We are the performance marketing partner that growth-stage companies call when digital media stops working. We manage $75M+ in annual spend across clients like Cloud Trucks, Emory Oak Capital, Kyocera, IntelliShop, and Lulu Press.
When campaigns underperform and you lack time to fix them, we become your strategic extension, consolidating chaos and driving results.
What Sets Us Apart:
1. Audience planning that matters: Most agencies skip this. We map triggers, segments and pain points, building a strategy around how your customers actually decide, often unlocking new growth from existing efforts.
2. Full-funnel execution, not channel tactics: Search, social, SEO - aligned by messaging, audience and funnel stage. A media system, not scattered efforts.
3. Forward strategy, not audit theater: Partners pay for insights, not information. We tell you what's next, where to go, what to test and how to scale without wasting time.
4. AI that works, not dressed up automation: Pixis AI powers smarter platform optimization, deeper audience insights and real-time performance intelligence. We are built on AI that makes us faster, sharper, and more accountable.
Our clients consistently describe us as "proactive" and "someone who genuinely cares", reflecting our high accountability approach to partnership.
Our Core Services:
Paid Search (PPC) & Paid Social campaign development and management
Search Engine Optimization (SEO) for long-term organic growth
Performance Creative development for high-impact conversions
HubSpot Implementation and optimization
As part of the Stellar network (powered by Pixis), we unlock instant access to world-class specialists in Amazon advertising, UX/UI optimization, organic social and more, expanding your capabilities without the headache of managing multiple vendors.
Ready to stop watching campaigns underperform? Let's chat! Tell us everything about your business, we'll show you exactly how digital media can move you forward.
Black Propeller offers competitive pricing for digital marketing services, with clients noting good value for cost. Engagements typically range from $800 to $350,000, focusing on PPC and SEO. Many clients report improved ROI and lead generation, although some highlight inconsistent service quality.
Black Propeller's efforts have led to substantial business growth for clients, including increased sales, improved lead quality, and enhanced brand awareness. Their ability to drive significant ROI is frequently highlighted in client feedback.
Professionalism and Client Focus
The team at Black Propeller is recognized for their professionalism, client-oriented approach, and dedication to delivering results. Clients appreciate their commitment to understanding business needs and aligning strategies accordingly.
Negative Experience with Transparency and Delivery
Some clients reported negative experiences with Black Propeller regarding transparency and delivery. Issues included unmet expectations, lack of communication, and failure to deliver promised results, highlighting areas for improvement in client relations and service delivery.
PPC Expertise and Results
Black Propeller is highly praised for their expertise in managing PPC campaigns effectively, leading to increased leads, improved ROAS, and reduced costs per lead for various clients across industries. Their strategic approach and ability to optimize ad spend have resulted in significant business growth for clients.
Successful SEO and SMM Initiatives
Clients have reported success with Black Propeller's SEO and SMM efforts, noting improved online visibility, increased traffic, and higher engagement on social media platforms. Their strategic approach to digital marketing is well-regarded.
Effective Budget Management
Black Propeller is commended for managing advertising budgets effectively, ensuring that clients receive maximum value from their ad spend. Their ability to optimize costs while achieving desired outcomes is a notable strength.
“They’re super nice and they do what they say they’re going to do.”
May 22, 2020
Owner, Helms Electric
Bob Helms
Verified
Utilities
Street, Maryland
1-10 Employees
Phone Interview
Verified
Black Propeller manages SEO and Google Ads for a residential electrical company. They provide regular reports on analytics and focus on local rankings. They also redesigned the website.
Since Black Propeller took over digital marketing, calls have increased and business has doubled. The team is trustworthy and transparent. When they commit to a task or project, they make sure it gets done.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the owner and president of Helms Electric. It’s a residential electrical company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
We were trying to get more business. I tried Google Ads myself and wasn’t having a lot of success with it. I talked to Black Propeller and they were super nice.
SOLUTION
What was the scope of their involvement?
They designed my website and explained in great detail what they’d be able to do for me. They handled my search optimization on Google and PPC. They make sure that people can message us through our website. They regularly provide analytics for us. They were able to tailor it for people searching in my area.
What is the team composition?
