Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
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UndisclosedUndisclosed10 - 49Montclair, NJ
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Established in 2018, Safebet Marketing is a small SEO agency. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Established in 2008, RankTact UK is a SEO agency. Their team provides Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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New Standard Digital is a SEO company located in New York, New York. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Mesa, AZ
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Rocket Local SEO Agency is a SEO agency. Their small team is headquartered in Mesa, Arizona. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
Services provided
Based in Minneapolis, Minnesota, Demand Quest, Inc. Is a small SEO company. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Rzeszów, Poland
Services provided
Launched in 2018, Sembot Sp. Z.o.o. Is a pay per click company. The small team offers Pay Per Click and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Plano, TX
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Established in 2001, Kash Data Consulting LLC is a SEO services firm. The team provides Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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UndisclosedUndisclosed10 - 49
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SEO.HELP is a SEO agency. They are located in Vancouver, Washington and have small team. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Burgos, Spain
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Established in 2017, CrackPPC is a social media marketing agency. Headquartered in Burgos, Spain, the team offers Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed10 - 49Paris, France
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Rankwell is a Paris, France-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Austin, TX
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Motiliti Inc is an Austin, Texas-based SEO agency. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Riverside, CA
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EXtéres Corporation is a Riverside, California-based SEO services firm. Launched in 2007, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Stockholm, Sweden
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Beatly is an Advertising company. The small Stockholm, Sweden-based team specializes in Advertising and Social Media Marketing. The firm was established in 2015.
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UndisclosedUndisclosed10 - 49København, Denmark
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Social media marketing agency Online-Results A/S focuses on Social Media Marketing and Web Development. They are based in København, Denmark.
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UndisclosedUndisclosed10 - 49Melbourne, FL
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Astrado Marketing Group is a SEO services firm established in 2023. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Newcastle upon Tyne, England
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NORTH is a PR company. Founded in 2021, their team specializes in Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Guildford, England
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Session Media is a small Guildford, England-based SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Colombo, Sri Lanka
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Headquartered in Colombo, Sri Lanka, Psync Advertising is an Advertising company. They provide Advertising and Branding and were launched in 2020.
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$1,000+$25 - $49 / hr2 - 9
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YYC DIGITAL WORLD Ltd is a social media marketing agency based in Calgary, Canada. They focus on Social Media Marketing and Pay Per Click.
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Undisclosed< $25 / hr2 - 9
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Launched in 2022, MarketingOceans is a SEO agency. The company focuses on Search Engine Optimization and Marketing Strategy, and is small.
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$1,000+< $25 / hr10 - 49New Delhi, India
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Digital Strategy company Jd Graphic was established in 2019. The small team specializes in Digital Strategy and Content Marketing.
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$5,000+$25 - $49 / hr10 - 49London, England
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Bizz Directions UK is a social media marketing firm. The London, England-based team focuses on Social Media Marketing and Content Marketing.
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$5,000+Undisclosed10 - 49
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Amplift, a SEO company, specializes in Search Engine Optimization and Pay Per Click. The company is based in London, England.
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$1,000+$25 - $49 / hr50 - 249
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See all 3 projectsRazen Creations LLC is based in Houston, TX. We help businesses grow by creating custom websites and mobile apps. Our goal is to help companies build a strong online presence and reach more
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$1,000+$25 - $49 / hr50 - 249
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UndisclosedUndisclosed50 - 249Aventura, FL
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See all 1 projectsWhat if we are your dream marketing team? When you get a proposal, you’ll admit that you haven’t seen anything like it before. Ask for a quote to make sure you don't overpay.
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Undisclosed< $25 / hrFreelancerBengaluru, India
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See all 1 projectsKanishk Infotech is a leading IT and Marketing Solutions provider specializing in website development, digital marketing, automation, QA testing, and more. We empower businesses
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Undisclosed$25 - $49 / hrFreelancerDublin, Ireland
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See all 1 projectsWe help small and service-based businesses grow online through clean, high-converting websites, strong digital strategy, and consistent content. Through Dotts, we offer web design, social media
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$10,000+$300+ / hr50 - 249
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See all 1 projectsDesign Flick Studio is a full-service digital marketing and creative agency dedicated to helping businesses establish a powerful online presence. We specialize in website design and development,
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$5,000+$25 - $49 / hr50 - 249
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See all 2 projectsDIZIVAN offers website development services and is noted for its competitive pricing, collaborative approach, and punctual delivery of projects. Reviews highlight their transparency and strong alignment with client values, marking them as a reliable partner for diverse and inclusive project needs.
