Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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Undisclosed< $25 / hr10 - 49
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See all 2 projectsPro Digital Mate specializes in social media marketing and digital marketing services. The reviews highlight their exceptional expertise, professionalism, and dedication, with clients noting significant business growth and excellent customer service. Overall, Pro Digital Mate is highly recommended for their effective strategies, proactive communication, and commitment to delivering quality results.
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$1,000+$25 - $49 / hr10 - 49Jeddah, Saudi Arabia
Services provided
Tatbiqaty, a Business Consulting company, was launched in 2004. The company provides Business Consulting and Social Media Marketing, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 83 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$1,000+< $25 / hr10 - 49Manchester, England
Services provided
Founded in 2022, Zink Global Marketing is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancerChandler, AZ
Services provided
Peoples Digital is a Content Marketing company established in 2019. The company specializes in Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Dayton, OH
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50 Bubbles, a SEO agency, was launched in 2011. Headquartered in Dayton, Ohio, the team specializes in Search Engine Optimization and Web Development.
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$5,000+Undisclosed50 - 249delhi, India
Services provided
Pulp Strategy is an Advertising company. Launched in 2011, the team provides Advertising and Branding. The agency is headquartered in delhi, India.
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UndisclosedUndisclosed10 - 49
Services provided
Medscale Systems is a SEO agency launched in 2023. Their team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$5,000+$150 - $199 / hr250 - 999Weston-super-Mare, England
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SEO agency Purplex Marketing is in Weston-super-Mare, England and London, England. They provide Search Engine Optimization and Web Design.
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$10,000+$100 - $149 / hr250 - 999
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Dubai SEO Company is a midsize Ecommerce Marketing company established in 2006. Their services include Ecommerce Marketing and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Located in New Delhi, India, Digitalet.net is a small SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Noida, India
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Naira Infotech - Best Software Company In Noida is an application development firm. Launched in 2019, their team offers Mobile App Development and Pay Per Click.
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$1,000+Undisclosed10 - 49Bandung, Indonesia
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Foremery is a Bandung, Indonesia-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Fox Tale Agency is a Karachi, Pakistan-based Ecommerce Marketing company. Their services include Ecommerce Marketing and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
See all 4 projectsMohcky Agency brings together experts in SEO, digital marketing, web design, development, and PPC advertising to deliver comprehensive solutions that drive traffic and convert visitors into loyal
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UndisclosedUndisclosed2 - 9Ahmedabad, India
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See all 1 projectsUplift Communication is your growth partner in Ahmedabad. We specialize in digital marketing and video production, empowering startups, SMEs, and real estate developers to reach new heights.
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Undisclosed$25 - $49 / hr2 - 9Nashik, India
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See all 1 projectsKT Web Creations is a results-driven digital marketing agency dedicated to helping businesses grow online with confidence. We specialize in website development, SEO, digital advertising, social
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$1,000+$100 - $149 / hr2 - 9Manchester, England
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TheEword is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were founded in 2006.
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$5,000+$100 - $149 / hr2 - 9Sacramento, CA
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OnPoint Internet Marketing is a pay per click agency. Founded in 2009, the company provides Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Raleigh, NC
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C0MPLEX1 is a SEO company. Established in 2006, their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Gurugram, India
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Fielmente is a Digital Strategy company located in Gurugram, India. They provide Digital Strategy and Social Media Marketing and were established in 2020.
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UndisclosedUndisclosed2 - 9Townville, SC
Services provided
Skyline Digital Marketing is a Conversion Optimization company founded in 2024. Their services include Conversion Optimization and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Scottsdale, AZ
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Ps Creative is a branding agency. Headquartered in Scottsdale, Arizona, the agency offers Branding and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Social media marketing agency Growth Wealthh is in delhi, India. They specialize in Social Media Marketing and Content Marketing and were established in 2024.
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Undisclosed< $25 / hr2 - 9
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KP Digitally, a small SEO services firm, is located in Ahmedabad, India. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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RankBrain Solutions is a SEO services firm. They are in Ahmedabad, India and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
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Nexon Media is an e-commerce development firm. Their small team is located in Jaipur, India. Their services include E-Commerce Development and Web Development.
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$5,000+$50 - $99 / hr2 - 9
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HYPE B2B Digital Growth Agency is a small web design company in Sofia, Bulgaria. Their services include Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Fishers, IN
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Web design agency Sharp Guys Web Design was established in 2011. The small team specializes in Web Design and Digital Strategy.
