Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Established in 2019, 3Viewsdm is a Digital Strategy company. The company provides Digital Strategy and Pay Per Click, and is small.
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$1,000+< $25 / hr10 - 49Pimpri-Chinchwad, India
Services provided
MediaG is a PPC company established in 2019. The team focuses on Pay Per Click and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+$300+ / hr10 - 49London, England
Services provided
BARK.London is a Digital Strategy company. They focus on Digital Strategy and Pay Per Click and were launched in 2019. The company is in London, England.
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$5,000+$50 - $99 / hr10 - 49Islamabad, Pakistan
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Web development company in Pakistan is a social media marketing agency in Islamabad, Pakistan. Launched in 2017, the team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Panchkula, India
Services provided
Founded in 2015, Click SEO Services is a SEO company. The team provides Search Engine Optimization and Content Marketing.
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$5,000+< $25 / hr2 - 9Kanpur, India
Services provided
GLOBAL UNITED SERVICES, a phone answering service, focuses on Call Center Services and Marketing Strategy. The firm is in Kanpur, India.
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$10,000+$50 - $99 / hr2 - 9Indore, India
Services provided
Medhaavi Digital LLP is a Content Marketing company. Founded in 2020, the team specializes in Content Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC), Google Ads, and paid media strategies. Reviews highlight their ability to improve lead quality and decrease cost per acquisition, with 90% of feedback praising their communication, transparent reporting, and innovative approaches. Clients appreciate their expertise in online ad campaigns, noting significant improvements in conversion rates and ROI.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$25 - $49 / hr2 - 9Cairo, Egypt
Services provided
Digiutm Digital Marketing Agency is a Digital Strategy company. The firm is based in Cairo, Egypt and Saint John, Canada. Their services include Digital Strategy and Content Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
VDS Shine - Digital Marketing Agency, a SEO agency, was founded in 2022. The agency specializes in Search Engine Optimization and Web Design, and is small.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$50 - $99 / hr2 - 9Mississauga, Canada
Services provided
Web Design Mate Inc. Is a Mississauga, Canada-based Advertising company. They focus on Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Adonis Digital is a small web development firm. They provide Web Development and Web Design and were launched in 2015.
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$1,000+$50 - $99 / hr2 - 9Sandefjord, Norway
Services provided
Fjordweb Solutions AS is a web design agency. The team is located in Sandefjord, Norway, and their services include Web Design and Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancerMilford, CT
Services provided
Vade Mecum Marketing is a SEO company. They are based in Milford, Connecticut. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249New Delhi, India
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JoomDev is a web development company headquartered in New Delhi, India. Their services include Web Development and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Boston, MA
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Launched in 1995, Neoscape is a branding agency. The midsize team specializes in Branding and Graphic Design.
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$5,000+Undisclosed50 - 249Santa Barbara, CA
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Refuel Agency is an Advertising company. Established in 1987, the firm is headquartered in Santa Barbara, California and New York, New York. Their team offers Advertising and Email Marketing.
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$1,000+< $25 / hr50 - 249New Delhi, India
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DataSlexIndia is a midsize New Delhi, India-based application development firm. The team focuses on Mobile App Development and Web Development.
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$1,000+$100 - $149 / hr50 - 249Karachi, Pakistan
Services provided
Established in 2018, Laraib Rabbani is a social media marketing company. The company provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249Chennai, India
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Located in Chennai, India and Gurugram, India, Social Beat is a Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Pune, India
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Founded in 2011, A2 Digital - Digital Marketing Agency is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Founded in 2020, ADL Services is a small social media marketing agency located in Ariara, Bangladesh. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hrFreelancer
Services provided
RACIO LAB is a branding firm. They are headquartered in Matara, Sri Lanka and have small team of experts. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerAlexandria, KY
Services provided
Altra, a social media marketing agency, is in Alexandria, Kentucky. They provide Social Media Marketing and Content Marketing.
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$5,000+$150 - $199 / hr50 - 249
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Launched in 2008, Crafted is a web development firm. Their services include Web Development and UX/UI Design.
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UndisclosedUndisclosed2 - 9
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WebExcess Consultants is a PPC agency founded in 2022. The small team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Bear Knight Marketing is a social media marketing firm. Based in Audubon, New Jersey, their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Zirakpur, India
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SEO agency Itsyourdigital is in Zirakpur, India. Launched in 2022, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Launched in 2009, Global Designs Mediahouse is a small Montego Bay, Jamaica-based web design company. Their services include Web Design and Branding.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
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See all 1 projectsPIQUED DIGI MEDIA offers comprehensive branding, marketing, and lead generation services. Feedback highlights their creativity, proactive communication, and effective handling of social media interactions, resulting in increased sales and customer engagement for clients. Clients appreciate the team's promptness, punctuality, and personalized attention, despite being a small team.