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$1,000+< $25 / hr50 - 249
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See all 2 projectsWe are a team of 100+ professional software engineers with more than 10 years of experience in delivering superior products
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$1,000+< $25 / hrFreelancer
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See all 1 projectsDigital Marketing Freelancer offers comprehensive digital marketing services, including PPC, SEO, and social media advertising. Reviews highlight their effective project management and impressive results, particularly in improving search engine rankings and increasing qualified leads. Clients appreciate their professionalism and ability to deliver significant growth, often surpassing expectations.
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$5,000+Undisclosed50 - 249Dallas, TX
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See all 1 projectsFHG offers website redesign services with a focus on complex functionalities such as payments and geolocation. The reviews highlight FHG's transparency, effective communication, and expertise in UI/UX design. Clients commend their project management and ability to deliver high-quality work, even in challenging circumstances such as the COVID-19 outbreak.
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$1,000+< $25 / hr50 - 249Sahibzada Ajit Singh Nagar, India
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See all 1 projects24developers offers services in website development, mobile app development, and digital marketing with a strong emphasis on PPC and Google Ads. The overall feedback highlights their efficiency, attentive project management, and the ability to deliver high-quality results with minimal feedback needed. Clients appreciate their organized approach and excellent value for cost.
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Undisclosed$25 - $49 / hrFreelancerMount Pleasant, Australia
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See all 1 projectsAshgrove Digital Marketing offers services in business rebranding, competitor research, and strategic planning to enhance branding and online presence. Clients highlight the firm’s effective communication and commitment to delivering high-quality results, noting improvements in social media growth and increased sales inquiries. The overall feedback reflects satisfaction with the value provided relative to cost.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsWEBTOS | The Expert Digital Marketing Agency offers services in social media marketing and project management, delivering tailored strategies that boost organic traffic, conversions, and search engine rankings. Client feedback emphasizes their high-quality results, excellent project management, responsiveness to feedback, and commitment to customized solutions, resulting in a highly impressive experience with no noted areas for improvement.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsArtworx Media Pvt Ltd offers services in website design and development, search engine optimization, social media optimization, and CRM development. The company's reviews highlight excellent work and impressive technical support, suggesting that Artworx Media Pvt Ltd is a reliable partner with strong project management and timely delivery.
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$1,000+$100 - $149 / hr50 - 249Yangon, Myanmar
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See all 1 projectsScoutgies Marketing Group is a leading innovator in digital marketing, creativity, and technology solutions. Established in Myanmar, we’ve expanded to Thailand, Malaysia, and South Korea, offering
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$5,000+$150 - $199 / hr50 - 249
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See all 1 projects"At Actovis Technologies, we specialize in delivering innovative software solutions tailored to meet your unique business needs. With expertise in custom SaaS-based software, mobile app development,
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$1,000+$100 - $149 / hr50 - 249
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See all 1 projectsiWebins, introduced a work-from-home model and collaborated with developers from around the world to provide IT support. Today, the iWebins team has grown to include 253 freelancers.
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$1,000+$25 - $49 / hr50 - 249Lexington, KY
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See all 1 projectsDazzle Tech is a full-service digital agency dedicated to empowering businesses with innovative, high-performance, and scalable digital solutions. From idea to execution, we deliver everything under
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UndisclosedUndisclosed50 - 249Scranton, PA
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See all 1 projectsNet Driven offers services in website design and domain purchasing aimed at generating appointments for vehicle repair and tire sales companies. However, overall feedback indicates dissatisfaction with their services due to ineffective project management, poor communication, and lack of measurable outcomes, with clients expressing frustration over complex contractual obligations.
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$10,000+$100 - $149 / hr50 - 249Seattle, WA
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Social media marketing firm Sesame Communications focuses on Social Media Marketing and Search Engine Optimization. They were established in 1999.
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$1,000+$50 - $99 / hr50 - 249Thousand Oaks, CA
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Headquartered in Thousand Oaks, California, RANKGIANT is a Content Marketing company. They offer Content Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Stuttgart, Germany
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Midsize SEO company RegioHelden GmbH, is located in Stuttgart, Germany and Köln, Germany. The team provides Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr50 - 249London, England
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Pay per click company Unique Digital is located in London, England. They specialize in Pay Per Click and Search Engine Optimization and were established in 1999.
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$5,000+$100 - $149 / hr50 - 249London, England
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Latitude Digital Marketing is a pay per click agency. Their team is headquartered in London, England and Warrington, England and offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Hamburg, Germany
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Eprofessional is an Advertising company. The Hamburg, Germany-based team provides Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249München, Germany
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Catbird Seat is a PR firm. Their midsize team is located in München, Germany. Their services include Public Relations and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Dortmund, Germany
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Vexeo is a public relations agency. They are headquartered in Dortmund, Germany and have midsize team. Their team specializes in Public Relations and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.