Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Tuscreen, a small pay per click agency, is located in Monterrey, Mexico. The team offers Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9San Pedro Garza García, Mexico
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Alerama is a pay per click company. The company is in San Pedro Garza García, Mexico. Their team offers Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Small pay per click agency Grupo JG, is headquartered in Monterrey, Mexico. The team focuses on Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Headquartered in Monterrey, Mexico, acsyt is a small PPC agency. Their services include Pay Per Click and Web Development.
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UndisclosedUndisclosed2 - 9Mandaue City, Philippines
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Cebu Digital Hub, a PPC company, is based in Mandaue City, Philippines. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Orem, UT
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Relevant is a small PPC company located in Orem, Utah. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Brno, Czech Republic
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PPC company Petr Sycha is headquartered in Brno, Czech Republic. They focus on Pay Per Click and Search Engine Optimization and were established in 1999.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed2 - 9Livermore, CA
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Established in 2015, NAE IT Services, a small pay per click company, is located in Livermore, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Pay per click company The Locksmith Agency is located in Richmond, Virginia. They offer Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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UndisclosedUndisclosed2 - 9Duluth, MN
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Established in 2016, Deep Water Creative, a small Email Marketing company, is based in Duluth, Minnesota. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Mayfly Digital is a small PPC company headquartered in Dublin, Ireland. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Edmond, OK
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Fly Moose Media is a PPC company. Launched in 2016, the agency is based in Edmond, Oklahoma. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Jesús María, Peru
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Pay per click agency Conecta Puntos was established in 2018. The firm specializes in Pay Per Click and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Small pay per click agency Dels Seo Dublin, is based in Dublin, Ireland. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Rogue Digital, a PPC company, is headquartered in Atlanta, Georgia. The team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Millers Point, Australia
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Pay per click agency Ambire is headquartered in Millers Point, Australia. They offer Pay Per Click and Search Engine Optimization and were founded in 2017.
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$1,000+$25 - $49 / hr2 - 9
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Headquartered in , Riverhood Integrated Pvt Ltd is a SEO services firm. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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SEO company Scalabu Digital specializes in Search Engine Optimization and Pay Per Click. They were founded in 2017.
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UndisclosedUndisclosed2 - 9Stockholm, Sweden
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Raqs SEO-Byrå is a SEO agency. The Stockholm, Sweden-based team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Frenchs Forest, Australia
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Launched in 2000, Web Search Workshop Australia, a small SEO agency, is in Frenchs Forest, Australia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
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Launched in 2020, Grow Solar is a social media marketing firm. Located in Chenab Nagar, California, the team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Tal Digital Agency is a SEO company. Their small team is in Dallas, Texas. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Founded in 2011, Magnolia Online, a small Advertising company, is in Seattle, Washington. Their team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Parish Marketing Company is a SEO company. They are located in Baton Rouge, Louisiana. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Marketing by Permission is a small SEO services firm. They focus on Search Engine Optimization and Pay Per Click and were established in 2003.
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UndisclosedUndisclosed2 - 9Ithaca, NY
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Reviews Company is a SEO agency. Their small team is located in Ithaca, New York. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49Hawthorn East, Australia
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See all 7 projectsShout Digital is a proficient PPC and SEO agency recognized for its expertise in search engine marketing and managing online ad campaigns. Approximately 90% of reviewers commend their proactive approach and consistent results, with notable improvements in Google Ads ROI and keyword rankings. Clients appreciate Shout Digital's knowledgeable team, transparency, and high client retention rate, which underscore their commitment to delivering outstanding digital advertising services.
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$1,000+$100 - $149 / hr10 - 49Brisbane, Australia
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See all 6 projectsCall Local - Out of Business was a company providing Pay-Per-Click services, specializing in Google Ads and digital advertising campaigns. Reviews indicate mixed experiences; 50% of clients reported successful outcomes, citing efficient communication and reduced cost per lead, while the other 50% expressed dissatisfaction with ineffective ad management and poor responsiveness. Overall, the company's performance varied significantly across different projects.
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$1,000+$50 - $99 / hr10 - 49Philadelphia, PA
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Vici Media, Inc., a SEO agency, is in Philadelphia, Pennsylvania. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Oxford, England
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White.net is a pay per click company. They focus on Pay Per Click and Search Engine Optimization and are in Oxford, England.
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$5,000+$100 - $149 / hr10 - 49Katy, TX
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PushFire, a small pay per click agency, is based in Katy, Texas. The team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Colorado Springs, CO
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Established in 2011, 3GEngagement is a small SEO company headquartered in Colorado Springs, Colorado. Their team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Rīga, Latvia
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J Konsult, a PPC company, focus on Pay Per Click and Search Engine Optimization. They were established in 2006.
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$1,000+$25 - $49 / hr10 - 49Rīga, Latvia
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Smart AD is an Advertising company. They were launched in 2008 and specialize in Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Budapest, Hungary
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Web Garden Kft. LLC is a pay per click company. Their small team is based in Budapest, Hungary and focuses on Pay Per Click and Web Design. The agency was launched in 2006.
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$1,000+$25 - $49 / hr10 - 49Bernareggio, Italy
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NAXA, a small PPC company, is located in Bernareggio, Italy and Milano, Italy. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Milano, Italy
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SEMBOX is a pay per click agency. They offer Pay Per Click and Search Engine Optimization and were established in 2007. The company is headquartered in Milano, Italy.
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$1,000+$25 - $49 / hr10 - 49Sydney, Australia
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SEO Shark is a small SEO services firm. They focus on Search Engine Optimization and Pay Per Click and were established in 2001.
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$5,000+$100 - $149 / hr10 - 49San Isidro, Peru
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Addconsulta is a pay per click company. Their team is based in San Isidro, Peru and focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Quezon City, Philippines
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OOm Philippines Inc, is a small pay per click company. They specialize in Pay Per Click and Content Marketing and were launched in 2016.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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The Media Image is a media planning and buying company headquartered in Cape Town, South Africa. They provide Media Planning & Buying and Pay Per Click and were launched in 2009.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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SEO company CenterRock Advertising was founded in 2015. The team provides Search Engine Optimization and Graphic Design and is headquartered in Little Rock, Arkansas.
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UndisclosedUndisclosed10 - 49Mobile, AL
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ADvantage Digital is a PPC company based in Mobile, Alabama. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Headquartered in Atlanta, Georgia and Atlanta, Georgia, Libelty SEO is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Cockeysville, MD
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Pay per click agency Driven Media Group is headquartered in Cockeysville, Maryland. The team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Johnson City, TN
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Net360, a branding company, is headquartered in Johnson City, Tennessee and Kingsport, Tennessee. Founded in 1997, the team offers Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Hoboken, NJ
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In Hoboken, New Jersey, The Macallan Group is a SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Fixel, a small artificial intelligence development company, is headquartered in Atlanta, Georgia. The team focuses on Artificial Intelligence and Pay Per Click.
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UndisclosedUndisclosed10 - 49Fort Collins, CO
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SharpNET Solutions, Inc. Is a web design agency. Established in 1998, the team offers Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49San Pedro Garza García, Mexico
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Drive4Marketing, a branding company, is in San Pedro Garza García, Mexico. They offer Branding and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.