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UndisclosedUndisclosed10 - 49Kolkata, India
Services provided
See all 1 projectsDigital Rosogulla offers comprehensive digital marketing services, including website development, SEO, social media management, and advertising. The overall feedback highlights their effective brand awareness strategies, increased sales, and exceptional creativity. Clients commend their timely delivery and responsiveness, making Digital Rosogulla a highly recommended partner for businesses aiming to enhance their online presence.
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$5,000+$25 - $49 / hr10 - 49
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See all 1 projectsPIXEL SEO Company -BEST SEO Consultant To rank #1 - Local SEO Agency - Google My Business SEO offers expert SEO services, focusing on optimizing websites for improved local keyword rankings. Client feedback highlights their technical expertise, effective project management, and the impressive quality of backlinks. Overall, clients experienced significant improvements in search engine rankings, praising the company's results-driven approach.
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$5,000+$25 - $49 / hr10 - 49
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See all 1 projectsGoMaxoo Digital offers a comprehensive range of digital marketing services, including Pay Per Click (PPC) management, Search Engine Optimization (SEO), and website redesign. Reviews highlight their effective PPC campaign optimization, strategic approach, and seamless project management, underscoring their ability to significantly enhance online visibility and lead generation while maintaining a strong commitment to client communication and understanding specific project needs.
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UndisclosedUndisclosed10 - 49
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Located in Toronto, Canada, Zop Media is a small e-commerce development company. The team provides E-Commerce Development and Web Design.
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Undisclosed< $25 / hr10 - 49Noida, India
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JMD Web Solutions Pvt. Ltd. Is a Noida, India-based web design agency. Launched in 2011, the team offers Web Design and E-Commerce Development.
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$5,000+$100 - $149 / hr10 - 49Portland, OR
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XPND Interactive is an Advertising company. They are headquartered in Portland, Oregon, and their services include Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Denver, CO
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Founded in 2003, InteractiveWest, a small SEO agency, is headquartered in Denver, Colorado and Grand Junction, Colorado. Their team offers Search Engine Optimization and Web Development.
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$1,000+$100 - $149 / hr10 - 49Horsham, England
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Chillibyte is a SEO company. In Horsham, England, their team provides Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed10 - 49Davao City, Philippines
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Branding firm Marketing Media Cloud provides Branding and Email Marketing. They are in Davao City, Philippines.
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$5,000+$100 - $149 / hr10 - 49London, England
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SalesGenomics, a social media marketing agency, is based in London, England. Their services include Social Media Marketing and Conversion Optimization.
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Undisclosed$100 - $149 / hr10 - 49Reading, England
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CommerceCentric is a Reading, England-based Digital Strategy company. Established in 2018, the team focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosed10 - 49
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Abos is an IT managed services company. They provide IT managed services and Mobile App Development and were established in 2019. The company is in Dubai, United Arab Emirates and India.
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$1,000+$50 - $99 / hr10 - 49
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Expert digital care, an Advertising company, was established in 2018. The small team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
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Social media marketing company All Stars Digital was established in 2018. The team focuses on Social Media Marketing and Graphic Design.
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$25,000+$150 - $199 / hr10 - 49
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Founded in 2014, All Points Digital is a small Avon, Connecticut-based Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Jacksonville, FL
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Custom Design Partners is a Digital Strategy company. They were founded in 2016, and their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Sikar, India
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KNPL India is a small Sikar, India-based application development firm. Their services include Mobile App Development and Web Design.
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$1,000+< $25 / hr10 - 49Kolkata, India
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Founded in 2012, W3webschool is a social media marketing firm. The firm offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Kharkiv, Ukraine
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Located in Kharkiv, Ukraine, DuxTeam is a custom software development company. Their services include Custom Software Development and Web Development.
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UndisclosedUndisclosed10 - 49Fremantle, Australia
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Branding firm The Freeform Foundry is in Fremantle, Australia. The team offers Branding and Advertising.
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$1,000+Undisclosed10 - 49Fort Lauderdale, FL
Services provided
Construction Marketing Gurus, an e-commerce development firm, is based in Fort Lauderdale, Florida. They provide E-Commerce Development and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.