Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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Undisclosed$25 - $49 / hr10 - 49Taxila, Pakistan
Services provided
Established in 2018, CODIRO Technologies is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
See all 3 projectsWe craft custom strategies that connect your business with ready-to-build homeowners. From building your brand to generating leads and scaling operations, we help you grow with results-driven
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$50 - $99 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
See all 1 projectsMediaNovas provides exceptional development services, focusing on elevating websites through top-level SEO and other digital solutions. Reviews highlight MediaNovas' budget-friendly pricing, timely delivery, and effective virtual communication. Overall, clients express high satisfaction, noting significant improvements in their web presence without any identified need for improvement.
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$10,000+$100 - $149 / hr2 - 9Sydney, Australia
Services provided
See all 1 projectsGrowth Ganik provides digital marketing, SEO advisement, and web design and development services. Reviews highlight their ability to broaden audience reach, enhance brand awareness, and deliver visually appealing and highly functional websites. Clients commend Growth Ganik for their dedication, timely project completion, and excellent communication skills.
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$1,000+$50 - $99 / hr2 - 9Newcastle Upon Tyne, England
Services provided
See all 1 projectsGenix Marketing specializes in SEO services, particularly for local businesses aiming to enhance their online visibility and lead generation. Reviews indicate exceptional results in achieving top Google rankings for targeted keywords, leading to increased inquiries and conversions. Clients commend Genix Marketing for their effective project management, competitive pricing, and ability to deliver on promises, making them a highly recommended agency.
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$1,000+$50 - $99 / hr2 - 9Singapore, Singapore
Services provided
See all 1 projectsCleverly SG specializes in website development and search engine optimization (SEO) services. The overall feedback highlights their quality of work, responsiveness, and transparency, with clients noting significant progress in keyword positioning and return on ad spend (ROAS). However, there is a minor suggestion to avoid weekend communications.
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$5,000+$50 - $99 / hr2 - 9Bonita Springs, FL
Services provided
See all 1 projectsSuite Edge specializes in enhancing e-commerce platforms and driving online sales growth through effective web design and marketing strategies. The reviews highlight their knowledge, results-driven approach, and ability to meet objectives such as increased revenue and web traffic. Clients commend Suite Edge for their excellent project management and alignment with company values.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$1,000+$50 - $99 / hr2 - 9Maumee, OH
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Toledo Web Designs is an e-commerce development company established in 2006. Their team offers E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Founded in 2000, Matt Cotten and Associates is an e-commerce development firm. The team focuses on E-Commerce Development and Pay Per Click and is headquartered in Oak Park, Illinois.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$1,000+$150 - $199 / hr2 - 9Santa Monica, CA
Services provided
Small Digital Strategy company ST8, is headquartered in Santa Monica, California. The team specializes in Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Tampa, FL
Services provided
Based in Tampa, Florida, Digital Marketing Lighthouse is a small Digital Strategy company. The team offers Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr2 - 9Manchester, England
Services provided
Located in Manchester, England, SEO Asylum is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Wrexham, Wales
Services provided
SEO Professor is a Content Marketing company. Their small team is headquartered in Wrexham, Wales. Their services include Content Marketing and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
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Jumptoweb is a small Miami, Florida-based branding firm. Their services include Branding and Email Marketing.
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$10,000+$100 - $149 / hr2 - 9İstanbul, Türkiye
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DigitALL is an Advertising company. Their team is in İstanbul, Türkiye and offers Advertising and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Spring, TX
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SEO agency SEO Web Design Houston is located in Spring, Texas. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9
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Small SEO services firm 10X Plus Media, is headquartered in Montreal, Canada. The team offers Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Elmstead, England
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The Local Marketing Team, a web design company, was founded in 2015. The company provides Web Design and Pay Per Click, and is small.
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$1,000+< $25 / hr2 - 9Beograd, Serbia
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Launched in 2016, Lucky Web Solutions is a small web development company. Their services include Web Development and Web Design.
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$5,000+Undisclosed2 - 9Charlotte, NC
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Marketing Strategy company Internet Marketing Charlotte is based in Charlotte, North Carolina. They focus on Marketing Strategy and Search Engine Optimization and were launched in 2010.
