Black Propeller

BACKGROUND

Please describe your company and position.

I am the Owner of The Nail Hub

Describe what your company does in a single sentence.

We are specialty product distributors in the professional gel nail industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Maximize search results
• Create paid ads for our business

SOLUTION

How did you find Black Propeller?

Online Search

Why did you select Black Propeller over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create digital ads for lead generation as well as product sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

3x+ ROAS and increased brand exposure results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BP is extremely diligent, thorough, and prompt in their communication. We have regular bi-weekly meetings to discuss results and strategy, as well as receive regular email communication about work being completed and any action items.

What was your primary form of communication with Black Propeller?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Black Propeller has a very positive culture. Their employees stay on for years, not weeks like we've seen with other agencies. Each of their team member is very knowledgeable in their field, and we have found BP to be a highly efficient and excellent resource for our marketing needs.

Are there any areas for improvement or something Black Propeller could have done differently?

Nothing so far.

BACKGROUND

Introduce your business and what you do there.
I'm an executive of Finer Things Inc., an art gallery also known as FTI Gallery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Black Propeller?

We needed search engine marketing services. Our goal was to generate interest and find art buyers for specific artists through Google Ads.

SOLUTION

What was the scope of their involvement?

Black Propeller initially set up a meeting where I was assigned a representative, and the team set the project's goals. Black Propeller has taken over the project from a different service provider and created and managed ad campaigns for Google Ads and Microsoft Ads. The team also designs landing pages, manages budgets, and defines keywords.

What is the team composition?

Our initial call was with three teammates from Black Propeller, during which I met my account manager and a graphic designer, with whom I continue to work. The account manager is my main point of contact.

How did you come to work with Black Propeller?

I found Black Propeller through a Google search.
How much have you invested with them?

We've spent around $25,000 on this project.

What is the status of this engagement?

We started working with Black Propeller in May 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Black Propeller, we've seen an improvement in lead quality, generating around 100–150 monthly leads. We have a forever-evolving relationship with the team. Black Propeller creates campaigns according to our specific needs. For instance, we've set campaigns for an artist's birthday or for an artist's retrospective. The team customizes campaigns and ads according to each campaign's goal. 

How did Black Propeller perform from a project management standpoint?

Black Propeller delivers work on time and on budget. We communicate via Zoom, phone calls, and emails. We've also collaborated via Google Docs.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Our account manager is very helpful and attentive to my needs. She works with me to accomplish the project's goals. 

What did you find most impressive about them?

Black Propeller is accurate with deliverables and great to work with. The team is realistic with their results, and I'm happy with their work.

Are there any areas they could improve?

I can't point out anything Black Propeller can improve. I always wish I had more leads, but that's wishful thinking.

Do you have any advice for future clients of theirs?

Have realistic goals, and Black Propeller will identify your goals and what you're looking to accomplish. Articulate your goals to Black Propeller, and the team will set realistic expectations. Overall, I suggest having good communication and realistic goals. 

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of BLDG Active

Describe what your company does in a single sentence.

We manufacture and sell a skin repair product that helps support natural healing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Increase ad efficiency and ROI
• Develop and test new creative
• Scale Facebook and Google ad buys

SOLUTION

How did you find Black Propeller?

Referral

Why did you select Black Propeller over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Facebook Media Buying 
• Instagram Media Buying 
• Google Search 
• Youtube Media Buying 
• TikTok Media Buying (New)
• Influencer Whitelisting (New) 
• Creative development and testing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've been able to more than triple our spend while at the same time increasing our ROI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All reporting is done via online dashboard allowing for 24/7 access combined with weekly meeting to review performance. Project management and response time has been terrific.

What was your primary form of communication with Black Propeller?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their ability to work off data and insights to drive scale and efficiency in our media buys.

Are there any areas for improvement or something Black Propeller could have done differently?

We've been super impressed so far, nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of Virtu Cosmetic Surgery

Describe what your company does in a single sentence.

Cosmetic Surgery and Med Spa

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Pay per click Google Ads
• Meta ads

SOLUTION

How did you find Black Propeller?

Online Search

Why did you select Black Propeller over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building out Google and met ads from scratch. Increasing brand awareness. Increasing the number of consultations month over month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase number of consultations month over month, increased brand awareness in the local community.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional, timely, and responsive. Changes are usually made to the account before ending the phone call, or within a day or two. Their team is very proactive in building out our account and helping us achieve our goals.

What was your primary form of communication with Black Propeller?

Virtual Meeting

What did you find most impressive or unique about this company?

Very forward facing and technologically savvy. I was looking forward PPC Company and they were the number one listed on Google search

Are there any areas for improvement or something Black Propeller could have done differently?

N/a

BACKGROUND

Please describe your company and position.

I am the CEO of Construct Capital LLC

Describe what your company does in a single sentence.

Foundation repair and plumbing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• SEO
• SEM

SOLUTION

How did you find Black Propeller?

• Online Search
• Referral

Why did you select Black Propeller over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Review existing websites and recommend changes 
• Review current PPC marketing campaigns and recommend changes 
• Execute on recommended changes and perform ongoing updates to improve performance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved performance of both the foundation repair and plumbing websites 
• Reduced waste on PPC marketing
• Improved performance on PPC marketing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very buttoned up. The project planning is collaborative, and the future plans are clearly spelled out and documented. Whenever we had a question, their response was accurate and timely.

What was your primary form of communication with Black Propeller?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They work well as a team and clearly communicate with one another. No confusion on any of the calls about what was said or promised.

Are there any areas for improvement or something Black Propeller could have done differently?

Their attention to detail and follow up are spot on.

BACKGROUND

Please describe your company and position.

