Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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$1,000+$25 - $49 / hr2 - 9Mysuru, India
Services provided
Founded in 2015, Webbit is a social media marketing firm. The firm provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Houston, TX
Services provided
Launched in 2000, Go Rankers LLC is a Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 80 projectsNinja Promo is a strategic digital advertising agency specializing in Pay-Per-Click Advertising and SEO. The company has received overwhelmingly positive feedback, with 100% of reviewers praising its ability to enhance lead generation and optimize Google Ads campaigns. Clients commend its professional project management and transparent communication, noting significant improvements in CPC and brand visibility.
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UndisclosedUndisclosed2 - 9
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Biztechgeeks is a Content Marketing company. They focus on Content Marketing and Email Marketing and were founded in 1980. The firm is based in.
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UndisclosedUndisclosed2 - 9Mumbai, India
Services provided
SEO agency Magnarevo was launched in 2013. The small team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Surat, India
Services provided
DMAI Digital Marketing Agency and Institute is a Digital Strategy company. Their team is located in Surat, India and specializes in Digital Strategy and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9
Services provided
House of SEO is a social media marketing agency. In Kolding, Denmark, their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Clickbiz Dental Marketing Australia, a Marketing Strategy company, specializes in Marketing Strategy and Digital Strategy. The company is headquartered in Bella Vista, Australia.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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$1,000+$100 - $149 / hr2 - 9
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Posicionamiento web en Google Quito Aingae is a small branding company launched in 2000. Their team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
Social media marketing firm DEO Marketing Solutions was founded in 2017. The small team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 400 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. They are highly praised for their data-driven approach, with over 95% of reviews highlighting their effective communication and project management. Clients report significant improvements in conversion rates and cost efficiency, often mentioning their expertise in optimizing online ad campaigns and delivering desired outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
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$1,000+$50 - $99 / hr2 - 9
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Consultor SEO Mexico is a SEO services firm. They offer Search Engine Optimization and Conversion Optimization and were launched in 2018. The company is in Mexico City, Mexico.
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UndisclosedUndisclosed2 - 9East Lansing, MI
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Launched in 2008, Mid Michigan Interactive LLC is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 35 projectsSoup Agency is a premier digital advertising firm specializing in Pay-Per-Click Advertising, SEO, and Paid Media management. With over 95% positive feedback, clients commend their exceptional expertise, proactive project management, and ability to increase conversions and decrease cost per conversion. Approximately 80% of reviewers highlight their adeptness in optimizing Google Ads and other paid search strategies, significantly enhancing online ad campaign performance.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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$1,000+Undisclosed2 - 9Johns Island, SC
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Toggle SEO is a social media marketing agency. They are based in Johns Island, South Carolina and have small team. They focus on Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Glifada, Greece
Services provided
Established in 2005, INTERNETi is a SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click and is located in Glifada, Greece.
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UndisclosedUndisclosed2 - 9Lucknow, India
Services provided
DigiSensy, a social media marketing firm, is headquartered in Lucknow, India. Their services include Social Media Marketing and Content Marketing.
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$25,000+< $25 / hr2 - 9Aluva, India
Services provided
Hatchberries Technologies Pvt Ltd, a branding company, was launched in 2012. The team specializes in Branding and Social Media Marketing and is based in Aluva, India.
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$1,000+$50 - $99 / hr2 - 9Raleigh, NC
Services provided
Branding agency Gridhooks focuses on Branding and Social Media Marketing. They are in Raleigh, North Carolina.
