Black Propeller

BACKGROUND

Please describe your company and position.

I am the Marketing Directo of Strong Industries

Describe what your company does in a single sentence.

Strong Spas is one of the largest manufacturers in the world, and one of the few hot tub manufacturers with plant operations in the USA.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• PPC Campaign for MyHotTub.com
• Increase sales and ROAS
• Increase brand awareness

SOLUTION

How did you find Black Propeller?

Referral

Why did you select Black Propeller over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Black Propeller provided a comprehensive strategy for My Hot Tub's paid search campaigns to achieve consistent and improved results on Google. This included optimizing conversion rates on their website or through the utilization of landing pages, implementing robust tracking mechanisms for over-the-phone sales, and ensuring that return on ad spend (ROAS) was maintained while targeting a sales goal of $50,000 per week for hot tubs. 
Key Performance Indicators (KPIs): 

• Sales Revenue: Monitored weekly sales revenue generated from hot tub purchases, aiming to reach or exceed the target of $50,000 per week. 
• Return on Ad Spend (ROAS): Measured the effectiveness of paid search campaigns by tracking the ratio of revenue generated to the amount spent on advertising. 
• Conversion Rate: Evaluated the percentage of website visitors or landing page visitors who completed a desired action, such as making a purchase or submitting a lead form. 
• Phone Sales Tracking: Implemented and monitored tracking systems to accurately attribute sales generated through phone inquiries to the paid search campaigns. 

Key Deliverables: 

• Paid Search Strategy: planned and executed the approach to optimizing My Hot Tub's paid search campaigns, including keyword targeting, ad copy optimization, bidding strategies, and budget allocation. 
• Conversion Rate Optimization Plan: Presented recommendations for improving conversion rates on the website or landing pages, including design changes, call-to-action optimization, and A/B testing strategies, and working with us to get Affirm set up. Tracking Implementation Implemented robust tracking mechanisms to capture phone sales data and attribute them to specific paid search campaigns. 
• Weekly Performance Reports: Delivered regular updates on key metrics including sales revenue, ROAS, conversion rates, and phone sales, along with insights and recommendations for optimization. By executing this scope of work and closely monitoring the outlined KPIs, Black Propeller enhanced My Hot Tub's paid search performance, driving increased sales while maintaining a strong return on investment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This project has increased YTD total sales by 101%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The BP team is extremely organized, efficient, and flexible with our changing needs and schedules. They've truly become a part of our internal organization.

What was your primary form of communication with Black Propeller?

Virtual Meeting

What did you find most impressive or unique about this company?

I find it impressive that they listen to feedback and optimize all channels to achieve our desired outcome(s).

Are there any areas for improvement or something Black Propeller could have done differently?

No, I would highly recommend.

BACKGROUND

Please describe your company and position.

 I am the owner of an automotive company 

Describe what your company does in a single sentence.

Automotive

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Increase online sales

SOLUTION

How did you find Black Propeller?

Online Search

Why did you select Black Propeller over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Black Propeller helped reach our monthly Google Ads target.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Online sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with Black Propeller?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their team.

Are there any areas for improvement or something Black Propeller could have done differently?

Monthly reports

BACKGROUND

Please describe your company and position.

I am the CEO of an ecommerce company 

Describe what your company does in a single sentence.

We print stickers and banners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Increase ROAS from 1.1 to 3 in three months
• Increase Ad spend from $4500 to $10,000 in three months

SOLUTION

How did you find Black Propeller?

Online Search

Why did you select Black Propeller over others?

salesperson's confidence

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Spoke with Annie Yeager from BlackPropeller multiple times to do my due diligence. After doing an audit on my website and my ad campaigns, I asked Annie how BlackPropeller would manage and optimize my Google Ad campaigns and was told to realtistically expect a ROAS (return on ad spend) from my then 1.4 to 3 and my ad spend from $4500 to $10,000 in three months. 

After three months, my ROAS was 1.6 and my ad spend was $5700.They did another forecasting of my site and now they're saying in the next three months that I should expect a ROAS of 2.08 at ad spend of $3k. I would never have signed up and paid $10,000 with Black Propeller if this was originally told to me.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase of return on ad spend from 1.4 to 3. Increase of ad spend from $4500 to $10000.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did not deliver on time or at all. I only saw a marginal increase in ROAS from 1.4 to 1.6 and an insignificant ad spend increase of about $1000. Their response was to give me a new forecast for the next 3 months that showed numbers about half of what they originally promised me.

What was your primary form of communication with Black Propeller?

Virtual Meeting

What did you find most impressive or unique about this company?

Phone number does not work, it is very difficult to talk to someone higher up.

Are there any areas for improvement or something Black Propeller could have done differently?

They should have been very honest with me from the start. If their 6 month projection was what was told to me in the first place, I would never have signed up for them. I asked Annie, the "Director of growth", what I could realistically expect from the next three months of working with Black Propeller and she gave me numbers that seemed too good to be true. Turns out, they were too good to be true.

BACKGROUND

Please describe your company and position.

I am the Owner of a house insulation company.

Describe what your company does in a single sentence.

Re-insulate houses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Work with a company that provided accurate analytics
• Work with a company that provided full transparency

SOLUTION

How did you find Black Propeller?

Clutch Site

Why did you select Black Propeller over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Provide ongoing PPC management and social media adversing. 
• Create landing page and new advertising content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been able to increase my marketing ROI by 15%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great communication between their team and my team. Very response to questions and tasks.

What was your primary form of communication with Black Propeller?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed with their communication and transparency.

Are there any areas for improvement or something Black Propeller could have done differently?

Improve and streamline reporting, weekly meetings are great but look into formalizing action items for both parties

BACKGROUND

Please describe your company and position.