I just talk to John (Founder & CEO). If I have any questions, he answers right away and calls me back immediately. We have a good working relationship.
How did you come to work with Black Propeller?
I did a Google search. Long story short, I’ve worked with several other web development agencies and have had issues in the past. When I spoke to John, he assured me that the website they designed would be ours, I’d control it, and I could have them manage it. He was very upfront, and that’s what I liked about him.
How much have you invested with them?
We spend about $800/ month (approximately $19,200 in total).
What is the status of this engagement?
We started working in August 2017 and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
They came through with everything they said they could do. Once we started working with them, we got a lot more calls and business picked up a lot—we probably doubled our business.
How did Black Propeller perform from a project management standpoint?
I can just send an e-mail or text them.
What did you find most impressive about them?
They’re super nice and they do what they say they’re going to do.
Are there any areas they could improve?
Not that I can think of.
Do you have any advice for potential customers?
I highly recommend them. Doing it on your own can be tough, but they’re experts.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC & SMM for Surf Instruction Program
Pay Per ClickSearch Engine Optimization
Google Adwords
$10,000 to $49,999
June 2019 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"They’ve met and surpassed all of the goals they set and are easy to work with."
May 13, 2020
Former Employee, Surf Instruction Program
Anonymous
Verified
Hospitality & leisure
Costa Rica
1-10 Employees
Phone Interview
Verified
Black Propeller provides Google Ads management support, running campaigns, and setting goals for cost-per-conversion. They also manage Facebook Ads efforts and create landing pages.
The work has been outstanding from the team, leading to a growth in leads even higher than from organic traffic. Their willingness to place goals and work toward them is impressive. Customers can expect an adaptable, generous team dedicated to being a strong partner.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the former marketing director at a surf camp. We have two hotels, multiple restaurants and surf shops.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
Our Google Ads account had been neglected for about a year, so our cost-per-click (CPC) was high, along with our overall spend. The account wasn’t being managed efficiently at all, so we hired Black Propeller.
SOLUTION
What was the scope of their involvement?
To start, they provided us with an outline of the goals they were going to aim for, including lowering our cost-per-conversion. They took over our Google Ads account, along with our Facebook Ad efforts targeted toward the US market. They also create landing pages and graphic design tasks for us.
What is the team composition?
Annie (Senior Account Manager) is our main point of contact. A Facebook specialist and a graphic designer also support us.
How did you come to work with Black Propeller?
I did online research after I was tasked with managing our Google Ads account. I considered different ratings across Google and they were the most recommended and the price was right.
How much have you invested with them?
We spend $1,200 per month. Although we’ve had to close the hotel for now because of COVID-19, they’ve comped the last two months and continue to work with us.
What is the status of this engagement?
We’ve been working together since June 2019 and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
They’ve done an amazing job. They took a mess and turned it into a high-functioning Google Ads account which has been helpful for us. The contacts we were receiving from Google Ads went from 25% of our total leads to our biggest funnel for leads, surpassing our organic traffic.
How did Black Propeller perform from a project management standpoint?
They set up a few tracking tools for us and send weekly reports that are easy to read. When we first started, we had weekly calls with Annie. Once it settled down, we reduced it to biweekly calls.
What did you find most impressive about them?
They provided us with goals at the beginning, which no other provider offers. They’ve met and surpassed all of the goals they set and are easy to work with.
Are there any areas they could improve?
If anything, they seem a little overwhelmed at some requests that are needed immediately, so we’d receive work a day later than when we asked for it.
Do you have any advice for potential customers?
Make sure you do the calls with them and know exactly what you want out of the relationship. Also, know what customers you’re trying to reach.
RATINGS
5.0
"They’re very personable and direct in their communication."
Quality
4.5
Service & Deliverables
"For the most part, they are on time. Sometimes it’ll be off by a day, but it isn’t a problem."
Schedule
5.0
On time / deadlines
"For meetings, they’re always on time and available."
Cost
4.0
Value / within estimates
"They’re not cheap, but they aren’t the most expensive out there."
Willing to Refer
5.0
NPS
"Since they aren’t the cheapest, they might not be the best for small businesses but if they are in your budget, use them.