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$5,000+$100 - $149 / hr2 - 9Laval, Canada
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Invisio Marketing, a small Content Marketing company, is located in Laval, Canada. The team offers Content Marketing and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Warrington, England
Services provided
Dreamscape Solutions is a Content Marketing company. Based in Warrington, England, the agency was established in 2003. Their services include Content Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Northwich, England
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Small web design company Handcart Media, is in Northwich, England and Northwich, England. The team provides Web Design and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Boston, MA
Services provided
Conversion Optimization company Website Boston is based in Boston, Massachusetts. They specialize in Conversion Optimization and Pay Per Click and were launched in 2009.
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$5,000+$100 - $149 / hr2 - 9Cremorne, Australia
Services provided
Search Tribe, a social media marketing company, is based in Cremorne, Australia. They specialize in Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
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Founded in 2017, Tandm Digital Agency is a pay per click agency. The team specializes in Pay Per Click and Search Engine Optimization and is headquartered in Toronto, Canada.
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$10,000+$150 - $199 / hr2 - 9
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Public relations firm Granulr Ltd was established in 2014. In Newcastle upon Tyne, England, the team provides Public Relations and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Marlborough, England
Services provided
Curious Cat Digital is a Content Marketing company headquartered in Marlborough, England. They specialize in Content Marketing and Email Marketing.
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$10,000+$150 - $199 / hr2 - 9Portsmouth , England
Services provided
Cre8ive Media, a small Advertising company, is in Portsmouth , England. The team offers Advertising and Conversion Optimization.
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$5,000+$100 - $149 / hr2 - 9Ann Arbor, MI
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Launched in 2011, JCM Media Group is a small Conversion Optimization company in Ann Arbor, Michigan. Their team focuses on Conversion Optimization and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Chorleywood, England
Services provided
Cache Digital, a SEO services firm, specializes in Search Engine Optimization and Pay Per Click. The agency is headquartered in Chorleywood, England.
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$5,000+$100 - $149 / hr2 - 9Pompano Beach, FL
Services provided
Graphic design company Velocity SEO was founded in 2014. The small team focuses on Graphic Design and Print Design.
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$5,000+$100 - $149 / hr2 - 9Henderson, NV
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The Search Source is a social media marketing agency launched in 2009. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Folsom, CA
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Champion Online Marketing is a small social media marketing agency founded in 2011. Their team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Leesburg, VA
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Revenue Inbound, a SEO company, is located in Leesburg, Virginia and. Their services include Search Engine Optimization and E-Commerce Development.
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$5,000+$25 - $49 / hr2 - 9Wanaka, New Zealand
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NZDMI is a Digital Strategy company. The Wanaka, New Zealand-based firm was launched in 2013. Their team offers Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Helsinki, Finland
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Digital Strategy company The F Company was founded in 2017. The team provides Digital Strategy and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9Athina, Greece
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Founded in 2011, SDM is a Digital Strategy company. Their team focuses on Digital Strategy and Email Marketing.
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$50,000+$50 - $99 / hr2 - 9Noida, India
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Oxyrich Infotech is an Advertising company. They were launched in 2017, and their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Brand Ninja is a Content Marketing company established in 2017. The team offers Content Marketing and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9De Pere, WI
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Established in 2015, Legit Click Media, a small branding firm, is based in De Pere, Wisconsin. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Part Three is a Marketing Strategy company. Their small team is in Chicago, Illinois. Their services include Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Gqeberha, South Africa
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Web design company IT Design SA is in Gqeberha, South Africa. Established in 2008, the team focuses on Web Design and UX/UI Design.
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$1,000+< $25 / hr2 - 9
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OptiView 360 Digital Online Marketing Agency is a small Orlando, Florida-based Advertising company. The team provides Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Calgary, Canada
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Summit Protocol Digital Marketing is a Digital Strategy company. Founded in 2013, the firm is based in Calgary, Canada. Their team offers Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Ankeny, IA
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Located in Ankeny, Iowa, Klean is a small Advertising company. The team provides Advertising and Pay Per Click.
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$1,000+Undisclosed2 - 9Rocky River, OH
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Water Bear Marketing is an Advertising company. The Rocky River, Ohio-based agency was established in 2018. Their services include Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Anytime Digital Marketing is a small Advertising company in Houston, Texas and Dallas, Texas. Their services include Advertising and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Huntsville, AL
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Established in 2007, Marketing on the Web is a small Advertising company. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Windsor Heights, IA
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Digital Strategy company Akili Design & Marketing Services was launched in 2007. The team focuses on Digital Strategy and Public Relations.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.