 I am the Owner/Operator of a design company 

Describe what your company does in a single sentence.

Graphic design and marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Social Ads
• Conversion
• Google Search Ads

SOLUTION

How did you find Black Propeller?

Online Search

Why did you select Black Propeller over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Black Propeller has handled implementation of all social and search ads for my online store.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're a very responsive and knowledgeable team. Always quick to respond. Very professional.

What was your primary form of communication with Black Propeller?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Continuity in execution of goals.

Are there any areas for improvement or something Black Propeller could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the President of New Orleans Flooring

Describe what your company does in a single sentence.

We are a full service flooring wholesaler and retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Synchronize advertising
• Increase Revenue
• Get rid of wasteful spend

SOLUTION

How did you find Black Propeller?

Online Search

Why did you select Black Propeller over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Black Propeller has provided us full scale marketing help for multiple years

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

BP provides in-depth analytics to help us measure our success week over week and month over month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have work with Jessica, Ashley, and Madison for a very long time. They always deliver on time and above and beyond anything requested. They are great at anticipating our needs and shifts in the market.

What was your primary form of communication with Black Propeller?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are straightforward and honest about what they can deliver, our weak spots, and how to address them.

Are there any areas for improvement or something Black Propeller could have done differently?

At this point, I have nothing to note that could improve my experience.

BACKGROUND

Please describe your company and position.

 I am the Executive of a real estate company 

Describe what your company does in a single sentence.

We own and operate real-estate, specifically manufactured housing and self-storage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

Increase share of market for new move-ins at our storage facilities.

SOLUTION

How did you find Black Propeller?

Online Search

Why did you select Black Propeller over others?

Seemed most competent

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team was tasked with increasing conversion and reducing cost per conversion for our storage facilities. They were also tasked with finding new ways for us to advertise - things like Pmax campaigns, etc

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved our goals. Increased conversions and lower cost per conversion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Adam did a great job of delivering items on times and responding to our needs.

What was your primary form of communication with Black Propeller?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciate how they proactively bring things to us to improve our business and are open to new ideas.

Are there any areas for improvement or something Black Propeller could have done differently?

It would be nice to tie in other types of advertising such as e-mail campaigns.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of BluSharkStraps.com.

Describe what your company does in a single sentence.

We sell watch bands and watch-related accessories directly to consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• Improve ROAS for Google and Meta ads
• Grow profitability

SOLUTION

How did you find Black Propeller?

Online Search

Why did you select Black Propeller over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create and optimize paid ad campaigns on Google and Meta networks to maximize new customer growth and profitability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Google ROAS improved by 20% and Meta ROAS improved by 150%, all while increasing spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they're always on time with deliverables and very responsive.

What was your primary form of communication with Black Propeller?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strong PPC expertise, high-level professionalism, and willingness to partner and find solutions were impressive.

Are there any areas for improvement or something Black Propeller could have done differently?

None come to mind

BACKGROUND

Please describe your company and position.

I am the Marketing Directo of Strong Industries

Describe what your company does in a single sentence.

Strong Spas is one of the largest manufacturers in the world, and one of the few hot tub manufacturers with plant operations in the USA.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Propeller to accomplish?

• PPC Campaign for MyHotTub.com
• Increase sales and ROAS
• Increase brand awareness

SOLUTION

How did you find Black Propeller?

Referral

Why did you select Black Propeller over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Black Propeller were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Black Propeller provided a comprehensive strategy for My Hot Tub's paid search campaigns to achieve consistent and improved results on Google. This included optimizing conversion rates on their website or through the utilization of landing pages, implementing robust tracking mechanisms for over-the-phone sales, and ensuring that return on ad spend (ROAS) was maintained while targeting a sales goal of $50,000 per week for hot tubs. 
Key Performance Indicators (KPIs): 

• Sales Revenue: Monitored weekly sales revenue generated from hot tub purchases, aiming to reach or exceed the target of $50,000 per week. 
• Return on Ad Spend (ROAS): Measured the effectiveness of paid search campaigns by tracking the ratio of revenue generated to the amount spent on advertising. 
• Conversion Rate: Evaluated the percentage of website visitors or landing page visitors who completed a desired action, such as making a purchase or submitting a lead form. 
• Phone Sales Tracking: Implemented and monitored tracking systems to accurately attribute sales generated through phone inquiries to the paid search campaigns. 

Key Deliverables: 

• Paid Search Strategy: planned and executed the approach to optimizing My Hot Tub's paid search campaigns, including keyword targeting, ad copy optimization, bidding strategies, and budget allocation. 
• Conversion Rate Optimization Plan: Presented recommendations for improving conversion rates on the website or landing pages, including design changes, call-to-action optimization, and A/B testing strategies, and working with us to get Affirm set up. Tracking Implementation Implemented robust tracking mechanisms to capture phone sales data and attribute them to specific paid search campaigns. 
• Weekly Performance Reports: Delivered regular updates on key metrics including sales revenue, ROAS, conversion rates, and phone sales, along with insights and recommendations for optimization. By executing this scope of work and closely monitoring the outlined KPIs, Black Propeller enhanced My Hot Tub's paid search performance, driving increased sales while maintaining a strong return on investment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This project has increased YTD total sales by 101%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The BP team is extremely organized, efficient, and flexible with our changing needs and schedules. They've truly become a part of our internal organization.

What was your primary form of communication with Black Propeller?

Virtual Meeting

What did you find most impressive or unique about this company?

I find it impressive that they listen to feedback and optimize all channels to achieve our desired outcome(s).

Are there any areas for improvement or something Black Propeller could have done differently?

No, I would highly recommend.