PPC & SMM for Luxury Travel Company
Pay Per Click
Google Adwords
Less than $10,000
Jan. 2020 - Ongoing
5.0
Quality
3.5
Schedule
5.0
Cost
5.0
Willing to Refer
4.0
“Their focus on flexibility and customer service really helped us produce the best results.”
May 13, 2020
Marketing Professional, Ker & Downey
Anonymous
Verified
Hospitality & leisure
Katy, Texas
51-200 Employees
Phone Interview
Verified
Black Propeller provided PPC and SMM services for a luxury travel planning company. They facilitated a shift in focus from Google Ads to Facebook Ads as well as streamlined email capture.
While the circumstances surrounding the global pandemic have made it difficult for the company to generate qualified leads in their industry, the team was still able to strengthen the email database and gain exposure for the brand. They worked collaboratively to adjust to marketplace changes.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
We’re a luxury travel company that designs custom itineraries to 83 countries around the globe. I’m the director of marketing.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
We wanted to get more out of our ad spend with Google and Facebook.
SOLUTION
What was the scope of their involvement?
We were aiming to strengthen our presence on Google. However, after the global pandemic hit and we wanted to decrease our ad spend. They were able to help us pivot our focus to Facebook Ads and develop a plan to help us capture more emails. Their team identified the right market for our ads and aimed to lead people to the landing pages they developed.
What is the team composition?
We worked with Annie (Senior Account Manager), Kelsey (Account Manager), John (CEO), and Brad (Digital Designer).
How did you come to work with Black Propeller?
We did an extensive search and reviewed the work of several agencies. Our team felt confident in their flexibility and commitment to us.
How much have you invested with them?
We’ve spent about $4,000 on their services.
What is the status of this engagement?
We’ve been working together since January 2020.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We ended up gaining more exposure, capturing more email addresses for our database and elevated our understanding of how we can advertise in different markets to attract different people. I’d like to see more qualified leads, but that’s not to say that they’re not deloping a strong strategy. The global pandemic has greatly affected the travel industry, but they’ve performed well.
How did Black Propeller perform from a project management standpoint?
Their ability to work with us through changes has been very impressive. When I run into issues, they’re always available to talk. Otherwise, they set up a cadence of meetings that fit our comfort level. They often assisted with needs that were outside of their contract to make sure everything ran efficiently.
What did you find most impressive about them?
Their focus on flexibility and customer service really helped us produce the best results. While travel was a new market for them, they were committed to our success. We could feel that through their customer service and willingness to go above and beyond.
Are there any areas they could improve?
I’d like to see more qualified leads, but they’re doing a great job even given the circumstances.
Do you have any advice for potential customers?
Start the engagement with a target or goal in mind. We didn’t do that, and it was our rookie mistake while deadline with a company of this nature. I’d recommend having a strict deliverable in mind.
RATINGS
5.0
Quality
3.5
Service & Deliverables
"We’re in a unique circumstance with COVID-19, but we haven’t seen the leads we’re looking for yet."
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.0
NPS
SEO, PPC & SMM for Insurance Brokerage
Search Engine Optimization
Content development
+2
Less than $10,000
Jan. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They understand the cities and towns that we’re working in and can target the right people for us.”
Apr 28, 2020
Office Manager, Gray Insurance Group
Jacob Still
Verified
Financial services
Bel Air North, Maryland
11-50 Employees
Phone Interview
Verified
Black Propeller handles digital presence and marketing efforts for an insurance company, targetting specific keywords for SEO and providing content and strategy for social media advertisements.
The advertising work provided by Black Propeller has directly resulted in an increase in qualified leads for the client which are tracked in clicks and calls from a landing page. Their team stays in frequent touch over email and always follows up immediately on any issues that have come up.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
We are a personal and commercial lines insurance broker that represents 35 insurance markets over six different states. I am the office manager and deal with our digital presence, including web advertising.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
Insurance is a changing field currently moving from an old-school model to an internet-based one, and we wanted to get out in front of that change. We wanted a partner to help us get some exposure over social media in our local area.
SOLUTION
What was the scope of their involvement?
The Black Propeller team handles our Google SEO, including targeting specific keywords for our industry. They also provide social media marketing on Facebook and are moving into Instagram as well. We primarily collaborate around the strategy for those campaigns, but they do help us to develop some content for those as well.
