC), website
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Undisclosed< $25 / hr2 - 9
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Optimuz Solutions is a SEO agency. They are in Chennai, India and have small team of experts. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9
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Appyness is an Austin, Texas-based Mobile & App Marketing company. They focus on Mobile & App Marketing and Pay Per Click and were founded in 2017.
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$5,000+$50 - $99 / hr2 - 9Nashville, TN
Services provided
Nacke Media is a Content Marketing company. The small Nashville, Tennessee-based team provides Content Marketing and Pay Per Click. The company was established in 2011.
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$1,000+$50 - $99 / hr2 - 9Frisco, TX
Services provided
Clutter Desk is a small Frisco, Texas-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2016, FlareRider Digital Marketing is a Mobile & App Marketing company. Their services include Mobile & App Marketing and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Indianapolis, IN
Services provided
WCN Digital is a Conversion Optimization company. Established in 2011, their team offers Conversion Optimization and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Brooklyn, NY
Services provided
Marco Media, a Digital Strategy company, was founded in 2012. The small team offers Digital Strategy and Social Media Marketing.
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$5,000+Undisclosed2 - 9Crompond, NY
Services provided
Headquartered in Crompond, New York, Bash Web Consulting SEO is a SEO company. They specialize in Search Engine Optimization and Web Design and were launched in 2011.
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$5,000+$150 - $199 / hr2 - 9Asheville, NC
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BrandGrow is a CRM consulting and SI company. The company is headquartered in Asheville, North Carolina and New York City, New York. Their team focuses on CRM consulting and SI and Digital Strategy.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
9ZMedia is a SEO agency located in New Delhi, India. They provide Search Engine Optimization and Web Design and were launched in 2015.
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Undisclosed$150 - $199 / hr2 - 9Reykjavík, Iceland
Services provided
Located in Reykjavík, Iceland and Reykjavík, Iceland, Inntak Digital is a small Digital Strategy company. The team provides Digital Strategy and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Zürich, Switzerland
Services provided
Exsisto is a SEO services firm. Established in 2007, the company offers Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Singapore, Singapore
Services provided
Located in Singapore, Singapore, Roots Digital Media is a Digital Strategy company. The team offers Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Lapu-Lapu City, Philippines
Services provided
Conversion Optimization company Web Solutions PH was established in 2016. The firm provides Conversion Optimization and Digital Strategy.
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$1,000+< $25 / hr2 - 9Jaipur, India
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Branding agency PPC SPROUT is based in Jaipur, India. The team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Maracaibo, Venezuela
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Mobile & App Marketing company Web Marketing Venezuela is in Maracaibo, Venezuela. The team provides Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bacolod, Philippines
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Conversion Optimization company Volfyre Digital Marketing Agency was established in 2016. The team specializes in Conversion Optimization and Pay Per Click.
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$250,000+$100 - $149 / hr2 - 9Amman, Jordan
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Earth Branch is a Digital Strategy company. The firm is in Amman, Jordan. Their team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Amman, Jordan
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Located in Amman, Jordan, Ghanem Marketing is a small Digital Strategy company. Their services include Digital Strategy and Business Consulting.
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$1,000+Undisclosed2 - 9Hamilton, New Zealand
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Billion Audience is a social media marketing company. The Hamilton, New Zealand-based agency was established in 2022. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Reds Digital Agencia, a small Digital Strategy company, is located in Mexico City, Mexico. The team offers Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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SEO company SEO Representative is located in Heredia, Costa Rica. They specialize in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Leeds, England
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Bula Marketer, a PPC company, is located in Leeds, England. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9
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Twirel is a branding firm. Located in Birmingham, England, their small team specializes in Branding and Pay Per Click. The firm was established in 2015.
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$5,000+Undisclosed2 - 9Sofia, Bulgaria
Services provided
MD WebWare Ltd. Is a Digital Strategy company. In Sofia, Bulgaria and Berlin, Germany, the firm was established in 2018. Their services include Digital Strategy and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
Agencio is a small Conversion Optimization company. Founded in 2013, the team specializes in Conversion Optimization and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Montréal, Canada
Services provided
Headquartered in Montréal, Canada, Slash Media Agency is a small Advertising company. The team specializes in Advertising and Pay Per Click.
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$5,000+$200 - $300 / hr2 - 9
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Social media marketing firm Relevant Media was launched in 2016. The team provides Social Media Marketing and Digital Strategy and is in London, England.
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UndisclosedUndisclosed2 - 9
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Digital Mayhem, a small software development company, is based in Canada. Their services include Custom Software Development and UX/UI Design.
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$1,000+$100 - $149 / hr2 - 9
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Launched in 2018, Optimization.my is a SEO company. Based in Malaysia, the team specializes in Search Engine Optimization and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.