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$5,000+Undisclosed2 - 9Brooklyn, NY
Services provided
Blackbird SEO is a small SEO agency in Brooklyn, New York and Auckland, New Zealand. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Diego, CA
Services provided
Based in San Diego, California, The Marketing Group USA is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Durham, NC
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Advertising company Disability Law Marketing was launched in 2014. Located in Durham, North Carolina, the team focuses on Advertising and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Media planning & buying agency Digital Marketing Players was founded in 2017. The company specializes in Media Planning & Buying and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Ghaziabad, India
Services provided
SEO services firm Lingua Guru Translation is headquartered in Ghaziabad, India. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Tampa, FL
Services provided
Digital Harvest is a small SEO agency. Founded in 1999, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Delhi, India
Services provided
Social media marketing agency Sim Shis SEO Services was established in 2019. The small team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Bonney Lake, WA
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Pioneer Vision Consulting, an Advertising company, is based in Bonney Lake, Washington. Established in 2024, the team specializes in Advertising and Branding.
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Undisclosed$25 - $49 / hr2 - 9Calgary, Canada
Services provided
Guru Services, an Advertising company, provide Advertising and Social Media Marketing. They were established in 2009.
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UndisclosedUndisclosed2 - 9Rochdale, England
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Founded in 2010, Bizz Hub, a small social media marketing agency, is headquartered in Rochdale, England. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
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WebVidya Private Limited is a social media marketing firm headquartered in Nawalgarh, India. Established in 2022, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Phoenix, AZ
Services provided
Ad Web Designs is a small Digital Strategy company. Established in 1996, the team provides Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9Szczecin, Poland
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QuickPick is a social media marketing agency headquartered in Szczecin, Poland. They provide Social Media Marketing and Pay Per Click and were founded in 2023.
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UndisclosedUndisclosed2 - 9Sherbrooke, Canada
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Agence SEO Zenith, a Content Marketing company, was established in 2023. They provides Content Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Pixelmicro, a small SEO services firm, is located in Ahmedabad, India and Ahmedabad, India. The team specializes in Search Engine Optimization and Pay Per Click.
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Undisclosed$300+ / hr2 - 9Bogotá, Colombia
Services provided
Allmarket Agencia de Marketing is a social media marketing agency. The Bogotá, Colombia-based team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Jabalpur, India
Services provided
White Globe Web is a Digital Strategy company. Launched in 2016, the team focuses on Digital Strategy and Social Media Marketing.
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$5,000+Undisclosed2 - 9
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IT Rockstars is a Digital Strategy company founded in 2016. The team provides Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9
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WebsiteAbility is a SEO company established in 2015. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9Tampere, Finland
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Sitekick Oy is a small Digital Strategy company. Established in 2020, the team offers Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed2 - 9
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Mock Visual is a branding firm. Established in 2022, the team provides Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Grand Rapids, MI
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Launched in 2015, Mock Visual is a social media marketing firm. The team provides Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Launched in 2014, Pixels Brand is a social media marketing agency. The small team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9București, Romania
Services provided
Seosfera is a SEO agency. They were launched in 2013 and specialize in Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Bengaluru, India
Services provided
Founded in 2017, Skyaltum is a social media marketing company. In Bengaluru, India, the team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Voula, Greece
Services provided
Digitup, a social media marketing company, focuses on Social Media Marketing and Search Engine Optimization. The company is located in Voula, Greece.
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$1,000+$50 - $99 / hr2 - 9Plettenberg Bay, South Africa
Services provided
Launched in 2009, one2love Agency is a small SEO company. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Founded in 2022, Fourth Wave Digital is an Email Marketing company. Their team focuses on Email Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Vzeon Branding is an Advertising company. Their small team is based in Rajkot , India and New york , New Jersey. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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My Tradie Site is a social media marketing firm. Founded in 2015, the company is in Diamond Creek, Australia. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Sender Marketing is a Roermond, Netherlands-based Advertising company. Their services include Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9
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Helios Live is a SEO agency. Located in Bucharest, Romania, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9
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Launched in 2023, RedBrick Web Solutions is a Digital Strategy company. Their team offers Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed2 - 9
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4Good 1 Limited/Social Media Marketing Agency, a Digital Strategy company, provide Digital Strategy and Social Media Marketing. They were founded in 2011.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
37.4/40.019.8/20 Reviews9.7/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.9/40.019.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.