What is the team composition?
My main point of contact is Kelsey (Account Manager), but we have a person working on the ads and their president regularly in communication as well.
How did you come to work with Black Propeller?
Their team was a client of ours, and when my bosses suggested we work on our online advertising, I suggested we reach out to them because they were local and would be a little bit more reactive to our needs because of our existing relationship.
How much have you invested with them?
We’ve spent about $2,000 with them so far.
What is the status of this engagement?
The campaign launched over a month ago in January 2020, and we are continuing to work together.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’re tracking click-throughs and calls into the office from the landing page that we’ve set up for all our ads, as well as the qualified leads that we are gaining from those. We have been very satisfied with the results we’ve seen in that regard because we are definitely getting new business and have been contacted by a lot of our existing clients, which shows that we have a lot of exposure in the marketplace.
How did Black Propeller perform from a project management standpoint?
Our teams stay in pretty frequent touch with one another. We have a phone conference every two weeks to align on progress and goals for the next two weeks, and then we email back and forth every day about the little things going on. If I have any idea or something that I’m thinking about, I can shoot them a message and get a response from my ad consultant right away.
Kelsey’s follow-up is really good, so we never have to chase them down about anything that we need done. I get feedback the same day that I request something, so I’m never worried about what they’re doing or whether it’s delivering value.
What did you find most impressive about them?
I love the fact that they’re local. They understand the cities and towns that we’re working in and can target the right people for us. The most important part of insurance is having a real relationship with the person you’re representing, so being able to deliver that feeling over the internet is a truly incredible capability and helps us be way more successful.
Are there any areas they could improve?
They are relatively new to the insurance industry, but they’ve been really good about asking questions and are constantly getting better so it’s not something I would say they really need to improve on.
Do you have any advice for potential customers?
Just make the phone call. Learn about the service that they can provide, because no matter what industry you’re in, there’s a good chance they will be able to deliver a lot of value to you.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"They were a better value than the people we were going to hire, but I’m not familiar with the standards for their market."
Willing to Refer
5.0
NPS
PPC Staff Augmentation for Full Service Digital Agency
Pay Per Click
Bing Advertising
+1
$200,000 to $999,999
Oct. 2013 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“We could always count on them to drive results, and I knew that our goals were aligned.”
Feb 20, 2020
President & CEO, Full Service Digital Agency
Anonymous
Verified
Other industries
Richmond, Virginia
11-50 Employees
Phone Interview
Verified
Black Propeller served as a long-term PPC service and consulting partner for a digital agency and web development firm. They aided the company primarily within the professional services industry.
Because of their consistent assistance with PPC projects, the partner has been able to scale up their expertise and operations in that space, starting their own internal team. Their dedication to projects paired with their ability to drive high ROIs for clients added value throughout the relationship.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the president of a full-service digital agency and custom web development firm.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
We were expanding outside of traditional web development and needed a partner to help us grow our PPC business for Google and Bing ads.
SOLUTION
What was the scope of their involvement?
At the time, we were looking for a partner to handle one of our client accounts that wanted to expand into PPC work with us. Rather than refer them to another firm, we decided to create a partnership to assist in that effort. Our relationship grew from there. Once we started seeing results, we knew it was a scalable model, so they started evolving with us as our PPC partner. In our work together, they’ve really shined with our professional services clients like dental, HVAC, and home remodeling companies.
With them, we’ve been able to build out this area to the point of hiring internally. However, we still work with them for overflow and consulting services.
What is the team composition?
Initially, John (CEO, Black Propeller) was our primary contact. Now, we deal with 2–3 other team members on different pieces of our accounts.
How did you come to work with Black Propeller?
We met on Craiglist after we posted the need for PPC help. They responded to that ad, and we had a conversation. In early conversations, they shared results from their past clients, which really impressed us. By demonstrating experience in that industry, we were able to feel comfortable in hiring them to drive results for our client.
How much have you invested with them?
We spent a few hundred thousand dollars on their services.
What is the status of this engagement?
