Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$25 - $49 / hr10 - 49
Services provided
WebMediaTouch is a SEO agency. They are based in Jaipur, India, and their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Mirthu creations is a small branding company in Coimbatore, India. Their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2018, RD Vision Digital Marketing is a small Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ghaziabad, India
Services provided
Plandigi, a Digital Strategy company, is located in Ghaziabad, India. Launched in 2021, the team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Denpasar, Indonesia
Services provided
SATUVISION Digital Marketing Agency is a small Digital Strategy company established in 2021. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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Media on cloud is a Sahibzada Ajit Singh Nagar, India-based Digital Strategy company. They focus on Digital Strategy and Social Media Marketing and were founded in 2012.
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UndisclosedUndisclosed10 - 49Noida, India
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Appzglobaltech is a Content Marketing company. Established in 2015, the team focuses on Content Marketing and Affiliate Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
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Social media marketing company Uber Media Labs is located in Gurugram, India. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Gurugram, India
Services provided
Small branding firm Hysus Digital, is located in Gurugram, India. Their services include Branding and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
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Techabyte Solutions is a small web development company headquartered in Dhaka, Bangladesh and Hollsopple, Pennsylvania. The team provides Web Development and Advertising.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
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Established in 2023, Glidix Technologies LLC is a branding agency. The firm specializes in Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2010, izmir web tasarim, a small Advertising company, is in Ankara, Türkiye. Their team provides Advertising and Market Research.
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$1,000+< $25 / hr10 - 49Noida, India
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24x7 Internet Technologies Pvt Ltd is a social media marketing agency established in 2012. The team focuses on Social Media Marketing and Content Marketing and is headquartered in Noida, India.
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$1,000+$100 - $149 / hr10 - 49
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Moc Web Marketing is an Advertising company. Their small team is headquartered in fort lauderdale, Florida. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Buffalo, NY
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OnPoint Management Group is a small Sales Outsourcing company. Launched in 2018, the team offers Sales Outsourcing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Digital WOM Services (OPC) Pvt Ltd, a Digital Strategy company, is based in Visakhapatnam, India. They offer Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Think United Services is a branding company. Their team is located in Surrey, Canada and Surrey, Canada. The firm focuses on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2018, Digidotes is a SEO services firm. The small team offers Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
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SEO company NeXT Digital Web is based in Kolkata, India and Midnapore, India. They offer Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
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360 L & G Software LLC is a social media marketing firm. Launched in 2020, the agency specializes in Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Gurugram, India
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TrafiCloud LLP, a small SEO company, is headquartered in Gurugram, India. The team focuses on Search Engine Optimization and Web Development.
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UndisclosedUndisclosed10 - 49Bengaluru, India
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Established in 2014, BetaTest Solutions is a custom software development firm. Their team focuses on Custom Software Development and Web Development.
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$25,000+$100 - $149 / hr10 - 49
Services provided
Workshop Orange is a Digital Strategy company. They are based in Cheyenne, Wyoming and London, England, and their services include Digital Strategy and UX/UI Design.
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UndisclosedUndisclosed10 - 49
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Geeks Worldwide Solutions is a media planning & buying company. The team offers Media Planning & Buying and Digital Strategy, and the company is located in.
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$1,000+$50 - $99 / hr10 - 49Cape Town, South Africa
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Based in Cape Town, South Africa and Durban, South Africa, RAS Digital Marketing is an Advertising company. Their services include Advertising and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49
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Assets4you, an Advertising company, is based in Sahibzada Ajit Singh Nagar, India. They provide Advertising and Branding and were established in 2020.
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UndisclosedUndisclosed10 - 49Hisar, India
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DishaLive Web Design and Solutions, an Email Marketing company, was launched in 2016. They provides Email Marketing and Search Engine Optimization.
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$5,000+< $25 / hr10 - 49Ghaziabad, India
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Digics Private Limited is a Ghaziabad, India-based Digital Strategy company. The team focuses on Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Lagos, Nigeria
Services provided
Uppermarksolutions.com is a branding company. The team offers Branding and Social Media Marketing, and the firm is located in Lagos, Nigeria.
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UndisclosedUndisclosed10 - 49Mumbai, India
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Eternal HighTech is a small social media marketing company. They specialize in Social Media Marketing and Content Marketing and were founded in 2020.
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$5,000+$25 - $49 / hr10 - 49Hosur, India
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Established in 2021, Esbey Technology is a social media marketing firm. The small team provides Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49
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Launched in 2020, Margetc is a branding company. Based in Bogotá, Colombia, the team focuses on Branding and Social Media Marketing.
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$1,000+Undisclosed10 - 49Deerfield Beach, FL
Services provided
Brandstar Digital is a Marketing Strategy company launched in 2019. The team provides Marketing Strategy and Social Media Marketing and is in Deerfield Beach, Florida.
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$5,000+$25 - $49 / hr10 - 49Bengaluru, India
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Zeppstr is a SEO agency. Their team is based in Bengaluru, India. The firm provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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Launched in 2022, Dixit Global Tech IT Solutions Private Limited is a website development company. Their team specializes in Web Development and Mobile App Development.
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Undisclosed$25 - $49 / hr10 - 49
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Tenfolds Media is an e-commerce development company. Founded in 2018, the team offers E-Commerce Development and Social Media Marketing. The firm is located in Fulwood, England.
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$1,000+$25 - $49 / hr10 - 49
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Social media marketing firm Grm Bpo provides Social Media Marketing and Content Marketing. They were launched in 2021.
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$1,000+$50 - $99 / hr10 - 49Zirakpur, India
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Digital marketing services zirakpur | vR Web Studios is a pay per click company. They are in Zirakpur, India, and their services include Pay Per Click and Web Development.
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$1,000+$25 - $49 / hr10 - 49
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Brand Jini, a web design company, is based in Valley Stream, New York. They offer Web Design and Mobile App Development.
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$1,000+$50 - $99 / hr10 - 49Bhubaneswar, India
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Established in 2023, Clonixtech is a small Bhubaneswar, India-based SEO services firm. Their services include Search Engine Optimization and UX/UI Design.
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$1,000+< $25 / hr10 - 49Wellard, Australia
Services provided
Based in Wellard, Australia, NX Marketing is a Digital Strategy company. The team focuses on Digital Strategy and Graphic Design.
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$1,000+$100 - $149 / hr10 - 49Alexandria, VA
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Located in Alexandria, Virginia, Codmist is a small SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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SummitBound Marketing is a Marketing Strategy company. The team specializes in Marketing Strategy and Web Design and is based in Toronto, Canada.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
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DigitalOpeners is a social media marketing company. They are headquartered in Jaipur, India. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Salmiya, Kuwait
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Kuwait Website Design — DATA is an AR/VR development company. The team is in Hawally, Kuwait and Salmiya, Kuwait, and their services include AR/VR development and Blockchain.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
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Launched in 2007, Aeon Web Technology is a small Ahmedabad, India-based web development firm. Their team offers Web Development and Mobile App Development.
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$5,000+$200 - $300 / hr10 - 49
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Estudio Montenegro is an Advertising company. Their small team of employees is in Miami, Florida and Ciudad de Guatemala, Guatemala. Their team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
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Greenbucks Global, a SEO services firm, is based in Ahmedabad, India. Launched in 2022, the team offers Search Engine Optimization and Back Office Outsourcing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Ronel Agency is a branding agency established in 2011. The company offers Branding and Marketing Strategy, and is small.
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$5,000+$50 - $99 / hr10 - 49
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Magic Pencil India is a small Advertising company launched in 2018. Their services include Advertising and Branding.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.