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UndisclosedUndisclosed50 - 249
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Social media marketing firm Risali Film Academy was founded in 2006. The team provides Social Media Marketing and Pay Per Click and is in Visakhapatnam, India.
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$1,000+Undisclosed2 - 9Huntsville, AL
Services provided
Move Digital Group is a Digital Strategy company established in 2013. The firm focuses on Digital Strategy and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Malo, Italy
Services provided
Branding firm Evisole Studio Associato is located in Malo, Italy and Vicenza, Italy. They offer Branding and Social Media Marketing and were launched in 2003.
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$50,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
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Advertising company AFFINITY focuses on Advertising and Branding. They are headquartered in Darlinghurst, Australia.
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$1,000+$50 - $99 / hr50 - 249London, England
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Webaxoo is a social media marketing agency. The team is in Orlando, Florida and London, England, and their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Valley Stream, NY
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Digital Marketing Agile INC is a SEO company. Founded in 2019, the agency offers Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr10 - 49Noida, India
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See all 2 projectsWhite Bunnie offers web development, SEO improvements, and digital marketing services, including social media management. Client feedback highlights increased website traffic and social media followers, emphasizing their effective project management and diverse specialization. White Bunnie demonstrates the ability to significantly enhance online presence without heavy reliance on paid advertising.
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Undisclosed$50 - $99 / hr2 - 9Klamath Falls, OR
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Mane Street Marketing, LLC is a web design company. Their team is headquartered in Klamath Falls, Oregon. The company offers Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Nea Chalkidona, Greece
Services provided
Launched in 2013, IMBNet DIGITAL MARKETING AGENCY is an Advertising company. The small team provides Advertising and Direct Marketing.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
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See all 1 projectsWeboon Technologies offers a range of services, including digital marketing, social media marketing, SEO, and website development. Overall feedback highlights their effective project management, timely delivery, and excellent teamwork. Clients appreciate the value for cost, though some suggest the addition of video graphic services.
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$1,000+$100 - $149 / hr2 - 9Columbus, OH
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Based in Columbus, Ohio, Baytech Companies is a PPC company. Launched in 2006, the team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Vijayawada, India
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See all 3 projectsDigital Exponents provides web design and digital marketing services, including SEO, PPC, social media optimization, and content marketing. Reviews highlight their strong project management, consistent communication, and impressive outcomes, with clients noting significant business growth and high satisfaction levels. Their commitment and expertise in delivering tailored strategies are consistently praised.
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$1,000+< $25 / hr50 - 249Kolkata, India
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See all 1 projectsCyberTrunk Infotech Pvt.Ltd offers web development services, particularly in creating e-commerce platforms for beauty and cosmetics sales. The overall feedback highlights their professionalism, affordability, and responsiveness to changes, resulting in a smooth and efficient website with minor initial bugs promptly resolved.
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$1,000+< $25 / hr10 - 49Noida, India
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AMIRIT Techservices is a PPC company. Their small team is based in Noida, India. Their services include Pay Per Click and Mobile & App Marketing.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
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GLOBAL WEB GURU DIGITAL SERVICES PVT. LTD. Is a Conversion Optimization company. Launched in 2019, the team focuses on Conversion Optimization and Digital Strategy.
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$1,000+< $25 / hr10 - 49Hyderabad, India
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Launched in 2020, Creative Whoop is a small Hyderabad, India-based Other Digital Marketing company. Their team focuses on Other Digital Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Toronto, Canada
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Digital Marketing Help is a Digital Strategy company. The team specializes in Digital Strategy and Search Engine Optimization and is in Toronto, Canada.
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$1,000+$25 - $49 / hr10 - 49
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Founded in 2021, Exonift is a small SEO agency. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Bhubaneswar, India
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Unidrim is a Conversion Optimization company. The team provides Conversion Optimization and Digital Strategy and is located in Bhubaneswar, India.
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$1,000+$100 - $149 / hr2 - 9Folsom, CA
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True Social Marketing is a web design agency. The team specializes in Web Design and UX/UI Design and is in Folsom, California.
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$50,000+$100 - $149 / hr10 - 49Leeds, England
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Digital Strategy company GRM Digital provides Digital Strategy and Social Media Marketing. They are in Leeds, England and Sarajevo, Bosnia and Herzegovina.
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$1,000+< $25 / hr2 - 9Bangkok, Thailand
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Clockwork Media Co., Ltd. Is a small Bangkok, Thailand-based social media marketing company. The team specializes in Social Media Marketing and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.