We started working with them in October 2013, and our team is still working with them for overflow clients.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We track conversions and ROI for our clients. When it comes to our standards that we’ve set for their team, ROI is far more important than foot traffic. Black Propeller was able to generate a significant amount of revenue for our clients and increase advertising spend. That helped both our company and our clients’ companies grow.
How did Black Propeller perform from a project management standpoint?
I never had issues with their responsiveness or attention to detail. They turned around new quotes quickly and provided us with monthly reports on our clients’ performance. Project management was never an issue.
What did you find most impressive about them?
The quality of work they provide paired with their willingness to hold themselves accountable for their work has impressed us. We could always count on them to drive results, and I knew that our goals were aligned. If there were problems, they came up with ways to strategize and solve problems. That proved to be invaluable for us.
Are there any areas they could improve?
They do a phenomenal job. Unfortunately, their rates became less scalable for us over time. I can’t say enough good things about them and would collaborate with them as soon as we ran into bandwidth issues here.
Do you have any advice for potential customers?
When you have a sustainable model that’s scaling well, the only thing that will prevent growth is your uncertainty with budgeting. As long as you can handle the capacity, they can deliver volume. Trusting in their abilities is most important.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC Campaign Management for Flooring Retailer
Pay Per ClickSearch Engine Optimization
Bing Advertising
+2
$10,000 to $49,999
June 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They’ve done excellent work on our ad campaigns."
Feb 17, 2020
IT Manager, Next Day Floors
Matt Stamm
Verified
Retail
Baltimore, Maryland
11-50 Employees
Phone Interview
Verified
Black Propeller provides digital marketing services to support advertising efforts for a flooring retailer. The team manages Google Ads and Bing Ads initiatives. They also direct website enhancements.
While maintaining ad spend, Black Propeller executed successful paid advertising campaigns that doubled the number of leads captured from digital platforms. The team is accessible and engages with ideas to foster effective collaboration. They provide valuable industry expertise.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the IT manager of a flooring retailer.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
We worked with a number of advertising agencies over the previous 3–4 years. Each time, they provided their own digital ad management services to mixed results. Our most recent agency before Black Propeller didn’t perform well.
SOLUTION
What was the scope of their involvement?
Black Propeller took over our digital ad campaigns via Google Ads and Bing Ads. Their team focuses on paid efforts. Whereas their team views the performance of campaigns through a Google Ads account, I monitor ads' performances using Google Analytics. They offered their own analytics, but we always track campaigns using our own tools. Their team still comments on efforts. Now, they’re making changes to our site.
What is the team composition?
Our main point of contact’s Annie (Senior Account Manager, Black Propeller). There are three other teammates from Black Propeller who work on this project.
How did you come to work with Black Propeller?
A colleague who worked with Black Propeller recommended them. They had a good reputation, so we decided to give their team a shot after disconnecting with our previous provider.
How much have you invested with them?
I didn’t negotiate the fees but we invest 10% of our ad spend in their services. We’ve spent probably between $15,000–$20,000 with them.
What is the status of this engagement?
We started working with Black Propeller June 2019, and our engagement’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I focus on analytics data and the changes in the performance of our ads are significantly positive. In August, we brought in between 100–150 leads from our website. This month, we’re expecting 300. Their team at least doubled the number of leads that we receive through digital advertising with identical ad spend. Their team has done really well.
How did Black Propeller perform from a project management standpoint?
We have meetings via Google Hangouts or phone weekly. We also have in-person meetings monthly when Black Propeller comes to us. We exchange ideas and their team provides updates. They’re always there to listen well. Their team's open to our suggestions. Unlike with our past service providers, it’s been a pleasure to work with Black Propeller.
What did you find most impressive about them?
They’ve done excellent work on our ad campaigns. For the same budget, their team gets better performances from our ads. It’s easy to communicate with them. Black Propeller's also a knowledgeable team.
Are there any areas they could improve?
Honestly, not at this time. They’re doing well.
Do you have any advice for potential customers?
They know what to do, so I don’t have any advice.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC for US Mortgage Company
Pay Per ClickSearch Engine Optimization
Google Adwords
$10,000 to $49,999
Feb. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Their experience with PPC campaigns is really impressive and explains how successful they have been already.”