I am the CMO of a consumer products company

Describe what your company does in a single sentence.

We sell functional beverages and supplements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Increase our sales
• Bring in new customers

SOLUTION

How did you find Black Propeller?

Referral

Why did you select Black Propeller over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired them to run our Google/TikTok ads and deliver the highest possible ROI with the lowest possible CPC and CPM.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our sales have skyrocketed! They truly understand how to leverage these platforms to drive growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and always responsive. They are constantly adapting and tweaking and never just let things sit and get stale.

What was your primary form of communication with Black Propeller?

Virtual Meeting

What did you find most impressive or unique about this company?

The fact that they are so strategic in everything they do. We have meetings twice a month where they take the data from our performance and analyze it to provide creative suggestions to optimize.

Are there any areas for improvement or something Black Propeller could have done differently?

Honestly, no. They are an amazing company and I’m constantly referring them out.

BACKGROUND

Please describe your company and position.

I am the Office Manager of Sam Karam & Sons General Contractors Inc

Describe what your company does in a single sentence.

We are general contractors that have over 45 years of experience in all aspects of construction.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• More call leads

SOLUTION

How did you find Black Propeller?

Referral

Why did you select Black Propeller over others?

Referred to me

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BP has created a professional website and has launched a very successful marketing campaign for our company. We are very pleased with the amount of growth each month of the campaign. They have great suggestions, as well as great communication skills.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are getting more qualified leads and website traffic!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BP always delivers in a timely fashion. They launched our campaign in which was built from scratch and its been 7 months and our campaign continues to grow with each month. Great company and great staff!

What was your primary form of communication with Black Propeller?

Virtual Meeting

What did you find most impressive or unique about this company?

We like the fact we got assigned to 2-3 representatives that handle our campaign and we follow up every two weeks through zoom! After each meeting we receive a follow up meeting email.

Are there any areas for improvement or something Black Propeller could have done differently?

No BP has been amazing!

BACKGROUND

Please describe your company and position.

I am the President of Sage Veterinary Imaging

Describe what your company does in a single sentence.

We get answers for pets with human-quality diagnostic imaging technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Promote us as a thought leader across our marketing channels
• Promote our services across our marketing channels
• Educate our audience about their pets and our services

SOLUTION

How did you find Black Propeller?

Online Search

Why did you select Black Propeller over others?

• High ratings
• Great culture fit

What was the size of Black Propeller’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Harmonize messaging across search, social, SEO, and website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Very detailed data are provided and outcomes are clearly measured. There is no question about the results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive team with a very responsive project lead. Adaptable, curious, motivated to succeed.

What was your primary form of communication with Black Propeller?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciate their creativity and their responsiveness. We received a very tailored solution with continuous optimizations prompted by evolving market conditions.

Are there any areas for improvement or something Black Propeller could have done differently?

No, I believe that this project has run as smoothly as possible and has achieved its goals.

BACKGROUND

Please describe your company and your position there.

We are a manufacturer of carbide cutting tools and offer repair services for spindle repairs, live tools, and aggregate milling heads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Propeller, and what were your goals?

Assistance with paid per click marketing and SEO and website development

SOLUTION

How did you select this vendor and what were the deciding factors?

We located on google and they seemed to have an excellent team concept focused on what we required.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Assistance with paid per click marketing and SEO and website development. Improve our ROI with Google and Bing and grow that into SEO and improved website.

How many people from the vendor's team worked with you, and what were their positions?

6 - Project Manager, Marketing, Website Design, PPC Team Member

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increased revenue over the period, 20% plus rev increase. Addition of new customers that will continue to be customers over time. Improved ROI on the PPC sites

Describe their project management style, including communication tools and timeliness.

Excellent response in emails, bi monthly meetings, and meeting commitments. No turnover in employees handling our project.

What did you find most impressive or unique about this company?

The fact that Black Propeller truly cares about our growth and our business is impressive, both short term and long term.

Are there any areas for improvement or something they could have done differently?

I don't see room for improvement at this time. Everything is going well.

BACKGROUND

Please describe your company and your position there.

Personal Injury law firm in Rhode Island, I am a partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Propeller, and what were your goals?

PPC campaign, build a campaign that allows us to scale up.

SOLUTION

How did you select this vendor and what were the deciding factors?

Online searches, wanted someone that doesn't just work with law offices who could bring fresh ideas.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Built out ppc campaign, landing pages and monitored results.

How many people from the vendor's team worked with you, and what were their positions?

3+, designers, project managers, intake coordinator.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Cases have been coming in which hopefully will allow for more advertising budget once they are resolved.

Describe their project management style, including communication tools and timeliness.

They provide good communication. They're quick to respond to concerns, and they're proactive in setting up calls.

What did you find most impressive or unique about this company?

knowledge professionalism communication

Are there any areas for improvement or something they could have done differently?

Nothing at the moment.

BACKGROUND

Please describe your company and your position there.

We are a beverage manufacturer based out of Baltimore, Maryland. I am one of the co-founders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Propeller, and what were your goals?

We hired Black Propeller to help increase online sales of our sparkling yerba maté teas. Our goal is to continue to grow the e-commerce side of the business.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through an online search of local marketing and PPC companies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Black propeller is responsible for running ads on social media platforms as well as google to help drive e-commerce sales.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with several members of their team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The initial email campaign was extremely successful in gathering an email list and generating awareness.

How effective was the workflow between your team and theirs?

Their workflow is very effective. They communicate clearly and directly.

What did you find most impressive or unique about this company?

They are an honest company that sets realistic expectations and goals.

Are there any areas for improvement or something they could have done differently?

No.