Oct 28, 2019
VP Renovation Lending, US Mortgage Coporation
Lee Smith
Verified
Financial services
Melville, New York
51-200 Employees
Phone Interview
Verified
Black Propeller creates and manages PPC advertisements for a US mortgage lending business to increase quality leads for their renovation lending products. Their team also provides SEO services.
Lead conversion rates and percentage of leads that are ultimately closed have both increased significantly since the beginning of the engagement. The Black Propeller team is extremely organized and effective, keeping all project stakeholders updated on progress at all times.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
We are a mortgage lender in the United States, and I am the vice president of the renovation lending platform for our US mortgages.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
We hired Black Propeller to run our PPC campaign for our renovation lending products, which consisted entirely of Google Ads.
SOLUTION
What was the scope of their involvement?
They created and operated our entire Google Ads campaign and monitored it and updated us to make sure we were meeting certain parameters as we went through the campaign.
What is the team composition?
There were two or three members of their team working with us at most times. One was an account manager and the rest were all responsible for SEO.
How did you come to work with Black Propeller?
I researched PPC companies in Maryland on the internet and liked them the best.
How much have you invested with them?
I would say we’ve spent about $40,000.
What is the status of this engagement?
We started in February 2019 and are currently still working together.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We track all the statistics on what we do, and we’ve seen a dramatic increase in leads. We’ve had an increase in both conversion rates and the number of loans getting to close, which represents the overall quality of the leads.
How did Black Propeller perform from a project management standpoint?
They’ve done an excellent job with project management. We are always up to date on how things are going and what our next steps will be.
What did you find most impressive about them?
Their experience with PPC campaigns is really impressive and explains how successful they have been already.
Are there any areas they could improve?
We would always like to have more leads, but I don’t think there’s anything in particular that they could do better.
Do you have any advice for potential customers?
I think if other organizations are looking at them to run their campaigns, I would suggest that they make sure they really clearly understand their end goals, who their clients are, and be able to establish those with Black Propeller ahead of time to make sure they have a really successful campaign.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Nationwide PPC Campaign for Building Materials Company
Digital Strategy
$50,000 to $199,999
Aug. 2016 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They never back down when something doesn’t work, instead, we readjust and move forward.”
Sep 6, 2019
Controller, Piedmont Door Solutions
Tarrell Graham
Verified
Other industries
Charlotte, North Carolina
51-200 Employees
Phone Interview
Verified
Black Propeller designed and developed a new website for a building materials company. Their team also ran a nationwide PPC campaign on Google and Bing to increase online visibility.
The new website is more engaging and updated and the PPC campaign has led to increased business. Black Propeller goes above and beyond to provide solutions, coming prepared with ways to solve any arising issues. Their team is honest, flexible, and open to feedback.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I am the controller at Piedmont Door Solutions. We install and repair door and security systems for both new installations and for remodels. We are a commercial company with a nationwide footprint and home bases in five states.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
We were looking to improve visibility in our industry and to refresh our website.
SOLUTION
What was the scope of their involvement?
When we initially hired Black Propeller, it was to update our website and PPC wasn’t a consideration. We didn’t believe it was common for people to pursue commercial construction leads through PPC. Generally, commercial construction is thought of as very regional and I believed it had to be developed exclusively through direct sales and long periods of time.
The team tore down our old site and built us a customized site on a WordPress backend. They made extensive CSS changes to make sure the site would best fit our needs.
During that process, John really helped show us that PPC would work for commercial clients. He built out an entire campaign and presentation for us as a sample – again I was skeptical, but his model and plan were really solid. He and our VP have a great working relationship and are both visionaries in their approach to marketing, they made a tremendous team and had the vision to push us into a new arena.
How did you come to work with Black Propeller?
I had worked with them previously at another company and they had helped update our old website, so when I needed to update this one, I knew who to turn to. There’s a fine line between a visually appealing website and one that fits for a commercial construction company, and I know they’d be able to walk it.
What is the status of this engagement?
Our ongoing engagement with Black Propeller began in August 2016.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Everything they’ve done for us has been great. They address challenges for us and help us sell these very specialized products. Black Propeller has improved our branding and the look and feel of our website.
How did Black Propeller perform from a project management standpoint?
We communicated through email and phone calls. They’ve let us choose how we prefer to be in contact with them. Black Propeller always responds very quickly.
What did you find most impressive about them?
I find their directness to be refreshing. They’re very honest when something isn’t possible or isn’t going to work.
Black Propeller never comes to us without a way to accomplish a goal. They never back down when something doesn’t work, instead, we readjust and move forward. Their availability, openness to criticism, and honesty are the things we like most about working with them.
Are there any areas they could improve?
I want to provide some criticism because it makes things sound more realistic, but honestly no. Our teams address things in real-time for almost two and a half years. If there were still major things to improve, we wouldn’t be working together.
Do you have any advice for potential customers?
Anytime you’re dealing with a vendor, I would always put things in writing. Always make sure you have contracts in place, which is just your standard due-diligence. Also, embrace an honest and transparent relationship—if you treat this as a partnership and you will be better off.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"If you’re basing it on ROI, this has been worthwhile."
Willing to Refer
5.0
NPS
"I do it all the time. Anytime anybody asks me for a recommendation, I send them their way.
Google Ads Management for Furniture E-Commerce Company
Pay Per Click
Google Adwords
Confidential
Mar. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Black Propeller's strong communication and responsiveness are impressive."
Sep 30, 2025
CEO, Furniture E-Commerce Company
Anonymous
Verified
Other industries
California, United States
1-10 Employees
Online Review
Verified
Black Propeller manages an e-commerce company's Google Ads account. The goal is to improve the client's overall performance while reducing the ad spend.
Black Propeller has decreased the client's ad spend while improving the focus of their advertising. The team delivers on time and communicates effectively. Their responsiveness and ability to deliver results are hallmarks of their work.
BACKGROUND
Introduce your business and what you do there.
I'm the CEO of an e-commerce company for European furniture.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Black Propeller?
We needed help improving our overall performance while cutting waste.
SOLUTION
What was the scope of their involvement?
Black Propeller manages our Google Ads account.
What is the team composition?
We work with one teammate from Black Propeller.
How did you come to work with Black Propeller?
We found them through an online search. We chose them because they are specialists in PPC management.
What is the status of this engagement?
We started working together in March 2025, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Black Propeller has decreased our spending while tightening the focus of our advertising.
How did Black Propeller perform from a project management standpoint?
They deliver on time.
What did you find most impressive about them?
Black Propeller's strong communication and responsiveness are impressive.
Are there any areas they could improve?
There's nothing they need to improve.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Strategy & PPC for Indoor Playground Company
Digital StrategyPay Per Click
Display Advertising
+2
$50,000 to $199,999
Dec. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their most impressive aspect is the level of communication and partnership."
Aug 28, 2025
Marketing Coordinator, Indoor Playgrounds International
Christina Counts
Verified
Recreation
Surprise, Arizona
11-50 Employees
Online Review
Verified
Black Propeller provides digital marketing services for an indoor playground company. The team has created a landing page, built out campaigns, and refreshed existing campaigns for Google Ads.
Thanks to Black Propeller's efforts, the client continues to generate leads in the volumes to help their sales team meet goals. The team has delivered items on time and communicated frequently through virtual meetings, email, and messaging apps. Overall, the team's partnership has been exemplary.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Coordinator of Indoor Playgrounds International
Describe what your company does in a single sentence.
We sell commercial indoor playgrounds
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Black Propeller to accomplish?
Increase Leads
Help rebuild our campaigns
SOLUTION
How did you find Black Propeller?
Online Search
Why did you select Black Propeller over others?
High ratings
Pricing fit our budget
How many teammates from Black Propeller were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Black Propeller created a landing page and built out campaigns and refreshed existing campaigns for Google Ad.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We continue to generate leads in the volumes to help our sales team meet goals
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes the deliver items on time and communicate frequently
What was your primary form of communication with Black Propeller?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their most impressive aspect is the level of communication and partnership.
Are there any areas for improvement or something Black Propeller could have done differently?
Nothing that comes to
mind
RATINGS
5.0
"Overall we enjoy working with them"
Quality
5.0
Service & Deliverables
"We continue to receive leads"
Schedule
5.0
On time / deadlines
"Timelines are always met"
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 41-50 of
81 Reviews
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